Raiffeisenlandesbank Niederösterreich-Wien Company Presentation Vienna, 2010.
Communicating the “Smart City Wien“ · “Smart City Wien“ goes public … 1 1ZIT, WWTF, TINA...
Transcript of Communicating the “Smart City Wien“ · “Smart City Wien“ goes public … 1 1ZIT, WWTF, TINA...
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Communicating the “Smart City Wien“Smart City Media Concept
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25 Best Cities for Young People to Live in - #1 Viennahttp://list25.com/25-best-cities-for-young-people-to-live-in/2/
“The City of Dreams” or “The City of Music”has almost everything young people would probablybe looking for in a city. It’s history, culture, economy, environment, and just the factthat it’s the most livable city in the world clinches the #1 spot.
“The Economist” - City liveability index: 2. Place
Li festylehttp://lifestyle9.com/worlds-best-country-to-live-in-2013/
International Rankings*
* Examples
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Introduction
Responsibilities of Municipal Department 53 (Press a nd Information Services)
Online channels (Internet and Intranet, Social Media)
Printed publications
Campaigns (Smart City Vienna)
Public opinion research
Media cooperation
Media relations (contact to national and international journalists)
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Target group oriented content
All Viennese households Parents Senior citizens
Research Immigrants Health
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Target audience: the city‘s employees
Circulation: 130,000 copies
Frequency of publication: 12 times a year
Pages: 24
Example I: wien.at – aktuell
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Target audience: all Viennese households
Circulation: 1,000,000 copies
Frequency of publication: 12 times a year
Pages: 24 (plus 8 pages thematic supplement)
Example II: wien.at
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Communicating“Smart City Wien“ 1
The logo was developed in 2012.
In 2013 a campaign was launched to promote “Smart City”
Logo is copyright protected: EU member states, Switzerland, Russian Federation, Serbia, Bosnia and Herzegovina, Norway
1MD-Geschäftsbereich RechtBeer & Partner Patentanwälte KG
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Registration of domains “Smart City Wien“ 1
smartcityvienna.eu
smartcityvienna.info
smartcityvienna.net
smartcityvienna.org
smartcitywien.info
smartcityvienna.com
smartcitywien.at
smartcitywien.com
smartcitywien.eu
smartcitywien.net
smartcitywien.org
1TINA VIENNA
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Advertisements I*
*Extract
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Advertisements II
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Advertorials*
*Extracts; May-August 2013
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Video clips*
*Examples
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Electronic media – Internet*
*Content: City of Vienna
Smart City Vienna-micrositehttps://smartcity.wien.at/site
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Electronic media – Internet IIwieninternational.atwww.wieninternational.at
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Electronic media – Intranet *
wien.at Internwww.intern.magwien.gv.at
wien.team-group „Smart City Wien“https://www.intern.magwien.gv.at/wordpress/groups/smart-city-wien-initiative/
*Media owner: City of Vienna
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Electronic media – social networks 1
Facebook Smart City Wienhttps://de-de.facebook.com/SmartCityWien
Twitter Smart City Wienhttps://twitter.com/smartcityWien
1TINA VIENNA
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“Smart City Vienna“ in the city‘s print media* wien.at-print
*Auszug; Mai-August 2013
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Banner “Smart City Wien“ *
*Examples
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Advertising measures*
Rolling-boards at city entries (highways, airport, a nd train stations)
Posters at highly frequented public places such as subway stations or public buildings
Key message: “Vienna has 1.7 million brains. Let‘s use them!“
*Examples
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Workshops for city employees 28 May & 14 June 2013
93 participantsHigh level representatives of the city administrationHeads of all 60 municipal departments
Exchange with the city‘s own experts
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“Smart City Wien“ goes public … 1
1ZIT, WWTF, TINA VIENNA, MA 18,BMVIT, Universitäten, FH, u.a.
Vienna Science Festival „Smart City“ 14 – 16 September 2013Mayor‘s press conference: making way for research from Vienna!
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Strategic partnerships* - making the initiative visible…
Citizens’ solar power plants
Energy saving tram (Line 62)
Urban farming/urban gardening
Smart meter
STEP 2025 (Urban development plan)
*exemplarisch
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International media coverage
www.wieninternational.at
ca. 350 articles in foreign media
7 delegations of journalists (May-September 2013)
Irish TV show “Eco Eye“
*Extract; May-August 2013
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Outlook
Into a smart future…
Articles in wien.at-Medien
wien.at aktuell„Smartes Eck“
Activities ofrepresentations
Folders(deutsch/englisch)
GEWINN Infoday 1
„Smart City Wien“
1PD DI Madreiter / TINA VIENNA
„Smart projectsFrom A to Z“
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