Community Impact Strategies for Addressing Critical Health Issues
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Transcript of Community Impact Strategies for Addressing Critical Health Issues
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Ajay Govale
Program Director,
United Way of India
United Way of Mumbai
Community Impact Strategies for Addressing Critical Health Issues
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Follow me on Twitter: @ Community Impact Strategies for Addressing Critical Health Issues
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Objectives of the presentation:
• Understand role of United Way as Community Impact organisation for key community health challenges
• Learn community impact strategies used to reach out to the difficult to access community groups in urban areas
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Diabetes: An Unrecognized Evil among the urban poor of India
With 23 million diabetics, India will soon be the Diabetes Capital of the world
Diabetes not just a Rich Man’s disease- high prevalence in urban poor
A quarter of the urban population lives in slum areas who work in unorganised sectors, which comprises of 68% of labour employment of Mumbai city
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Target Groups
United Way of Mumbai’s Interventions with
- 10,000 Unorganized Labourers: The most uninformed segment of society.
- 2,000 Public Health Workers & 2,000 Public School Teachers: Very influential section of the community
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Partners:
- Public Health Department Public Health Posts Public Health Workers
- Public Municipal Department - School Teachers
- NGO partner: Nirman- experience of working with unorganized laborers
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Understanding the community Baseline Survey – Community
Mapping• Community Conversations• Focused Group Discussions• One to one Enquiries
Survey findings used to understand profile of the target groups and device strategy
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Education and Sensitization Short and innovative group sessions : Information on signs & symptoms, risk factors, causes, effects, treatment and management of diabetes
Innovative strategies used such as role plays, poster exhibitions, power point presentations, etc.
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Testing and early diagnosis and medical referral
Diabetes screening camps at workplaces in partnership with Public Health Department and reputed pathology clinics in the city
Trained personnel from the project team are linked to Primary Health Centres in city
Constantly communication to keep track of patients found with diabetes symptoms or are diabetic
Ensure treatment compliance
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Support for family management of Diabetes
Home visits – meet the diabetic worker’s family for family sessions to understand nuances of diabetes
Providing information to family members on how they could help – better eating habits, nutrition, exercises etc.
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Community Impact through Citizens as Change Agents
Simple yet effective outreach activities for difficult to access target groups – one to one enquiry, street plays etc.
Involvement of family and employers in well being of the diabetic patient
Partnership with Public Health Department and other organizations for strengthening the medical interventions
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