COMMUNICATIONS MONTHLY REPORT - Pinellas CVB...La Pergola, Book + Bottle, CellarMasters, Must Wine...

COMMUNICATIONSMONTHLY REPORT

Created by:

Mackenzie Comerer

March 2020

COMMUNICATIONS SUMMARY

• Total number of media hosted in February was 2, including UK influencers –@AlongDustyRoads – as part of a VISIT FLORIDA UK Winter Campaign, as well as domestic content creator, Kelly Rizzo of @EatTravelRock as part of a VISIT FLORIDA individual experience. With March beginning the peak season for the destination, we typically block these dates from hosting media.

• Total earned exposure for January across all three (3) PR agencies and VSPC’s internal team came to 73,595,345 impressions (digital, print, social media, etc.).

• Coverage highlights include syndicated coverage of The Washington Post piece – “St. Pete 2.0” – on MSN.com plus 25 more sister publications.

Summary Section: 27

0

40

Media Visit Number

(ADD YEARLY GOAL) Publication Name FAM or IPT

Dates of Trip

(MM/DD-MM/DD/YY) YTD Total Exposure YTD Ad/Media Value

Results Status ( Pending,

Received )

1 Family Beautiful Magazine IPT 10/21 - 10/24/2019 100,000 Received: 10/29/2019

2 Birmingham Magazine IPT 10/24 - 10/27/2019 Pending: December 2020

3 Swoop Air IPT 11/01 - 11/04/2019 Pending

4 Aresser IPT - VF China 11/02 - 11/05/2019 Pending

5 Travel Noire FAM - VF Domestic (DCI) 11/17 - 11/20/2019 Pending

6 Family Vacation Critic FAM - VF Domestic (DCI) 11/17 - 11/20/2019 Pending

7 Out Traveler; The Advocate FAM - VF Domestic (DCI) 11/17 - 11/20/2019 Pending

8

Business Insider; Matador

NetworkFAM - VF Domestic (DCI)

11/17 - 11/20/2019 Pending

9

USA Today 10 Best; Forbes;

TripSavvyFAM - VF Domestic (DCI)

11/17 - 11/20/2019 28,307,082 $261,840.57 Received: 02/25/2020

10 YouTuber IPT 12/01 - 12/05/2019 Received

11

Freelance: MSN; The Points Guy;

Family Vacation Critic; AFAR; etc.

IPT

12/14 - 12/16/2019 Pending

12 America Journal; Daerr.netIPT

12/14 - 12/16/2019 Pending

13 The Washington Post IPT 01/25 - 01/25/2020 20,531,730 $410,635.60 Received: 2/12/2020

14Toronto Star, TravelPulse Canada IPT - VF Canada (VOX) 02/03 - 02/05/2020

1,868,184$37,363.68

Received: 2/8/2020

15Hop Culture FAM - BMTC 2020 02/03 - 02/06/2020

28,307,082$566,141.64

Received: 2/21/2020

16The Beer Connoisseur FAM - BMTC 2020 02/03 - 02/06/2020

Pending

17Spirited, Lexington Herald Leader FAM - BMTC 2020 02/03 - 02/06/2020

Pending

18

Yorkshire Post (UK) FAM - BMTC 2020 02/03 - 02/06/2020

Pending

PUBLIC RELATIONS REPORTVPSC Internal

Year-to-Date Overview for Fiscal Year 19/20

YTD Total Hosted Media

Media Visits (IPT and Group FAM):

YTD Overview of Activity

YTD Press Releases / Pitches

YTD Media Assists (Reactive)

19Forbes, Coastal Living FAM - BMTC 2020 02/03 - 02/06/2020

Pending

20Brewbound FAM - BMTC 2020 02/04 - 02/06/2020

Pending

21

The Brewers Association FAM - BMTC 2020 02/04 - 02/06/2020

Pending

22Catch52 FAM - VF UK (Gosh) 02/06 - 02/09/2020

Pending

23Irish Times FAM - VF UK (Gosh) 02/06 - 02/09/2020

Pending

24Woman & Home FAM - VF UK (Gosh) 02/06 - 02/09/2020

Pending

25LoveEXPLORING FAM - VF UK (Gosh) 02/06 - 02/09/2020

Pending

26Scotland on Sunday FAM - VF UK (Gosh) 02/06 - 02/09/2020

Pending

27 AAA Northeast IPT: VSPC 02/13 - 02/20/20 Pending

28Eat Travel Rock IPT: VISIT FLORIDA 03/08 - 03/11/2020

Pending

Total 79114078 $1,275,981.49

Media Assist Number Publication Name

Date of Request

(MM/DD/YY)

Incoming Request Type

( Images, etc. )

Partners Mentioned in

Request Expected Run Date

Results Status (Pending,

Received)

1 Elliman Magazine 10/1/2019 Images Coffee Pot Bayou, Museums TBD

2 South Shore Media Group 10/2/2019 Images General Image Bank Nov/Dec Issue

3 AAA Traveker Worldwise 10/8/2019

Images + Info (What to See, Do,

Eat) St. Pete Winter 2020 Issue

4 Outback Bowl 10/7/2019

Images - Fan Guide, Website

and Social Media General Image Bank

5 eHealth's Flourish 10/2/2019 Interview + Images Winter/Spring Issue

6 Southern Boating Magazine 10/8/2019 ImagesThe Vinoy, Downtown SP,

MarinaNovember 2019

7HonestCooking.com 10/3/2019 Images

Bodega, Marina Cantina,

Frenchy's Rockaway,

Columbia

8Knoxville Daily Sun 10/14/2019 Images St. Pete Shuffleboard Club

Online article published:

10/18/2019

9 Insider Experience DMC 10/14/2019 Images General Image Bank

10 World of Westchase Magazine 10/14/2019 Images Dunedin - Best Of November 2019

11 Sunseeker 10/14/2019 Images Feb/March Events

12 Sunseeker 10/15/2019 ImagesCaptain Memo's Pirate

Cruise

13 WashingtonPost.com 10/17/2019 Info and Images Clearwater Beach and IRB

14 Yachting Magazine 10/21/2019 Images General Image Bank January 2020

15 USA Today 11/5/2019 Quote N/A

16 UTS TnC 11/8/2019 Images General Image Bank

Media Assists (Reactive):

17 Smart Meetings 11/8/2019 Images Steve Hayes Headshot December 2019 Received

18Tampa Bay Newspapers 11/19/2019 Images

Holiday Boat Parade -

Gulfport, etc.

