Communication Power and the Social Intranet
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Transcript of Communication Power and the Social Intranet
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COMMUNICATION POWER & THE SOCIAL INTRANET March 7, 2013 IntraTeam Event Copenhagen
Gordon Ross VP Strategy & Co-founder [email protected]
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WARNING THIS IMAGE DEPICTS THE REAL GLAMOUR OF WHAT SOCIAL INTRANET CONSULTING LOOKS LIKE"
! YES, THAT’S A BOTTLE OF RED WINE NEXT TO MY LAPTOP (AND NIBS)"
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TRANSFORMATIVE"
COMMUNICATIVE"
COLLABORATIVE"
ENGAGEMENT ORIENTED"
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WHAT WOULD IT MEAN
TO TRANSFORM?"
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organizational effectiveness!
celebration & recognition!
accessibility!
innovation & creativity!
participation!
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interdivisional collaboration!
transparency!
empowerment!
trust!
ownership!
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WHAT IS NEEDED
TO TRANSFORM?"
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culture of learning!
it's okay to make mistakes!
employees demonstrate responsibility!
willingness to share!
willingness to ask questions!
managers walk the talk!
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WHAT ARE THE
BARRIERS?"
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people don't know what's permissible!
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knowledge is power (why would I share? this usurps my power)!
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culture of risk aversion!
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culture of control!
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paternal culture / work style!
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fear of imperfection!
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lack of authority to decide!
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lack of trust in employee judgment!
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varying interpretation of what's acceptable!
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knowledge I don't know how to participate!
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authoritywhat / where am I able to collaborate?!
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effortI’ve got my own priorities!
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hierarchy what's my role? who can I speak to? what am I permitted to say?!
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authoritypower trip!
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US"
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WHAT DOES IT MEAN?"WHY?
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STRUCTURES"
RULES"
BEHAVIOURS"
PATTERNS OF CULTURE"
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""
ORGANIZATIONS ARE PLACES OF
DIVERGENT "INTERESTS
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""
ORGANIZATIONS ARE PLACES OF
CONFLICT "
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""
ORGANIZATIONS ARE PLACES OF
"POWER
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MANUEL CASTELLS
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THE NETWORK SOCIETY"
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POWER "
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RELATIONAL CAPACITY TO"
INFLUENCE ASYMMETRICALLY"
OTHER SOCIAL ACTORS"
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COERCION"
CONSTRUCTION OF MEANING"
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Weber Foucault
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"DOMINATION"POWER EMBEDDED IN INSTITUTIONS"
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"POWER IS NOT AN ATTRIBUTE
BUT A RELATIONSHIP"
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EMPOWERMENT!
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THEIR EMPOWERMENT AGAINST OTHER SOCIAL ACTORS"
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THE POWER TO DO SOMETHING AGAINST SOMEONE"
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"
"
NETWORK"
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NODE" NODE"
NODE"NODE"NODE"
NODE"
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NODE" NODE"
NODE"NODE"NODE"
NODE"TIE"
TIE"
TIE"
TIE"
TIE"
TIE"
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ACTOR" ACTOR"
ACTOR"ACTOR"
ACTOR"ACTOR"
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FLEXIBILITY"
SCALABILITY"
SURVIVABILITY"
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"
POWER + NETWORKS"
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NETWORKING POWER"
NETWORK POWER"
NETWORKED POWER"
NETWORK MAKING POWER"
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BUNNY POWER"
DOG POWER"
SHEEP POWER"
COW POWER"
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"
NETWORKING POWER"
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"
WHO IS IN / WHO IS OUT"
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"
WHO IS IN / WHO IS OUTOF YOUR SOCIAL INTRANET?"
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"
NETWORK POWER"
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"
THE RULES OF INCLUSION"
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"
PROGRESSIVE ELIMINATION OF THE ALTERNATIVES"
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"
NETWORKED POWER"
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SOME ACTORS HAVE POWER OVER OTHERS"
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"
"
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"NETWORK MAKING POWER"
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"
ABILITY TO FORM NETWORKS PROGRAM / RE-PROGRAM NETWORKS"
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"
GOVERNANCE"
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What kind of organizational political form do we want to be a part of, to resolve the divergent interests that are bound to happen? !
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AUTOCRATICALLY"We'll do it this way""BUREAUCRATICALLY "We're supposed to do it this way""TECHNOCRATICALLY "It's best to do it this way""DEMOCRATICALLY "How shall we do it?"
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TAKTHANK YOU!
!
@gordonr "
@thoughtfarmer"
!
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