Communication technology
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Transcript of Communication technology
PREPARED AND PRESENTED BY:
SHAHID NAZEERELECTRICAL ENGINEERING
UCE&T,BZU MULTAN ,PAKISTAN
TOPICCommunication Technology
&
AIDA Model
PRESENTED TO MISS SADIA KHURSHID
COMMUNICATION…….?
The word ‘Communication’ originated from Latin word ‘Communis’ meaning ‘Common’.
“Communication is imparting, conveying or exchanging of ideas and knowledge whether by speech, writing or signs” – Oxford English Dictionary.
“Communication is the transfer of thoughts and message as contrasted with transportation of goods and persons” – Columbia Encyclopedia of Communication.
COMMUNICATION TECHNOLOGY
When we use technical equipment in communicating, it is called communication technology.
A COMMUNICATIONS MODEL
Communication technology It is used for four
distinct types of communication:
Human-to-human communication
Human-to-machine communication
Machine-to-human communication
Machine-to-machine communication
COMMUNIACTION…..
Human to human Human to machine
COMMUNICATION
Machine to human Machine to machine
Communication Tecnology
GRAPHIC TECHNOLOGYWAVE
TECHNOLOGY
ELECTRONIC TECHNOLOGY
COMMUNICATION TECHNOLOGY
It uses equipment and systems to send and receive information.
This technology communicates information using graphic and wave systems.
Graphic comes from a word meaning “to draw or
write, as on paper.”
Wave refers to radio waves, a kind of energy.
GRAPHIC communication
It may be communicated by using drawings, pictures, graphs, photographs, or words on flat surfaces.
These kinds of messages are called graphic communication.
In graphic communication, paper or film carries the message.
WAVE COMMUNICATION
This systems depend on an energy source called electromagnetic radiation.
Electromagnetic radiation is energy moving through space in waves.
It travels at the speed of light
ELECTRONIC COMMUNICATION People can use light,
sound, or electrical waves to send information.
The information is coded
at the source.
It is then transmitted (sent)to the receiver.
There, the code must be
changed back to information.
COMMUNICATION SYSTEMS(INTERNET)
E-MAIL(ELECTRONIC MAIL)
FAST and EASY TEXT can be sent
through waves . ATTACHMENTS can
also be made. documents , graphics
,videos can be sent.
VOICE-MAIL(MESSAGE CAN BE SENT THROUGH VOICE.)
Voice is recorded through mice ,or any other device .
Better than talk by call. A voicemail system in a business is essential to keep external and internal communications flowing seamlessly and efficiently.
GROUP-WARE programs that help
people work together collectively while located remotely from each other.
include the sharing of calendars, collective writing, e-mail handling, shared database access, electronic meetings with each person able to see and display information to others, and other activities.
GPS(GLOBAL POSITIONING SYSTEM)
consists of receivers connected to satellite systems.
Determining the geographical location of the receiver.
Used for cars, advertising, hiking, tracking, etc.
TELEVISION
“TELE” means “far away” and vision means “sight”.
Same principle like Radio but in this video is also transmitted through impules.
Waves received by antenna and we can watch different programmes etc.
FAX MACHINE
small photo sensor with a lens and a light to scan document sent.
Spot is white, the fax machine would send one tone; if it were black, it would send a different tone.
These tones are converted back on receiving on the paper.
CD-ROM 700-800 MB OPTICALLY
DVD ROM and SUPER DRIVE
CELL-PHONES An electronic device used
for mobile voice or data communication over a network of specialized base stations known as cell sites.
SMS for text messaging, email, packet switching for access to the Internet, gaming, Bluetooth, infrared, camera with video recorder and MMS for sending and receiving photos and video, MP3 player, radio and GPS
TELEPHONE NETWORKS
30
IntegrationNetworks, Content Management,
Technology
31
SO WHAT CHANGED?
•Sender-driven•One-to-many•Controlled
•Receiver-driven•Many-to-many•Uncontrolled
COMMUNICATION TECHNOLOGY APPLICATIONS
voice mail Twitter
e-mailinstant
messaging chat rooms
newsgroups
telephony videoconferencing
collaboration groupware global positioning system (GPS)
BAD EFFETCS OF COMMUNICATION TECHNOLOGY
AIDA MODEL
There are the four steps you need to take your audience through if you want them to buy your product or visit your website, or indeed to take on board the messages in
your report.
AIDA MODEL
ATTENTION
Interest
DESIRE
ACTION
ATTENTION
ATTENTION(OR ATTRACT) you need to BE quick and direct to grab people's
attention. you should USE powerful words,
picture that will catch the reader's eye .
latest tools and technologies to show your website.
EXAMPLES
BY POWERFULL WORDS “special discount for you” “best quality and 100% pure” “Modern and have best
features” "Free gift inside!"
"How effective is YOUR feedback?"
"Dear Jim, You have been specially selected." "Calling all Parents."
Interest . By creating curiosity you will be able to
make your prospects push them know more. you must stay focused on their needs. For web you should use more animations and
tools to get interest of reader.
DESIRE
you also need to help them understand how what you're offering can help them in a real
way. Provide accurate and complete description
(esp. price) of your products with photos or video sales presentation.
Publish complete information about your business and staff with their photos (if possible) on your website.
Clearly specify your terms and conditions of sales and legal disclaimer.
EXAMPLES
ACTION Encourage your visitors to buy your
product/service NOW. free gifts, discounts, special offers etc is
common, then you should also provide the same.
ATTITUDE BASED DECISION PROCESS:AIDA (ATTENTION, INTEREST, DESIRE, ACTION)
Awareness, perception
Preference, choice
Post-purchase reaction (cognitive dissonance)
Desire
Action
Desire
Action
Attention
Interest
Attention
Interest
Purchase
Yes / No
Purchase
Yes / No
Cognitive
Affective
Conative