19 11/21/2019 Images Fort De Soto

20 American Way 11/21/2019 Images, Facts, etc. St. Pete Pier Opening

21 eHealth's Flourish 11/25/2019 Images St. Pete

22 Coastal Living 11/22/2019 Images Caladesi Island

23 Prevue 11/25/2019 Information What's New

24 U.S. News & World Report 11/27/2019 ImagesSt. Pete, Tarpon Springs,

Dunedin, etc. Dec. 9, 2019

Online article published:

12/9/2019

25 DCI / VISIT FLORIDA 11/27/2019 Images Tarpon Springs

26 Allegiant's In-Flight 12/2/2019 Images, Information Fort De Soto

27USA Today 10 Best 12/2/2019 Images, Facts, etc.

Best Places to Shop in St.

Pete

28Daily Mirror, Sunday Mirror, Sunday

People12/12/2019 Images St. Pete Pier Opening Dec. 15, 2019

29 Allegiant's In-Flight 12/12/2019 Images, Information April/May Events April/May 2020

30Florida Travel & Lifestyles Magazine 12/13/2019 Images General Image Bank

31 South Shore Media Group 1/2/2020 Images Sugar Sand Festival

32 Meetings Today 1/8/2020 Information Florida Supplement March 2020

33 USA Today Go Escape 1/9/2020 What's New 2020 Gulf Coast Issue

34 Simply Smart Travel 1/9/2020 Images General Image Bank

35 Southern Boating Magazine 1/27/2020 Images Fort De Soto

36 AAA Living Magazine 1/22/2020 ImagesFort De Soto Paw

PlaygroundMay/June 2020

37 USA Today 10Best 2/11/2020 Interview with Leroy Bridges GulpCoast

38 Boca Raton Observer 2/14/2020 Images MuralsGirls Getaway in St.

Pete/Clearwater

39 NYTimes T Magazine 2/19/2020 Copy, Images, etc. March 29, 2020

40 Sunseeker 2/22/2020 Events Info. June/July Events

41 TVA 3/2/2020 B-roll Clearwater Beach 3-Mar-20

42 Edible Orlando 3/9/2020 Images Dunedin food pictures April/May/June 2020

43 M&C Magazine 3/9/2020 Information, Images What's New

44 Southwest the Magazine 3/11/2020 Images Clearwater Beach Summer Travel Guide

45 Sunseeker 3/17/2020 InformationClearwater Happy Hours, Kid-

Friendly Dining

46 Florida Trend 3/24/2020 Image St. Pete Pier

47 TravelZoo 3/31/2020 Information

Media Reception/Mission

Name

(ADD YEARLY GOAL)

Dates of Reception/Mission

(MM/DD-MM/DD//YY) Participating Partners

Number of Media Who

Attended YTD Total Exposure YTD Ad/Media Value NotesTD Ballpark Spring Opener Media

Event02/24/2020 9

0 $ -

Total

Media Reception/Mission:

Total

Summary Section: 11

4

19

Media Visit Number

(12 - 15) Publication Name FAM or IPT

Dates of Trip

(MM/DD-MM/DD/YY) YTD Total Exposure YTD Ad/Media Value

Results Status

( Pending, Received )

1 Chicago Tribune IPT 10/07 - 10/11/19 3,638,746 $ 72,774.92 Recieved

2 Birmingham Magazine IPT 10/24 - 10/27/19 Pending

3 Boston Globe IPT 12/10 - 12/15/19 8,780,128 $ 175,602.56 Received

4 American Way IPT 12/20 - 12/22/19 Pending

5 La Presse IPT 12/29 - 12/30/19 Pending

6 Flamingo Mag The Don Press Trip 1/9 - 1/12/20 Pending

7 Parents The Don Press Trip 1/9 - 1/12/20 Pending

8 Freelance The Don Press Trip 1/9 - 1/12/20 Pending

9 CBS The Don Press Trip 1/9 - 1/12/20 Pending



12 Hop Culture

Beer Marketing & Tourism

Conference FAM 02/03 - 02/06/20 28,307,082 $ 566,141.64 Received

13 Beer Connoisseur


Conference FAM 02/03 - 02/06/20 Pending

14 Herald-Leader and Spirited



15 Brewbound


Conference FAM02/04 - 02/06/20

Pending

16 Freelance



Total 40,725,956 $ 814,519.12

YTD Media Assists (Reactive)

YTD Overview of Activity

Media Visits (IPT and Group FAM):

Media Assists (Reactive):

PUBLIC RELATIONS REPORTUS Market

Year-to-Date Overview for Fiscal Year 19/20

YTD Total Hosted Media

YTD Press Releases / Pitches

Media Assist Number Publication Name

Date of Request

(MM/DD/YY)

Incoming Request Type

( Images, etc. )

