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COMMUNICATION: DEFINITIONCOMMUNICATION: DEFINITIONCommunication, the process of sharing ideas,information, and messages with others in a particulartime and place. Communication includes writing and
talking, as well as nonverbal communication (such asfacial expressions, body language, or gestures), visualcommunication (the use of images or pictures, suchas painting, photography, video, or film), andelectronic communication (telephone calls, electronic
mail, cable television, or satellite broadcasts).Communication is a vital part of personal life and isalso important in business, education, and any othersituation where people encounter each other.
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What is communication?What is communication?
y The transmission and reception of
information between a signaler and
receiver
(The Penguin Dictionary of Language by
David Crystal)
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CommunicationCommunication
The term refers to every kind of mutual
transmission of information, using signs
and symbols between living beings
(humans, animals), between people anddata processing machines
(Ruthledge Dictionary of Language and
Linguistics)
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Types of CommunicationTypes of Communication
A. Early MethodsB. Paper and PrintingC. Postal Services
D. TelegraphyE. TelephoneF. Radio
G. TelevisionH. Computers
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Animal CommunicationAnimal Communication
y Interaction between animals in whichinformation transmitted from one animal orgroup of animals affects the behavior of otheranimals. Animals typically exchange informationusing a signal, such as facial expression, sound,or touch.
y Communication between animals helps themcoordinate the vital functions of their lives
namely, gathering food and hunting, staking outterritory, caring for young, and defendingthemselves.
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COMPONENTS / ELEMENTSCOMPONENTS / ELEMENTS
OF LINGUISTICOF LINGUISTIC
COMMUNICATIONCOMMUNICATION
xINFORMATION GAP
xCHOICE
xFEEDBACK/ RESPONSE
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A B
INFORMATION GAP
RESPONSE/FEEDBACK
(VERBAL/NON-VERBAL)
BASED ONSITUATION
SETTINGROLERELATION
MOOD
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LanguageLanguageLanguage, the principal meansused by human beings to
communicate with one another.
Language is primarily spoken, but
it can also be transferred to
other media, such as writing
Microsoft Encarta Encyclopedia
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COMPONENTS OF LANGUAGECOMPONENTS OF LANGUAGE
y Spoken human language is composed of soundsthat do not in themselves have meaning, butthat can be combined with other sounds tocreate entities that do have meaning.
y Language also is characterized by complexsyntax whereby elements, usually words, arecombined into more complex constructions,called phrases, and these constructions in turn
play a major role in the structures of sentences.
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Language SkillsLanguage Skills
y Listening Skills
y Speaking Skills
y
Reading SkillsyWriting Skills
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LISTENING PROCESSLISTENING PROCESS
DecodingProcess
OutputInput
Raw Data:SignificantnoiseInsignificantnoise,
gestures ,facialexpressions,etc.
Appropriateresponse:
Verbal /Non- verbal
Interpretationof discoursetaking accountof age, sex,topic, accent,setting, role,status, attitude,
degree ofsharedknowledge, etc.
Recognition:Selection ofSignificantItems atPhonologicalSyntacticalLexicalLevels
Short-termMemoryCapacity
Anticipation
CompletionCapacityLexicalSyntacticalRhetorical
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SPEAKING SKILLSSPEAKING SKILLS
What Where
When How
Why Whom
Speaker
Listener
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ReadingReading
Reading is an activity characterized by the
translation of symbols, or letters, into
words and sentences that have meaning
to the individual. The ultimate goal ofreading is to be able to understand
written material, to evaluate it, and to use
it for one's needs.
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WritingWriting
Writing is a method of human
intercommunication by means of arbitrary
visual marks forming a system.Writing
can be achieved in either limited or fullsystems, a full system being one that is
capable of expressing unambiguously any
concept that can be formulated inlanguage.
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Mechanics ofWritingMechanics ofWriting
y Punctuation
yWords: Spellings & Kinds ofWords
y Phrases
y Clauses
y Sentence
y Paragraph
y Composition
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TYPES OFWRITINGTYPES OFWRITING
yInformalWriting
yFormalWriting
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Benefits, sevenBenefits, seven cscs, Theories,, Theories,
BarriersBarriers
NonNon--Verbal communicationVerbal communicationMr. Saboor
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Communication SkillsCommunication Skills::
1. Importance
2. Benefits
3. Seven cs
4. Theories
5. Barriers
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NonNon--Verbal communication:Verbal communication:
y Definition
y Classification
y Comparison with Verbal Communication
y Functions
y How to Improve non verbal
communication?
