COMMUNICATION STUDIES Master Communication Studies 2015-2016 April 24, 2015.

COMMUNICATION STUDIES

Master Communication Studies 2015-2016

April 24, 2015

Lets introduce…….

Jeanet Luijerink → Study counselor (pre) Master CS

Present: Monday, Tuesday, Thursday, Friday

(Cubicus C106)

E-mail: [email protected]

Mark Tempelman → Graduation coordinator Master CS

Present: Monday till Friday (Cubicus C216)

E-mail: [email protected]

mailto:[email protected]

mailto:[email protected]

MASTER Communication Studies (CS)

The masterprogramma CS is a one year study programme (60 EC)

The masterprogramme CS has been designed so that the student is personally

responsible for his/her own course of study and academic progress.

↓

Within the masterprogramme students are given freedom to make choices, so

the masterprogramme CS is not the same programme for all the students of

Communication Studies.

After completing succesfully the masterprogramme you may call yourself →

Master of Sience (MSc)

MASTER PROGRAMME (1)

Before starting with the master’s programme you have to choose between

one out of (next year) four specialisations.

- Marketing Communication

- Corporate Communication

- Media and Communication (start only in september)

- Technical Communication

Each specialisation includes a specific range of courses. When you f.e.

have chosen for the specialisation Marketing Communication, you can

choose also elective courses from the other specialisations offered!

MASTER PROGRAMME (2)

For each specialisation the generic study trajectory looks as follows:

Compulsary courses (10 EC)

- Core courses of the chosen specialisation ( 2 courses of 5 EC each);

Offered twice per year (each semester).

(It is not allowed to take more than one core course, because of the

content-related overlap!)

Elective or specialisation courses (20 EC) (offered once a year!)

(at least two courses within the specialisation you have chosen!)

Master thesis (30 EC)

MASTER PROGRAMME (1) (start Sept. 2015)

Obligatory Elective Graduation

Semester 1 (15/16) Semester 2 (15/16)

Block 1A Block 1B Block 2A Block 2B

5EC

Essentials in…

5EC

Research Topics in…

Master Thesis 30 EC

5ECSpecialisation or

elective course (1)


elective course (2)


elective course (3)


elective course (4)



Semester 1 Semester 2


5EC

Essentials in…

5EC

Research Topics in…


elective course (4)


elective course (1)


elective course (2)

Master Thesis 30EC


elective course (3)





5ECEssentials in...

5ECResearch Topics in…

5EC

Specialisation or elective course (3)

5EC

Specialisation or elective course (4)


elective course (1) Masterthesis 30EC


elective course (2)

MASTER THESIS (30 EC)

You can start with the Master thesis if………………..:

you have completed successfully your bachelor CW or pre-master CS,

you have completed successfully the Essentials course and two specialisation/elective courses, so you have completed successfully your coursework in terms of study load at least 15 out of 30 EC.

Starting with the master CS………

From the academic year(12/13) a so called “harde knip” is

implemented for all bachelor and premaster students!

↓

You can only be admitted to the Master CS at the moment you have

completed your bachelorprogramma CW or pre-masterprogramme CS

completely!

You can start with the master’s programme in September or February.

Before starting with the master CS you have to fill in the

registrationform Master CS, you can find on our (master)website

http://www.utwente.nl/cw/master/forms_manuals_regulations/registration-form-master-cs-14-15.pdf



For pre-master students starting with the master……

Your enrolment will switch from a premaster enrolment with a payment per EC to a master enrolment with payment

of Tuition Fees.

What does this mean?

1.When you pass your last course for the PM contact the Study counsellor.

Admission Statement C CSA

2.CSA will contact you about how to finalize your enrolment and payment of tuition fee

3.You can choose between two payment methods: Single transfer or Payment by instalment (please arrange

payment method with CSA)

4.As soon as you have signed the authorisation form you will be enrolled in the master’s programme

Pre-master students ……

Premaster not finalised at 1 September 2015?

Please re-enrol in Studielink for your pre-masterprogramme!

You already paid the amount for this premaster at the start of this premaster.

https://app.studielink.nl/front-office/?brinCode=21PH

For bachelor students starting with the master………

If you will pass your my bachelor’s programme CW this summer and transfer to

our master CS

You have to re-enrol in Studielink for your bachelor CW!

Do not forget to arrange the payment of your tuition fees in Studielink.

The sooner you re-enrol for the bachelor, the sooner CSA will be able to change your

registration from bachelor to master’s student when they receive the letter of admission.

CSA can’t make any changes until you have re-enrolled for the bachelor!

COMMUNICATION STUDIES

April 24, 2015

The Master Communication Studies

Research oriented 60 EC programme, subsequent to the bachelor Communication Science or pre-master Communication Studies.

Full-time programme No part-time enrolment..!

