C O M M U N I C A T I O N

&

T E C H N O L O G Y

GROUP SIX SIGMA/ Era Business School

Manoj

Mrityunjay

Kundan

Navdeep

Bhumil

Ajay

WHAT IS IT?

Communication technology facilitates communication

between individuals or groups who are not physically

present at the same location. Systems such as telephones,

telex, fax, radio, television, and video are included, as well

as more recent computer-based technologies, including

electronic data interchange over inter/intranets that have

given birth to social networking sites and e-mail.

CONVERGENCE

The term Communication Technology  is now used to refer

to the convergence of audio-visual and telephone

networks with computer networks.

This is done using a single unified system of cabling, signal

distribution and management…… cost saved.

In a layman’s language, communication technology is now

net and computer centric; social sites being one such

example.

AIM

The aim of this presentation is to introduce

the audience to Communication Technology

with special reference to various Social

Networking Sites and some ways and means

of making best use of such sites.

SCOPE

This Presentation will be covered in the

following parts:-• Part 1 – Social Networking in General.• Part 2 – Facebook.• Part 3 – Twitter• Part 4 – Linkedin• Conclusion

1 - SOCIAL NETWORKINGSocial networking is the art of connecting with those

who share common interests.

Your ‘network’ is a community that helps keep you

united with others and offers many benefits.

Networking via social media sites has revolutionized

how we use the Internet and is at the forefront of what

we now call Web 2.0.

More than 500 such sites are functional as on date.

Facebook.

Twitter.

Orkut.

LinkedIn.

Fropper.com

Flicker.

VARIOUS SOCIAL NETWORKING S ITES

Pintrest.

Google+

MySpace.

Ibibo.

BigAdda

Classmates.com

PART 2 - FACEBOOK

Founded by Mark Zukerberg in

February 2004.

It is the most popular social

networking site; as of September

2012, it has over 961 million active

users.

COMMUNICATION THROUGH FACEBOOK

It is used by users to make new contacts, track old

buddies, gather like minded people on common platforms

and share thoughts on social and a variety of other issues.

It is widely used as an informal way of communication.

Of late, it has been used as an extension of media to

galvanise masses, e.g, ‘India Against Corruption’

movement.

PROS: FB

We can connect with anyone who is an active user on

Facebook in real time without any fee.

Free expressions of feelings without hesitation.

Fast flow of information.

Useful applications.

Paid advertisements and unpaid groups have wide

reach.

CONS: FB….

Lack of privacy unless strict access is used in

which case, mass reach diminishes.

Addiction and related health issues.

Pictures prone to misuse; Stalking made easy.

Terms of service changed without notifications.

Giving away of information unintentionally.

….CONS: FB

Applications and games extract information.

Deletion of account is never absolute.

Career and relationship issues if loose comments are

made.

Viruses spread very fast through innocent looking links.

Facebook has a monopoly of a kind over social

advertising.

HOW TO USE FB…..

Correct security/privacy settings.

Selective applications only.

Limit per day usage.

Join groups that interest you.

….HOW TO USE FB?

Log for events that may be useful.

Advertisements and groups for own products and

services.

Philanthropic activities.

Ask meaningful questions via status updates.

Avoid wasting time on games/virtual adventure.

PART 3 - TWITTER

Twitter is an informal, online social networking

cum micro-blogging site.

It enables its users to send and read text

based messages, free of cost.

Created in march 2006 by Jack Dorsey , it has

over 500 million active users as of mid 2012.

COMMUNICATION THROUGH TWITTER

Platform that accepts messages of 140 characters or less.

A popular way to share content, communicate, and

broadcast information.

Results from Twitter are included in many major search

engines, enabling web searchers to find real-time

information on top of their search queries. 

PROS: TWITTER

Microblogging enables quick broadcasting of views.

Breaking News from media houses.

Keeping in touch with happenings through non-media

sources.

Instant reviews of movies and products.

Free expression about issues.

Trendspotting.

CONS: TWITTER

Encourages telegraphic language.

Addictive.

Reliability is doubtful; can be used to spread rumours.

Unmanageable flooding of tweets.

Spambots.

Once a product is mentioned, countless companies start

following the user.

HOW TO USE TWITTER?

For effective electronic journalism.

Job searching and recruitment.

Customer services and feedbacks.

Direct people towards good causes.

Scream your rage to let go stress.

PART 4 - LINKEDIN

Social networking site for people in professional

occupations.

Launched in May 2003, it is mainly used for professional

networking; formal in outlook.

As of June 2012, LinkedIn reports more than 175 million

registered users in more than 200 countries and territories.

The site is available in 17 International languages

PROS: LINKEDIN

One of the biggest CV databases/job boards in the world.

Free professional consultants’ services.

Reasonably reliable feedback on industry/company profiles.

User friendly with tools like directories, events and updates.

Accurate predictions about industry segments sectors.

Networking with professionals in a simplified manner.

Free service.

CONS:LINKEDINAt least 20% profiles defunct and non responsive.

More job seekers than job providers.

Copy-paste culture reduces the degree of reliability of

CVs.

Own key employees prone to snatchers who track such

valuable professionals on this site.

Claims can not be crosschecked through this site alone.

HOW TO USE LINKEDIN?

Be responsive and answer questions and queries.

Join interest groups and discussions.

Use correct privacy settings.

Use status updates intelligently.

Gauge the health of the industry you are interested in.

Track start ups and new ventures.

Ask advice.

CONCLUSION

Communication Technology, like any other technology,

has its goods and negatives.

Users’ discretion is important.

While guarding against its pitfalls, its strengths can be

optimally exploited by being selective and careful.

Bragging can lead to chaos both in professional and

personal lives.

THANK YOU….

..SEE YOU AT A SOCIAL SITE!!