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    COMMUNICATION: DEFINITIONCOMMUNICATION: DEFINITIONCommunication, the process of sharing ideas,information, and messages with others in a particulartime and place. Communication includes writing and

    talking, as well as nonverbal communication (such asfacial expressions, body language, or gestures), visualcommunication (the use of images or pictures, suchas painting, photography, video, or film), andelectronic communication (telephone calls, electronic

    mail, cable television, or satellite broadcasts).Communication is a vital part of personal life and isalso important in business, education, and any othersituation where people encounter each other.

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    What is communication?What is communication?

    y The transmission and reception of

    information between a signaler and

    receiver

    (The Penguin Dictionary of Language by

    David Crystal)

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    CommunicationCommunication

    The term refers to every kind of mutual

    transmission of information, using signs

    and symbols between living beings

    (humans, animals), between people anddata processing machines

    (Ruthledge Dictionary of Language and

    Linguistics)

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    Types of CommunicationTypes of Communication

    A. Early MethodsB. Paper and PrintingC. Postal Services

    D. TelegraphyE. TelephoneF. Radio

    G. TelevisionH. Computers

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    Animal CommunicationAnimal Communication

    y Interaction between animals in whichinformation transmitted from one animal orgroup of animals affects the behavior of otheranimals. Animals typically exchange informationusing a signal, such as facial expression, sound,or touch.

    y Communication between animals helps themcoordinate the vital functions of their lives

    namely, gathering food and hunting, staking outterritory, caring for young, and defendingthemselves.

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    COMPONENTS / ELEMENTSCOMPONENTS / ELEMENTS

    OF LINGUISTICOF LINGUISTIC

    COMMUNICATIONCOMMUNICATION

    xINFORMATION GAP

    xCHOICE

    xFEEDBACK/ RESPONSE

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    A B

    INFORMATION GAP

    RESPONSE/FEEDBACK

    (VERBAL/NON-VERBAL)

    BASED ONSITUATION

    SETTINGROLERELATION

    MOOD

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    LanguageLanguageLanguage, the principal meansused by human beings to

    communicate with one another.

    Language is primarily spoken, but

    it can also be transferred to

    other media, such as writing

    Microsoft Encarta Encyclopedia

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    COMPONENTS OF LANGUAGECOMPONENTS OF LANGUAGE

    y Spoken human language is composed of soundsthat do not in themselves have meaning, butthat can be combined with other sounds tocreate entities that do have meaning.

    y Language also is characterized by complexsyntax whereby elements, usually words, arecombined into more complex constructions,called phrases, and these constructions in turn

    play a major role in the structures of sentences.

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    Language SkillsLanguage Skills

    y Listening Skills

    y Speaking Skills

    y

    Reading SkillsyWriting Skills

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    LISTENING PROCESSLISTENING PROCESS

    DecodingProcess

    OutputInput

    Raw Data:SignificantnoiseInsignificantnoise,

    gestures ,facialexpressions,etc.

    Appropriateresponse:

    Verbal /Non- verbal

    Interpretationof discoursetaking accountof age, sex,topic, accent,setting, role,status, attitude,

    degree ofsharedknowledge, etc.

    Recognition:Selection ofSignificantItems atPhonologicalSyntacticalLexicalLevels

    Short-termMemoryCapacity

    Anticipation

    CompletionCapacityLexicalSyntacticalRhetorical

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    SPEAKING SKILLSSPEAKING SKILLS

    What Where

    When How

    Why Whom

    Speaker

    Listener

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    ReadingReading

    Reading is an activity characterized by the

    translation of symbols, or letters, into

    words and sentences that have meaning

    to the individual. The ultimate goal ofreading is to be able to understand

    written material, to evaluate it, and to use

    it for one's needs.

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    WritingWriting

    Writing is a method of human

    intercommunication by means of arbitrary

    visual marks forming a system.Writing

    can be achieved in either limited or fullsystems, a full system being one that is

    capable of expressing unambiguously any

    concept that can be formulated inlanguage.

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    Mechanics ofWritingMechanics ofWriting

    y Punctuation

    yWords: Spellings & Kinds ofWords

    y Phrases

    y Clauses

    y Sentence

    y Paragraph

    y Composition

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    TYPES OFWRITINGTYPES OFWRITING

    yInformalWriting

    yFormalWriting

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    Benefits, sevenBenefits, seven cscs, Theories,, Theories,

    BarriersBarriers

    NonNon--Verbal communicationVerbal communicationMr. Saboor

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    Communication SkillsCommunication Skills::

    1. Importance

    2. Benefits

    3. Seven cs

    4. Theories

    5. Barriers

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    NonNon--Verbal communication:Verbal communication:

    y Definition

    y Classification

    y Comparison with Verbal Communication

    y Functions

    y How to Improve non verbal

    communication?

