COMMUNICATIONSMONTHLY REPORT

Created by:Mackenzie Comerer

May 2020

COMMUNICATIONS SUMMARY

• Our PR efforts continued to evolve in pivot in May due to COVID-19. We focused on pitching the destinations virtual experiences – from museum’s offering virtual offerings at home, our hour-plus-long beach scene videos and businesses doing unique offerings – as well as road trip travel for Memorial Day weekend and future travel inspiration.

• Total earned exposure for April across all three (3) PR agencies came to 36,975,694 (digital, print, social media, etc.)

Summary Section: 16

10

50

Media Visit Number

(yearly goal 12 - 15) Publication Name FAM or IPT

Dates of Trip

(MM/DD-MM/DD/YY) YTD Total Exposure YTD Ad/Media Value

Results Status

( Pending, Received )

1 Chicago Tribune IPT 10/07 - 10/11/19 3,638,746 $ 72,774.92 Recieved

2 Birmingham Magazine IPT 10/24 - 10/27/19 Pending

3 Boston Globe IPT 12/10 - 12/15/19 8,780,128 $ 175,602.56 Received

4 American Way IPT 12/20 - 12/22/19 Pending

5 La Presse IPT 12/29 - 12/30/19 Pending

6 Flamingo Mag The Don Press Trip 1/9 - 1/12/20 Pending

7 Parents The Don Press Trip 1/9 - 1/12/20 Pending

8 Freelance The Don Press Trip 1/9 - 1/12/20 Pending

9 CBS The Don Press Trip 1/9 - 1/12/20 Pending

10 Freelance The Don Press Trip 1/9 - 1/12/20 Pending

11 Freelance The Don Press Trip 1/9 - 1/12/20 Pending

12 Hop Culture

Beer Marketing & Tourism

Conference FAM 02/03 - 02/06/20 28,307,082 $ 566,141.64 Received

13 Beer Connoisseur

Beer Marketing & Tourism

Conference FAM 02/03 - 02/06/20 Pending

14 Herald-Leader and Spirited

Beer Marketing & Tourism

Conference FAM 02/03 - 02/06/20 Pending

15 Brewbound

Beer Marketing & Tourism

Conference FAM 02/04 - 02/06/20 Pending

16 Freelance

Beer Marketing & Tourism

Conference FAM 02/03 - 02/06/20 Pending

Total 40,725,956 $ 814,519.12

Media Assist Number Publication Name

Date of Request

(MM/DD/YY)

Incoming Request Type

( Images, etc. )

Partners Mentioned in

Request

Results Status ( Pending,

Received ) Expected Run Date

YTD Media Assists (Reactive)

YTD Overview of Activity

Media Visits (IPT and Group FAM):

Media Assists (Reactive):

