Community management
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Transcript of Community management
Community Management
Elizabeth Allen
http://www.adaptivateblog.com
@lizallen
Slides
http://www.slideshare.net/adaptivate
or:
http://www.slideshare.net/group/case-smc/slideshows
Photo by Flickr User Dunechaser
Total Control --> Little Control
One to Many --> Conversation
tech/coding/IT expert --> user friendly
Official Communications --> Community Management
A Social Media Job is Born: Community Manager
•Community managers are always plugged in; no set time for “doing social media”
•Work IS Facebook, Twitter, Flickr, YouTube - and it is to be taken seriously (sometimes)
•They are “digital natives”
•They are “plorkers” (via @jfwp)
Community Managers must have:
•Big Eyes: watch trends and behavior
•Big Ears: listen to what constituents are saying to one another
•Little Mouth: keep quiet, resist the urge to be defensive
Thanks to Andy Shaindlin, @alumnifutures + http://www.alumnifutures.com
Photo by Flickr User 黒忍者
Photo by Flickr User EricGjerde
Alerts
Google Alerts
Facebook: What to Watch
•New group member requests (for Groups, not Pages)
•Discussions
•Wall Posts
•Photos
•Weekly Summaries via email for FB Pages
•+ Fans per week (and # total Fans)
•# of Wall Posts, Comments, and Likes this week (# last week)
•# Visits to your page this week (# Visits last week)
•Stats Dashboard
Twitter Lists & Followbacks: @CASEsmc
LinkedIn: What to Watch
•New group member requests
•Discussions
•News stories (can post via RSS)
•Job Posts
Photo by Flickr User sarawestermark
What if Something “Bad” Happens?
•If you can’t delete - compete
•develop a thick skin
•crowd out bad information, make your presences the best place for information about your school or institution
•there is no digital “tattoo removal”
by @charleneli via @andrewcareaga (who got it from @davinagould via @markgr via @imeldak)
Measuring Success: Quantitative
•Traffic
•Number of RTs (re-tweets)
•Number of conversations/threads
•Number of followers/fans
•Number of click throughs
•Overlay data from other sources (your website, etc)
Measuring Success: Qualitative
•Are you reaching audiences you never reached before?
•Are you being talked about in a positive light?
•Are you engaged in meaningful conversations?
Summary: Community Management
•It’s a real job!
•Be like the tarsier
•It’s many jobs in one
•Assemble and use a toolkit
•Measure qualitative and quantitative results
•We’re all community managers!
Resources
•Diigo group: http://groups.diigo.com/group/casesmc
•Slides: http://www.slideshare.net/adaptivate
•My Blog: http://adaptivateblog.com