Partners Mentioned in

Request

Results Status ( Pending,

Received ) Expected Run Date

1 AFAR 10/1/2019 St. Pete New Ideas Story

Dali, MFA, Imagine, The

James, FarmTable

Cucina, Locale, Farmer's

Market, Brick & Mortar,

Bodega, Intermezzo,

Baba, Sophia's, Trophy

Fish, No Vacancy,

Ichicoro Ane, 3

Daughters, Cage

Brewing, Green Bench,

St. Pete Shuffleboard

Club, The Vinoy, Don Pending

2 TODAY 10/16/2019 Broadcast Segment

Postcard Inn, MFA, Book

+ Bottle, CellarMasters

Wine Bar & Bottle Shop,

Must Wine Loft

Coverage Ran, did not

include

3 Taking the Kids 11/07/2019 Cyber Monday Deals Dali, Gulf Strands


include

4 Passport 11/07/2019 What's New In...

Karol Hotel, Don CeSar,

La Pergola, Book +

Bottle, CellarMasters,

Must Wine Loft, Copa,

MAACM, St. Pete Pier Pending

5 Elite Daily 11/11/2019 Cyber Monday Deals Dali, Gulf Strands


include

6 ShermansTravel 11/13/2019 Cyber Monday Deals Dali, Gulf Strands Coverage Ran, included 11/28/2019

7 TBD 11/14/2019 New Hotels in 2020 Karol Hotel Pending

8 TBD 11/21/2019

Weekend Getaways in

Florida


La Pergola, Book +



MAACM, St. Pete Pier Coverage Ran, included 12/09/20

9 TBD 11/18/2019 Florida stories 2020


La Pergola, Book +



MAACM, St. Pete Pier Pending

10 Budget Travel 12/5/2019 Micro-Trips in the US


La Pergola, Book +



MAACM, St. Pete Pier

Coverage ran, did not

include

11 Travel + Leisure 12/6/2019 New Hotels 2020 Karol Hotel Coverage Ran, Included 1/28/20

12 Essence 12/6/2019 Essence Escapes - Press Trip

Don CeSar, Fort DeSoto,

Maritana, etc. Pending

13 Budget Travel 12/9/2019 Second Cities

Clearwater Beach, Gulp

Coast Beer Trail, Central

Ave, Imagine Museum,

Dali Museum, Museum

of Fine Arts Pending

14 Travel + Leisure 12/12/2019 Where to Go in March St. Pete Pier Coverage ran, did not include1/8/20

15 Parade 01/07/20 Best Weekend Escapes

Gulp Coast Beer Trail,

Central Ave, Imagine

Museum, The Dali, MFA,

Postcard Inn Coverage Ran, Included 1/23/20

16 Oyster 01/10/20 Florida Vacations

St. Pete Shuffleboard

Club, Avalon, Pier 60,

Frenchy's, Fort De Soto,

Morean Arts Center, The

Dali Pending

17 Pet Lifestyles Magazine 01/15/20 Florida Travel With Pets

Fort De Soto, Dog Bar,

TradeWinds Pending March 2020

18 Chicago Tribune 01/16/20 Spring Break Travel

Clearwater Beach, St.

Pete Pier, St. Pete Beach


include 2/6/20

19 The Times 01/22/20

Best US Vacation

Destinations



Museum, The Dali, MFA,

St. Pete Pier Pending

20 Condé Nast Traveler 02/11/20 Museums opening in 2020 MAACM


include

21 Brit + Co 02/13/20

Family-Friendly

Destiantions



Museum, Dali, MFA, St.

Pete Pier Pending

22 BuzzFeed 02/24/20 Destination Story

St. Pete Pier, Hilton St.

Pete, Avalon, The Vinoy,

The Birchwood Pending

23 CertifiKID 02/27/20

Exciting New Family

Attractions St. Pete Pier Pending

24 Maxim 02/27/20

Pet-Friendly hotels in the

US TradeWinds Pending

25 USA Today 02/27/20

Spring Break Destinations

for Families



Museum, Dali, MFA, St.

Pete Pier Pending

26 Medium 02/27/20 Spring Break Travel

TD Ballpark, Clearwater

Marine Aquarium,

Wyndham Grand

Clearwater Beach,

Frenchy's, Taco Baby Pending

27 AAA Carolinas 03/13/20 Spring Break Travel 2021

The Vinoy, Imagine,

MFA, The Dali, St. Pete Pending

28 Budget Travel 03/17/20 Virtual Tours The Dali


include

29 Parade 03/20/20

Best places for a destination

wedding Sunken Gardens Pending

30 Lonely Planet 03/25/20

Virtual Travel Experiences -

Zoos/Aquariums

Clearwater Marine

Aquarium Pending

31 Fodor's 03/25/20

Human stories from people

who are affected by Covid-

19 Book + Bottle Pending

32 Condé Nast Traveler 03/26/20

What it's like to be an XX

right now Derek Donnelly Pending

33 TBD 03/27/20

Travel Industry Acts of

Kindness MADE, Intermezzo Pending

34 "National Drinks Magazine" 03/27/20

Bars and wine bars that

were slated to open this

March Book + Bottle Pending

Press Release Number (ADD

YEARLY GOAL )

Press Release Title

( if not in English provide

translation )

Date Press Release was Sent Out

(MM/DD/YY)

Partners Mentioned

( list ALL ) YTD Total Exposure YTD Ad/Media Value Notes

1What's New in St.

Pete/Clearwater 2020

10/28/19

Follow up: 11/14/19

Karol Hotel, The Don CeSar,

La Pergola, Book + Bottle,

CellarMasters Wine Bar,


MAACM, St. Pete Pier, CMA

2 Cyber Monday

10/29/19

Follow Up Multiple Times in

November

The Don CeSar, Gulf Strand

Resort4,696,320 $93,926.40

3

Emotional Reunion for

Fisherman Who Rescued Winter

the Dolphin

12/12/19Clearwater Marine

Aquarium

4

Not Your Average Pier - St. Pete

Pier Opening Spring 2020

Distributed: 1/28/20

Follow Up: 02/05/20

Follow Up with Opening Date:

03/05/20

St. Pete Pier 7,896,811 $159,936.22

Press Releases/Pitches:

5

Visit Florida Release - Family

Travel and Spring Break Road

Trips

02/14/20

Clearwater Marine

Aquarium, Wyndham

Grand Clearwater Beach,

Frenchy's, Bodega, Gulp

Coast Beer Trail, Indian

Rocks Beach, Clearwater

Beach, St. Pete Beach, Pass-

A-Grille, Fort De Soto,

Dunedin Brewery, 3

Daughters, Big Storm

Brewing, Croked Thumb

6

Visit Florida Release - PRIDE

parades, Family Fun and Dog

Friendly

03/10/20

Fort De Soto, Dog Bar,

TradeWinds, Sirata, Don

CeSar, St. Pete Pride, The

Vinoy, Clearwater Marine

Aquarium, Wyndham

Grand, Frenchy's,

Clearwater Beach, St. Pete

Beach

7 Media Mailers 03/26/20TrophyFish, Nightshift Wax

Co, MADE Coffee

12,593,131 253,862.62$

Media Reception/Mission

Name

(ADD YEARLY GOAL)

