1. 1. Future!Future!Future!
2. 2. 202
3. 3. Remember the Good Old Days?You didnt have time to stand in line and vote.You didnt have time to make that annual doctor appointment.You didnt have time to get to the bank before it closes. And, youwere tired of going to the ATM for cash or worrying aboutsomeone stealing your social security or pin numbers.You didnt have time to send in that application to be on yourfavorite game show.You would not be able to get off from workanyway.
4. 4. Its 2022, just 9 years from 2013,andYou have plenty of time -Thanks to all of the newtechnology advancements.Well,You have time now!
5. 5. Out of fear andout of time, youwaited too long togo to the doctorbefore they foundthat gallstone.
6. 6. Now, the personalized medicalchip that is implanted along brainimpulse nerves lets your doctorknow and you know when to seekmedical treatment. The chip isdownloaded with personal andfamily medical history and currentphysical statistics. Itcommunicates to a medical staffany changes in metabolic levels,blood pressure or sudden instancesof pain above certain thresholds.You will be alerted through yoursmartphone of regularlymonitored medical vital statisticsif there is cause for concern.
7. 7. You have to watch overyou shoulder in the mallsand stores.You try tomake sure your bills arepaid on time. Somedebtors want checks,others want onlinepayments that requirepin numbers, socialsecurity numbers and alot of personalidentificationinformation. They talkedabout making the pennyobsolete.You love to shop.
8. 8. All cash is now obsolete.The only identificationthat you need now is you your eye print.
9. 9. Through mild laser technology, yourpersonal identification has beendownloaded intothe federal system. Just as the spymovies showed people being admittedthrough high security areas with thempeering into the security beam,your print becomes yourEYEDENTIFICATION. No one has youreyes but you.You can use your print toactivate the internet accounts; activateyour smart phone accounts and authorizepayments. YOU are your idealcommunication device. eyedentification
10. 10. And the last good news about this your eyedentificationinformation can be downloadedto your smartphone. Now you canuse your smartphone just like oldtimes. The security code to yoursmartphone prevents anyonefrom stealing the phone andthinking they can use it to stealfrom your bank account.
11. 11. Rushing to the polls to keep from being late towork - standing in long lines after work trying toget your absentee ballot in the mail on time -Months of campaign rhetoric took its toll on youand some others. The voting process became atime hostage process instead of the freedom it issupposed to bring.
12. 12. You now can register,preview campaignspeeches, andVote!Again, theeyedentification processcommunicates youridentity.
13. 13. Interactive EntertainmentNow that you have taken care ofyour bills; set up your managedhealth care, and voted, why notenjoy your favorite game show,Wheel of Fortune. You havebeen alerted by your smartphonethat you will be playing ontelevision.You are the virtualplayer and everyone can see youon television.Through acontroller attached to yoursmartphone, you get anopportunity to spin that wheelwith the other contestants onstage.
14. 14. Communication technology of the past such as the telephone, radio andtelegraph provided the foundation to advance and impactcommunication networks at all levels of human interchanges personal(emails, faxes, social networks), commerce (banking/business), medical(record exchange and health monitoring), and entertainment.From the standpoint of the average person who still may not understandor recognize such influences, I selected areas of significant meaning tothe portion of the population that seeks needs gratification coupled withpurpose among communication technology.The theoretical areas of themost influence in this presentation of selected technology include: Critical MassTheory:There must be a sufficient amount ofadopters of an innovation to be sustained and to lead to othergrowth and innovations. Social factors are involved.
15. 15. Uses and GratificationTheory:The active audience links satisfaction to thegoal of the media.Value judgments are made based upon satisfaction andinterests.The use of the smart phone to actively enjoy a favorite televisedshow as an active participation links audience to the goals of three sources:smartphone television game controllers. Social LearningTheory: Basic elements of dynamics of interchange orreciprocation are personal factors, environmental influences and subsequentbehavior The Principal of Relative Constancy: Basic concept that things or innovationsare not necessarily eliminated but demand adjustments are redirected. I found these three to be the most connected to the concepts of futurecommunication practices in this presentation in that all involve some level ofadoption by many people through choice, necessity and societal influences.Funding for shopping was not eliminated.The innovation for the way fundingwas exchanged provided an adjustment in behavior. Fingerprints are still formsof identification. However, they have been known to be copied. Unlesssomeone is so desperate as to remove someones eye, the eye print shouldnot be able to be duplicated without active knowledge of the person.
16. 16. Rogers Diffusion of Innovations: Through various networks ofcommunication within a social system, members are made aware ofinnovations (usually media and associates), forming opinions beforemaking decisions toward using the new concept. Depending upon theexperience, they confirm and continue. Media dependencyTheory: Society media audience effects: selectiveexposure and message effects but with underlying variables such asgovernment authority.These theories were demonstrated in practice with the adaptation of thenew voting system which no doubt will be part of media informationexchanges.
17. 17. REFERENCESOrr, G. Review, Diffusion of Innovations, by Everett Rogers (1995). March18, 2003.http://www.stanford.edu/class/symbsys205/Diffusion%20of%20Innovations.htmUses and GratificationTheory.Wikipedia. Retrieved April 16, 2013 fromhttp://en.wikipedia.org/wiki/Uses_and_gratifications_theoryCritical MassTheory.Wikipedia. Retrieved April 16, 2013 fromhttp://en.wikipedia.org/wiki/Critical_mass_(sociodynamics).Swan, F. HaveYou Ever Heard About the Principal of Relative Constancy?March 14, 2013. http://frederickswanston.com/2013/03/have-you-ever-heard-about-the-principle-of-relative-constancy/
18. 18. REFERENCES (CONTINUED)Rethinking theTheory of the LongTailTheory: How to Define Hits andNiches. Knowledge@Wharton. (2009).http://knowledge.wharton.upenn.edu/article.cfm?articleid=2338Heimann, D. Social LearningTheory or SocialCognitiveTheory. (May 29,2003).The Communication Initiative Network.http://www.comminit.com/?q=global/node/27159Media System DependencyTheory.Wikipedia. Retrieved on April 25, 2013fromhttp://en.wikipedia.org/wiki/Media_systems_dependency_theory