Communicators' Evolving Leadership Role in the Age of Disruption
-
Upload
celine-schillinger -
Category
Leadership & Management
-
view
2.966 -
download
0
Transcript of Communicators' Evolving Leadership Role in the Age of Disruption
ENABLE COACH CONNECT
Communicators’ Evolving Leadership Role in the Age of Disruption June 8th, 2016
@CelineSchil l Celine Schillinger
@CelineSchill #IABC16 June 2016 3
AFP – Historic Dengue Vaccine Program Launched in Philippines https://www.youtube.com/watch?v=PITjn9EYkj8
April 4th, 2016
@CelineSchill #IABC16 June 2016 8
aiming at
impacting
the disease by
connecting
all Dengue
fighters
• Issue-centric • Cross-social media • Cross-stakeholder • An alliance • Independent • Constructive
@CelineSchill #IABC16 June 2016 9
A Community Success Story
The largest
share of voice globally on Dengue
Stakeholders’ enthusiasm @BreakDengue Alliance LatAm & AsiaPac Chapters India Prize Travel Blogger
w w w. B r e a k D e n g u e . o r g I n d e p e n d e n t E d i t o r i a l B o a r d
I n f o g r a p h i c s F l i p b o a r d P i n t e r e s t
Dengue barometer Real-time disease map Epi demi o l og i ca l data c rowdsourc ing pro ject s
C o l l a b o r a t i v e k n o w l e d g e s h a r i n g
Facebook: 250,000 Bayer LinkedIn Group Shaping a global network of the k e y a c t o r s o n d e n g u e
Global Awards: Best Use of Social M e d i a f o r H e a l t h c a r e Most Impactful emerging Initiative
Improve Quality, the Classical Way
@CelineSchill #IABC16 June 2016 11
Project Procedures Information
@CelineSchill #IABC16 June 2016 13
Source: https://www.lowesforpros.com/articles/Let-There-Be-LED-Light-Improve-Energy-Efficiency-with-LED-and-CFL-Light-Bulbs_a1932.html
@CelineSchill #IABC16 June 2016 14
Corporate Activism
Leverage the tools and techniques of social movements
for business performance
0
Operator Error
Since August 2015
In a critical area, thanks to operator ownership
of manufacturing
key pillars
| 21 @CelineSchill #IABC16 June 2016
400 Collaborators engaged In the simplification of a critical process
Change Control, April 2016 | 22
| 23
1,000 Work Hours saved per year
On one site, lab operators
decided to revisit
the sample labelling procedure
$160,000
saved per year
An Operator Had an Idea Volunteers Made it Happen
Val de Reuil,
gel pad usage procedure revisited | 24
Underlying Forces
@CelineSchill #IABC16 June 2016 27
Source http://c-est-pas-lui.over-blog.com/article-sur-l-eau-97263497.html
Push Determined endpoint
Explanatory Passive audience
Control Message
Experts / Executives Areas & boundaries
@CelineSchill #IABC16 June 2016 28
Pull open direction Inspirational Co-creators Freedom Action Everyone Networks
Transformation
@CelineSchill #IABC16 June 2016 29
Source: http://prophesyagain.org/tag/bridge-to-nowhere/ Source: http://www.reelgood.com.au/high-tech-and-low-life-the-best-of-cyberpunk/
@CelineSchill #IABC16 June 2016 30
Source http://c-est-pas-lui.over-blog.com/article-sur-l-eau-97263497.html
Social Transformation
Business Transformation
Org Transformation
Leadership Transformation
Shift in Value Creation
Customers’ expectations
Stakeholders’ expectations
Technology Pace of change
Knowledge Work
Employees’ expectations
Demographics & Data Values
Service Economy Flexibility
Innovation Imperative
The Inversion of Influence
@CelineSchill #IABC16 June 2016 31
Source: 2016 Edelman Trust Barometer
Influence & Authority Influence
Authority
Old Model • Elites have
access to more / better information
• Elite’s interests interconnected with those of mass
• Becoming an “elite” open to all
New Reality • Peer-to-Peer
influence more powerful than Top-Down
• Increasing distrust among mass population
• Mass movements based on dissatisfaction and urgency
The Divide • Democratization of
information and more information
• High-profile revelations of greed or misbehavior
• Income inequality
Patterns of Disruption
@CelineSchill #IABC16 June 2016 33