Four specialisations to start in each semester:

Corporate Communication

Marketing Communication

Technical Communication

Media & Communication (will expire as of February 2016)

30 EC courses + 30 EC Master Thesis

Language for all specialisations is English


Programme outline Master CS (2014 – 2015)

Enrolment in September or February

Essentials and Research Topics offered in each semester

A variety of elective courses offered in each block

http://www.utwente.nl/cw/master/study_programme/


Essentials course Research Topics

(within specialisation) (within specialisation)

(5 EC) (5 EC)

Elective course * Elective course *

(5 EC) (5 EC)

Elective course * Elective course *

(5 EC) (5 EC)


Graduation project CS

- Master Thesis -

(30 EC)

http://www.utwente.nl/cw/master/study_programme/


Programme outline Master CS (2014 – 2015)

Elective courses (Marketing, Corporate and Media):

Each specialisation offers a number of elective courses

For the Marketing, Corporate and Media specialisations, two elective courses (10

EC) must be selected within the chosen specialisation.

The remaining 10 EC can be filled by elective courses from either the chosen

specialisation, other CS specialisations or even from other master programmes at

the University of Twente or else

Fixed programme Technical Communication:

Essentials and research topics course (10 EC) and…,

User support (5 EC), Philosophy of Technology (5 EC), Authoring and Collaboration

Tools (5 EC) and…,

One of the following: Designing Learning and Performance Support (5 EC),

Human Computer Interaction (5 EC) or User Centered Design of New Media (5 EC)


Media & Communication (will expire as of February 2016)

Essentials and Research Topics course will be offered for the last

time in the 1st semester of the academic year 2015-2016

The elective courses of the Media & Communication specialisation

will continue to be offered as possible elective courses for the

remaining specialisations

Combinations then can be made between, for example the

Corporate specialisation, and elective courses from the previous

Media & Communication specialisation.


Communication means: (Social) Media channelsPackage / product designsInterpersonal communicationIn-group communicationConsumer environments(ICT) technologyPrint media…..



MarketingCommunication

TechnicalCommunication


Research direction

Communication of organisations, in organisations and between

organisations

An interplay between internal and external communication(s)

Main research topics

Reputation management, Public Affairs

Organisational trust and CSR issues

Identity issues (corporate, organisational and visual)

Relationships / Networking (in and between organisations)

Leadership and Employee Communication

Corporate Communication (Examples)

Crisis responses and multiple stakeholder (media) strategies

Prof. dr. Menno de Jong

Professional and Organisational Communication

Dr. Jordy Gosselt

Public Affairs / Media and Organisations

Dr. Ardion Beldad

Trust in organisations during crisis situations

Marketing Communication

Research direction

Marketing communication focusses on the effects of communication

means (i.e. advertising), environmental (design) aspects as well as

aspects of message content, on consumer behaviour.


Consumer responses towards CSR communication

Consumer information processing

Service environments and service encounters

(Multi-) Sensory marketing

Brand equity, Brand personality and Brand management

Marketing Communication (Examples)

Effects of virtual technology towards online shopping behaviour

Prof. dr. Ad Pruyn

Marketing Communication and Consumer Behaviour

Dr. Anna Fenko

Multi-sensory Marketing and Product Experience

Media and Communication

Research direction

Media and Communication is about developing an understanding of

the psychological processes behind (new) media use and media

design in order to effectively translate that knowledge into media and

communication strategies.

Research topics

Implementation and effects of E-government strategies

Adoption and user centered design of (new) media

Effects of multi channelling and cross-media strategies

The dynamics and effectiveness of social network communities

ICT and (new) media usage in and between organisations

Media and Communication (Examples)

How (new) media applications can enable human interaction

Prof. dr. Jan van Dijk

Member of “Cohen-committee”, investigating the riots in Haren.

Technical Communication (new specialisation)

Research direction

Technical communication is concerned with how we use and

perceive (instructional) communication related to products or services

It also addresses how communication means, supporting

technological innovations, can best be designed for optimal usability

Finally it also incorporates intercultural aspects as a result of the

globalization of consumer markets


Instructional Design

User Support

Philosophy of Technology

User Centered Design of (New) Media

Technical Communication (Examples)

Designing efficient user support for technological innovations

Dr. Joyce Karreman

User Centered Design of Instructional Communication

Prof. dr. Menno de Jong

Professional and Organisational Communication

Master Thesis CS

30 EC Research assignment

Positioning of the Master Thesis CS

Master Thesis CS

Collaboration with external organisations is possible; though:

Feasibility is depending on research question(s)

Possible trade off between internship and research

Consider the degree of independence as a researcher

Labour Market for CS-alumni

Negotiate Linked-in profiles of CS alumni

Example search string “communication studies”


Researching Linked-In profiles of CS alumni

Academic years

2011-2012,

2012-2013,

2013-2014

In total 365 alumni of which 321 had an active Linked-In profile

Some results based on these 321 alumni Linked-In accounts:

78% of the alumni is currently employed

72% of them found a job within 3 months after graduating

A follow-up survey is currently underway

Including topics such as: the perceived academic level of current

job and job satisfaction.


Researching Linked-In profiles of CS alumni

COMMUNICATION STUDIES Master Communication Studies 2015-2016 April 24, 2015.

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