Communication in the Communication in the WorkplaceWorkplace

What is Communication? Communication is the process of exchanging

messages between a sender and receiver. In order to have communication skills, you must be In order to have communication skills, you must be

able to:able to: Listen Read Speak Write

Channels vs. Media Channels are the avenues through which

messages are delivered. Ex.) Face-to-face conversations, telephone calls,

written memos, letters, reports, and e-mail. Media differs from channels in terms of how

much content they can carry, the speed in which the message is delivered, cost, accuracy, & quality of content. Ex.) Television, radio, print media, & the Internet.

Is Your Message is Clear? Feedback is a receiver’s response to a message. It allows participants to clarify the message and

make sure that all parties gave the message the same meaning. Ex.) Class activity!Ex.) Class activity!

Barriers to Communication… Are obstacles that interfere with the

understanding of a message. Ex.) What do you call a carbonated, sugary beverage

that comes in cans or bottles? Soda, pop, soda pop.

Therefore, marketing professionals need to make Therefore, marketing professionals need to make sure the language they are using is appropriate sure the language they are using is appropriate and understood by their target audience.and understood by their target audience.

One of the factors that need to be taken into account when considering communication is ability of the human brain to create meaning where, perhaps, none exists. Sometimes this is a block to communication, but it can also be a great benefit… Aoccdrnig to rscheearch at Cmabrigde Uinervtisy,

it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a ttoal mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.

Does it Matter Where You Are? Setting is the circumstance under which

communication takes place; they include: Place Time Sights Sounds

Setting can help or hinder the ability to exchange messages. Ex.) Class activity!

Speaking People use speech in marketing for:

Customer relations Presenting marketing plans Advertising

General Rules for Effective Speaking:

1.1. Show respectShow respecto In most business situations, the most important rule is

to show courtesy and respect for others.

2.2. Know the purposeKnow the purposeo Inform: be clear, concise, and to the point.o Persuade: convince a person to change a perception

in order to get them to do what you want.o Entertain: helps create a comfortable atmosphere,

build friendships, and improve customer relations.

3.3. Use your voice & nonverbal cuesUse your voice & nonverbal cueso Good tone and pace.o Use of body language and eye contact.

Speaking Formally… A good speech begins with an opening statement,

and ends with a concluding statement. In between, In between, 44 basic patterns can be used to basic patterns can be used to

structure the message:structure the message:1. Enumeration: listing items in order. (first, second,

third)2. Generalization: statements that is accepted as true

by most people. Support with evidence. (for example)3. Cause & Effect: Demonstrate that one event is the

cause of another. (therefore, consequently, as a result)4. Compare & Contrast: new concepts are explained by

showing how they are similar or unlike those listeners already know. (similarly, however, nevertheless, on the other hand)

Listening in Business

*Listening, like all skills, MUST be learned!

Listening Techniques1. Identify the purpose2. Look for a plan3. Give feedback4. Search for a common

interest5. Evaluate the message6. Listen for more than

verbal content7. Listen for a conclusion8. Take notes

Barriers to Listening for Understanding

1. Distractions: things that compete with the message for the listener’s attention. Noises Conversations Competing thoughts

2. Emotional Barriers: biases against the sender’s opinions that prevent the listener from understanding.

3. Planning a Response: occurs when a receiver of the message stops listening and instead begins to think about what to say next.

Apprentice Clip Job Interview 101 Task:

1. How did this clip display the importance of listening?2. What happened to the interviewees as a result of their

poor listening?3. What barriers to listening were being presented in this

clip?

Reading in Business

Techniques for Effective Reading

Reading skills are essential on any job; in fact, they are usually needed to get a job in the first place.

1. Know your purpose of your reading: It is helpful when reading to look for a plan, search for an

interest, and evaluate the message.

2. Read for meaning: Focus your mind Summarize as you read Make connections Form mental pictures Beware of jargon

Subliminal Messages in Top Company Logo's

Writing People in marketing use writing

for: SWOT Analysis Marketing Plans Packaging Advertising

When Writing…1. Know your audience2. Know your purpose3. Know your subject Writing style differs from industry to industry, Writing style differs from industry to industry,

therefore it is important to:therefore it is important to: Use Language Effectively: translate your ideas and

feelings into language that makes sense to reader. Organize Your Thoughts: construct your message

in 3 parts- an opening paragraph, persuasive body, and concluding paragraph.

Activity Time!!!o With Thanksgiving now behind us, we

are full swing into the holiday season! o That being said…and using your

powers of persuasion and creative writing, you and your partner(s) are to write AND perform a musical jingle for the product you “pitched” to the class.

o In order to receive credit for this activity, the jingle MUST be at least 1 minute in length! ALL groups will perform their jingle in front of the class.

o Good Luck!

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