Communication strategy and dissemination of...
Transcript of Communication strategy and dissemination of...
Communication strategy and dissemination of results
Silvana VERDIANI – EACEA P5
14 october 2013
Visibility & Publicity of EU grants
Contractual obligation (Art. I.11.3)
Use the appropriate logo: Available here: http://eacea.ec.europa.eu/about/eacea_logos_en.php
Mention:
'With the support of the Culture Programme of the European Union'
For publications, mention:
'This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein'
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A. To ensure that all project's participants are aware of their involvement in a project funded by the European Union Culture Programme
Internal communication to be established in the partnership agreement
B. To show the wider public that the European Union is also supporting high-quality, multidisciplinary and field projects of direct interest to them
Visibility & Publicity of EU grants
Communication strategy
Coordinator and co-organisers should make use of all opportunities to ensure appropriate media coverage for
their
actions
before and during implementation
of their project
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National level
International level
Communication strategy
Use and share communication networks and tools of all
co-organisers
Use a wide variety of promotional tools (i.e. website,
social networks, press, brochures, radio, television...)
Communication strategy
Allocate appropriate resources to reach the target
audience (finances, but also use of volunteers)
Communication plan can evolve with life cycle of project
Keep on adapting your strategy in order to maximise its
impact!
But: always inform the Agency
Communication tools
Title of the project
Participating co-organisers (and associated partners)
EU logo and project logo?
Abstract of the project
Calendar
Your Web Site
Communication tools
Interactive maps
to locate projects,
partners or even
activities and events
Communication tools
Postcards and posters give
quick, clear and short
information about your
project
Communication tools
"Classical" support :
DVDs
CDs
T-shirts
Use of social media :
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Dissemination of results
All involved organisations should implement activities aimed at making the results of their actions more visible, better known and sustainable
You should produce materials that provide visibility to your project facilitating the dissemination and exploitation of the results
Dissemination of results: EVE
The Commission has developed a platform in order to promote a culture
of feed-back and an open access to information on funded projects
• EVE II Espace virtuel d’échange : http://ec.europa.eu/eve
What is EVE ?
A platform for information on projects and results supported by DG EAC
A tool to improve accessibility to information and increase dissemination
A promotional and collaborative tool for projects
Who can use EVE?
EVE e-platform
MEDIA National Agencies
Decision makers
Potential partners
Cultural stakeholders
EU citizens
EVE and you (coordinator)
You will receive an e-mail from the EVE platform with a personal login and password
This means that your project sheet is online and that at any moment you will be able to update information and add details on your on-going project
It is not a management tool and not at all a channel of communication with the Agency or the EC, it is a collaborative online tool and a way of informing and communicating to the
« outside world »
Dissemination of results : Cultural Contact Points (CCPs)
Established in 35 countries, the Cultural Contact Points (CCP) promote European initiatives in the field of culture and facilitate participation in the Culture Programme.
They also disseminate and exploit the results of supported projects by:
Press releases on funded projects
Newsletters + leaflets + postcards
Publishing the results on their website
Brochures on funded projects
Inviting representatives of supported projects to Infodays on the Culture Programme
Cultural Contact Points (CCPs)
The CCPs do not play any role in the management of
the grants, you must exclusively contact the Executive Agency for the management of your project
The list of Cultural Contact Points can be found at:
http://ec.europa.eu/culture/annexes-culture/doc1232_en.htm
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Last but not least
Take contact with Commission’s Representation in your country, inform them and try to involve them in activities http://ec.europa.eu/represent_en.htm
This is even more important outside the EU: Commission Delegations in general have a Communication and Culture officer http://www.eeas.europa.eu/delegations/web_en.htm
Keep in mind the European Presidency cycle: in case you or any of your partners are based in the country of the current or future presidency… take this opportunity to be part of the programme http://www.consilium.europa.eu/council/presidency-websites.aspx
Last but not least
Keep contact with Embassies of the countries involved in your project
Keep the Agency and CCPs informed of the dates of activities and actions http://ec.europa.eu/culture/annexes-culture/your-contact-in-your-country_en.htm
Keep an eye on the calendar of the European Capitals of Culture: 2013 Marseille (France) and Kosice (Slovakia)
2014 Umeå (Sweden) and Riga (Latvia)
2015 Mons (Belgium) and Plzeň (Czech Republic)
2016: San Sebastián (Spain), Wrocław (Poland)
2017: Aarhus (Denmark), Paphos (Cyprus)
Communication on results and information strategy is an obligation as
AUDITS
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Submission of final report to receive your final payment – financial documents
Checks, audits and evaluations