Community on the Inter-Webs

Then Now and Tomorrow

dan zelikman - civilbeat.com

dan zelikman

pencils, books, dirty looks - New England, Sweden, Australia

bally total fitness - sales manager/trainer

out post tripping - team leader/guide

forex capital markets - media planner/buyer

anthology marketing group - director of digital

civilbeat.com - marketing/community host

civilbeat.coma new online news service providing hyper-local news to the state of Hawaii

began by Pierre Omidyar, the founder of ebay

reporting on Hawaii, Honolulu, government, money, education, land

fact checks, topic pages, discussion threads

no ads, only focused on our members

no anonymous comments #becivil

developing a community of civic-minded people who care about Hawaii’s issues

discussions between members a focal point of civilbeat.com

Then

Thenthe Internet is a global data communications system. It is a hardware & software infrastructure that provides connectivity between computers

in contrast, the web is one of the services communicated via the internet. It is a collection of interconnected documents and other resources, linked by hyperlinks and URLs

and now... a community of people.

Then

how many years did it take to reach 50 million users?

radio:

television:

38 years

13 years

Now we all get tangled in the web.

we work, play, educate, communicate, entertain, purchase, watch, read and share

we like keeping in touch, keeping up, keeping track, keeping busy, and keep on keeping on...

we connect.

...but to what? ...and why?

Now

has overtaken as the #1

web activity

social media (community)

porn

in Christmas of 2009, outsold

Kindle e-bookspaper books

there are over million memberson Facebook, whichwould make it the largest countryafter

tops

for weekly traffic in the U.S

500

3rdChina and India

Now

how many years did it take to reach 50 million users?

internet:

iPod:

4 years

3 years

one applications were downloaded on Apple products in 9 months

billion

Now

...have more followers than the populations of:

Nowone out of eight couples married in the U.S have met on the web

80% of companies use social media for recruitment

95% of them use LinkedIn

200,000,000 blogs and growing

25% of search results for the worlds top 20 largest brands are links to user generated content

baby boomersages 46 to 64... with a population of 80MM

value shifters - cause supporters, Beatles, Stones, Dr. Martin Luther King Jr, Obama, dual wars in the Middle East & Vietnam

worker-bees - buzzing blackberry, social status depends on professional achievements

independent doers - fortune 100 companies, leading political and social movements, philanthropy

competitors - always need to win, thrill of the race, helicopter parents

gen Xages 26 to 46... with a population of 50MM

pragmatics - information age, data & practical approach = results, understand media/marketing, optimistic cynics

thrillers - surfers, skateboarders, snowboarders, skydivers, X-games, new olympics

disenfranchised - feel like the middle child, boomers wise, gen Y coming of age, gen x?

quality seekers - willing to pay more for good quality, evangelists for their brands

gen Yages 16 to 26... with a population of 76MM

connectors - facebook, myspace, iphone, pop culture, reality TV

forerunners -Twitter, Tumblr, Ning, intellectually curious, green issues, opinionated, blogging

escapists - escape the hectic world into a quieter digital world, youtube, world of warcraft, online gaming, adult swim

free thinkers - imaginative, new & off-beat communities, pitchfork, different but quality

gen Z

ages 6 to 16... with a population of 23MM

speed demons - want it yesterday, instant gratification, smart phone, sluggish = useless, brazen careerist

community organizers - chat, instant message, social, Facebook, Tumblr, Orkut

open books - privacy is lame, only money is secret, live-blogging, live-chat, live-stream, live-life

micro miners - short attention spans, short, concise, essential, boing-boing twitterfied, byte-sized

Nowavg. daily circulation at 379 U.S. newspapers plunged -10.6% in the April-Sept 09’ period from the same 6-month stretch from 2008

driven in part by high price increases imposed by publishers scrambling to offset rapidly eroding advertising sales

The Los Angeles Times, which was over 1 million subscribers not that many years ago, fell -11.05% to 657,000

The Boston Globe, the supposedly premier paper in all of New England, fell -18.48% to 264,000

The San Francisco Chronicle dived by -25.82% to 252,000

Tomorrowsocial = community = web

customer is the focus, models will change

subscription models allow for customer centric experiences

good customer experiences will create evangelists

evangelists will promote good brands

one to one communication will be key

good brands will flourish, customer will win

Tomorrow

augmented reality

P2P mobile payments

vending 3.0

crowd-sourcing

niche entertainment

Tomorrow

2D/QR codes there’s an app for that

giving goodness

mobile contact-less payments

digital storefronts

Mahalotechnology news bytes

mashable.com

wikipedia.com

socialnomics.com

sparxoo.com

newsbusters.com

luckie.com

to all of you.

dan zelikman - civilbeat.com

danzelikman.com

civilbeat.com

@danzelikman

@civilbeat or on facebook.com/civilbeat

dan@civilbeat.com