Commu n ity Event
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Transcript of Commu n ity Event
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Community Event Hannah Summers, John Lowery, Megan Piotrowicz
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Strengths• New form of the Pro Bowl (more people
attending)• No longer AFC vs. NFC• Drafted teams
• Ranked #4 in US for tourism
• Ranked #1 in US for quality of living
• Native culture specific to the state
• Great weather year-round• Ranked #2 in US
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Weaknesses• Expensive travel• #1 in US - About $800/day • #2 is New York at $320/day
• Isolated from Continental US• About 2,000 miles away
• New sports team to the state
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Opportunities• New form of Pro Bowl (Marketing aspect)• High number of homeless people• Over 6,000 people• Only 1,200 live in shelters• Increased 8.6% since 2010
• Only professional sports team representing the state• High-profile players• Ben Rothlisberger #7 QB• Aaron Rodgers #6 QB before injury• Matt Forte #3 RB
• Surfing is the most popular sport for the youth
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Threats• Natural disasters
• Possible threats to the environment and wildlife
• Honolulu ranked #2 in US for worst traffic
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Problem• Homelessness
•80% do not live in shelters•Homeless camps on beaches and sidewalks•Affects tourism
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Objectives• Gain exposure for the Honolulu Pineapples franchise
• Show appreciation and bring awareness to the unique Hawaiian native culture
• Bring awareness to the growing problem of homelessness in the state of Hawaii, and work with the local Habitat for Humanity to help their endeavors in fixing the problem
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SURF for SHELTER
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SURF for SHELTER• When?• 2014 Pro Bowl
Weekend• Saturday, January 25,
2014
• Where?• Kuhio Beach in
Honolulu, Hawaii
• How much?• Adults (18+): $10• Kids: $7• Surfers: $100
• ALL proceeds go to Habitat for Humanity
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How will it work?Age divisions:• 13- 16• 17-21• 22 and older
Competition:• 3 rounds• 14 teams (R1)• 7 teams (R2)• 3 teams (R3)
• 5 minutes to a round to catch as many waves as you canTeams:
• 2 surfers per team• Team sponsored by NFL
player• 14 teams in division
Scoring:• Average both surfers
score on team• Highest scores advance
to next round
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Event ScheduleCheck In• 7 a.m. (Ages 13-16)• 8 a.m. (Ages 17-20)• 9 a.m. (Ages 21+)
Competition Times8:30 a.m.- (13-16)10:00 a.m.- (17-20) 11:30 a.m.- (21+)
1 p.m.- (13-16)2 p.m.- (17-20)3 p.m.- (21+)
4:30 p.m.- (13-16)5 p.m.- (17-20)5:30 p.m.- (21+)
6:15 p.m.- Announce Winners, Commence raffle & silent auction
Round 114 Teams
Round 27 Teams
Final Round3 Teams
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JUDGESSkip Frye
Shane DorianBethany Hamilton
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Attractions• Helena’s Hawaiian Food• Authentic Hawaiian Barbeque food• Chicken• Short Ribs• Pork• Salmon
• University Flower Lei’s• $2 a lei • Habitat for Humanity Tent• All proceeds go directly to Habitat for Humanity
• Dole products• What to do for those not competing• Beach volleyball• Hula dancing lessons• Hang out with players
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PRIZESRaffles • Signed player jerseys• Signed helmets• Signed footballs• Spend a day with Aaron
Rodgers
Silent Auction• Watching game of your
choice in the President’s box with him• Season tickets• Actual game worn jerseys
that are framed and signed
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Plan of Attack
#surf4shelter
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Plan of Attack• Honolulu Pineapple’s Website• www.honlulupineapples.org
• Pro Bowl Website• http://www.nfl.com/probowl
• University of Hawaii Athletics• Aloha Stadium • Big screen• Poster’s hanging around stadium
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Evaluation• Attendance•Money Raised• Survey at Event• Likes on Facebook• Overall feelings/comments on media
outlets