Communicating Your Stories: Tips for Great College Application Essays
Communicating with College Students
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Transcript of Communicating with College Students
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“Technology and social media should not replace
face-to-face communication, but complement it.”
-Reuben Pressman, CEO & Founder Check I’m Here
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Why do we allocate so much of our time to communication?
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It’s always changing
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It’s always changing AND
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It’s always changing AND There are two goals we aim for when communicating with another person:
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We try to get our point across in a conversation.
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And we want to influence
attitudes and behaviors.
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Research shows utilizing different communication methods provides another level of support when working with college students.
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The vast majority of our verbal communication is negated.
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When educators stay up-to-date with tech trends, it’s not only seen as ‘cool’ and ‘hip’
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It shows students that professionals care about what’s going on in their lives.
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A brief history lesson on communication
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Before the days of tweeting and texting, humans communicated with another differently.
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Sometimes it would take days or even months to send one message.
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Let’s take a small trip back in time!
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Spoken Word Oral communication was the only option.
5 – 7,000,000 BCE
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Spoken Word Oral communication was the only option. Sharing ghost stories never went out of style.
5 – 7,000,000 BCE
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Neanderthal Cave Paintings
Cave masterpieces told brilliant stories passed on through generations.
33,000 BCE
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Postal Service
Did you hear about the unstamped letter?
550 BCE
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Postal Service
Did you hear about the unstamped letter? You wouldn’t get it.
550 BCE
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Smoke Signals
Helped transmit messages along the Great Wall of China – they were able to be seen as far as 750 km.
150 BCE
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Carrier Pigeons
Once treasured by yesteryear’s postal humans.
1150
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-- --- .-. ... . / -.-. --- -.. . 1836
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-- --- .-. ... . / -.-. --- -.. .
We liked Morse code so much we figured we’d use it.
1836
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Telephone 1876
Alexander Graham Bell probably didn’t think communication would develop into ‘LOL, JK’
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1959 1964 Xerox Fax Machine
First Pager
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1965
1969 Internet Email
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First Text Message
1992
1973 Mobile
Phone
It said, “Merry Xmas”
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IM for short, introduced us to the world of emoticons.
1996 Instant Messenger
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Micro blogging
2006 2002 Social Networking
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Proliferation of social media platforms & mobile apps
2010
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“Understanding how and why students are drawn to platforms is just as
important as mastering the perfect programming calendar, roommate agreement or assessment cycle.”
-Josie Alhquist, Social Media Researcher & Student Affairs Educator
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Why are emoji’s so popular?
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With new social media introduced things like emoji’s, GIFs and pictures to communicate emotions on a deeper level.
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The Oxford English Dictionary’s word of the year for 2015 was not a word.
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The Oxford English Dictionary’s word of the year for 2015 was not a word. It was the ‘face with tears’ emoji.
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The Oxford English Dictionary’s word of the year for 2015 was not a word. It was the ‘face with tears’ emoji. This one à
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Scientists discovered that when we look at a smiley face online, the same parts of the brain are activated similar to when we look at human faces.
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A study on verbal and nonverbal communication concluded that we read emoticons and emoji’s as emotional communication, not words.
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Creating a sense of belonging on
Snapchat
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“The way Snapchat works is much closer to how we
communicate... When we talk to each other, just living out our
lives, those moments disappear.”
-Gary Vaynerchuk, Author Snap Generation
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Reflect on how you interact with others.
Snapchat tends to mimic our
everyday interactions – and is the closet social media
platform to do this.
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Creating a Snapchat account for an office or institution helps students connect with the people behind the screen.
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Why Humans GIFs
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GIFs stand for ‘Graphics interchange format’ and we may love them because they cater to our impatience with longer videos and our love for moving images.
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They can be watched in a few seconds and suck viewers in via their looping fashion.
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GIFs tie in our nostalgia and highlight characters and shows from the 90s & 00s, making them popular among college students.
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Simple ideas to improve communication with students!
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Tweet with GIFs.
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Tweet with GIFs.
We find saying ‘thank you’ to people who engage with our content builds loyalty.
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Simplify communication.
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Simplify communication.
Like advertising with only pizza emoji or another foodji to describe what type of food you’ll offer at an event.
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Make it easy to follow and fun.
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Make it easy to follow and fun.
The University of Michigan is known for it’s Squirrel Club. The decided to create a geofilter to honor their infamous critters.
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Connect with students through emotions.
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Connect with students through emotions.
It helps to build offline relationships.
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Check out these other blog posts!
4 Ways to Spring Clean Your Student Engagement Strategy
Benefits of Tracking Student Involvement: What You’re Missing
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Learn more about student engagement
www.checkimhere.com
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References
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Ahlquist, J. (2015). Student transitions and social media. www.josieahlquist.com/2015/07/07/student-transitions-stress-and-social-media/ Atlassian (2016). Communication through the ages. Churches, O., Kohler, M., Nicholls, M., Thiessen, M. (2014). Emoticons in mind: An event-related potential study. Tatman, R. (2016). www.robtatman.com.