Community management
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Transcript of Community management
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Send us your reckons http://www.youtube.com/watch?v=OQnd5ilKx2Y
Monday, 7 November 2011
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4: Community
JOM800 Online Journalism
Monday, 7 November 2011
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This week in 3 bullets:
• Why you need your users more than you think
• Tips on managing communities• Understanding Creative Commons and
other copyright issues
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You can’t create a community
http://www.flickr.com/photos/tobanblack/3762525969/
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UGC vs community management
• Uselessly broad term• UGC useful but limited• Community management enables and
engages• Industry moving toward engagement
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Why?
• Sticky and engaged• Distributed (distribution)• Editorially valuable
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“We have a way to prevent gangs of humans from acting like savage packs of animals. In fact, we've developed entire disciplines based around this goal over thousands of years. We just ignore most of the lessons that have been learned when we create our communities online. But, by simply learning from disciplines like urban planning, zoning regulations, crowd control, effective and humane policing, and the simple practices it takes to stage an effective public event, we can come up with a set of principles to prevent the overwhelming majority of the worst behaviors on the Internet.” http://bit.ly/cityoj04
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Help Me Investigate: a case study
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Monday, 7 November 2011
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5 ingredients?
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The 1%.
Capacity
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Feedback.
Momentum
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Modularity.
Different scopes for different folks
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Diversity and capacity.
Expertise
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Visibility.
Communication
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The POST process
• People• Objectives• Strategy• Technology
See http://onlinejournalismblog.com/2010/01/19/technology-is-not-a-strategy-its-a-tool/
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E.g. “Get to stories before our competitors”
• Monitor UGC on other sites• Monitor mentions of keywords such as
‘earthquake’, etc.• Become part of and contribute to online
UGC communities• Provide live feeds pulling content from
UGC sites*•Monday, 7 November 2011
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E.g. “Users spend longer on site”
• Give users something to do around content, e.g. comments, vote, etc.
• Find out what users want to do with UGC and allow them to do that on-site
• Acknowledge and respond to UGC• Showcase UGC on other platforms, e.g.
print, broadcast• Create a positive atmosphere around
UGC – prevent aggressive users scaring others away
•
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e.g. Improve the editorial quality of our work
• Provide UGC space for users to highlight errors, contribute updates
• Ensure that we attract the right contributors in terms of skills, expertise, contacts, etc.
• Involve users from the earliest stages of production
•Monday, 7 November 2011
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What is your community’s objective?
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Change?
Some goals are bigger than others(with apologies to The Smiths)
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Belonging?
..
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Advancement?
..
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Fun?
http://www.youtube.com/watch?v=ujz9bev4j5A
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A strategy framework (Jono Bacon)
• Identify the mission• Opportunities• Areas of collaboration• Skills needed
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e.g. A utility-driven community
• Mission: Self development• Opportunities: Fulfilment, career
development• Areas of collaboration: Exchange news
& information, contacts• Skills needed: research, writing,
networkingMonday, 7 November 2011
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e.g. A change-driven community
• Mission: Change government policy• Opportunities: Improve people’s lives• Areas of collaboration: news,
campaigning, lobbying, events• Skills needed: PR, networking,
organisation, writingMonday, 7 November 2011
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e.g. A socially-driven community
• Mission: create a source of mutual support and identity
• Opportunities: progress, happiness, solidarity, pride
• Areas of collaboration: Events, news• Skills needed: Organisation, PR, design
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e.g. An emotionally-driven community
• Mission: have fun• Opportunities: Meet others, showcase
creativity• Areas of collaboration: mashups,
sketches, documentary• Skills needed: writing, filming, editing
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The scaling problem - and the 4 T solutions
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Tasks
Parkinson’s Law of Triviality
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Teams
(with ability to communicate across those)
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Tools
Clarity and functionality
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link
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http://www.penny-arcade.com/comic/2004/3/19/
T&Cs
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Giving a community the tools to defend itself
• Creative Commons• Attribution and linking• A pub conversation is not public• Leading by example• Seeding the core community• Transparency
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And finally: The second visit problem
Feedback, stories and communicationRespond and recogniseRevisitReview and relate
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Back to Help Me Investigate: 4 problems
EditorialCommunityLegalTechnical
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Back to Help Me Investigate: 4 solutions?
Editorial - focus on resourcesCommunity - focus on networkLegal - decentralise the siteTechnical - open source the code
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from Slideshare.net/unthinkingly
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Where to go from here:
Draw up a POST strategy: be clear on your editorial & other objectivesIdentify your community’s motivationsDraw up a mission, opportunities, and skills needed to collaborateIdentify opportunities for feedback
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Q&A: The assignment and other topics
Was where you are a year ago
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This week's lab.
Drawing up a community strategy
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Delicious.com/paulb/cityOJ04Delicious.com/paulb/CMDelicious.com/paulb/UGCLih: The Wikipedia Revolution
Further reading.
Monday, 7 November 2011