INTRODUCTION Is a picture really worth a thousand words? In this age of multimedia

and mass communication, it often seems so. Recent research supports the idea that visual communication can be more powerful

than verbal communication, suggesting in many instances that people learn and retain information that is presented to them visually

much better than that which is only provided verbally.

Visual communication is everywhere today, from electronic media like Web pages and television screens to

environmental contexts such as road signs and retail displays.

What is Visual Communication?

Visual Communication is a process of sending and receiving messages

using images. Such as facial expression, gesture, eye contact, signals, map, chart, poster etc.

The connection between seeing and remembering.

Why do people remember what they see so much more readily than what they hear? One recent article on the subject describes the evidently limitless capacity of long-term memory to store concepts and then points to studies that seem to indicate that “Pictures have a direct route to long-term memory, each image storing its own information as a coherent ‘chunk’ or concept.” If this is so, then it follows that the more visual content in a presentation, the more memorable the information will be over the long term.

Verbal + Visual Information Retained Studies show that people remember: 10% of what they hear 20% of what they read 80% of what they see and do

Image analysisVisual communication contains image aspects. The interpretation

of images is subjective and to understand thedepth of meaning, or multiple meanings, communicated

in an image requires analysis. Images can be analysedthough many perspectives, for example these six major

Perspectives :

Personal perspectiveWhen a viewer has an opinion about an image based on

their personal thoughts. Personal response depends on theviewer’s thoughts and values individually. This might besometimes in conflict with cultural values. Also when a

viewer has viewed an image with a personal perspective,it is than hard to change the view of the image on the

viewer, even the image also can be seen in other ways.

Historical perspectiveAn image’s view can be arising from the history of the usemedia. Through times sort images have been changed,because the use of different (new) media. For example:The result of using the computer to edit images (e.g. Photoshop)is quite different when comparing images that aremade and edited by craft.

Technical perspectiveWhen the view of an image is influenced by the use oflights, position and the presentation of the image. The

right use of light, position and presentation of the imagecan improve the view of the image. It makes the image

looks better than the reality.

Critical perspectiveThe view of images in the critical perspective is whenthe viewers criticise the images, but the critics have beenmade in interests of the society, although an individualmakes the critics. This way this perspective differs fromthe personal perspective.

Cultural perspectiveSymbolization is an important definition for this perspective.Cultural perspective involves identity of symbols.The uses of words that are related with the image, the useof heroes in the image, etc. are the symbolization of theimage. The cultural perspective can also be seen as thesemiotic perspective.

Visual aidsVisual aids are often used to help audiences of informative

and persuasive speeches understand the topic beingpresented. Visual aids can play a large role in how the

audience understands and takes in information that is presented.There are many different types of visual aids that

range from handouts to PowerPoints. The type of visualaid a speaker uses depends on their preference and the information

they are trying to present.

Types of visual aids :Objects -

The use of objects as visual aids involves bringingthe actual object to demonstrate on during thespeech. For example, a speech about tying knotswould be more effective by bringing in a rope.

Models -Models are representations of another object thatserve to demonstrate that object when use of the realobject is ineffective for some reason. Examples includehuman skeletal systems, the solar system, orarchitecture.

Graphs -Graphs are used to visualize relationships betweendifferent quantities. Various types are used as visualaids, including bar graphs, line graphs, pie graphs,and scatter plots.

Maps -Maps show geographic areas that are of interest tothe speech. They often are used as aids when speakingof differences between geographical areas orshowing the location of something.

Tables -Tables are columns and rows that organize words,symbols, and/or data.

Photographs -A photograph is good to

use when the actual object cannot be viewed. Forexample, in a health class learning about cocaine,

the teacher cannot bring in cocaine to show the class

because that would be illegal, but the teacher could

show a picture of cocaine to the class.Drawings or diagrams -

Drawings or diagrams can be used when photographsdo not show exactly what the speaker wantsto show or explain.

Advantages of Visual CommunicationNow-a-days, most of the business organizations are using visual techniques to present the information. It is becoming very popular day by day. Visual presentation is beneficial for many reasons. Some of them are as follows:

1) Effective for illiterate receiver

2) Helps in oral communication

3) Easy explanation

4) Simple presentation

5) Prevents wastage of time

6) Helps in quick decision

7) Popular

Disadvantages of visual communication:

Costly: The visual methods of communication are more costly than those of other methods. To draw maps, charts, diagram is costly. That is why only large company or organization can use this technique.

Complex presentation: Sometimes visual presentation of information becomes complex. The receivers cannot understand the meaning of the presentation.

Incomplete method: This technique is considered as an incomplete

method. Visual presentation is not sufficient to communicate effectively

and clearly but also it can be successfully used with oral

communication.

Difficult to understand: Difficult to understand and requires a lot of repetitions in visual communication. Since it uses gestures, facial expressions, eye contact, touch etc. for communicating with others which may not be understandable for the simple and foolish people.

Problem for general readers: General people do not prefers to communicate through visual communication with others. Sometimes it cannot create an impression upon people or listeners. It is less influential and cannot be used everywhere.

CONCLUSION

Visuals are processed 60,000 times faster than text, graphics quickly affect our emotions, and our emotions greatly affect our decision-making.

I am not saying that graphic communication is better than text. The combination of graphics and words has a communicative power that neither singularly possesses."Pictures interact with text to produce levels of comprehension and memory that can exceed what is produced by text alone."

AYUSH NEMA

AVIRAL Raghuwans

hi

AYUSH

GUPTA

AYUSH PILLEWA

R

AYUSH JAIN

SPEAKERS:-

CS-A 1ST YEAR