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WHY COMMUNICATIONWHY COMMUNICATION
SKILLS ARE SO IMPORTANT ?SKILLS ARE SO IMPORTANT ?
y The purpose of communication is to getyour message across to others clearly andunambiguously.
y You convey your ideas and thoughtseffectively.
y Communication skills, including writtenand oral presentation, as well as an abilityto work with others, are the main factorscontributing to job success.
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y The inability to communicate makes it nearlyimpossible for the students to competeeffectively in the workplace, and stands inthe way of career progression.
y Getting your message across is paramountto progressing. To do this, you mustunderstand what your message is, whataudience you are sending it to, and how it
will be perceived. You must also weigh-in thecircumstances surrounding yourcommunication, such as situational andcultural context.
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Good communication basically hasGood communication basically has
following effects:following effects:
y Leads to personal effectiveness
y Assists in developing networking abilities
y Helps in developing collaborative skills with people around
y Influences, motivates & persuades people for improvingperformance
y Creates better inter personal relations
y Builds better understanding between people at differentlevels in an organization
y Creates an understanding about the need to change
y Helps reduce resistance to change
y Helps defuse or minimize conflictsy Improves substantially listening ability
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BENEFITS OF EFFECTIVEBENEFITS OF EFFECTIVE
COMMUNICATION:COMMUNICATION:
y Gives you happiness :Effective communicationskills make you happier by having joyousrelationships, reduces anger of both partiestalking, correctly expresses yourself, and other
reasons.y Makes you attractive :Communication goes way
beyond verbal and non-verbal language. It is alsothe self development aspects such as confidence
that create effective communication.Communication is what makes you interesting, itlets you connect with people and buildfriendships.
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y You become intimate :Goodcommunication of course because it is theonly bridge between a relationship.
Intimacy is about both people being openin a relationship.
y Increased popularity : Effectivecommunication can definitely make you
popular amongst others because youlearn to manage your emotions andthoughts to control stressful experiences.
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y Self control :By developing selfunderstanding (very important part incommunication) you develop self control.Controlling yourself isnt limited to stoppingyourself from doing actions, but it alsocontrols you to do the right things.
y Understand others : By using effective
communication you learn to read anotherpersons emotions, understand anotherpersons emotions, and communicate aboutanother persons emotions.
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y Understand yourself : There are an
abundance of further benefits to effective
communication such as anger
management, increased likelihood ofreceiving a job promotion, more
persuasion, better leadership skills, and
the list goes on.
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SEVEN Cs OF EFFECTIVESEVEN Cs OF EFFECTIVE
COMMUNICATIONCOMMUNICATION
Although technology has changed, the
essential elements of good
communication have not changed. For
effective and powerful communication, 7Cs of communication have to be
considered which are as follows:
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1.1. COMPLETENESSCOMPLETENESS
y A complete message contains all the facts and/orpertinent questions a listener, viewer, or readerneeds for a communicator to achieve the desiredresults.
y A complete message which includes all theessential components is more likely to motivatethe receiver than a message that is vague orobscure. Completeness involves the quality of the
message in terms of substance, style and deliveryof the message with a clear understanding of thelikely reaction of the recipient for appropriatereaction.
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BENEFITS OFBENEFITS OF
COMPLETENESS:COMPLETENESS:
y Complete Messages are more likely to
bring desired response.
y They can do a better job of building
Goodwill
y Complete messages are likely to avert
costly lawsuits.
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2.2. CONCISENESSCONCISENESS
y The communication has to be concise and
hence all redundant words and
terminology has to be avoided for
effectiveness. Conciseness is based onrelevant words and phrases only.
y It includes all of the necessary facts and
ideas in the fewest possible words,without sacrificing meaning or artistry.
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BENEFITS OFBENEFITS OF
CONCISENESS:CONCISENESS:
y It saves time and expenses for both the
sender and the receiver.
y By eliminating unnecessary words you let
important ideas stand out.
yWhen combined with YOU ATTITUDE
the concise messages are more
interesting to the recipients.
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3.3. CONSIDERATECONSIDERATE
y Consideration implies assignment of dueimportance to the knowledge, level ofunderstanding, purpose and feelings ofrecipient. Consideration helps build a quick
rapport and improves efficacy of thecommunication.y Be considerate and sensitive to the
communication needs of your recipient.y
Handle matters from his/her point of view.y Emphasize positive facts and keep you
instead of I in mind.