Source: John Hagel, Deloitte Center for The Edge
@CelineSchill #IABC16 June 2016 34
Source: http://www.businessinsider.com/sc/mobile-marketing-improves-customer-experience-2015-7?IR=T
The End of (Traditional) Hierarchy
@CelineSchill #IABC16 June 2016 36
Source: Jon Husband www.wirearchy.com
Traditional Hierarchy
• Discrete events
• Time to adjust & absorb
• Relatively predictable outcomes
• Sense of the future as a continuation of the present (orderly)
Emergent Wirearchy
• Continuous process
• Adjust “on the fly”
• Almost impossible to predict outcomes
• The future as highly complex and uncertain (chaotic)
@CelineSchill #IABC16 June 2016 37
Source: Jon Husband www.wirearchy.com
Wirearchy: “A dynamic two-way flow of power and authority, based on knowledge, trust, credibility and a focus on results, enabled by interconnected people and technology”
Source: Jon Husband www.wirearchy.com
Talent Management: New Skills
• Trend Forecasting and Change Leadership
@CelineSchill #IABC16 June 2016 38
• Talent Sourcing and Community Building
• Organizational Performance Architecture
• Culture and Community Activism
• Operational Excellence
Challenging For Some
@CelineSchill #IABC16 June 2016 39
Source: Jon Husband www.wirearchy.com Source: CHREATE Consortium
21st Century Leaders
“...have a way of building community and bringing people together to co-create solutions.”
“They don’t talk about how their organization is structured,
they focus on bringing their shared purpose to the world through their communities”
@CelineSchill #IABC16 June 2016 40
Source: Jon Husband www.wirearchy.com Ayelet Baron - http://www.iris.xyz/ideas/are-you-21st-century-leader
21st Century Leaders
• Get their hands dirty • Know that trust and relationships are the new
currency in business today
• Don’t have all the answers. They go into situations letting people know that they don’t know. They create the space for the conversation and the solutions to emerge
• Know that change management = antiquated business practice that no longer serves their org
@CelineSchill #IABC16 June 2016 41
Source: Jon Husband www.wirearchy.com Ayelet Baron - http://www.iris.xyz/ideas/are-you-21st-century-leader
The Trust Problem
@CelineSchill #IABC16 June 2016 42
Source: Jon Husband www.wirearchy.com The Jungle Book, Walt Disney
@CelineSchill #IABC16 June 2016 43
Source: Jon Husband www.wirearchy.com @citizenrobert
Trust is an outcome, not a message
– Robert Phillips
@CelineSchill #IABC16 June 2016 44
Source: Jon Husband www.wirearchy.com
Can Communications
Lead Change?
Push Determined endpoint
Explanatory Passive audience
Control Message
Experts / Executives Areas & boundaries
@CelineSchill #IABC16 June 2016 45
Pull open direction Inspirational Co-creators Freedom Action Everyone Networks
Push Determined endpoint
Explanatory Passive audience
Control Message
Experts / Executives Areas & boundaries
@CelineSchill #IABC16 June 2016 46
Pull open direction Inspirational Co-creators Freedom Action Everyone Networks
?
Push Determined endpoint
Explanatory Passive audience
Control Message
Experts / Executives Areas & boundaries
@CelineSchill #IABC16 June 2016 47
Pull open direction Inspirational Co-creators Freedom Action Everyone Networks
?
@CelineSchill #IABC16 June 2016 48
Source: Jon Husband www.wirearchy.com
New Roles
New Skills
New Behaviors
Enable
@CelineSchill #IABC16 June 2016 49
Source: http://pics-about-space.com/space-rockets-taking-off?p=4
Start Where The Energy Is
@CelineSchill #IABC16 June 2016 53
Source: http://www.espritsciencemetaphysiques.com/ces-25-choses-tres-etranges.html
@CelineSchill #IABC16 June 2016 54
Source: http://www.espritsciencemetaphysiques.com/ces-25-choses-tres-etranges.html
Master social tools
Continuously involve users /
customers
Create conditions
for diversity of thoughts
Think shared
purpose
Live the new values at work too
Enable all constituents
to grow
(incl. you)
Push for transparency
Challenge leadership
to act (differently)