Dates of Reception/Mission

(MM/DD-MM/DD//YY) Participating Partners

Number of Media Who

Attended YTD Total Exposure YTD Ad/Media Value Notes

0 $ -

Event Name

Date of Event

(MM/DD/YY)

Participating Partners

(if applicable)

Number of Media Who

Attended YTD Total Exposure YTD Ad/Media Value Notes

Total

Media Reception/Mission:

Total

Media Marketplace/Conference/Tradeshow:

0 $ -

Company/Publication Name Award Category Partner Mentioned Publish Date Consumer or Trade Link to Award

Conde Nast Traveler Readers' Choice Awards 2019 Top 15 Hotels in Florida #15: Postcard Inn 10/07/2019 Consumer LINK

Conde Nast Traveler Readers' Choice Awards 2019 Top 30 Resorts in Florida

#8: Sandpearl

#9: The Don CeSar

#19: The Vinoy

10/07/2019 Consumer LINK

TripAdvisor Best Beaches 2020 Best Beaches#2: St. Pete Beach

#5: Clearwater Beach02/25/20 Consumer LINK

Southern Living South's Best Awards Best Cities in the South St. Pete 03/10/2020 Consumer LINK

Total

Awards/Accolades:

https://www.cntraveler.com/readers-choice-awards/united-states/florida-top-hotelshttps://www.cntraveler.com/readers-choice-awards/united-states/top-resorts-in-florida

72,499,843

107,279,481

1,449,996.86$

2,232,838.76$

0

21

Publication Name

Partners Mentioned

( list ALL )

Article Title

( if not English provide

translation )

Article Publish Date

( MM/DD/YY ) Consumer or Trade

Resulting From

( Pitch, Desksides, IPT,

FAM, Reception,

Event, Conference,

etc. ) Total Exposure

Exposure Type

(Circulation, UVM,

Impressions)

Ad/Media Value

( if applicable )

Link to Article

(if print, put "PDF

provided")

MSN

Downtown St. Pete,

Central Avenue, The

Cider Press Cafe, Bodega,

No Vacancy, Hawthorne

Bottle Shoppe, Dali,

Chihuly Collection,

Imagine Museum, The

James Museum,

Museum of American

Arts and Crafts

Movement, St. Pete Pier,

Mural Tours, Tropicana

Field, Saturday Morning

Market and St. Pete

Shuffleboard Club.

St. Pete 2.0: This lively

Florida city is having a

renaissance — and it's

about to have a massive

waterfront playground

too

03/09/20 Consumer Syndication 69470745 UVM $ 1,389,414.90 LINK

St. Louis Post

Dispatch" " " " 03/09/20 Consumer Syndication 622091 UVM $ 12,441.82 LINK

Boston Herald " " " " 03/09/20 Consumer Syndication 432182 UVM $ 8,643.64 LINK

News Break " " " " 03/09/20 Consumer Syndication 749250 UVM $ 14,985.00 LINK

The Wichita Eagle " " " " 03/09/20 Consumer Syndication 136716 UVM $ 2,734.32 LINK

Kenosha News " " " " 03/09/20 Consumer Syndication 45479 UVM $ 909.58 LINK

The Bellingham

Herald" " " " 03/09/20 Consumer Syndication 79624 UVM $ 1,592.48 LINK

Billings Gazette " " " " 03/09/20 Consumer Syndication 125,136 UVM $ 2,502.72 LINK

Tucson.com " " " " 03/09/20 Consumer Syndication 307080 UVM $ 6,141.60 LINK

Richmond.com " " " " 03/09/20 Consumer Syndication 531540 UVM $ 10,630.80 LINK

The Rock Island

Dispatch Argus" " " " 03/09/20 Consumer Syndication 12,520 UVM $ 250.40 LINK

Wisc News " " " " 03/09/20 Consumer Syndication 96810 UVM $ 1,936.20 LINK

Helena

Independent

Record

" " " " 03/09/20 Consumer Syndication 44757 UVM $ 895.14 LINK

Arizona Daily Sun " " " " 03/09/20 Consumer Syndication 55,169 UVM $ 1,103.38 LINK

YTD Media/Ad Value

Monthly Media Placements

YTD Media Placements

Monthly Results:

Proactive Earned Media Results:

PUBLIC RELATIONS MONTHLY REPORTUS Market

March-20

Monthly Earned Exposure

Monthly Media/Ad Value

YTD Earned Exposure

https://www.msn.com/en-us/news/us/st-pete-20-this-lively-florida-city-is-having-a-renaissance-%E2%80%94-and-its-about-to-have-a-massive-waterfront-playground-too/ar-BB10Wa84?srcref=rsshttps://www.stltoday.com/travel/st-pete-this-lively-florida-city-is-having-a-renaissance/article_198acb7e-a2b0-5b50-98cf-0dc08e533702.htmlhttps://www.bostonherald.com/2020/03/09/st-pete-2-0-this-lively-florida-city-is-having-a-renaissance/https://www.newsbreak.com/florida/saint-petersburg/news/0OMwUBZ8/st-pete-20-this-lively-florida-city-is-having-a-renaissance-and-its-about-to-have-a-massive-waterfront-playground-toohttps://www.kansas.com/living/travel/article241021831.htmlhttps://www.kenoshanews.com/travel/st-petersburg-s-artistic-side-is-evident-in-the-city/image_70d3b1f5-740f-507a-b5e7-a9f158845547.htmlhttps://www.bellinghamherald.com/living/article241021831.htmlhttps://billingsgazette.com/travel/st-pete-this-lively-florida-city-is-having-a-renaissance/article_7383277a-5b2b-5273-aa83-fd884cfd4d32.htmlhttp://tucson.com/https://tucson.com/travel/st-pete-this-lively-florida-city-is-having-a-renaissance/article_a22f998d-38c8-5d58-9a5c-bdc705de9ec8.htmlhttp://richmond.com/https://www.richmond.com/travel/ap/st-pete-this-lively-florida-city-is-having-a-renaissance/article_865b1389-9bb5-5e8f-aa39-6a9eb903622c.htmlhttps://qconline.com/travel/st-pete-this-lively-florida-city-is-having-a-renaissance/article_797bc8af-2b3a-5905-8175-25d4a571727f.htmlhttps://www.wiscnews.com/travel/st-pete-this-lively-florida-city-is-having-a-renaissance/article_4acb80cf-847b-5074-8efa-e9beaba7e816.htmlhttps://helenair.com/travel/st-pete-this-lively-florida-city-is-having-a-renaissance/article_b4694f5d-2762-5a2f-a1a7-55854583d1bc.htmlhttps://azdailysun.com/travel/st-pete-this-lively-florida-city-is-having-a-renaissance/article_862f0787-2332-5542-9342-6672ac98d307.html