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    WHY COMMUNICATIONWHY COMMUNICATION

    SKILLS ARE SO IMPORTANT ?SKILLS ARE SO IMPORTANT ?

    y The purpose of communication is to getyour message across to others clearly andunambiguously.

    y You convey your ideas and thoughtseffectively.

    y Communication skills, including writtenand oral presentation, as well as an abilityto work with others, are the main factorscontributing to job success.

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    y The inability to communicate makes it nearlyimpossible for the students to competeeffectively in the workplace, and stands inthe way of career progression.

    y Getting your message across is paramountto progressing. To do this, you mustunderstand what your message is, whataudience you are sending it to, and how it

    will be perceived. You must also weigh-in thecircumstances surrounding yourcommunication, such as situational andcultural context.

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    Good communication basically hasGood communication basically has

    following effects:following effects:

    y Leads to personal effectiveness

    y Assists in developing networking abilities

    y Helps in developing collaborative skills with people around

    y Influences, motivates & persuades people for improvingperformance

    y Creates better inter personal relations

    y Builds better understanding between people at differentlevels in an organization

    y Creates an understanding about the need to change

    y Helps reduce resistance to change

    y Helps defuse or minimize conflictsy Improves substantially listening ability

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    BENEFITS OF EFFECTIVEBENEFITS OF EFFECTIVE

    COMMUNICATION:COMMUNICATION:

    y Gives you happiness :Effective communicationskills make you happier by having joyousrelationships, reduces anger of both partiestalking, correctly expresses yourself, and other

    reasons.y Makes you attractive :Communication goes way

    beyond verbal and non-verbal language. It is alsothe self development aspects such as confidence

    that create effective communication.Communication is what makes you interesting, itlets you connect with people and buildfriendships.

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    y You become intimate :Goodcommunication of course because it is theonly bridge between a relationship.

    Intimacy is about both people being openin a relationship.

    y Increased popularity : Effectivecommunication can definitely make you

    popular amongst others because youlearn to manage your emotions andthoughts to control stressful experiences.

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    y Self control :By developing selfunderstanding (very important part incommunication) you develop self control.Controlling yourself isnt limited to stoppingyourself from doing actions, but it alsocontrols you to do the right things.

    y Understand others : By using effective

    communication you learn to read anotherpersons emotions, understand anotherpersons emotions, and communicate aboutanother persons emotions.

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    y Understand yourself : There are an

    abundance of further benefits to effective

    communication such as anger

    management, increased likelihood ofreceiving a job promotion, more

    persuasion, better leadership skills, and

    the list goes on.

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    SEVEN Cs OF EFFECTIVESEVEN Cs OF EFFECTIVE

    COMMUNICATIONCOMMUNICATION

    Although technology has changed, the

    essential elements of good

    communication have not changed. For

    effective and powerful communication, 7Cs of communication have to be

    considered which are as follows:

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    1.1. COMPLETENESSCOMPLETENESS

    y A complete message contains all the facts and/orpertinent questions a listener, viewer, or readerneeds for a communicator to achieve the desiredresults.

    y A complete message which includes all theessential components is more likely to motivatethe receiver than a message that is vague orobscure. Completeness involves the quality of the

    message in terms of substance, style and deliveryof the message with a clear understanding of thelikely reaction of the recipient for appropriatereaction.

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    BENEFITS OFBENEFITS OF

    COMPLETENESS:COMPLETENESS:

    y Complete Messages are more likely to

    bring desired response.

    y They can do a better job of building

    Goodwill

    y Complete messages are likely to avert

    costly lawsuits.

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    2.2. CONCISENESSCONCISENESS

    y The communication has to be concise and

    hence all redundant words and

    terminology has to be avoided for

    effectiveness. Conciseness is based onrelevant words and phrases only.

    y It includes all of the necessary facts and

    ideas in the fewest possible words,without sacrificing meaning or artistry.

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    BENEFITS OFBENEFITS OF

    CONCISENESS:CONCISENESS:

    y It saves time and expenses for both the

    sender and the receiver.

    y By eliminating unnecessary words you let

    important ideas stand out.

    yWhen combined with YOU ATTITUDE

    the concise messages are more

    interesting to the recipients.

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    3.3. CONSIDERATECONSIDERATE

    y Consideration implies assignment of dueimportance to the knowledge, level ofunderstanding, purpose and feelings ofrecipient. Consideration helps build a quick

    rapport and improves efficacy of thecommunication.y Be considerate and sensitive to the

    communication needs of your recipient.y

    Handle matters from his/her point of view.y Emphasize positive facts and keep you

    instead of I in mind.

