COMMUNICATION STUDIES 7 January 2016. MASTER Communication Studies (CS) The masterprogramma CS is a...
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Transcript of COMMUNICATION STUDIES 7 January 2016. MASTER Communication Studies (CS) The masterprogramma CS is a...
COMMUNICATION STUDIES7 January 2016
MASTER Communication Studies (CS)
The masterprogramma CS is a one year study programme (60 EC)
The masterprogramme CS has been designed so that the student is personally responsible for his/her own course of study and academic progress.
↓
Within the masterprogramme students are given freedom to make choices, so the masterprogramme CS is not the same programme for all the students of Communication Studies.
After completing succesfully the masterprogramme you may call yourself → Master of Sience (MSc)
MASTER PROGRAMME (1)
Before starting with the master’s programme you have to choose between
one out of three specialisations.
- Marketing Communication- Corporate Communication- Technical Communication
Each specialisation includes a specific range of courses. When you f.e.
have chosen for the specialisation Marketing Communication, you can
choose also elective courses from an other specialisations offered!
MASTER PROGRAMME (2)
For the specialisation MC en CC the study programme looks as follows: Compulsary courses (10 EC) - Core courses of the chosen specialisation ( 2 courses of 5 EC each);
Offered twice per year (each semester).
(It is not allowed to take more than one core course, because of the
content-related overlap!) Elective or specialisation courses (20 EC) (offered once a year!)
(at least two courses within the specialisation you have chosen!)
Master thesis (30 EC)
MASTER PROGRAMME (1) (start February 2016)
Obligatory Elective Graduation
Semester 2 (15/16) Semester 1 (16/17)Block 2A Block 2B Block 1A Block 1B
5EC
Essentials in…
5EC
Research Topics in…
Master Thesis 30 EC
5ECSpecialisation or
elective course (1)
5ECSpecialisation or
elective course (2)
5ECSpecialisation or
elective course (3)
5ECSpecialisation or
elective course (4)
MASTER PROGRAMME (2) (start Febr. 2016)
Obligatory Elective Graduation
Semester 2 Semester 1Block 2A Block 2B Block 1A Block 1B
5EC
Essentials in…
5EC
Research Topics in…
5ECSpecialisation or
elective course (4)
5ECSpecialisation or
elective course (1)
5ECSpecialisation or
elective course (2)
Master Thesis 30EC
5ECSpecialisation or
elective course (3)
MASTER PROGRAMME (3) (start Febr. 2016)
Obligatory Elective Graduation
Semester 1 Semester 2Block 2A Block 2B Block 1A Block 1B
5ECEssentials in...
5ECResearch Topics in…
5EC
Specialisation or elective course (3)
5EC
Specialisation or elective course (4)
5ECSpecialisation or
elective course (1) Masterthesis 30EC
5ECSpecialisation or
elective course (2)
MASTER THESIS (30 EC)
You can start with the Master thesis if………………..:
you have completed successfully the Essentials course and two specialisation or elective courses, so you have completed successfully your coursework in terms of study load at least 15 out of 30 EC.
Starting with the master CS………
From some time a so called “harde knip” is implemented for all bachelor and pre- master students!
↓
You can only be admitted to the Master CS at the moment you have completed your bachelorprogramma CW or pre-masterprogramme CS completely!
You can start with the master’s programme in September or February.
Before starting with the master CS you have to fill in the registrationform Master CS, you can find on our (master)website:
https://www.utwente.nl/cw/master/forms_manuals_regulations/registration-form-master-cs-15-16/
For pre-master students starting with the master……
Your enrolment will switch from a premaster enrolment with a payment per EC to a master enrolment with payment of tuition fees.
What does this mean?
Going on doing the master per 1 February, two steps1.In Studielink you have to apply for enrolment for the master CS and arrange the payment of your tuition fee;
2.Contact the study counsellor (by e-mail) and ask her to send the admission form for your master programme to CSA as soon as possible.
Pre-master students ……
Premaster programme not finalized at 1 February 2016?
Stay enrolled as a bachelor student in the pre-master programme!
(you do not have to take any action)
You already paid the amount for this premaster at the start of this premaster.
For bachelor students starting with the master………
If you will pass your my bachelor’s programme CW this block/semester and transfer to our master CS
Inform our BOZ-CW (Astrid Oppers- van den Berg) by e-mail that you will start in the masterprogramme CS as from 1 February.