PUBLIC RELATIONS REPORTUS Market

Year-to-Date Overview for Fiscal Year 19/20

YTD Total Hosted Media

YTD Press Releases / Pitches

1 AFAR 10/1/2019 St. Pete New Ideas Story

Dali, MFA, Imagine, The

James, FarmTable

Cucina, Locale, Farmer's

Market, Brick & Mortar,

Bodega, Intermezzo,

Baba, Sophia's, Trophy

Fish, No Vacancy,

Ichicoro Ane, 3

Daughters, Cage

Brewing, Green Bench,

St. Pete Shuffleboard

Club, The Vinoy, Don Pending

2 TODAY 10/16/2019 Broadcast Segment

Postcard Inn, MFA, Book

+ Bottle, CellarMasters

Wine Bar & Bottle Shop,

Must Wine Loft

Coverage Ran, did not

include

3 Taking the Kids 11/07/2019 Cyber Monday Deals Dali, Gulf Strands

Coverage Ran, did not

include

4 Passport 11/07/2019 What's New In...

Karol Hotel, Don CeSar,

La Pergola, Book +

Bottle, CellarMasters,

Must Wine Loft, Copa,

MAACM, St. Pete Pier Pending

5 Elite Daily 11/11/2019 Cyber Monday Deals Dali, Gulf Strands

Coverage Ran, did not

include

6 ShermansTravel 11/13/2019 Cyber Monday Deals Dali, Gulf Strands Coverage Ran, included 11/28/2019

7 TBD 11/14/2019 New Hotels in 2020 Karol Hotel Pending

8 TBD 11/21/2019

Weekend Getaways in

Florida

Karol Hotel, Don CeSar,

La Pergola, Book +

Bottle, CellarMasters,

Must Wine Loft, Copa,

MAACM, St. Pete Pier Coverage Ran, included 12/09/20

9 TBD 11/18/2019 Florida stories 2020

Karol Hotel, Don CeSar,

La Pergola, Book +

Bottle, CellarMasters,

Must Wine Loft, Copa,

MAACM, St. Pete Pier Pending

10 Budget Travel 12/5/2019 Micro-Trips in the US

Karol Hotel, Don CeSar,

La Pergola, Book +

Bottle, CellarMasters,

Must Wine Loft, Copa,

MAACM, St. Pete Pier

Coverage ran, did not

include

11 Travel + Leisure 12/6/2019 New Hotels 2020 Karol Hotel Coverage Ran, Included 1/28/2020

12 Essence 12/6/2019

Essence Escapes - Press

Trip

Don CeSar, Fort DeSoto,

Maritana, etc. Pending

13 Budget Travel 12/9/2019 Second Cities

Clearwater Beach, Gulp

Coast Beer Trail, Central

Ave, Imagine Museum,

Dali Museum, Museum

of Fine Arts Pending

14 Travel + Leisure 12/12/2019 Where to Go in March St. Pete Pier Coverage ran, did not include1/8/2020

15 Parade 01/07/20 Best Weekend Escapes

Gulp Coast Beer Trail,

Central Ave, Imagine

Museum, The Dali, MFA,

Postcard Inn Coverage Ran, Included 1/23/2020

16 Oyster 01/10/20 Florida Vacations

St. Pete Shuffleboard

Club, Avalon, Pier 60,

Frenchy's, Fort De Soto,

Morean Arts Center, The

Dali Pending

17 Pet Lifestyles Magazine 01/15/20 Florida Travel With Pets

Fort De Soto, Dog Bar,

TradeWinds Pending March 2020

18 Chicago Tribune 01/16/20 Spring Break Travel

Clearwater Beach, St.

Pete Pier, St. Pete Beach

Coverage ran, did not

include 2/6/20

19 The Times 01/22/20

Best US Vacation

Destinations

Gulp Coast Beer Trail,

Central Ave, Imagine

Museum, The Dali, MFA,

St. Pete Pier Pending

20 Condé Nast Traveler 02/11/20 Museums opening in 2020 MAACM

Coverage ran, did not

include March 2020

21 Brit + Co 02/13/20

Family-Friendly

Destiantions

Gulp Coast Beer Trail,

Central Ave, Imagine

Museum, Dali, MFA, St.

Pete Pier

Coverage ran, did not

include March 2020

22 BuzzFeed 02/24/20 Destination Story

St. Pete Pier, Hilton St.

Pete, Avalon, The Vinoy,

The Birchwood Pending

23 CertifiKID 02/27/20

Exciting New Family

Attractions St. Pete Pier Pending

24 Maxim 02/27/20

Pet-Friendly hotels in the

US TradeWinds

Coverage ran, did not

include March 2020

25 USA Today 02/27/20

Spring Break Destinations

for Families

Gulp Coast Beer Trail,

Central Ave, Imagine

Museum, Dali, MFA, St.

Pete Pier

Coverage ran, did not

include March 2020

26 Medium 02/27/20 Spring Break Travel

TD Ballpark, Clearwater

Marine Aquarium,

Wyndham Grand

Clearwater Beach,

Frenchy's, Taco Baby

Coverage ran, did not

include - did a piece on St.

Pete Pier instead March 2020

27 AAA Carolinas 03/13/20 Spring Break Travel 2021

The Vinoy, Imagine,

MFA, The Dali, St. Pete Pending 2021

28 Budget Travel 03/17/20 Virtual Tours The Dali

Coverage ran, did not

include March 2020

29 Parade 03/20/20

Best places for a

destination wedding Sunken Gardens Pending

30 Lonely Planet 03/25/20

Virtual Travel Experiences -

Zoos/Aquariums

Clearwater Marine

Aquarium

Coverage ran, did not

include March 2020

31 Fodor's 03/25/20

Human stories from people

who are affected by Covid-

19 Book + Bottle Pending

32 Condé Nast Traveler 03/26/20

What it's like to be an XX

right now Derek Donnelly Pending

33 TBD 03/27/20

Travel Industry Acts of

Kindness MADE, Intermezzo Pending

34 Wine Enthusiast 03/27/20

Bars and wine bars that

were slated to open this

March Book + Bottle Pending

35 Condé Nast Traveler 4/1/2020

Homeschool "itinerary"

that's travel-inspired and

gets kids talking about

going on vacation

Clearwater Marine

Aquarium

Coverage Ran, did not

include April 2020

36 BuzzFeed 4/3/2020 Vacations in a Glass No Vacancy Coverage Ran, did not includeApril 2020

37 UPROXX 4/6/2020

Photographer/Influencer

Interviews Jimmy Faschner Pending

38 New York Times 4/6/2020

Destinations with Virtual

Content

Fort De Soto, Dali, CMA,

The James, MFA, etc. Pending

39 Liquor.com 4/6/2020

How bartenders are

channeling their creativity

during isolation. TrophyFish

Coverage Ran, did not

include April 2020

40 Forbes 4/8/2020 Sweet treats in quarantine

William Dean

Chocolates, Toffee To

Go

Coverage Ran, did not

include April 2020

41 UPROXX 4/10/2020 Virtual Travel Experiences

Fort De Soto, Clearwater

Beach, St. Pete Beach,

Dali, CMA, The James,

MFA, etc.

Coverage Ran, did not

include April 2020

42 Budget Travel 4/12/2020 Virtual Street Art

Murals in and around St.

Pete

Coverage Ran, did not

include April 2020

43 Budget Travel 4/13/2020 Live Beach Webcams

Clearwater Beach, St.