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    4.4. CONCRETENESSCONCRETENESS

    y Concrete communication is definite, specific,and vivid rather than general or vague.Whenever possible, exact words and figuresshould be used rather than general words, asgeneral words may have different meaningsfor the sender than for the receiver of thecommunication. Strong verbs in the activevoice help make sentences definite.Concrete rather than abstract nouns andwell-chosen modifiers can make messagesvivid and forceful.

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    BENEFITS OF BEINGBENEFITS OF BEING

    CONCRETECONCRETEy Your reader knows exactly what isrequired or desired.

    yWhen your approach is concrete, the

    reader interprets the message in the wayyou intend.

    y Concrete messages are clear, dynamic and

    vivid.

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    5.5.CLARITYCLARITY

    y Effective communication depends on the choiceof right words, simple and precise terminology toexpress ideas. This choice is based on a correctidea of the recipient in terms of knowledge level

    and understanding of the issue at hand. Clearexpression removes ambiguity and improvesclarity. To improve clarity one has to avoid:

    y Usage of camouflaged words

    y Usage of long, convoluted, bureaucratic styley Usage of clichs

    y Usage of unfamiliar words

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    6.6.COURTESYCOURTESY

    y There is no area that irks clients more

    than a lack of common courtesy.

    y A good rule of thumb is to treat your

    clients' time as if it is as valuable as yourown. Start meetings on time. Hold your

    calls during client meetings. If you have to

    take a call, never take it in front of theclient. Excuse yourself and take the call in

    another room.

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    7.7. CORRECT NESSCORRECT NESS

    y Correctness in communication refers to

    use of the appropriate level of language

    (formal or informal), the employment of

    acceptable writing mechanics and usagepractices, and the selection of language

    and expressions that are not

    discriminatory. Correctness also refers toaccuracy. Information which is

    communicated needs to be as up to date

    and accurate as possible.

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    THEORIES INTHEORIES IN

    COMMUNICATIONCOMMUNICATIONHuman communication permeates the human

    condition. Human communication surrounds usand is an in-built aspect of everything human

    beings are and do. That makes any effort toexplain, predict, or to some extent controlhuman communication a pretty big order. Howdoes one get a handle on the totality of humancommunication?

    - Frank Dance

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    Major Theories inMajor Theories in

    CommunicationCommunicationy Mechanistic Theory

    y Psychological Theory

    y Social Constructionist Theory

    y Systemic Theory

    y Critical Theory

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    Mechanistic TheoryMechanistic Theory

    This view considers communication as a

    perfect transaction of a message from the

    sender to the receiver.

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    Psychological TheoryPsychological Theory

    This view considers communication as the

    act of sending a message to a receiver, and

    the feelings and thoughts of the receiver

    upon interpreting the message.

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    Social Constructionist TheorySocial Constructionist Theory

    (Symbolic Interactionist): This view

    considers communication to be the

    product of the interactants sharing and

    creating meaning.

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    Systemic TheorySystemic Theory

    This view considers communication to be

    the new messages created via through-

    put, or what happens as the message is

    being interpreted and re-interpreted as ittravels through people.

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    Critical TheoryCritical Theory

    This view considers communication as a

    source of power and oppression of

    individuals and social groups.

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    BarriersBarriers to communicationto communication

    y Language Barriers

    y Semantic Barriers

    y Organizational Barriers

    y Physical Barriers

    y Psychological Barriers (on the part of

    listener)

    y Listening Barriers

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    Semantic BarriersSemantic Barriers

    y Poor Vocabulary.

    y Poor Know-how of Grammar and

    punctuation.

    y Roundabout Verbiage.

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    Psychological Barriers (on the part ofPsychological Barriers (on the part of

    listener)listener)

    y Pressure

    y Mood

    y Shyness

    y Fear

    y Enforced Attendance

    y Know-it-all

    y Too old to learn

    y Perceptual Barriers

    y Past experiencey Hidden agenda

    y Stereo types

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    Other barriers to ListeningOther barriers to Listening

    y Hearing difficulties and seating position.

    y Speed of thought, being ahead of the speaker.

    y Speaker's apparent experience (or lack of it).

    y Different views from speaker's.

    y Internal environmental distractions.

    y External distractions.y Not interested in subject (and determined not to be).

    y Only present because of being sent.

    y Wanting to hear only what you want to hear.

    y Assuming what is being said.

    y

    Emotive words and phrases ("with respect," etc.).y Daydreaming.

    y Other things on your mind.

    y Tiredness.