Communications Plan Name of school: Great Hieghts High Project team: Mr. Blank (Principal), Ms....
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Transcript of Communications Plan Name of school: Great Hieghts High Project team: Mr. Blank (Principal), Ms....
Communications Plan
Name of school: Great Hieghts HighProject team: Mr. Blank (Principal), Ms. Smith (PTO), Mr.
Ringer (PR), Ms. Wire (Technology Director), Joe Bagadonuts (Student Council)
Date: April 13, 2010
Background and Scope
• Current Communication Tools– Paper News Letters (monthly)– School Website (random)– Email (Teacher/Parent)
• After completion of a communication audit the findings were as follows– Need for more up to date information (website)– Quicker means of communication– Multi-medium communication
Setting Objectives
• Strengthen communication between schools and families
• Increase community members knowledge of school news
• Strengthen parent/caregiver participation in school
• Increase use of technology within communication with parents, students, and community members
School Goals
• Increase integration of technology for 21st century learners
• Increase % of students to pursuit post secondary education
• Increase technology literacy with faculty, students, and parents
Objectives (Communications)• Why do you want to communicate to your audience? Is it to: raise the profile of the school in
the local community;• develop relationships with local businesses; enhance students career prospects; or encourage
parents to read the• newsletter more often?• Naturally, it is difficult to do everything at once, so keep your objectives realistic. The best
communications plans• have no more than four objectives.• These might include:• • increase your school enrolments• • change public perceptions of your school• • change the media’s perceptions of your school• • establish a network of advocates for your school• • strengthen parent/caregiver participation at your school• • establish a new identity for your school• • improve student attendance• • improve your teacher retention rate.
Target Audiences
• Existing Parents and Students of the system – GHSD• Families who are considering the GHSD for their
children, and those who may have opted out of GHSD for other educational opportunities
• Current staff and partners working to improve the schools
• Teaching candidates and other potential employees• The general public – citizens, taxpayers, opinion
leaders, and employers
Key Messages
• Highly qualified professional and support staff in key areas
• State of the art facility with up to date technology
• Community with strong family and community support
• Programs that prepare students for independence and entrance into college
Evaluation Plan
• Surveying the school community with a questionaire
• Measuring the increase in participation with parents
• Interviewing parents at parent-teacher night• Tracking visits to the internet site
Budget
• We will dedicate 5% of the technology budget to increase communication.
• This will be a high priority of the technology department.
Issues/Risks
• Strengths– Highly qualified and
experienced staff– Offer students broad
subject choice– We have networked
computers in each classroom
• Weaknesses• Weak test scores• We could improve
communication with parents
• We could improve our communication with local media
Issues/Risks
• Opportunities– We could build upon
our supportive local school network
– We could attract new students by targeting newly arrived families in our area
Threats• The local population
is changing and there are fewer households with school age children
• We could encourage greater parent involvement in school
Objective 1 Action Plan
• Strengthen communication between schools and families– Each building will have its own blog with weekly to
daily updates– Implement an automated school calling system,
like Connect-ED
Objective 2 Action Plan
• Increase community members knowledge of school news– Update website at least weekly– Add news ticker to current website– Create facebook page
Objective 3 Action Plan
• Strengthen parent/caregiver participation in school– Text notification of upcoming events– Listserv to notify parent of opportunities of
volunteering
Objective 4 Action Plan
• Increase use of technology within communication parents, students, and community members– Investigate school-wide purchase of student
database for parents to access student grades, assignments, etc.
– Increase instruction with mobile technology