Communicating in the Age of National Security
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Transcript of Communicating in the Age of National Security
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Bob CrawshawMay 2014
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traditional media landscape
business model is broken
newsrooms shrink
growth of online papers
channels morph & merge
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is the media biased?
?
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growth in online papers
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single issue reporting
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enter social media
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83% have internet access
77% have broadband access
social media
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media habits are changing
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how governments respond
Ack: Craig Thomler: Oct 2013
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trends impacting national security
customisation
data
privacy
imagery
content & coordination
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customising the consumer
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data drives conversations
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privacy - who controls the data?
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rising power of imagery
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managing content
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implications for citizens
i-democracy
I am the audience of one
death of the expert
privacy? what privacy?
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implications for public servants
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keeping up with the leader
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changing public mindset
use your data and imagery
multi-channel conversations now mandatory
have a continuous dialogue
cutting comms teams is high risk
implications for agencies
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Commitment
Content
Resources
CCR
effective national security comms
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your choice
their choice