Communication science · Advanced Topics in Digital Marketing Social Implications of the Internet...

Communication science

Welcome to the open day of the bachelor communication science!

Master programme 2020-2021

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COMMUNICATION

SCIENCE ON A MASTER’S LEVELOUR PROGRAMME &

DOUBLE DEGREES

HOW TO APPLYMASTER THESIS

AND CAREER

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THIS IS

COMMUNICATION SCIENCE

ON A MASTER’S LEVEL

JORDY GOSSELT

PROGRAM DIRECTOR COM

WHAT IS COMMUNICATION SCIENCE?

We study human behaviour …What are they doing and why?

with a communication lensCommunication processes

in different contextsPrivate and organizational life

… and technologyInteractions with and by means of innovations

WHAT MASTER COM TEACHES YOU:

• New ways of communication between people

• New ways of communication between people and innovations.

• The impact of technology, how to improve it and how it can

support and strengthen interactions.

• Communication from different perspectives: marketing,

corporate, digital media

• How communication can contribute to a resilient, sustainable

and inclusive society.

• How communiation plays a role in several current societal

issues

THE WORLD AROUND US:

• Change is constant

• Everything is connected

• Man versus machine

• Technology affects

everything; we affect

technology

AS A MASTER COM STUDENT:

• You can make sense of the

confusing complexity

• You are able to see where and

when communication goes

wrong

• You are able to ask the

relevant questions

• You know how to empower

humans and organizations in

our high-tech digital society

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COMMUNICATION SCIENCE

• Sensemaking

• Story telling

Sharing information

Interaction

Collaboration

Sensemaking

Storytelling

Connecting

Bonding

Bridging

Perspective-taking

Empathy

Identity

Image

Reputation

Authenticity

Transparency

Honesty

ENERGY TRANSITION

▪ Too much energy use

▪ Polluting energy sources

▪ Climate change and environmental problems

▪ Dependent on other countries

▪ Technical but also social challenges

RQ: How to engage and motivate all parties?

Storytelling

Connecting

Bonding

Bridging

Identity

Image

Reputation

▪ Robophobia

▪ Effects on employability and work

▪ Acceptance and appropriation of social robotsRQ: How to optimize robot-human interaction?

ROBOTICS AND ARTIFICIAL INTELLIGENCE

Perspective-taking

Empathy

Sharing information

Interaction

Collaboration

POLARIZATION

▪ Filter bubbles, echo chambers

▪ Democracy and populism

▪ Fake news

▪ Inclusiveness of society

RQ: How to involve all?

Authenticity

Transparency

Honesty

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THIS IS

OUR PROGRAMME

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SEMESTER 2

Block 2A Block 2B

Essentials in

Communication

Science

Societal Challenges

Block 1A Block 1B

SEMESTER 1

Research Topics Graduation Project

COM

-Master Thesis-Elective course

Elective courseElective course Elective course

Graduation Project

COM

-Master Thesis-

PROGRAMME OUTLINE MASTER COM

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PROGRAMME OUTLINE MASTER COMSemester 1 Semester 2

Block 1A Block 1B Block 2A Block 2B

5EC 5EC 5EC 5EC

Essentials in Communication Science

Research Topics Essentials in Communication Science

Research Topics

Karreman Tempelman Karreman Tempelman

201800090 201800091 201800090 201800091

5EC 5EC 5EC 5EC

Societal Challenges Public Affairs Societal Challenges Vision, Strategy and Leadership

Van Rompay Jansma Van Rompay Van Vuuren

201800092 200900001 201800092 201500386

5EC 5EC 5EC 5EC

Positive Organizing Trust and Risk Work and Technology Reputation Management

Van Vuuren Beldad Janssen Gosselt

201400185 201800098 201800097 192403650

5EC 5EC 5EC 5EC

Game Studies in Social Sciences

User Centred Design of New Media

Advanced Topics in Digital Marketing

Social Implications of the Internet

Jacobs Karreman Constantinides, De Vries Van Deursen

201900083 2010000113 201500080 201400191

5EC 5EC 5EC 5EC

Advertising and Consumer Psychology

Design and Service Experience


Design and Behaviour Change

Voorn, Van Rompay Galetzka Voorn, Van Rompay Van Rompay

201800101 201800095 201800101 201700008

5EC

User Support

Karreman

201400190

15 EC:• 3 mandatory courses (Essentials, Societal

Challenges, Research Topics)