Pete Beach Coverage Ran, included April 2020

44 Lifney 4/16/2020

Best Places to Travel for

Nature Lovers Fort De Soto Pending

45 Reader's Digest 4/20/2020

Fun Things to Do in

Quarantine

Fort De Soto, Clearwater

Beach, St. Pete Beach,

Dali, CMA, The James,

MFA, etc. Pending

46 We3Travel 4/21/2020 Beach Webcams

Fort De Soto, Clearwater

Beach, St. Pete Beach Coverage Ran, included April 2020

47 Travel Addicts Life 4/27/2020

Best Beaches in the World

2020

Clearwater Beach, St.

Pete Beach Pending

48 US News & World Report 4/28/2020 Pet-Friendly Beaches Fort De Soto Pending, included May 2020

49 Reader's Digest 4/29/2020 Virtual Tours

Dali, CMA, James, MFA,

etc. Pending

50 The New York Times 5/7/2020

How social distancing

demands are reshaping

travel CMA Pending

51 HERE Magazine 5/8/2020 LGBTQ Travel Jim Nixon

Not including, already had

too many participants May 2020

52 TravelPulse 5/8/2020

Tourism Boards Share

What They're Doing Now &

Future Plans Included May 2020

53 Fox Business 5/18/2020 Memorial Day Travel

Capacity Dashboard,

Maidera Beach, Indian

Rocks Beach, Fenway,

The Don, Wyndham

Grand Pending

Press Release Number (ADD

YEARLY GOAL )

Press Release Title

( if not in English provide

translation )

Date Press Release was Sent Out

(MM/DD/YY)

Partners Mentioned

( list ALL ) YTD Total Exposure YTD Ad/Media Value Notes

Press Releases/Pitches:

1What's New in St.

Pete/Clearwater 2020

10/28/19

Follow up: 11/14/19

Karol Hotel, The Don CeSar,

La Pergola, Book + Bottle,

CellarMasters Wine Bar,

Must Wine Loft, Copa,

MAACM, St. Pete Pier, CMA

2 Cyber Monday

10/29/19

Follow Up Multiple Times in

November

The Don CeSar, Gulf Strand

Resort4,696,320 $93,926.40

3

Emotional Reunion for

Fisherman Who Rescued Winter

the Dolphin

12/12/19Clearwater Marine

Aquarium

4

Not Your Average Pier - St. Pete

Pier Opening Spring 2020

Distributed: 1/28/20

Follow Up: 02/05/20

Follow Up with Opening Date:

03/05/20

St. Pete Pier 7,896,811 $159,936.22

5

Visit Florida Release - Family

Travel and Spring Break Road

Trips

02/14/20

Clearwater Marine

Aquarium, Wyndham

Grand Clearwater Beach,

Frenchy's, Bodega, Gulp

Coast Beer Trail, Indian

Rocks Beach, Clearwater

Beach, St. Pete Beach, Pass-

A-Grille, Fort De Soto,

Dunedin Brewery, 3

Daughters, Big Storm

Brewing, Croked Thumb

6

Visit Florida Release - PRIDE

parades, Family Fun and Dog

Friendly

03/10/20

Fort De Soto, Dog Bar,

TradeWinds, Sirata, Don

CeSar, St. Pete Pride, The

Vinoy, Clearwater Marine

Aquarium, Wyndham

Grand, Frenchy's,

Clearwater Beach, St. Pete

Beach

7 Media Mailers 03/26/19TrophyFish, Nightshift Wax

Co, MADE Coffee

8 Virtual Experiences 04/06/20CMA, Dali, Fort De Soto,

MADE, etc.

9 Memorial Day Road Trip Travel 05/13/20

Madeira Beach, Indian

Rocks Beach, The Don

CeSar, Wyndham Grand

186,303 $3,726.08

10

Clearwater Marine Aquarium

Welcomes Rescued Dolphin to

its Forever Home

05/28/20 CMA 1,572,434 $31,448.68

12,593,131 253,862.62$ Total

Company/Publication Name Award Category Partner Mentioned Publish Date Consumer or Trade Link to Award

Conde Nast Traveler Readers' Choice Awards 2019 Top 15 Hotels in Florida #15: Postcard Inn 10/07/2019 Consumer LINK

Conde Nast Traveler Readers' Choice Awards 2019 Top 30 Resorts in Florida

#8: Sandpearl

#9: The Don CeSar

#19: The Vinoy

10/07/2019 Consumer LINK

TripAdvisor Best Beaches 2020 Best Beaches#2: St. Pete Beach

#5: Clearwater Beach02/25/20 Consumer LINK

Southern Living South's Best Awards Best Cities in the South St. Pete 03/10/2020 Consumer LINK

Awards/Accolades:

25,681,761

136,856,908

513,635.22$

2,824,301.32$

7

57

Publication Name

Partners Mentioned

( list ALL )

Article Title

( if not English provide

translation )

Article Publish Date

( MM/DD/YY ) Consumer or Trade

Resulting From

( Pitch, Desksides, IPT,

FAM, Reception, Event,

Conference, etc. ) Total Exposure

Exposure Type

(Circulation, UVM,

Impressions)

Ad/Media Value

( if applicable )

Link to Article

(if print, put "PDF

provided")