Lincoln Journal Star " " " " 03/09/20 Consumer Syndication 223473 UVM $ 4,469.46 LINK

Beatrice Daily Sun " " " " 03/09/20 Consumer Syndication 7897 UVM $ 157.94 LINK

Lompoc Record " " " " 03/09/20 Consumer Syndication 12,250 UVM $ 245.00 LINK

Missoullian " " " " 03/09/20 Consumer Syndication 89,122 UVM $ 1,782.44 LINK

The Pantagraph " " " " 03/09/20 Consumer Syndication 66,218 UVM $ 1,324.36 LINK

Finger Lakes Times " " " " 03/09/20 Consumer Syndication 26,648 UVM $ 532.96 LINK

Coastal News

Today" " " " 03/09/20 Consumer Syndication 8,276 UVM $ 165.52 LINK

ArcaMax " " " " 03/09/20 Consumer Syndication 198,437 UVM $ 3,968.74 LINK

Rapid City Journal " " " " 03/09/20 Consumer Syndication 66,582 UVM $ 1,331.64 LINK

La Crosse Tribune " " " " 03/09/20 Consumer Syndication 85,400 UVM $ 1,708.00 LINK

Winona Daily News " " " " 03/09/20 Consumer Syndication 26,611 UVM $ 532.22 LINK

Medium St. Pete PierThe Ultimate Post-

COVID19 2020 Travel 03/25/20 Consumer Pitch 40,766,054 UVM $ 815,312.08 LINK

72,499,843 $ 1,449,996.86

Partners

Mentioned

( list ALL ) Publication Name

Article Title

( if not English provide

translation )

Article Publish Date

( MM/DD/YY ) Consumer or Trade Total Exposure

Exposure Type

(Circulation, UVM,

Impressions)

Ad/Media Value

( if applicable )

St. Pete Beach,

Clearwater BeachDaily Mail

Tripadvisor names

2020's best beaches03/03/20 Consumer 1,141,178 UVM $ 22,823.56

St. Pete Beach,

Clearwater BeachMSN

Tripadvisor names

2020's best beaches 03/03/20 Consumer 69,470,745 UVM $ 1,389,414.90

St. Pete Beach,

Postcard Inn, The

Dali

AFAR

How You Can Still Make

Spring Break Special This

Year03/06/20 Consumer 360,323 UVM $ 7,206.46

Wyndham Grand,

Clearwater Beach, Parents

How I Got My Family to

Finally Unplug on

Vacation03/09/20 Consumer 13,951,813 UVM $ 279,036.26

Clearwater Beach The Washington Post

No traveling? No

problem. Vacation from

home with these live

streams from around the

world

03/30/20 Consumer 20,531,730 UVM $ 410,635.60

Publication Name Consumer or Trade

Date of Meeting

(MM/DD/YY) Appointment Type

Main Topic of

Conversation

Chicago Parent Consumer 03/02/20 Call Upcoming visit

LINK

Monthly Business Promotion/Media Calls Efforts:

Details + Next Steps

LINK

Worked with the VSPC and Wyndham teams to coordinate a date, however

Results from Media not Generated by Agency (media monitoring or similar) DO NOT ADD TO MONTHLY EXPOSURE AND MEDIA VALUE:

Link to article

LINK

LINK

LINK

Total

https://journalstar.com/travel/st-pete-this-lively-florida-city-is-having-a-renaissance/article_fddf56e7-af21-5639-9ff5-c8e990620c72.htmlhttps://beatricedailysun.com/travel/st-pete-this-lively-florida-city-is-having-a-renaissance/article_c6527acc-2462-5dd9-acc3-8694547e6c61.htmlhttps://lompocrecord.com/travel/st-pete-this-lively-florida-city-is-having-a-renaissance/article_65275236-b14b-5ff3-94e4-19abcd88c0e6.htmlhttps://missoulian.com/travel/st-pete-this-lively-florida-city-is-having-a-renaissance/article_89d9aa11-deb4-5c29-bfe6-4844726cb837.htmlhttps://www.pantagraph.com/travel/st-pete-this-lively-florida-city-is-having-a-renaissance/article_739941d8-fbc1-5682-ba03-f6384d6407e0.htmlhttps://www.fltimes.com/news/nation/st-pete-this-lively-florida-city-is-having-a-renaissance/article_68234823-4d29-5288-900a-d9dd8fdb7638.htmlhttps://www.coastalnewstoday.com/post/fl-st-pete-2-0-this-lively-florida-city-is-having-a-renaissance-and-its-about-to-have-a-massive-waterfront-playground-toohttps://www.arcamax.com/homeandleisure/travel/travelnews/s-2335962?printhttps://rapidcityjournal.com/travel/st-pete-this-lively-florida-city-is-having-a-renaissance/article_7225ace9-1bc4-50f8-b90e-cef41a940fca.htmlhttps://lacrossetribune.com/travel/st-pete-this-lively-florida-city-is-having-a-renaissance/article_0650cd69-0e09-5182-bc5e-d7c09d06b81c.htmlhttps://www.winonadailynews.com/travel/st-pete-this-lively-florida-city-is-having-a-renaissance/article_29168089-3e55-5346-82ea-5a6713f15f6a.html