20 EC:• Choose own other courses: Different focus

areas possible

• Norm: Max 1 course (5EC) other UT

programmes

25 EC:• Master thesis

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PROGRAMME OUTLINE MASTER COMSemester 1 Semester 2


5EC 5EC 5EC 5EC



Research Topics


201800090 201800091 201800090 201800091

5EC 5EC 5EC 5EC



201800092 200900001 201800092 201500386

5EC 5EC 5EC 5EC



201400185 201800098 201800097 192403650

5EC 5EC 5EC 5EC






201900083 2010000113 201500080 201400191

5EC 5EC 5EC 5EC






201800101 201800095 201800101 201700008

5EC

User Support

Karreman

201400190

ORGANIZATIONAL

COMMUNICATION & REPUTATION

TECHNOLOGY &

COMMUNICATION

DIGITAL MARKETING

COMMUNICATION & DESIGN

FOCUS AREA 1

FOCUS AREA 2

FOCUS AREA 3

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• What are the effects of new ways of working on

organizational communication and employee attitudes?

• How do corporate social responsibility (CSR) activities

affect stakeholder perceptions and behavior?

• How do organizations use public affairs and lobbying to

optimize their position in society?

ORGANIZATIONAL COMMUNICATION & REPUTATION FOCUS AREA 1

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Semester 1 Semester 2


5EC 5EC 5EC 5EC



Research Topics


201800090 201800091 201800090 201800091

5EC 5EC 5EC 5EC



201800092 200900001 201800092 201500386

5EC 5EC 5EC 5EC



201400185 201800098 201800097 192403650

5EC 5EC 5EC 5EC






201900083 2010000113 201500080 201400191

5EC 5EC 5EC 5EC






201800101 201800095 201800101 201700008

5EC

User Support

Karreman

201400190

ORGANIZATIONAL COMMUNICATION & REPUTATION FOCUS AREA 1

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• How do people make use of digital media and what

are the effects on their daily life and work?

• How do people learn to use new technologies and

what support do they need?

• How to design new technologies to increase UX and

what is the communication specialist’s role in this

process?

TECHNOLOGY & COMMUNICATION FOCUS AREA 2

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5EC 5EC 5EC 5EC



Research Topics


201800090 201800091 201800090 201800091

5EC 5EC 5EC 5EC



201800092 200900001 201800092 201500386

5EC 5EC 5EC 5EC



201400185 201800098 201800097 192403650

5EC 5EC 5EC 5EC






201900083 2010000113 201500080 201400191

5EC 5EC 5EC 5EC






201800101 201800095 201800101 201700008

5EC

User Support

Karreman

201400190

TECHNOLOGY & COMMUNICATION FOCUS AREA 2

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▪ How do today’s leading firms use information technology

and data management to create and exploit new business

intelligence?

▪ What is effective advertising and marketing communication

in the fast changing digital world?

▪ How do internet and social media sometimes result in

damaging and dangerous symptoms and behaviours?

▪ How do product, package, and environmental design

influence consumer perceptions?

DIGITAL MARKETING COMMUNICATION & DESIGN FOCUS AREA 3

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5EC 5EC 5EC 5EC



Research Topics


201800090 201800091 201800090 201800091

5EC 5EC 5EC 5EC



201800092 200900001 201800092 201500386

5EC 5EC 5EC 5EC



201400185 201800098 201800097 192403650

5EC 5EC 5EC 5EC






201900083 2010000113 201500080 201400191

5EC 5EC 5EC 5EC






201800101 201800095 201800101 201700008

5EC

User Support

Karreman

201400190

DIGITAL MARKETING COMMUNICATION & DESIGN FOCUS AREA 3

|



5EC 5EC 5EC 5EC



Research Topics


201800090 201800091 201800090 201800091

5EC 5EC 5EC 5EC



201800092 200900001 201800092 201500386

5EC 5EC 5EC 5EC



201400185 201800098 201800097 192403650

5EC 5EC 5EC 5EC






201900083 2010000113 201500080 201400191

5EC 5EC 5EC 5EC






201800101 201800095 201800101 201700008

5EC

User Support

Karreman

201400190

OWN COMBINATION OF COURSES FOCUS AREA 4

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DOUBLE DEGREE

PROGRAMMES

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DOUBLE DEGREE COMMUNICATION & PHILOSOPHY

Profile of the proposed double degree programme PSTS-COM

• Students who are interested in reflection on the societal challenges posed by science/technology in relation to

communication.