Travel Market

Report

St. Pete/Clearwater

beaches

A Road Trip Rebound for

Memorial Day Weekend

Could Be Coming, MMGY

Says

05/15/20 Trade Pitch 135,098 UVM $ 2,701.96 LINK

RecommendThe Don, Wyndham

Grand

Road Trips Will Have an

Early Rebound as States

Reopen

05/15/20 Trade Pitch 51,206 UVM $ 1,024.12 LINK

US News & World

Report

St. Pete Beach, the Dali

Museum, Imagine

Museum, The Vinoy and

St. Pete Pier

12 Gulf Coast Beaches to

Visit05/26/20 Consumer Pitch 11,401,867 UVM $ 228,037.34 LINK

Red Tricycle CMA

You Can Help This

Hearing-Impaired

Dolphin Find His Forever

Name

05/29/20 Consumer Pitch 1,572,434 UVM $ 31,448.68 LINK

13,160,605 $ 263,212.10

Publication Name

Partners Mentioned

( list ALL )

Article Title

( if not English provide

translation )

Article Publish Date

( MM/DD/YY ) Consumer or Trade

Incoming Request Type

( Image Request, Media

Assist, etc. ) Total Exposure

Exposure Type

(Circulation, UVM,

Impressions)

Ad/Media Value

( if applicable ) Link to articleUS News & World

Report

Fort De Soto, Dog Bar,

TradeWinds.

The 18 Best Dog-Friendly

Beaches in the U.S.05/11/20 Consumer HARO 11,401,867 UVM $ 228,037.34 LINK

TravelPulse N/A

30 Tourism Boards Share

What They're Doing Now

& Future Plans

05/14/20 Trade Media Assist 119,289 UVM $ 2,385.78 LINK

Wine Enthusiast Book + Bottle

Shuttered for Covid-19,

Wine Bars Find New

Ways to do Business

05/14/20 Consumer HARO, Interview 1,000,000 UVM $ 20,000.00 LINK

12,521,156 $ 250,423.12

Total

Reactive Earned Media Results:

Total

YTD Media/Ad Value

Monthly Media Placements

YTD Media Placements

Monthly Results:

Proactive Earned Media Results:

PUBLIC RELATIONS MONTHLY REPORTUS Market

May-20

Monthly Earned Exposure

Monthly Media/Ad Value

YTD Earned Exposure

Summary Section: 8

4

7

Media Visit Number

KPI: 16 Publication Name FAM or IPT

Dates of Trip

(MM/DD-MM/DD/YY) YTD Total Exposure YTD Ad/Media Value

Results Status ( Pending,

Received )

1 Telegraph.co.uk / Daily Telegraph IPT 10.31-11.04.19 30,062,754 0 Pending

2 A Life Well Travelled FAM 10.09-10.12.19 5,000 $522.00 Received

3 Brogan Abroad FAM 10.09-10.12.19 10,000 $326.00 Received

4 Greta Travels FAM 10.09-10.12.19 71,700 $1,000.00 Received

5 Pip in the City FAM 10.09-10.12.19 10,000 $326.00 Received

6 Man vs Globe FAM 10.09-10.12.19 11,600 $391.00 Received

7 Yorkshire Post IPT 02.03-08.02.20 20,000 0 Pending

8 Along Dusty Roads FAM 03.04-03.10.20 95,400 TBC Received

30,286,454 $ -

Number Publication Name

Date of Outreach

(MM/DD/YY)

Outreach Type (Themed

pitch, FAM trip)

Partners Mentioned in

Request Expected Run Date Status

1 TTG 02.11.20 New hotels in the USA Karol Hotel TBC Awaiting coverage

2 Travel Bulletin 02.20.20 LGBT Travel St. Pete Pride TBC Pending

3 LoveEXPLORING 02.01.20 Pitched trip Breweries TBC Confirmed

PUBLIC RELATIONS REPORT

Rooster PR

Year-to-Date Overview for Fiscal Year 19/20

YTD Total Hosted Media

Media Visits (IPT and Group FAM):

YTD Overview of Activity

YTD Press Releases / Pitches

YTD Media Assists (Reactive)

Market: UK

Total

Media Activty (Proactive):

4 Go Pro UK 01.15.20 Pitched trip Active TBC Pending

5 Gastro Gays 02.05.20 Pitched trip Foodie TBC Pending

6 Her Fav Food 02.05.20 Pitched trip Foodie TBC Pending 7 Express.co.uk 02.12.20 Pitched trip TBC TBC Pending 8 Irish Evening Echo 02.17.20 Pitched trip TBC TBC Pending 9 Irish Examiner 02.17.20 Pitched trip TBC TBC Pending

10 London on the Inside 03.06.20 Pitched editorial inclusion Foodie TBC Pending 11 Express & Star/Shropshire Star 03.19.20 Pitched New & Now Various 05.08.20 Pending 12 Entrepreneur & Investor 03.26.20 Pitched New & Now Various 04.02.20 Pending 13 Woman's Weeklies 04.06.20 Pitched editorial inclusion Don Ce Sar TBC Pending 14 iNews 04.02.20 Pitched editorial inclusion Frenchy's Rockaway Grill TBC Pending 15 House of Coco 04.06.20 Pitched editorial inclusion Various TBC Pending 16 The Guardian 04.14.20 Pitched editorial inclusion CMA, Dali Museum TBC Pending 17 The Sun 04.15.20 Pitched editorial inclusion Don Ce Sar, Fenway Hotel TBC Pending 18 Reach PLC 04.16.20 Pitched editorial inclusion Frenchy's Rockaway Grill TBC Pending 19 Irish Independent 05.01.20 Pitched editorial inclusion St. Pete Pier, Dali Museum, TBC Pending

