Communicating the Burden of Arthritis:

Fact Sheet SeriesCalifornia Arthritis Partnership Program

(CAPP)www.cdph.ca.gov/programs/CAPP

Raising Arthritis Awareness O Information dissemination is the cornerstone to:

O Raising awareness O Partnership buildingO Expanding program reachO Influencing policy efforts

O Critical need to communicate the burden and impact of arthritis to:O State program managersO Health officialsO Decision-makersO Various community sectorsO Program delivery partnersO Voluntary health organization staff

O Information from a literature review and BRFSS data is used to produce data reports in a fact-sheet format

Key Components • Involve partners in fact sheet planning stages and dissemination

plans and efforts

• Perform a thorough literature review

• Identify key messages and public health strategies to reduce the burden and impact of arthritis

• Where applicable, include opportunities for cross chronic disease integration messaging

• Provide information in various forms (print and internet)

• Allow blank space for partner customization/program marketing

• Update fact sheets as new BFRSS data, MMWRs, and journal articles become available

Fact Sheet StructureO Presented in a series of five special topics fact sheets:

O Self-ManagementO Physical ActivityO WorkO WeightO California

O Each fact sheet is formatted, when applicable, to include: O A public health messageO Burden and impact dataO Public health strategiesO Healthy People 2010 objective(s),O Personal message from a Californian with arthritis.

Fact Sheet TimelineO Round #1

O BRFSS 2005O Completed in 2007

O Round #2O BRFSS 2007O Completed in 2009

O Round #3O BRFSS 2009O In progress

Round #1 - HighlightsO Forming a communications

committee O Collecting “personal” storiesO Consensus building on special topicsO Aesthetics

O Gathering literatureO Showcasing data O Articulating public health message

Round #2 - HighlightsO Gathering NEW literatureO Increasing focus on chronic disease

messaging and other key messages O Packaging and dissemination O Simplifying language

Fact Sheet Format and Structure

TOPIC

Fact Sheet Format and Structure

Round #1 and Round #2

Sample – Emphasize Arthritis and Other Chronic Conditions

ROUND #1ROUND #2

Round #1 and Round #2

Sample – Relationship between Weight and Arthritis

ROUND #1ROUND #2

Round #1 and Round #2

Sample – Language Simplification

ROUND #1ROUND #2

Pocket Folder:

• Customize packet/leave-behind for audience

• Insert business card• Blank space for

partner customization and program marketing

Postcard:

• 4” x 6”• Encourages website

visits• Ideal for community

events

From Our Partners O Responses to the fact sheet series has been

overwhelming positive by supporting partners, systems partners, funders, other chronic disease programs, and state arthritis programs.

O Community partners distribute fact sheets with board members, county health departments, potential program partners, legislative visits, and health fairs.

O Nonprofit partners use fact sheet information in grant proposals and responding to media inquires to further strengthen arthritis awareness.

Moving Forward with Round #3

O UpdateO LiteratureO BRFSS 2009O PA guidelinesO Personal Stories

O Policy, systems, and environmental strategies O A National Public Health Agenda for OsteoarthritisO Recommendations to increase physical activity among people

with arthritis

O Evidence-Based ProgramsO Walk With Ease

O Enhance messaging around arthritis and other chronic disease and risk factors

Resources O Fact sheets viewed and downloaded

at: www.cdph.ca.gov/programs/CAPP

O View CAPP’s Partner Profile Diabetes Information Resource Center: http://www.caldiabetes.org/profiles_display.cfm?ProfilesID=282&cameFromSearch=yes

Contact InformationO Jackie Tompkins

O 916-552-9916O jacqueline.tompkins@cdph.ca.gov

O Roberta CampbellO 916-552-9886O roberta.campbell@cdph.ca.gov

O Pam Ford-KeachO 916-552-9916O pamela.ford@cdph.ca.gov