SummarySection:837

MediaVisitNumberKPI:16 PublicationName FAMorIPT

DatesofTrip(MM/DD-MM/DD/YY) YTDTotalExposure YTDAd/MediaValue

ResultsStatus( Pending,Received )

1 Telegraph.co.uk/DailyTelegraph IPT 10.31-11.04.19 30,062,754 0 Pending

2 ALifeWellTravelled FAM 10.09-10.12.19 5,000 $522.00 Received

3 BroganAbroad FAM 10.09-10.12.19 10,000 $326.00 Received

4 GretaTravels FAM 10.09-10.12.19 71,700 $1,000.00 Received

5 PipintheCity FAM 10.09-10.12.19 10,000 $326.00 Received

6 ManvsGlobe FAM 10.09-10.12.19 11,600 $391.00 Received

7 YorkshirePost IPT 02.03-08.02.20 20,000 0 Pending

8 AlongDustyRoads FAM 03.04-03.10.20 TBC TBC Pending

30,191,054 $-

Number PublicationNameDateofOutreach(MM/DD/YY)

OutreachType(Themedpitch,FAMtrip)

PartnersMentionedinRequest ExpectedRunDate Status

1 TTG 02.11.20 NewhotelsintheUSA KarolHotel TBC Awaitingcoverage

2 TravelBulletin 02.20.20 LGBTTravel St.PetePride TBC Pending3 LoveEXPLORING 02.01.20 Pitchedtrip Breweries TBC Confirmed4 GoProUK 01.15.20 Pitchedtrip Active TBC Pending5 GastroGays 02.05.20 Pitchedtrip Foodie TBC Pending6 HerFavFood 02.05.20 Pitchedtrip Foodie TBC Pending7 Express.co.uk 02.12.20 Pitchedtrip TBC TBC Pending8 IrishEveningEcho 02.17.20 Pitchedtrip TBC TBC Pending9 IrishExaminer 02.17.20 Pitchedtrip TBC TBC Pending10 LondonontheInside 03.06.20 Pitchededitorialinclusion Foodie TBC Pending

PUBLICRELATIONSREPORT

RoosterPRYear-to-DateOverviewforFiscalYear19/20

YTDTotalHostedMedia

MediaVisits(IPTandGroupFAM):

YTDOverviewofActivity

YTDPressReleases/PitchesYTDMediaAssists(Reactive)

Market:UK

Total

MediaActivty(Proactive):

11 Express&Star/ShropshireStar 03.19.20 PitchedNew&Now Various TBC Pending12 Entrepreneur&InvestorMagazine 03.26.20 PitchedNew&Now Various 04.02.20 Pending

MediaAssistNumber PublicationNameDateofRequest(MM/DD/YY)

IncomingRequestType( Images,etc. )

PartnersMentionedinRequest ExpectedRunDate


1 YorkshirePost 11.01.19 FAMtrip-CraftBeer TBC TBC Pending2 FamilyTraveller 12.16.19 ImagesofPier St.PetePier 02.23.20 Received3 SellingTravel/VisitUSA 12.11.19 Imagesofdestination TBC TBC Awaitingcoverage

4 ManvsGlobe 12.01.19 Partnerweblinks Various 12.01.19 Received

5 Express&Star,FamilyHolidayGuide

01.14.20 FAMtripsupport TBC TBC Pending6 ScottishSun 02.21.20 FAMtripwithVisitFlorida TBC TBC Pending7 CultureTrip&RoughGuides 02.25.20 Destinationinformation TBC TBC Pending

PressReleaseNumberKPI:8

PressReleaseTitle( ifnotinEnglishprovide

translation )DatePressReleasewasSentOut

(MM/DD/YY)PartnersMentioned

( listALL ) YTDTotalExposure YTDAd/MediaValue Notes

1 What'sNewinSt.Pete/Clearwater 12.09.19

KarolHotel,FusionResort,BerkeleyBeachClub,St.PetePier,Book+Bottle,CellarmastersWineBar,COPA,TampaBayWatch

408,000 TBC CoverageinSundayMirrorandIrishSundayMirror

2 ActivewintersunbreaksinSt.Pete/Clearwater

02.13.20

WeedonIslandPreserve,EgmontKeyStatePark,PineallasTrail,PedegoElectricBike,CaladesiIsland,BeachYogaPinellas

TBC Nocoveragesecuredasyet

3Bringingthebeach&beerstoyour

home:5waystoenjoySt.Pete/Clearwater,Florida

TBC

FortdeSoto,DaliMuseum,St.PeteUrbanMuralTour,Frenchy'sRockawayGrill,GreenBenchBrewing,TrophyFish,Ashe

Couture

TBC Notissuedasyet

0 -$

EventNameDateofEvent(MM/DD/YY)

ParticipatingPartners(ifapplicable)

NumberofMediaWhoAttended YTDTotalExposure Costofevent Notes

VisitUSAWTMMeeting 11.05.19 VisitUSA N/A 0 $0.00 0MeettheMediaVisitUSA 13.01.20 VisitUSA 50 0 $216.00 0

TravMediaIMM 03.09-03.10.20 VisitFlorida 34 0 $4,697.00 MeetingnotessharedwithVSPCviaemail

0 $-

Total

Total

PressReleases/Pitches:

MediaMarketplace/Conference/Tradeshow:

MediaAssists(Reactive):

SummarySection:3

8/12

MediaVisitNumberPublicationName FAMorIPT

DatesofTrip(MM/DD-MM/DD/YY) YTDTotalExposure YTDAd/MediaValue


1/15 Grenzenlos IPT 10/21-10/23/19 4,551,000 $219,700.00 Received2/15 fvw IPT 10/12-10/14/19 39,442 $27,459.00 Received

3/15 DeutschesReiseradio IPT 11/12-11/14/19 18,711 $367.00 Received

4,609,153 $247,526.00

MediaAssistNumber PublicationNameDateofRequest(MM/DD/YY)

IncomingRequestType( Images,etc. )

PartnersMentionedinRequest ExpectedRunDate


PressReleaseNumber

PressReleaseTitle( ifnotinEnglishprovide

translation )DatePressReleasewasSentOut

(MM/DD/YY)PartnersMentioned

( listALL ) YTDTotalExposure YTDAd/MediaValue Notes

1/12CulinaryHighlightsinSt.