Media Assist Number Publication Name

Date of Request

(MM/DD/YY)

Incoming Request Type

( Images, etc. )

Partners Mentioned in

Request Expected Run Date

Results Status ( Pending,

Received )

1 Yorkshire Post 11.01.19 FAM trip - Craft Beer TBC TBC Pending

2 Family Traveller 12.16.19 Images of Pier St. Pete Pier 02.23.20 Received

3 Selling Travel/Visit USA 12.11.19 Images of destination TBC TBC Awaiting coverage

4 Man vs Globe 12.01.19 Partner weblinks Various 12.01.19 Received

5Express & Star, Family Holiday

Guide 01.14.20 FAM trip support TBC TBC Pending

6 Scottish Sun 02.21.20 FAM trip with Visit Florida TBC TBC Pending

7 Culture Trip & Rough Guides 02.25.20 Destination information TBC TBC Pending

Press Release Number

KPI: 8

Press Release Title

( if not in English provide

translation )

Date Press Release was Sent Out

(MM/DD/YY)

Partners Mentioned

( list ALL ) YTD Total Exposure YTD Ad/Media Value Notes

1 What's New in St. Pete/Clearwater 12.09.19

Karol Hotel, Fusion Resort,

Berkeley Beach Club, St. Pete

Pier, Book + Bottle,

Cellarmasters Wine Bar, COPA,

Tampa Bay Watch

408,000 TBCCoverage in Sunday Mirror

and Irish Sunday Mirror

2Active winter sun breaks in St.

Pete/Clearwater02.13.20

Weedon Island Preserve,

Egmont Key State Park,

Pineallas Trail, Pedego Electric

Bike, Caladesi Island, Beach

Yoga Pinellas

TBC No coverage secured as yet

Press Releases/Pitches:

Media Assists (Reactive):

3

Bringing the beach & beers to your

home: 5 ways to enjoy

St. Pete/Clearwater, Florida

TBC

Fort de Soto, Dali Museum, St.

Pete Urban Mural Tour,

Frenchy's Rockaway Grill, Green

Bench Brewing, Trophy Fish,

Ashe Couture

377,485 TBC Coverage in Wanderlust and

Inside Flyer

4Dolphin finds forever home at

CMA 05.29.20

Clearwater Marine Aquarium,

Beach House Suites by Don

CeSar, Fenway Hotel, Wyndham

Grand.

TBC No coverage secured as yet

785,485 -$

Event Name

Date of Event

(MM/DD/YY)

Participating Partners

(if applicable)

Number of Media Who

Attended YTD Total Exposure Cost of event Notes

Visit USA WTM Meeting 11.05.19 Visit USA N/A 0 $0.00 0

Meet the Media Visit USA 13.01.20 Visit USA 50 0 $216.00 0

TravMedia IMM 03.09-03.10.20 Visit Florida 34 0 $4,697.00Meeting notes shared with

VSPC via email

0 $ -

Total

Total

Media Marketplace/Conference/Tradeshow:

738,043

62,650,778

173,298.00$

1,320,111.00$

8

37

Publication Name

Partners Mentioned

( list ALL )

Article Title

( if not English provide

translation )

Article Publish Date

( MM/DD/YY ) Consumer or Trade

Resulting From

( Pitch, Desksides, IPT,

FAM, Reception, Event,

Conference, etc. ) Total Exposure

Exposure Type

(Circulation, UVM,

Impressions)

PR Value

( if applicable )

Link to Article

(if print, put "PDF

provided")

Wanderlust St. Pete Mural Tour15 inspiring murals bound

to brighten up your day05.08.20 Consumer Pitch 302,485 UMV $ 934.00 Link

Shropshire Star Dali Museum, Frenchy's Rockaway Grill,

Urban Mural Tour, Green Bench Brewing,

Trophy Fish, Ashe Couture

Bring beach and beers to

your home 05.08.20 Consumer Press release 17,453 Circulation $ 8,407.00 PDF provided

Express & Star Dali Museum, Frenchy's Rockaway Grill,

Urban Mural Tour, Green Bench Brewing,

Trophy Fish, Ashe Couture

Bring beach and beers to

your home 05.09.20 Consumer Press release 36,276 Circulation $ 23,334.00 PDF provided

Along Dusty Roads

Blog

Bodega, Pizza Box, Plant Love, Brooklyn

South, Med Mesa Mercado, Pacific

Counter Central Melt, Ichicoro Ane

Our favourite hipster

foodie hangouts in

Downtown St. Pete

05.18.20 Consumer FAM 95,400 UMV $ 28,460.00 Link

Along Dusty Roads

Blog

Clearwater Beach, Opal Sands, Little Toot,

Caladesi Island, Honeymoon Island,

Dunedin Brewery, Cueni Brewing, 7venth

Sun Brewing, Calendonia Brewing,

Woodwright Brewing, Soggy Bottom

Breweing, Dunedin House of Beer, Casa

Tina, Dali Museum, Don CeSAr, Sunsets at

Pier 60

Six fun experiences to

have in St.