• Technology influences the way we communicate and this has major impacts on roles, identities and social

practices, among others.

• Communication is crucial for the development, acceptance and use of new technologies.

For whom?

• Particularly attractive for Dutch and international students with a bachelor’s degree in communication who are

interested in philosophical reflection on the role of communication in the interaction between science, technology

and society, but who would still like to continue with their studies in this social science domain.

• By also training these students in philosophical and STS-approaches and methods geared towards analyzing

and assessing the interactions between science/technology and society, the double degree could both broaden

and deepen their expertise in the original domain.

• PSTS-COM would prepare students for an interdisciplinary academic career, or for a professional career in

communication with a strong addition of PSTS knowledge and expertise.

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DOUBLE DEGREE COMMUNICATION & PHILOSOPHYYEAR 1

Semester 1 Semester 21A 1B 2A 2B

Philosophical

Theories &

Methods

(5 EC)

Ethics &

Technology

(5 EC)

Technolab

(5 EC)

Philolab

(5 EC)

Science & Technology Studies

(5 EC, delayed completion)

Philosophical

Anthropology &

Technology (5 EC)

Technology &

Social Order (5 EC)Philosophy of Technology

(5 EC, delayed completion)

Essentials in

Communication

Science (5 EC)

Philosophy of

Science in Practice

(5 EC)

Societal Challenges

(5 EC)

Ethics &

Technology 2

(5 EC)

PSTS Skills Portfolio

(0 EC)

YEAR 2Semester 1 Semester 2

1A 1B 2A 2B


(5 EC)

User-CentredDesign of New

Media(5 EC)

Work and

Technology

(5 EC)Technologies in use(PSTS elective, 5 EC) Research Topics

(5 EC)

Combined final thesis project

(25 out of 40 EC)Good technology

for users and society 2 (PSTS elective, 5 EC)

Anticipation and

Evaluation of

Emerging

technologies2

(PSTS elective, 5 EC)

PSTS Skills Portfolio(0 EC)

PSTS Masterlab(participation in Q1

advised)

YEAR 3Semester 1 Semester 2

1A 1B 2A 2BCombined final

thesis project(continued, 15 out

of 40 EC)

2.25-year program (135 EC instead of 180):

65 EC: PSTS courses

30 EC: COM courses

40 EC: Combined Master thesis

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DOUBLE DEGREE COMMUNICATION & BUSINESS ADMINISTRATIONAim of the program:

• Assessing the importance, impact and pervasiveness of ICTs in today’s society and in particular in the marketing domain from two highly

related perspectives: business administration and communication. Also focus on the role of design.

• In order to make students understand the most innovative technologies and acquire the skills to manage the upcoming technological

disruptions in marketing, focusing on both business and non-profit aspects of digital marketing.

• Students will develop knowledge and insight in current theories, models and management approaches in the field of marketing in digital

environments and understand the importance of applied data science for the future marketeer.

Some topics:

• E-commerce and social media marketing

• Smart marketing domain:, smart environments

• Multi-sensory design

• Consumer neuroscience,

• The network society, the Internet of Things (IoT), and

• Cognitive computing technology.

• Data analytics which includes coding, database access, data science and machine learning with Python.

The program will strongly connect to the practical field as guest lecturers from the field will provide students with tacit knowledge and

introduce them to problems that require solution using new smart approaches. Together with organizations from both the private and public

sector, students will work on real life challenges.