The sooner you inform our BOZ-CW, the sooner CSA will be able to change your registration from bachelor to master’s student when they receive the letter of admission.
CORPORATE COMMUNICATION
INTRODUCTION
Dr. Jordy Gosselt
Assistant professor Corporate Communication
Research + teaching: Organizations and the media
Stakeholders do not have enough information to form an objective image of the organization, but
will form an opinion about an organization anyway, based on the information they receive from
different channels (Coombs, 2007):
through interactions with an organization
second-hand information from other people (WOM)
direct (press release, new media, etc) = CONTROLLED COMMUNICATION
news media (‘refracted images’) = UNCONTROLLED COMMUNICATION
WHAT IS CORPORATE COMMUNICATION?
Research direction Communication in and between organisations
An interplay between internal and external communication(s)
Different stakeholders; different fields
Main research topics Reputation management, Public Affairs
Organisational trust and CSR issues
Identity issues (corporate and visual)
Relationships / Networking (in and between organisations)
Leadership and Employee Communication
WHY CORPORATE COMMUNICATION AT THE UNIVERSITY OF TWENTE?
Example: Reputation and crisis communication
Effects of reputation: …brand preference (Cobb-Walgren, 1995); purchase intention (Nguyen &
LeBlanc, 2001); customer satisfaction (Andreassen, 2004); customer loyalty (Selnes, 2003); positive financial results (Eberl & Swaiger, 2005); higher marketvalue (Black, Carnes & Richardson, 2000); buffer during crisis (Jones, Jones & Little, 2000); employer attractiveness (Gatewood, Gowan & Lautenschlager (1993); etc.
Practitioners and scholars Broad concept and different fields of study with their own definition
STUDY PROGRAMME CORPORATE COMMUNICATION
Semester 1 Semester 2Block 1A Block 1B Block 2A Block 2B
Core courses
5ECEssentials in
Corporate and Organisational Communication
Jansen201400183
5ECResearch Topics in Corporate and Organisational Communication
Tempelman201000111
5ECEssentials in
Corporate and Organisational Communication
Jansen 201400183
5ECResearch Topics in Corporate and Organisational Communication
Tempelman201000111
Specialization courses
5ECPositive
OrganizingVan Vuuren201400185
5ECReputation
ManagementGosselt
192403650
5ECTrust, Risk and Organisations
Beldad201400187
5ECPublic Affairs
Jansma200900001
5ECCorporate Visual
Identity Management
De Jong192403750
5ECVision, Strategy and Leadership
(conditional)
MASTER THESIS
30 EC Research assignment Internal or external
Crisis: Press release vs media coverage Maasstad hospital Reputation: Country of origin effect PostNL Public affairs: Core competences of lobbyists CSR: Effect of level of fit on media coverage Trust: Determinants of charitable giving
CAREER
Internal communication specialist External communication specialist Communication consultant Corporate visual design consultant Management trainee Own company Lecturer / researcher
TECHNICAL COMMUNICATION
INTRODUCTION
Joyce Karreman
Assistant professor Technical Communication
Misunderstandings
You don’t have to know a lot about technology or about computers.
The primary focus of technical communication is not on writing
“When I tell people I study technical communication most people assume that I am some sort of computer expert, or that you have to have some sort of programming background to study technical communication.”
WHAT IS TECHNICAL COMMUNICATION?
Technical communication is about people,
who live in a world surrounded by technologyand
who use a range of of technological products on a daily basis (at work, at home, on the way, everywhere).
A technical communicator:studies the interactions between users and technology;acts as the user’s advocate.
An air traffic controller at Schiphol airport using the newest technologies to help an airplane taking of.
Your grandmother trying to use her new iPad
WHAT IS TECHNICAL COMMUNICATION?
Research themes:Usability and user experienceUser-centered design processesImplementation and appropriation of technology Several types of user support Collaboration and content management Intercultural communication, localization and translation
WHY TECHNICAL COMMUNICATION AT THE UNIVERSITY OF TWENTE?
“I think what we all liked very much from the first quartile it that a lot of the courses are multidisciplinary, so also students from for example HMI, EST and PSTS follow these courses. And […] even within the study Technical Communication people are from different bachelor programs, so that leads to very interesting discussions.