Pete/Clearwater

05.18.20 Consumer FAM 95,400 UMV $ 38,504.00 Link

Along Dusty Roads

Blog

SHINE Mural Festival, Florida Craft Art, Eat

St. Pete Food Tour, Bodega, Plant Love Ice

Cream, Med Mesa Cantina, Pacific

Counter, Central Melt, Ichicoro Ane,

Saturday Market, Dali Museum, Chihuly

Collection, Morean Arts Centre, Imagine

Museum, St. Pete Pier, Don CeSar, Green

Bench Brewing, Three Daughters Brewing,

Cycle Brewing, Cage Brewing, No Vacancy,

Iberian Rooster, St. Pete Shuffleboard

Club

Ten wonderful things to

do in St. Pete, Florida 05.18.20 Consumer FAM 95,400 UMV $ 55,244.00 Link

Along Dusty Roads

Blog

City of St. Pete, SHINE Mural Festival,

Murals, St. Pete Arts Alliance, Dali

Museum, EDGE District, Ichicoro Ane, St.

Pete Shuffleboard Club, Don CeSar, Opal

Sands

The St. Pete revival story -

a new side to Florida 05.18.20 Consumer FAM 95,400 UMV $ 18,415.00 Link

Along Dusty Roads

YouTube Imagery of variety, but no copy (video)

St. Pete & Clearwater, a

winter escape to Florida 05.18.20 Consumer FAM 229 Subscribers

$ -

Link

738,043 $ 173,298.00

Monthly Media Placements

YTD Media Placements

Monthly Results:

Proactive Earned Media Results:

Total

YTD Media/Ad Value

PUBLIC RELATIONS MONTHLY REPORTMarket: UK

May-20

Monthly Earned Exposure

Monthly Media/Ad Value

YTD Earned Exposure

Partners Mentioned

( list ALL ) Publication Name

Article Title

( if not English provide

translation )

Article Publish Date

( MM/DD/YY ) Consumer or Trade Total Exposure

Exposure Type

(Circulation, UVM,

Impressions)

Ad/Media Value

( if applicable )

Caladesi Island Mail Online Florida Man scouting

targets for terror attack05.27.20 Consumer 358,510,000 UMV

Clearwater BeachThe Sun, Daily Mail, Coventry

Telegraph

Articles regarding beaches

opening back up and

social distancing not being

adhered to

05.07.20 Consumer 520,118,838 UMV/circulation Links provided to client

Link

Results from Media not Generated by Agency (media monitoring or similar) DO NOT ADD TO MONTHLY EXPOSURE AND MEDIA VALUE:

Link to article

Summary Section: 3

11/12

Media Visit Number

Publication Name FAM or IPT

Dates of Trip

(MM/DD-MM/DD/YY) YTD Total Exposure YTD Ad/Media Value

Results Status ( Pending,

Received )

1/15 Grenzenlos IPT 10/21-10/23/19 4,551,000 $ 219,700.00 Received

2/15 fvw IPT 10/12-10/14/19 39,442 $ 27,459.00 Received

3/15 Deutsches Reiseradio IPT 11/12-11/14/19 18,711 $ 367.00 Received

4,609,153 $ 247,526.00

Press Release Number

Press Release Title

( if not in English provide

translation )

Date Press Release was Sent Out

(MM/DD/YY)

Partners Mentioned

( list ALL ) YTD Total Exposure YTD Ad/Media Value Notes

1/12Culinary Highlights in St.

Pete/Clearwater10/10/19

Walt'z Fish Shak, Frenchy’s

Rockaway Grill, Ted Peters

Famous Smoked Fish,

Columbia Restaurant,

FarmTable Cucina, Cider

Press Café, Sonder Social

Club, Book+Bottle, Freedom

Distillery

511,494 $ 11,868.00

2/125 reasons why St. Pete/Clearwater

is a perfect family destination11/13/19

CMA, Little Toot, Sunken

Gardens, Pinellas Trail, Fort

de Soto, TradeWinds

402,117 $ 6,651.00

3/12News from St. Pete/Clearwater in

202012/04/19

St. Pete Pier, American Arts

and Crafts Movement

Museum, The Karol Hotel,

Tru by Hilton, Copa,

Book+Bottle, Must Wine

Love, CellarMasters WineBar

186.000 $ 3,637.00

PUBLIC RELATIONS REPORTGERMANY, AUSTRIA & SWITZERLAND

Year-to-Date Overview for Fiscal Year 19/20

YTD Total Hosted Media

Media Visits (IPT and Group FAM):

YTD Overview of Activity

YTD Press Releases / Pitches

YTD Media Assists (Reactive)

Total

Press Releases/Pitches:

4/12St. Pete/Clearwater for Music

Lovers01/16/20

Clearwater Sea Blues

Festival, St. Pete Jazz Festival,

Tampa Bay Blues Festival at

Vinoy Park, Ka’Tiki Beach Bar

on Treasure Island, Hideaway

Café and their “Living Room

Live”, Ché, “First Friday St.