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DOUBLE DEGREE COMMUNICATION & BUSINESS ADMINISTRATION

Digital Marketing & Design

• 1.5-year program (90 EC

instead of 120)

40 EC mandatory courses • 3 courses COM

• 3 courses BA

• 2 courses BA/COM

25 EC:• Choose 5 electives

25 EC:• Integrated Master thesis

Semester 1 Semester 2 Semester 1

1A 1B 2A 2B 1A 1B

Man

dat

ory

Entrepreneu-

rial

leadership &

responsible

design

Business

valuation &

corporate

governance

Societal

challenges in

COM

Research

topics

10 EC Master

thesis

15 EC Master

thesis

Essentials in

COM E-Commerce

Advanced

topics in

digital

marketing

Data

science

Ele

ctiv

es

Smart

industry

Design and

service

experience

Advertising &

consumer

psychology

Design and

behaviour

change

Game studies

in social

sciences

User centred

design of

new media

Global

strategy and

business

development

Reputation

management

Business-to-

business

marketing

Social

implications

of the

internet

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MASTER THESIS &

YOUR CAREER

MARK TEMPELMAN

COORDINATOR MASTER THESIS AND INTERNSHIP

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MASTER THESIS AND INTERNSHIP

“Success is an act of exploration. That means the first thing you have to find is the unknown. Learning is (re)searching; anything else is just waiting…”

(Dale Dauten)

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Your Master Thesis will be all about exploring, researching and learning

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Collaborating with external organizations in your Master Thesis

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Collaborating with external organizations in your Master Thesis

• Possibility to link a 5 EC internship (gaining practical on the job experiences) with the 25 EC Master Thesis.

• Also enabling students to go off-Campus for one full semester (maybe even abroad) to work on their Master Thesis project.

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Master Thesis is demonstrating your master level thinking skills; from Theory to Practice and back to Theory

MASTER THESIS

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LABOUR MARKETJOB OPPORTUNITIES

AccountmanagerBrand manager

Marketeer

Product manager

Marketing and

Communication Employee

Communications Advisor

Consultant

Project manager

Social media manager

Online marketeer

UX Designer

Copywriter

PhD student

Sustainability managerContent manager

Researcher

Freelancer

Owner communication agency

Trainer

Corporate brand manager

Top 12 jobs, based on function title

1. UX Designer

2. Big Data, Search & Conversion Marketer

3. Digital Marketing Manager

4. Media Designer

5. Public Relations Officer

6. Campaign Manager

7. Social Media Agent

8. Online Privacy Specialist

9. Marketing & Communication Policy Advisor

10. Crisis Manager

11. Trend Watcher

12. Copywriter and SEO Marketer

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APPLICATION

& ENROLMENT

JEANET LUIJERINK

STUDY ADVISOR COM

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• The master programme COM is a one year studyprogramme (60EC)

• It has been designed so that the student is personally responsible for his/her own course of study and academic progress

• Within the programme students are given freedom to make choices, so the master programme is not the same programme for all the students of Communication Science

• After completing successfully the master programme you may call yourself

Master of Science (MSc)

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Research oriented 60 EC programme, subsequent to the bachelor

Communication Science or pre-master Communication Science

o Full-time programme → No part-time enrolment!

o (At least) 35 EC courses + 25 EC Master thesis

o Start in master in September or February

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The master study programme looks as follows:

oMandatory core courses (3 courses of each 5 EC = 15 EC); offered each semester

oElective courses (20 EC): choose your own courses and specialize. It is possible to

follow 5 EC outside the COM masterprogramme (this has to be approved beforehand by

the admission committee!)

oMasterthesis (25 EC)

It is always possible to take more or extra courses or to make changes in your programme during the year!

Master programme (2020-2021)

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Your enrolment will switch from a pre-master enrolment with a payment per EC to a master enrolment with payment of tuition fees.

What does this mean?

1. In Studielink you have to apply for enrolment for the master COM and arrange the payment of tuition fees (< 1 August 2020!)

2. As soon as you have signed the authorisation form you will be enrolledin the master

Pre-masters starting with the master in September……

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What does this mean?

1. In Studielink you have to make a request for enrolment for the master COM with starting date September 2020 and arrange the payment of tuition fees;

2. Read the e-mail you will receive after your request and log in to Osiris;

Bachelor students starting with the master in September……

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Study Advisor (Pre-)Master COMJeanet Luijerink Room: Cubicus C106Tel.: +31 (0)53 489 2091E-mail: [email protected]

GENERAL INFORMATION AND INQUIRIES

Communication science

Welcome to the open day of the bachelor communication science!

Master programme 2020-2021

Communication science · Advanced Topics in Digital Marketing Social Implications of the Internet...

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Transcript of Communication science · Advanced Topics in Digital Marketing Social Implications of the Internet...