in-print design

on-line copy and social media

public relations and the in-print media

extra: promotional e-posters

COMMUNICATIONS

PORTFOLIO v. 2.1 December 2011

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DUNCAN

JOHN

YOUNG

CLIENT: KIMO INTERNATIONALPROJECT: PROMOTIONAL BROCHURE

BRIEF: DESIGN BROCHURE TO PROMOTE ORGANISATION TO LOCAL GOVERNMENT, POLICY-MAKERS, MINISTERS AND THE GENERAL PUBLIC.

OUTCOME: EIGHT-PAGE BROCHURE ADOPTED BY KIMO BOARD AND DISTRIBUTED ACROSS EUROPE. SECRETARIAT ATTRIBUTED INCREASED MEMBERSHIP TAKE-UP TO FRESH VISUAL IDENTITY.

Outside and inside cover outlining KIMO’s Members, work methods and strategic approach.

Inside copy outlining KIMO’s origins, strategic concerns, work areas and vision for the future.

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Front cover outlining headline piece and inside pages focusing on recent initiatives and projects.

Further pages documenting initiatives and events.

See above embedded link to Audio pod-cast.

E-newsletter demanded an ability to research, collate

and author copy in collaboration with the Co-Director

and Institute partners.

Graphic design of the newsletter mirrors the visual

identity of the Institute website to maintain acute

consistency in branding.

CLIENT: UCL INSTITUTE FOR HUMAN RIGHTSPROJECT: E-NEWSLETTER SERIES

BRIEF: DESIGN E-NEWSLETTER TO PROMOTE INITIATIVES AND PROJECTSTO GLOBAL SPONSORS, ACADEMICS AND STAKEHOLDERS.

OUTCOME: E-NEWSLETTER DESIGNED IN COLLABORATION WITH CO-DIRECTOR, FEATURING EMBEDDED AUDIO POD-CAST MIRRORING INSTITUTE VISUAL IDENTITY. DESIGN TEMPLATE SUBSEQUENTLY UTILIZED BY INSTITUTE FOR FURTHER E-NEWSLETTERS.

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Web pages detailing the Government of Maldives’ engagement with UN organisations in Geneva,

foreign policy, past diplomatic successes and strategic objectives for the future.

In addition to my academic understanding of international

human rights law, I was hired by the Maldives Mission in

Geneva to revitalise the online presence of the Mission. I

was tasked to author new web copy that reflected the

Government's human rights policies, successes and

objectives in a coherent and engaging manner.

Complementing my written copy, I embedded YouTube

video (left) of Maldives oral statements delivered at the

UN with permission from the UN Human Rights Council.

Using Google Analytics I ensured that the Mission website

was search engine optimized to maximise unique website

visits.

CLIENT: GOVERNMENT OF MALDIVESPROJECT: WEBSITE REFRESH

BRIEF: REVITALISE MALDIVES MISSION’S ON-LINE PRESENCE TO EXPAND AND ENHANCE NATIONAL AND INTERNATIONAL DIPLOMATIC RELATIONS.

OUTCOME: REVISED NAVIGATIONAL STRUCTURE OF WEBSITE AND EMBEDDEDYOUTUBE VIDEO AND FLICKR SLIDE SHOWS TO PRESENT THE GOVERNMENT OF MALDIVES’ POLICIES, ACHIEVEMENTS AND OBJECTIVES IN A VIVID YET DETAILEDMANNER. UNIQUE WEBSITE VISITS INCREASED BY 30% AS A RESULT.

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Page ‘Likes’ increased by 40% in

three- month period when I

coordinated ZBF’s social media feeds.

I enjoyed posting details of news

stories, relevant events and

promotions to Members to promote

ZBF’s policies, successes and

objectives.

My Twitter strategy generated a

significant on-line buzz for ZBF; the

placement of Tweets with links to

trends on Twitter and celebrity

re-Tweets generated free exposure

helping to channel donations,

supported by an in-print flyer

(middle), to the ZBF JustGiving

webpage.

Twitter followers increased by 60%

in three-month period indicating my

solid grasp of how to create an

engaging news feed that is both

informative and often re-Tweeted.

CLIENT: ZIMBABWE BENEFIT FOUNDATIONPROJECT: SOCIAL MEDIA CAMPAIGN

BRIEF: COORDINATE A PR AND ADVOCACY CAMPAIGN, IN-PRINT ANDON-LINE, TO PROMOTE FUNDRAISING EVENT.

OUTCOME: SOCIAL MEDIA CAMPAIGN, INCORPORATING FACEBOOKAND TWITTER, GENERATED ON-LINE MEDIA COVERAGE FOR ZBF RAISINGOVER £10,000 FOR A DESERVING COMMUNITY IN ZIMBABWE.

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Permanent Mission of the Republic of Maldives to the United Nations Office at Geneva

Statement by H.E. Ms Iruthisham AdamPermanent Representative of the Permanent Mission of the Republic of Maldives

Special Session of the Human Rights Councilon the Human Rights situation in the Syrian Arab Republic

Monday 30 April 2011

Thank you Mr President,

One of the most fundamental human rights is the right to peaceful assembly and free association. This human right is a cornerstone that, coupled with the right to freedom of expression, forms a platform that all other universal human rights are founded upon.

