Presentation Skills Workshop - Effectively Communicate to Any Audience
Communicate Effectively for Engagement: Email to Pushpage
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Transcript of Communicate Effectively for Engagement: Email to Pushpage
Communicate Effectively for Engagement:
Pushpages to EmailWhitney Donnelly and Julia Bannister
A little background...
Students with involved parents, regardless of income or background, are more likely to:
● Earn higher grades & test scores, and enroll in higher-level programs● Be promoted, pass their classes, and earn credit● Attend school regularly● Have better social skills, show improved behavior, and adapt well to school● Graduate and go on to post-secondary education
http://www.sedl.org/connections/resources/evidence.pdf
The Johns Hopkins University Center on School, Family, and Community Partnerships defines six categories of school-parent involvement. One of these categories is:
Communicating, or working to educate families about their child's progress and school services
and providing opportunities for parents to communicate with the school.
http://www.centerforpubliceducation.org/Main-Menu/Public-education/Parent-Involvement/Parent-Involvement.html
Email Communication at Your School
Build community! Connect with:● Parents● Students● Alumni ● Teachers & departments● Prospective families
Use your emails to get the right info to the right people at the right time.
Your e-newsletters (Pushpages) should act as your school's strategic communication tool. If your constituents are only going to read ONE communication from you, it should be your e-newsletter.
You decide: Who to send it to
How often (monthly? weekly?)The layout - keep mobile in mind!
The content
Consider making your e-newsletter about the highlights of life at your school. Include information on school events, philosophy, leadership vision, major changes, and fundraising opportunities.
Find a format that works and stick to it.
The facts: ● Sent out every Wednesday between 2:30 & 4:30 pm ET● Sent to primary notifications at all existing schools, plus
those who've "raised their hand" to be a part of the distribution list
● Content includes all new blog posts since last week (usually 2), event announcements, Support Tip of the Week, recently launched sites, recent school upgrades, and occasional links to outside events
● Goals: educate schools about opportunities and new product info, drive traffic to our site, and increase engagement
My tips:
Set goals
Keep mobile in mind
Be consistent, but flexible
Keep an eye on engagement
Highlight the most important info
What communication tools does WhippleHill offer?
Targeted Communication Delivery Methods:
● Custom Activity Stream● WhippleHill Inbox Messaging● Class/Team Roster Bulk Messaging● Email/Text Notification Preferences
○ News, Announcements○ Games, Practices○ Inbox
● HTML Newsletter/ Pushpage
Communication Purpose:
● Strategic● Informational● Operational● Educational● Personal
CommunicationPurpose:
● Strategic● Informational● Operational● Educational● Personal
DeliveryMethod:
● Activity Stream● Inbox Messaging● Bulk Messaging● Notification ● Pushpage
Pushpage Features:
● Same features in Podium and onMessage● Self-managed Templates● Targeted Dynamic Distribution Groups● HTML formatting● Open Rates*● Click-through content and tracking● Website Message Archive
Peddie SchoolAlumni Connection Pushpage
4/25/2013
Click Thru to Content
North Shore Country Day School Mobile-Specific Pushpage
Alumni Mobile News - June 2013
(300 pixels)
Tips for Working (Communicating) Smarter...
● Publish regularly- not more often● Distribute and target consistently● Repurpose existing content● Encourage participation/ contribution● Provide self-serve archives● Offer preferences (web, email, text)
Now we'd like to open up the discussion to the independent school experts - YOU!
Questions?Comments?Successes?Challenges?
Additional resources:
http://bit.ly/12mR31wLet us know what you thought of this session!
http://uc13.wikispaces.com/Survey+Links