Communication

Presented by:

Kaavya L

G. Srinivas

K V Rajeev

Shruthi Koreth

Manjunath Pai

What is communication?

Communication is the effective sharing or transfer of facts,

opinions or emotions by 2 or more people.

Communication is effective when it produces the desired action

in the reader.

The 3 basic goals of communication are

1. To inform

2. To persuade

3. To mobilize

Effective communication requires

competence in 5 different areas

Listening

Speaking

ReadingWriting

Non verbal

communication.

Communication

Transmission

Skills

Writing

Speaking

Reception Skills

Listening

Reading

Effective Communication –5 factors

Technology

Diversity

Dispersal & decentralization

Time Constraints

Legal liability

• Technology:

Email, voice mail, text message and online chat are some of the

means through which technology has pervaded our lives.

• Diversity:

Organizations are employing more diverse people than ever

before. Differently abled employees as well as employees

belonging to different culture mingle & work together.

• Dispersal & decentralization:

Most global organizations are geographically dispersed today,

in order to better manage the scale of operation and achieve

greater efficiency.

• Time Constraints:

Executives are increasingly pressed for time . With time as a

premium, communication needs to be more crisp, focused,

and precise.

• Legal liability :

As organizations grow more professional, legal issues need to

be kept in mind. The written or spoken word is susceptible to

misinterpretation.

One-way & Two-Way

One-Way Two-Way

• When no reply is expected

or desired.

• E.g:- A public notice outside

a room stating “Trespassers

prohibited”

• E.g:- Traffic signs

• Two-way communication is

a form of transmission in

which both parties involved

transmit information.

Channels of communicationSpoken

Meetings

Oral Instructions

Discussions

Presentations

Written

Letters

Reports

Circulars

Memoranda

Proposals

Electronic

Email

Instant messaging

Voice mails

Video conferencing

Methods of communication Meetings

Presentations

Written Messages

Public notices on bulletin boards

Memoranda

Reports

Staff bulletins or magazines

Electronic messages

Methods of communication Telephonic conversations

Communication through computers

Communication through local area networks

Video conferences

Fax

Email

Classification on the basis of flow

1. Downward communication:

It flows in a downward direction from a higher authority to a

lower authority in order to convey routine information, new

policies or procedures, to seek clarification, to ask for

analysis, feedbacks etc.

It takes place in the form of memos,notice,face to face

interactions or telephone conversations.

Classification on the basis of flow

2. Upward communication

When subordinates send reports to inform their superiors or to

present their findings and recommendations, the communication

flows upward.

In an open culture without too many hierarchical levels,

managers are able to create a climate of trust and implement

participative decision making which results in considerable

upward communication.

Classification on the basis of flow

3. Lateral communication:

This form of communication takes place among peer groups

or hierarchically equivalent employees.

It is necessary to facilitate co-ordination, save time, and

bridge the communication gap between various departments.

4. Diagonal communication:

It flows in all directions and cuts across functions and levels

in an organization.

It is quick and efficient and increased use of e-mails

encourages diagonal communication.

Types of communication

Verbal Non-Verbal

Verbal Communication is

the process of

communication through

sending and receiving

messages through the use of

words.

Non-Verbal Communication

is the process of

communication through

sending and receiving

wordless messages.

Forms of non verbal communication

Facial expression

AppearanceEye

contactVoice

Posture and body

OrientationGestures

Networks of communicationFormal network model:

There are five types of formal network:

Chain Network

Y-Network

All-Channel

Circle Network

Wheel Network

Informal network model:

It is also known as grapevine form of communication and

constitute of four forms.

Informal networks

It is also known as grapevine. This network is very

active in most of organizations.

There are four forms of this network:

1. Single strand:

It is the way in which most people view the grapevine. It is

vertical communication.

2. Gossip:

In this type of network one person passes information to all

others.

Informal networks

3. Probability:

In this type of network each person tells others at random.

4. Cluster:

This type of network refers to that flow of information in

which some people tell a selected few of others. It is most

popular pattern of grapevine communication.

Barriers to communication The Noise Barrier –

The Feedback Problem

The Problem of Media Selection

Mental Barriers

The problems of Language and Articulation

Use of improper words

Use of jargons

Ambiguity

Physical Barriers

Personal Barriers

Cultural Barriers

Interpersonal Barriers

“You can have brilliant ideas,

but if you can’t get them across,

your ideas won’t get you

anywhere.”

- Lee Iacocca

Thank-you