COMMUNICATING TO STUDENTSUsing Social Media and

Digital Marketing

What isSocial Media?

Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0”

Newsletters, Email Marketing, Interactive Games, Images and Info, Interactive Tools, Mobile applications, News Releases, Real World Events, Social Content, Videos, Webinars.

People being social and exchanging information

How we currently engage students

How social media engaging students

There are a lot of Platforms

KISS – Unfortunately kids don’t read anymore

Images replace words

Images replace words

Images replace words

Social Media tools that will dominate- networking

(Facebook and LinkedIn)

FINDING GRADUATES

If you need to track students after they graduate:• Tracking Successful Graduates• Build a Network of Students• Collections

FINDING GRADUATES

FINDING GRADUATES

FINDING GRADUATES

Create a Twitter Account

Use College’s Twitter Account

FINDING GRADUATES

Email and Webinars

Email and Webinars

Email and Webinars

Email and Webinars

Social Media Tools

Videos

Social Media tools that will dominate – Video / Micro video

videos

https://www.youtube.com/watch?v=70ktGfkvw8s

videos

Your website is your most valuable tool

Site MUST be Mobile friendly

Offer ability to pay quickly

Paying quickly

Put a name (and a face) to your department

Names and faces

Names and faces

Market your Social Media Outlets

Market our SM outlets

Conclusions• Your website is the most valuable communication tool• You must think mobile first• Use your institutions existing Social media platforms • Put a name (and face) to your department• Market your social media outlets on your web page• Email is an effective tool for reaching students• Be brief in your messaging.