At least that's my opinion:)”
Semester 1 Semester 2Block 1A Block 1B Block 2A Block 2B
Core courses
5ECEssentials in
Technical Communication
Karreman201300226
5ECResearch Topics in
Technical Communication
Tempelman201300227
5ECUser Support
Karreman201400190
5ECPhilosophy of TechnologyNagenborg201200063
5ECAuthoring and
Collaboration ToolsDe Jong / Karreman
20130028
Specialization courses
5ECDesigning Learning & Performance Support
Van der Meij191970340
5ECHuman Computer
InteractionSchmettow201100126
5ECUser Centered
Design of New MediaVan der Geest
201000113
STUDY PROGRAMME TECHNICAL COMMUNICATIONSEPTEMBER ENROLMENT
Semester 1 Semester 2Block 1A Block 1B Block 2A Block 2B
Core courses
5ECEssentials in
Technical Communications
Karreman201300226
5ECResearch Topics in
Technical Communication
Tempelman201300227
5ECPhilosophy of TechnologyNagenborg201200063
5ECAuthoring and Collaboration
Tools Van Bart
201300228
5ECUser Support
Karreman201400190
5ECDesigning Learning
& Performance Support
Van der Meij191970340
Specialization courses
5ECHuman Computer
InteractionSchmettow201100126
5ECUser Centered Design of New
MediaVan der Geest
201000113
STUDY PROGRAMME TECHNICAL COMMUNICATIONFEBRUARY ENROLMENT
MASTER THESIS
30 EC Research assignment Internal or external
How to optimize test results of a digital health survey for elderly people?
How do end users of electronic and software products conceptualize usability and user experience?
Cultural differences and user support: effects of an adapted structure on Chinese and Western users
CAREER
Usability / user experience expert Documentation specialist Designer Researcher …
MARKETING COMMUNICATION
INTRODUCTION
Dr. Mirjam Galetzka
Assistant professor of Marketing Communication & Consumer Psychology
Research + teaching: Consumer Psychology, persuasive design of the environment
Marketing Communication is about understanding consumer behavior & persuasive design strategies
MC is not a commercial trick to influence purchase behavior, MC is not marketing
MC is about taking a consumer, professional and academic perspective on engineering MC strategies &
tools
MC is about consumer insights: consumer needs, how consumers acquire information from the market, and
which processes play a role in consumer decision making
MC is about the effectiveness of advertising, product and packaging design, in store communication,
environmental design, search engine marketing, social media strategies
WHAT IS MARKETING COMMUNICATION?
Research directions The interplay between consumer behaviour and engineering marketing
communication strategies
Persuasive design
Research topics Effects of multisensory design & product experience
Product design, nature and creativity
Embodied persuasion effects on consumer behavior and choice
Effects of persuasive design of the environment on consumer experience and behaviour
WHY MARKETING COMMUNICATION AT THE UNIVERSITY OF TWENTE?
Focus on product design, engineering design strategies, consumer behaviour and marketing communication
Example: the impact of in-store technology on customer experience and behavior
Omni channel: relation between online and offline retailing Use of technology to enhance in store consumer experience and
behavior User needs & experience
STUDY PROGRAMME MARKETING COMMUNICATION
Semester 1 Semester 2Block 1A Block 1B Block 2A Block 2B
Core courses
5ECEssentials in
Marketing Communication and Consumer
BehaviourGaletzka
201400184
5ECResearch Topics in
Communication and Consumer
BehaviourTempelman201000174
5ECEssentials in
Marketing Communication and Consumer
BehaviourGaletzka
201400184
5ECResearch Topics in Communication
and Consumer Behaviour
Tempelman201000174
Specialization courses
5ECPersuasive
CommunicationPruyn
192402500
5ECMultisensory
Marketing and Product Experience
Fenko201200066
5ECAdvanced Topics
in Digital MarketingDe Vries /
Constanides2015000860
5ECPersuasive Design
Pol
5ECConsumer
Experience of the Service
EnvironmentGaletzka
201400186
5ECDesign and
EmotionVan Rompay192850790
5ECAdvertising and
Marketing Psychology
Voorn
MASTER THESIS
30 EC Research assignment Internal or external
Online shopping and the absence of touch
Packaging design: communicating health through package color and material
Embodied metaphors in product design
Ambient advertising: Transforming sign poles into shrimp skewers
Environmental design: Familiarity and wayfinding in an airport environment
CAREER
Consultant/advisor in Marketing Communication Brand strategist in branding and packaging design Marketing Communication assistant Online/digital marketeer Database marketeer Communication & PR specialist Lecturer/Researcher Owner…