Pete/Clearwater 10/10/19

Walt'zFishShak,Frenchy’sRockawayGrill,TedPetersFamousSmokedFish,ColumbiaRestaurant,

FarmTableCucina,CiderPressCafé,SonderSocialClub,Book+Bottle,Freedom

Distillery

511,494 $11,868.00

2/125reasonswhySt.Pete/Clearwateris

aperfectfamilydestination 11/13/19CMA,LittleToot,Sunken

Gardens,PinellasTrail,FortdeSoto,TradeWinds

402,117 $6,651.00

PUBLICRELATIONSREPORTGERMANY,AUSTRIA&SWITZERLAND

Year-to-DateOverviewforFiscalYear19/20

YTDTotalHostedMedia

MediaVisits(IPTandGroupFAM):

YTDOverviewofActivity

YTDPressReleases/PitchesYTDMediaAssists(Reactive)

Total

PressReleases/Pitches:

MediaAssists(Reactive):

3/12 NewsfromSt.Pete/Clearwaterin2020

12/04/19

St.PetePier,AmericanArtsandCraftsMovement

Museum,TheKarolHotel,TrubyHilton,Copa,Book+Bottle,MustWineLove,CellarMasters

WineBar

186.000 $3,637.00

4/12 St.Pete/ClearwaterforMusicLovers 01/16/20

ClearwaterSeaBluesFestival,St.PeteJazzFestival,TampaBayBluesFestivalatVinoyPark,Ka’TikiBeachBaron

TreasureIsland,HideawayCaféandtheir“LivingRoomLive”,Ché,“FirstFridaySt.Pete”on

CentralAvenue

447.817 $10,613.00

5/12Wellnessandoutdooractivitiesin

St.Pete/Clearwater 02/18/20

St.PeteBeach,ClearwaterBeach,WeedonIsland

Preserve,TampaBay,EgmontKeyStatePark,FredMarquis

Pinellas-Trail,Dunedin,HoneymoonIsland,Caladesi

Island

404,000 $9,891.00

6/12 St.Pete/Clearwaterasaperfectdestinationforsolotravelers

02/26/20

TheCanopyRooftopLounge,EnigmaBar,EDGEDistrict,Fort

deSoto,PinellasTrail,HoneymoonIsland,SugarSand

Festival,Pier60SunsetFestival,FloridaCraftArt,SHINEFestival,PalladiumTheather,

DaliMuseum

533,117 $12,238.00

7/12 Dunedin-ScottishVibesinFlorida 03/11/20

Dunedin,ClearwaterBeach,DunedinHighlandGame&

Festival,DunedinCommunityCenter,HighlandTrails5KRun,

HighlandDance,DunedinBrewery,CaledoniaBrewery,DunedinSmokehouse,CasaTinaMexicanGrill,Lobster

Shack&ClaimBar

22.117 $451.00

8/12LocalSupport:TheSt.PetersburgDistilleryproducesfreehand

sanatizer03/25/20

St.PetersburgDistillery,DunedinBrewery

1,547,428 55,349.00$

EventNameDateofEvent(MM/DD/YY)

ParticipatingPartners(ifapplicable)

NumberofMediaWhoAttended YTDTotalExposure YTDAd/MediaValue Notes

IMMGermany2020 03/04/20 140 Seeseparatereport.

Total

MediaMarketplace/Conference/Tradeshow:

0 $-Total

052,825,250

-$1,035,652.00$

025

PublicationNamePartnersMentioned

( listALL )

ArticleTitle( ifnotEnglishprovide

translation )ArticlePublishDate

(MM/DD/YY ) ConsumerorTrade

ResultingFrom( Pitch,Desksides,IPT,FAM,

Reception,Event,Conference,etc. ) TotalExposure

ExposureType(Circulation,UVM,

Impressions)Ad/MediaValue( ifapplicable )

LinktoArticle(ifprint,put"PDF

provided")

0 $-

HostPartner(s) SocialPlatform(s) SocialHandle(s)SocialPublishDate

(MM/DD/YY )


Reception,Event,Conference,etc. ) TotalImpressions

TotalEngagements(Likes,Comments,Shares,

ViewsandClicks)OpalSands/Don

CeSarTwitter alongdustyroads 03.05.20 FAMtrip TBC 132

OpalSands/DonCeSar

Facebook AlongDustyRoads 03.05.20 FAMtrip TBC 126

0 258

YTDEarnedExposure

YTDMedia/AdValue

PUBLICRELATIONSMONTHLYREPORTMarket:UKMarch-20

MonthlyEarnedExposure

MonthlyMedia/AdValue

MonthlyMediaPlacementsYTDMediaPlacements

MonthlyResults:

ProactiveEarnedMediaResults:

Total

ProactiveSocialMediaResults:

Total

PartnersMentioned( listALL ) PublicationName



(MM/DD/YY ) ConsumerorTrade TotalExposure



BerkelyBeachClub,PostcardInn,Dali

Museum,DonCeSar,FloridaCraftArt,St.PeteShuffleboarding

Club,SHINE,GetupandGoKayaking,OpalSandsResort,Palm

Pavillion

ScotlandonSunday Walkingonsunshineandsanddollars

03.22.20 Consumer 10,995 Circulation

ClearwaterBeachDailyMail,Yahoo!UK,TheSun,MailOnline,Daily

Express

ArticlesregardingcrowdsatClearwaterBeachinmid-March,despitesocial

distancingbeinginplace

03.17.20 Consumer 498,615,184 Circulation/MUU

PublicationName ConsumerorTradeDateofMeeting(MM/DD/YY) AppointmentType MainTopicofConversation

Various Both 03.09.20 MediameetingsatIMM

Newsandlatestupdatesfromthedestintion,editorialcoverageopportunities

MonthlyBusinessPromotion/MediaCallsEfforts:

Details+NextSteps

RoostertokeepincontactwithwarmleadsfollowingIMM,tosecureeditorialcoverageopportunitiesasdiscussed

ResultsfromMedianotGeneratedbyAgency(mediamonitoringorsimilar)DONOTADDTOMONTHLYEXPOSUREANDMEDIAVALUE:

Linktoarticle

Linksprovidedtoclient

PDFprovided

1,095,50213,341,18366,478.00$

834,264.00$13102

PublicationNamePartnersMentioned

( listALL )



(MM/DD/YY ) ConsumerorTrade


Reception,Event,Conference,etc. ) TotalExposure



LinktoArticle(ifprint,put"PDF

provided")

www.schwulsissimo.de

DalíMuseum,SecondSaturdayArtWalk,VisitSt.

