COMMUNITY DEVELOPME

NT AND TOURISM

Presented by Gelica

WHAT IS A COMMUNITY Common Definition:- Community is defined as a group of people living in a specific area (village,

town or neighborhood) and are sharing the common interest (such as values, benefits and norms).

Other Definition:- A group of people living together A group of individuals with common interest Ecologist describes community as the assembly of spieces interacting and

sharing a specific area.

TYPES OF COMMUNITY Location based community

Identity (interest) based community

Organizational based community

Virtual community

Paul James (Professor of Globalization and Cultural Diversity at Western Sydney University) developed a taxonomy to map relations

Grounded community relations Life style relations Projected community relations

SENSE OF COMMUNITY McMillian and Chavis (1986) identifies four elements

Membership Influence Integration and fulfillment of needs Shared emotional connection

WHAT IS COMMUNITY DEVELOPME

NT

COMMUNITY DEVELOPMENT It is aimed at building a strong, resilient local communities – coming together

of members to take collective action in finding solutions to problems within the community

Scott Peck (an American Psychiatrist)states in his 1978 book that community develops through four stages

Pseudo-community Chaos Emptiness True community

COMMUNITY DEVELOPMENT

There are numerous approaches used

These are significant to the economic, political, cultural, social and environmental enhancement of the community

COMMUNITY DEVELOPMENT At the grassroots level – involves some building and organization

Empower the community Bring change to community both physically and personally

Regional or National level – involves some form of planning and work, usually requires some stakeholders

Foundations Government NGOs Universities

COMMUNITY DEVELOPMENT

Economic development

Sustainable development

Asset-Based community development

Tourism Based community Development

TOURISM

WHAT IS TOURISM

Defined as the movement of an individual to places other than their usual environment for leisure, business or other purposes

Outbound Inbound Domestic

WHY TOURISM Vital source of income

Create frame work of employment Hotels Food services Travel services Transportation infrastructure

consumers People who may go on

holidays

marketing/promotion Research, development, evaluation and

consumer communication to raise awareness and generate sales.

Travel experience The experience that people have

travelling to their destination

holiday experience The experience that people have at

their destination

Source: www.destinationnsw.com.au/.../Tourism-Business-Toolkit-VOL1-Ch...

COMMUNITY DEVELOPMEN

T AND TOURISM

COMMUNITY BASED TOURISM(CBT)

Source: :prof. Dr. Syed Rashidul Hasan Dept. of Tourism & Hospitality Management University of Dhaka Bangladesh

WHY USE CBT

Sustainability

Economic/Financial sustainability

Environmental & Ecological

Sustainability

Community Based Tourism

Source: :prof. Dr. Syed Rashidul Hasan Dept. of Tourism & Hospitality Management University of Dhaka Bangladesh

MODEL APPROACH Model 1: Transit travelers destined for natural/man-made attractions via

community settlements

Model 2: Only Community (no other added attractions)

Model 3: Community blended with natural/man-made tourists attractions

1. TourismPotentialAssessment

5. MarketCommunity

4. DevelopProducts

2. SecureAssistance

3. Develop anIntegratedApproach

6. On-goingSupport

1. Determine the USTOs and the potential natural/man-made attractions nearby through surveys

1. Hire local NGO or tourism consulting firm, or other competent agencies

1. Hold community meetings2. Formation of a local community tourism committee 3. Identify entrepreneurs and opportunities for community cooperatives

1. Develop training programs2. Promote training programs3. Implement programs

1. Develop marketing material for the community, tourist attractions. 2. Promote community in the Internet and travel books

1. Assess situation2. Provide ongoing support as needed

1. A list of potential tourism products

1. Community approval on future developments2. Local tourism committee is responsible for future tourism initiatives3. Selection of most viable and suitable products to develop4. Development of a community brand

1. Assistance with the various stages of tourism development (mainly creating service offering structures)

1. Trained residents2. Development of viable products

1. Arrival of first tourists

1. A successful and sustainable tourism industry2. A functioning tourism committee

STEPS ACTIVITIES RESULTS

General Framework for CBT Development in an Area (Jessica Brown 2008)

REFERENCES Brown, J., Mitchell, N. and Beresford, Michael (Eds,) (2004). The Protected Landscape Approach: Linking Nature,

Culture and Community. IUCN, Gland, Switserland and Cambridge, UK. Xw+270pp. Plus 12 color plates

James, P., Nadarajah, Y., Haive, K. and Stead, V(2012). Sustainable Communities, Sustainable Development: Other Paths for Papua New Guinea Check |url= value (help). Honolulu: University of Hawaii Press.

McMillan, D.W., & Chavis, D.M. 1986. "Sense of community: A definition and theory," p. 16.

M. Scott Peck, (1987). The Different Drum: Community-Making and Peace, pp. 83-85.

Rashidul Hasan. S. (2015). Community-Based Tourism. Slideshare.net/srhaasan75/some-proposed-models-for-successful-community-based-tourism