Community Relations

06.12.09

Commitment to Education

• The quality of education ranks as a high personal priority for IBM employees around the world

• Make a difference – IBM’s goal is to support the most effective education that will produce the highest level of student achievement

Employees’ empowerment

• IBM employees support organizations in the communities in which they live and work

• IBM supports employees who volunteer their personal time to community projects

Volunteering activities empower employees by

• Making them feel better and prouder of their working place

• Giving them the opportunity to express themselves in other areas

Community Relations

• Short-term projects• focused endeavors of individual and

anonymous contribution to lower income families

• Long-term projects• Use our most valuable resources – our

researchers, staff, and facilities – to offer advanced opportunities in education

University of Haifa

3rd year of activity Dynamic program to

suit the needs of the individual students

Employees are coaching students living in the university dormitories

2009 e- Week events

• Encourage school students to pursue studies in technology and science

• 1,252 of middle school students heard presentations by IBM scientists about the engineering profession• In several large-scale events on IBM premises

• 87 volunteers participated in the program

Youth education

The main focus of our long-term community relations effort is our youth education project (2003-2009)

Example I – “Lady Tech”

A new program that partners college students from Israel’s Holon Institute of Technology with local high school girls

Example II - E.X.I.T.E summer campThe EXITE (EXploring Interests in Technology and Engineering) camps are week-long, summer day camps for girls• Showcase career opportunities in technology and engineering• Introduce to female role models • Give hands-on experiences in technical activities that are fun, challenging

and educational• Encourage diversity

Example III - TechnodaTook part in the “Young Inventors Competition” in the Technoda, by presenting innovative technologies developed in our labs: Car Simulation , Social networking, XBOX and Playstation3

…and instead of presenting more

examples lets hear some testimonials …