Pete/Clearwater

St.Pete:unofficialcapitalofcultureofFlorida 09/25/19 Consumer

PressReleaseSeptember2019 95,000 UVM $1,899.00 LINK

www.geniessen-reisen.de

MuseumofFineArts,ColiseumSt.Pete

Goodluckin2020 12/31/19 Consumer AgencyPressReleaseDecember2019

120,000 UVM $488.00 LINK

Uberding

ClearwaterBeach,SHINEMuralFestival,FloridaCraftArt,Dalímuseum,

Grouper,Dunedin,Frenchy’sRockawayGrill,Bodega,Sea-Guini,Paul’sLanding,SweetStackShack,Cassis,Sunken

Gardens,TheVinoyRenaissanceSt.PetersburgResort&GolfClub,AvalonHotel,OpalSandsResort

Thesunshinehourparadise 01/23/20 ConsumerBloggerGroupFamTrip

September2019 40,000 Circulation $31,130.00 PDFprovided

360°USA MuseumofAmericanArtsandCraftsMovement

Getin 02/15/20 Consumer NewsletterMarch&April2019

10,000 Circulation $4,640.00 PDFprovided

www.frankfurt-live.com

ClearwaterBeach,St.PeteBeach,WeedonIslandPreserve,TampaBay,

EgmontKeyStatePark,FortDade,FredMarquisPinellas-Trail,Dunedin,HoneymoonIsland,CaladesiIsland,Pier

60

WellnessandoutdooractivitiesinthewintersunofSt.Pete/Clearwater

02/19/20 Consumer PressReleaseFebruary2020 175,000 UVM $5,247.00 LINK

touristikaktuell St.PetePier St.Pete/Clearwater:NewWaterfront

02/24/20 Trade NewsletterMarch&April2020

27,385 Circulation $2,476.00 PDFprovided

SpartacusTraveler

FortdeSotoBeachPark,CityBeach,CityBeach,St.PetePier,DiscoveryCenter,Dalí

museum,MuseumofAmericanArtsandCraftsMovement,CentralArtsDistrict,St.PetePride

Bestbeaches,biggestpride 02/27/20 ConsumerNewsletterMarch&April

2020 50,000 Circulation $7,461.00 PDFprovided

YTDMedia/AdValue

PUBLICRELATIONSMONTHLYREPORTGERMANYMarch-20

MonthlyEarnedExposure

MonthlyMedia/AdValueYTDEarnedExposure

MonthlyMediaPlacementsYTDMediaPlacements

MonthlyResults:

ProactiveEarnedMediaResults:

www.frankfurt-live.com

TheHurricaneSeafoodRestaurant,TheCanopy

RooftopLounge,TheDeweyBeachBar&Grill,Jimmy’sCrow’sNest,Hi-FiRooftopBar,FenwayHotels,EDGEDistrict,Enigma,Pinellas

Trail,Dunedin,FortdeSoto,HoneymoonIsland,Caladesi

Island,Pier60SunsetFestival,ClearwaterBeach,SugarSandFestival,SHINEMuralFestival,PalladiumTheater,DaliMuseum,

MuseumofFineArt,JamesMuseumofWesternandWildlifeArt,Chihuly

Collection,FloridaCraftArtBicycleTour

SoloTravelmadeeasyinSt.Pete/Clearwater 02/27/20 Consumer PressReleaseFebruary2020 175,000 UVM $5,247.00 LINK

www.insideflyer.de







SoloTravelmadeeasyinSt.Pete/Clearwater 02/27/20 Consumer PressReleaseFebruary2020 186,000 UVM $3,637.00 LINK

www.touristiknews.de







SoloTravelmadeeasyinSt.Pete/Clearwater 02/27/20 Consumer PressReleaseFebruary2020 22,117 UVM $454.00 LINK

www.reisefernsehen.de

SHINEFestival,SaintPaint USA:Shine-FestivalinSt.Pete/Clearwater

03/02/20 Consumer PressReleaseAugust2019 45,000 UVM $899.00 LINK

www.usa.reise.de







SolotravelmadeeasyinSt.Pete/Clearwater–duetothe“Planasolotrip”day

03/10/20 Consumer PressReleaseFebruary2020 150,000 UVM $2,900.00 LINK

www.touristiknews.de

Dunedin,ClearwaterBeach,DunedinHighlandGame&

Festival,DunedinCommunityCenter,Highland

Trails5KRun,HighlandDance,DunedinBrewery,

CaledoniaBrewery,Dunedin

TheidyllicsmalltownofDunedininspireswithScottishvibesinFlorida

03/12/20 Consumer PressReleaseMarch2020 22,117 UVM $454.00 LINK

1,095,502 $66,478.00Total

CommSummarySlide_March2020Binder120-03 – PR Monthly Report – FY19-20 –INTERNAL-TDCVERSION-YTD20-03 - PR Monthly Report - FY 19-20 - US -TDCVERSION-YTD20-03 - PR Monthly Report - FY 19-20 - US - TDCVESION-MONTHLY20-03 - PR Monthly Report - FY 19-20 - UK-TDCVERSION - YTD20-03 - PR Monthly Report - FY 19-20 - GERMANY-TDCVERSION-YTD20-03 - PR Monthly Report - FY 19-20 - UK-TDCVERSION-MONTHLY20-03 - PR Monthly Report - FY 19-20 - GERMANY-TDCVERSION-MONTHLY

COMMUNICATIONS MONTHLY REPORT - Pinellas CVB...La Pergola, Book + Bottle, CellarMasters, Must Wine...

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