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4.4. CONCRETENESSCONCRETENESS
y Concrete communication is definite, specific,and vivid rather than general or vague.Whenever possible, exact words and figuresshould be used rather than general words, asgeneral words may have different meaningsfor the sender than for the receiver of thecommunication. Strong verbs in the activevoice help make sentences definite.Concrete rather than abstract nouns andwell-chosen modifiers can make messagesvivid and forceful.
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BENEFITS OF BEINGBENEFITS OF BEING
CONCRETECONCRETEy Your reader knows exactly what isrequired or desired.
yWhen your approach is concrete, the
reader interprets the message in the wayyou intend.
y Concrete messages are clear, dynamic and
vivid.
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5.5.CLARITYCLARITY
y Effective communication depends on the choiceof right words, simple and precise terminology toexpress ideas. This choice is based on a correctidea of the recipient in terms of knowledge level
and understanding of the issue at hand. Clearexpression removes ambiguity and improvesclarity. To improve clarity one has to avoid:
y Usage of camouflaged words
y Usage of long, convoluted, bureaucratic styley Usage of clichs
y Usage of unfamiliar words
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6.6.COURTESYCOURTESY
y There is no area that irks clients more
than a lack of common courtesy.
y A good rule of thumb is to treat your
clients' time as if it is as valuable as yourown. Start meetings on time. Hold your
calls during client meetings. If you have to
take a call, never take it in front of theclient. Excuse yourself and take the call in
another room.
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7.7. CORRECT NESSCORRECT NESS
y Correctness in communication refers to
use of the appropriate level of language
(formal or informal), the employment of
acceptable writing mechanics and usagepractices, and the selection of language
and expressions that are not
discriminatory. Correctness also refers toaccuracy. Information which is
communicated needs to be as up to date
and accurate as possible.
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THEORIES INTHEORIES IN
COMMUNICATIONCOMMUNICATIONHuman communication permeates the human
condition. Human communication surrounds usand is an in-built aspect of everything human
beings are and do. That makes any effort toexplain, predict, or to some extent controlhuman communication a pretty big order. Howdoes one get a handle on the totality of humancommunication?
- Frank Dance
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Major Theories inMajor Theories in
CommunicationCommunicationy Mechanistic Theory
y Psychological Theory
y Social Constructionist Theory
y Systemic Theory
y Critical Theory
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Mechanistic TheoryMechanistic Theory
This view considers communication as a
perfect transaction of a message from the
sender to the receiver.
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Psychological TheoryPsychological Theory
This view considers communication as the
act of sending a message to a receiver, and
the feelings and thoughts of the receiver
upon interpreting the message.
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Social Constructionist TheorySocial Constructionist Theory
(Symbolic Interactionist): This view
considers communication to be the
product of the interactants sharing and
creating meaning.
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Systemic TheorySystemic Theory
This view considers communication to be
the new messages created via through-
put, or what happens as the message is
being interpreted and re-interpreted as ittravels through people.
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Critical TheoryCritical Theory
This view considers communication as a
source of power and oppression of
individuals and social groups.
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BarriersBarriers to communicationto communication
y Language Barriers
y Semantic Barriers
y Organizational Barriers
y Physical Barriers
y Psychological Barriers (on the part of
listener)
y Listening Barriers
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Semantic BarriersSemantic Barriers
y Poor Vocabulary.
y Poor Know-how of Grammar and
punctuation.
y Roundabout Verbiage.
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Psychological Barriers (on the part ofPsychological Barriers (on the part of
listener)listener)
y Pressure
y Mood
y Shyness
y Fear
y Enforced Attendance
y Know-it-all
y Too old to learn
y Perceptual Barriers
y Past experiencey Hidden agenda
y Stereo types
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Other barriers to ListeningOther barriers to Listening
y Hearing difficulties and seating position.
y Speed of thought, being ahead of the speaker.
y Speaker's apparent experience (or lack of it).
y Different views from speaker's.
y Internal environmental distractions.
y External distractions.y Not interested in subject (and determined not to be).
y Only present because of being sent.
y Wanting to hear only what you want to hear.
y Assuming what is being said.
y
Emotive words and phrases ("with respect," etc.).y Daydreaming.
y Other things on your mind.
y Tiredness.