COMMUNICATING TO BE

INFLUENTIAL

Manipulation is

not an effective

technique,

because it leads

eventually to

disloyalty and

distrust.

.

Effective Leaders understand the difference between

Influencing attitudes and

behavior is at the core of a

Leader's role

People trust what they know and understand, so

enlightened leaders ensure they frequently

interact with those they need to influence.

1

People will be stirred to action when they know there is a limited

amount of time in which to act to receive a benefit.

2

3

People trust

information that

comes from

someone they

perceive as an

authority.

4

People accept facts and

evidence that is corroborated

by outside parties.

5

People more easily trust those that they like and

base decisions on emotional responses to others.

6

People are more likely to respond if they feel they

are returning a favor.

7

8

People find

presenters more

ethical and credible

if they present both

sides of an argument

while showing the

validity and benefit

of accepting one

particular side.

9

People are more persuaded by

communicators who can

express passion about their

message.

10

INFLUENTIAL