The bedrock of the ‘Muslim Awakening’ that has been seen vividly across the Arab world is being driven by popular protests. A central tenet of this reawakening is the debunking of a fallacy; that human rights values and principles are incompatible with Islam. On the contrary, they are mutually complementary and reinforcing.

The many protests that have sprung up across the Muslim world in recent months indicates that the people in these societies are eager for reform; reform that provides them with a greater voice in their country’s future. These are values and aspirations the people of Maldives, fought for and attained only a number of years ago.

Mr. President, Building on this sentiment, the Maldives is deeply concerned at ongoing human rights violations against political protesters and calls on the Government of Syria to immediate put at end to these violations. The Maldives has also repeatedly called on the Syrian Government to enter into meaningful, transparent and inclusive dialogue as a way of ending violence and of strengthening human rights and freedoms in the country. In this regard, the Maldives calls on Syria to respect international human rights law and to guarantee access to human rights and humanitarian organisations.

The Maldives also encourages Syria to enact comprehensive institutional reform at the domestic level. Simultaneously, the Maldives calls on the international community to engage with the Government of Syria and afford it all necessary assistance. Thank you, Mr President.

CLIENT: GOVERNMENT OF MALDIVESTASK: AUTHOR SPEECH FOR UN AMBASSADOR

BRIEF: AUTHOR ORAL STATEMENT TO BE DELIVERED AT SPECIAL SESSION OF THE UNITED NATIONS HUMAN RIGHTS COUNCIL ON THE HUMAN RIGHTS SITUATION IN THE SYRIAN ARAB REPUBLIC.

OUTCOME:

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Permanent Mission of the Republic of Maldives to the United Nations Office at Geneva

Maldives votes to support Human Rights Council Special Session Resolution on human rights in Syria

Monday 02 May 201119:31 Geneva, Switzerland

The United Nations Human Rights Council discussed a draft Resolution on the human rights situation in the Syrian Arab Republic on 29 April.

The Sixteenth Special Session of the Council, called by the US delegation on 27 April, saw Member States vote to adopt a resolution that condemns human rights violations in Syria and requests the UN Office of the High Commissioner for Human Rights (OHCHR) to send a fact-finding mission to investigate alleged crimes.

H.E. Ms Iruthisham Adam, Permanent Representative of the Maldives to the UN in Geneva, took the floor, encouraging Syria, and the wider international community, to recognize the vital nature of the right to freedom of assembly and free association.

Furthermore, Maldives called on the Syrian government to engage in a meaningful, transparent and inclusive dialogue as a way of ending violence and of strengthening human rights and freedoms in the country.

Finally, Ambassador Adam noted the importance of adhering to international human rights law as a guiding set of standards to lead Syria toward comprehensive and enduring institutional reform at the national level.

CLIENT: GOVERNMENT OF MALDIVESTASK: AUTHOR FOREIGN MINISTRY PRESS RELEASE

BRIEF: AUTHOR PRESS RELEASE DETAILING MALDIVES’ PARTICIPATION IN THE UNITED NATIONS HUMAN RIGHTS COUNCIL FOR DISTRIBUTION WITHINGOVERNMENT AND THE NATIONAL AND INTERNATIONAL MEDIA.

OUTCOME:

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CLIENT: UCL HUMAN RIGHTS SOCIETYPROJECT: DESIGN PROMO POSTERS

BRIEF: DESIGN EYE-CATCHING POSTERS TO PROMOTE STUDENTSOCIETY EVENTS TO STUDENTS.

OUTCOME: IN CONJUNCTION WITH PARALLEL SOCIAL MEDIA AND WORD-OF-MOUTH MARKETING CAMPAIGN, POSTERS ATTRACTED OVER 70 STUDENTS TOBOTH EVENTS FEATURED BELOW.

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UCL Human Rights Society Executive Committee commissioned the

design of an eye-catching logo to promote the organisation to

students. The finished logo is effective in not only showcasing the

society’s name clearly while evoking the spirit of the Main Quad

building in the ‘A’ of ‘HUMAN’.

I HOPE I HOPE THIS PORTFOLIO PROVIDES YOU WITH A GOODFIRST IMPRESSION OF MY PREVIOUS COMMUNICATIONS WORK.

I WOULD BE DELIGHTED TO HEAR FROM YOU.

I’M PASSIONATE ABOUT WHAT I DO AND BELIEVE AND HOPE THAT THIS DEDICATION IS REPRESENTED IN MY WORK.

DO NOT HESITATE TO CONTACT WITH ANY QUESTIONS YOUMAY HAVE.

John Duncan Young

e:

t: 0777 1800 615

15 Kingsley AvenueLondonW13 0EQ

LinkedIn:

john.young1712@gmail.com

http://uk.linkedin.com/pub/john-young/1a/43a/8a0

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