Pete” on Central Avenue

447.817 $ 10,613.00

5/12Wellness and outdoor activities in

St. Pete/Clearwater02/18/20

St. Pete Beach, Clearwater

Beach, Weedon Island

Preserve, Tampa Bay,

Egmont Key State Park, Fred

Marquis Pinellas-Trail,

Dunedin, Honeymoon Island,

Caladesi Island

404,000 $ 9,891.00

6/12St. Pete/Clearwater as a perfect

destination for solo travelers02/26/20

The Canopy Rooftop Lounge,

Enigma Bar, EDGE District,

Fort de Soto, Pinellas Trail,

Honeymoon Island, Sugar

Sand Festival, Pier 60 Sunset

Festival, Florida CraftArt,

SHINE Festival, Palladium

Theather, Dali Museum

533,117 $ 12,238.00

7/12 Dunedin - Scottish Vibes in Florida 03/11/20

Dunedin, Clearwater Beach,

Dunedin Highland Game &

Festival, Dunedin Community

Center, Highland Trails 5K

Run, Highland Dance,

Dunedin Brewery, Caledonia

Brewery, Dunedin

Smokehouse, Casa Tina

Mexican Grill, Lobster Shack

& Claim Bar

249.617 $ 20,414.00

8/12

Local Support: The St. Petersburg

Distillery produces free hand

sanatizer

03/25/20St. Petersburg Distillery,

Dunedin Brewery 150.000 $ 2,900.00

9/12Discover the most beautiful

beaches of the US at home04/02/20

Fort de Soto, Frenchy’s

Rockaway Grill34.360.657 $ 233,373.00

10/12Discovering Florida’s secret

Culture Capitol from Home04/16/20

Dali Museum, Urban Murals,

Downtown, Central Avenue,

SHINE-Festival, Virtual Song

Fest 2020, Safety Harbor Art

& Music Center, Sunken

Gardens, Clearwater Marine

Aquariums

11.460.575 $ 180,172.00

11/12Beach responsible in St.

Pete/Clearwater05/26/20

Clearwater Beach, St. Pete

Beach

48,705,394 491,757.00$

Event Name

Date of Event

(MM/DD/YY)

Participating Partners

(if applicable)

Number of Media Who

Attended YTD Total Exposure YTD Ad/Media Value Notes

IMM Germany 2020 03/04/20 140 See separate report.

0 $ -

Total

Total

Media Marketplace/Conference/Tradeshow:

10,555,890

64,875,845

169,230.00$

1,386,447.00$

25

162

Publication Name

Partners Mentioned

( list ALL )

Article Title

( if not English provide

translation )

Article Publish Date

( MM/DD/YY ) Consumer or Trade

Resulting From

( Pitch, Desksides, IPT,

FAM, Reception, Event,

Conference, etc. ) Total Exposure

Exposure Type

(Circulation, UVM,

Impressions)

Ad/Media Value

( if applicable )

Link to Article

(if print, put "PDF

provided")

Neue Ruhr Zeitung,

EssenVisit St. Pete/Clearwater

With Music on Spotify

around the World 04/18/20 Consumer

KMS Press Release April

202063,227 Circulation $ 1,778.00 PDF provided

Westdeutsche

Allgemeine Zeitung,

Essen

Visit St. Pete/ClearwaterWith Music on Spotify

around the World 04/18/20 Consumer

KMS Press Release April

202063,227 Circulation $ 1,778.00 PDF provided

Westfalenpost,

HagenVisit St. Pete/Clearwater

With Music on Spotify

around the World 04/18/20 Consumer

KMS Press Release April

202021,086 Circulation $ 884.00 PDF provided

Fuldaer ZeitungFrenchy’s Rockaway Grill,

Visit St. Pete/ClearwaterHolidays at Home 04/25/20 Consumer

KMS Press Release April

202050,000 Circulation $ 5,778.00 PDF provided

www.frankfurt-

live.com

DonCesar Hotel, St. Pete

Beach, Opal Sands Resort,

Clearwater Beach

On the Day of the Sun on

May 3rd, 2020 – The Best

Pools for Sunbathing

Worldwide

04/29/20 ConsumerKMS Agency Press Release

April 2020175,000 UVM $ 5,247.00 LINK

www.touristiknews.

de

DonCesar Hotel, St. Pete

Beach, Opal Sands Resort,

Clearwater Beach

The Best Pools for

Sunbathing Worldwide 04/29/20 Consumer

KMS Agency Press Release

April 202022,117 UVM $ 454.00 LINK

www.insideflyer.de

DonCesar Hotel, St. Pete

Beach, Opal Sands Resort,

Clearwater Beach

The Best Pools for

Sunbathing Worldwide 04/30/20 Consumer

KMS Agency Press Release

April 2020186,000 UVM $ 3,637.00 LINK

www.genussmaenn

er.de

DonCesar Hotel, St. Pete

Beach, Opal Sands Resort,

Clearwater Beach

The Best Pools for

Sunbathing Worldwide 05/03/20 Consumer

KMS Agency Press Release

April 2020146,785 UVM $ 2,882.00 LINK

www.worldofwellne

ss.chVisit St. Pete/Clearwater

For Mum: A Wellness Day

for Mother’s Day 05/06/20 Consumer

KMS Agency Press Release

May 2020140,000 UVM $ 2,748.00 LINK

www.frankfurt-

live.com

Visit St. Pete/Clearwater,

Canopy Rooftop Lounge,

Birchwood Hotel, Tampa

Bay, Grand Plaza Beach

Resort, St. Pete Beach

World Cocktail Day 2020

on May 13th 05/08/20 Consumer

KMS Agency Press Release

May 2020175,000 UVM $ 5,247.00 LINK

YTD Media/Ad Value

PUBLIC RELATIONS MONTHLY REPORTGERMANY

May-20

Monthly Earned Exposure

Monthly Media/Ad Value

YTD Earned Exposure

Monthly Media Placements

YTD Media Placements

Monthly Results:

Proactive Earned Media Results:

www.insideflyer.de

Visit St. Pete/Clearwater,

Canopy Rooftop Lounge,

Birchwood Hotel, Tampa

Bay, Grand Plaza Beach

Resort, St. Pete Beach

Arizona, South Africa,

Maldives & More: The

Most Beautiful Cocktail

Bars

05/09/20 ConsumerKMS Agency Press Release

May 2020186,000 UVM $ 3,637.00 LINK

www.ullrichhoe.de Visit St. Pete/Clearwater

For Mother’s Day: The

Perfect Wellness Day at

Home as a Gift for

Mother’s Day. Here are

some Nice Tips

05/09/20 ConsumerKMS Agency Press Release

May 20204,000 UVM $ 78.00 LINK

www.1001reisetrae

ume.de

Dali Museum, Urban

Murals, Downtown,

Central Avenue, SHINE-

Festival, Virtual Song Fest

2020, Safety Harbor Art &

Music Center, Sunken

Gardens, Clearwater

Marine Aquariums

Discovering Florida’s

Secret Capitol Virtually 05/10/20 Consumer

KMS Press Release April

202045,000 UVM $ 884.00 LINK

www.raushier-

reisemagazin.de

Visit St. Pete/Clearwater,

Fort de Soto

A Mental Journey to

Places of Longing around

the Globe

05/10/20 ConsumerKMS Agency Press Release

April 202013,000 UVM $ 255.00 LINK

www.wochenblatt-

reporter.de

Dali Museum, James

Museum of Western &

Wildlife Art

Five Interesting Museums

in the USA 05/11/20 Consumer

KMS Agency Press Release

May 2020482,448 UVM $ 9,473.00 LINK

www.frankfurt-

live.com

Dali Museum, James

Museum of Western &

Wildlife Art

International Museum

Day in the USA 05/12/20 Consumer

KMS Agency Press Release

May 2020175,000 UVM $ 5,247.00 LINK

www.insideflyer.de

Dali Museum, James

Museum of Western &

Wildlife Art

For Virtual Visits Also: The

Five Most Interesting

Museums of the USA

05/13/20 ConsumerKMS Agency Press Release

May 2020186,000 UVM $ 3,637.00 LINK

www.diepresse.com

Dali Museum, James

Museum of Western &

Wildlife Art

Well Built Museums 05/14/20 ConsumerKMS Agency Press Release

May 2020200,000 UVM $ 3,927.00 LINK

www.eichsfelder-

nachrichten.de

Dali Museum, James

Museum of Western &

Wildlife Art

America’s Most

Interesting Museums 05/17/20 Consumer

KMS Agency Press Release

May 202010,000 UVM $ 197.00 LINK

www.msh-online.de

Dali Museum, James

Museum of Western &

Wildlife Art

America’s Most

Interesting Museums 05/17/20 Consumer

KMS Agency Press Release

May 20209,000 UVM $ 177.00 LINK

www.nnz-online.de

Dali Museum, James

Museum of Western &

Wildlife Art

America’s Most

Interesting Museums 05/17/20 Consumer

KMS Agency Press Release

May 20208,000 UVM $ 157.00 LINK

www.uhz-online.de

Dali Museum, James

Museum of Western &

Wildlife Art

America’s Most

Interesting Museums 05/17/20 Consumer

KMS Agency Press Release

May 202015,000 UVM $ 295.00 LINK

www.morgenweb.d

e

Dali Museum, James

Museum of Western &

Wildlife Art

From Aircraft Cemetery to

Surrealists 05/23/20 Consumer

KMS Agency Press Release

May 2020710,000 UVM $ 13,940.00 LINK

www.msn.comClearwater Marine

AquariumTravelling after Corona 05/26/20 Consumer

KMS Press Release April

20207,470,000 UVM $ 96,893.00 LINK

www.wellspa-

portal.de

Frenchy’s Rockaway Grill,

Clearwater Beach

Grouper Sandwiches and a

refreshing Key Lime

Mojito today!

05/26/20 Consumer PR Support 55,000 UVM $ 1,080.00 LINK

10,555,890 $ 169,230.00 Total

Publication Name Consumer or Trade

Date of Meeting

(MM/DD/YY) Appointment Type

Main Topic of

Conversation

msn.com Consumer 05/18/20 Mail Article feature

wellspa-portal.de Consumer 05/18/20 Mail Article feature

worldofwellness.ch Consumer 05/07/20 Phone Article feature

Fuldaer Zeitung Consumer 05/04/20 Mail Article feature

Published an article about virtual wellness experiences in St. Pete/Clearwater.

Monthly Business Promotion/Media Calls Efforts:

Details + Next Steps

Article about the virtual CMA experience has been published.

Article about culinary experiences (Frenchys) has been published.

After pitching her the virtual SPC experiences in April, we've sent her additional

information leading to an article about this topic.