CommonKindness Coupon Platform 12052013

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The CommonKindness.com Coupon Platform Benefits your brands & rewards your customers and America’s non- profit organizations

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Transcript of CommonKindness Coupon Platform 12052013

Page 1: CommonKindness Coupon Platform 12052013

The CommonKindness.com Coupon Platform

Benefits your brands & rewards your customers and America’s non-profit organizations

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How CommonKindness is different

1. Customers sign up & select their favorite non-profit(local or national)

2. They select, print & redeem coupons

3. Every coupon redeemed generates funds for their favorite non-profit

And makes a difference!

Brand wins! Consumer wins! Non-profit wins!

Non-Profits receive funding & promote CommonKindness to their members, volunteers & communities

“This is the best site for coupons yet. Thank you for the charity offerings that you have and the fact that you can CHOOSE your own is a very sweet deal.”

~ Randi Lowe

“We live on a tight budget and I used to feel badly that I wasn't able to contribute more to my kids' school. Now I feel great because I am saving money and raising money at the same time!” ~ Liz T. (Parent at Willow Creek Academy)

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• Pay per sale model• Gain/Maintain shelf space• Increase sales• Generate product trial• Support a new product launch• Less expensive, more effective vs. FSI’s (higher redemption rates)• Compliment current FSI programs• Reach new and valuable online audience• Create valuable content for your brand’s social media page• Generate additional video/TV commercial views• Generate donations for non-profits• Increase brand loyalty & generate ‘Brand Halo’ effect• No required minimums or long term contracts• Only pay per sale!

Why Brands Use CommonKindness

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• Only pay 25 cents per sale/redemption (no load, per print or change fees)

• Includes 5 cents for your customers favorite non-profit

Pay Per Sale Model

If a consumer prints a coupon but does notredeem it there is zero charge to your brand

“We were looking for an online coupon provider that offered excellent fraud protection, and we liked the CommonKindness business model where we only pay for redemptions and support our customers‘ choice of causes. We want to pay for coupons that generate sales, not coupon distribution fees.”

~ Jim Healy, Vice President of Marketing, Kiss My Face Co.

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CommonKindness Others

Cost/Print $0 $0.10@ or $20,000

Load Fees $0 $2,500

Redemptions/Sales 20,000 20,000

Cost/Redemption $0.25 $1.13

Total Cost for Coupon Delivery

$5,000 $22,500

Non-Profit Donation: $1,000 $0

Example: 200k coupon print limit & 10% redemption rate

Clearinghouse fee may apply for coupon reporting required to track the non-profit selected by your consumer

Cost Savings For Your Brand

Other coupon programs’ mission is to drive prints - CommonKindness will drive your brand sales!

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• Create coupons in minutes (no design or tech resources required)

• Manage coupon campaigns in real time, remotely, from anywhere

• Control all aspects of your coupon campaign

• Publish a coupon & offer it to your audience in minutes

• Friendly client support available if needed

Simple & Easy To Use Platform

Powered by CommonKindness technology which offers: coupon management dashboard, creating coupons, consumer facing

functionality (selecting & printing coupons securely, selecting favorite

non-profit), 1.1 million non-profit database, all customer support.

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• Graphics, links, messaging ideas & creative assets will be provided

• Content for your brands’ social media

• Website & Facebook integration provided (easy to integrate iFrame technology)

• Utilize these new features:• Direct to coupon links• Landing page custom content options• Video feature• Store Locator

Promoting Your Coupon – Made Easy

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Brand specific iframes can beimplemented on your website or social media page

Promoting Your Coupon – iFrame

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Extend your coupon campaigns’ reach by utilizing the CommonKindness network of “Influencers” - non-profit volunteers who also use coupons:

• Online communities – frugal living, savings, non-profit, volunteering, mom, forums & blogs

• Non-Profit communities – supporters, volunteers, members, stakeholders

• Registered Member database

"We are honored to partner with CommonKindness in an effort to teach people to save AND help others simultaneously. Our readers share the same core values and are excited to perpetuate our respective missions!" ~ The Coupon Wizards

Reach New Audience - “Influencers”

"Being able to offer unique CommonKindness coupons through an iframe directly on our site is amazing and helps benefit nonprofits at the same time. In the end it makes us a greater resource and helps others. It's a total win-win!"     ~Jenny Martin, SouthernSavers.com

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Source: GfK Shopper & Retail Strategy May 2013

Reach Valuable Digital Shoppers

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• Featured homepage placement

• Featured homepage placement with non-profit

• Brand specific Press Release

• External email & database marketing

• Online Communities

• Display advertising

• Social Media

Custom Feature Placement

"We chose to place coupons on CommonKindness.com to promote and grow the KettlePop brand. Plus, CommonKindness is just such a great idea! To be able to pick the nonprofit organization you want to support is a concept we believe will become very popular.”

~ Aaron Reimer, owner and founder of KettlePop

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Re-think Coupon Distribution

Traditional coupon websites

limit marketers to a finite, unknown audience to intersect

with (the number of visitors to their site)

Spaghetti Against The Wall

Who Knows who you get?

CommonKindess promotes coupons to your desired profile of target audience through various channels – at no cost to you!

Demographic Geographic

Your Desired Audience

CommonKindness will work with you to understand and distribute your coupon for FREE to your desired audience via channels that reach far beyond what

any one single website can provide.

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• Discover who redeemed your coupon

• Retarget those who printed but didn’t redeem and generate additional sales

• Retarget those who redeemed, with new coupon

• Drill down into coupon specific data

"Electronic devices usually present a barrier to communications. We feel CommonKindness is using technology to create a real tangible capability to touch other people's lives.”

~ Joel R. Henry president and founder Fig Food Co.

Unparalleled Sales Metrics

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"Thank you commonkindess for allowing us to be part of something that will make a difference in the world. It is such a win-win situation for our customers and for all those charities out there. We feel privileged!”

~ Carolyn Harrington, Maty's Healthy Products

Email Opt-Ins

Your brand can email coupons to consumers who “Opt-in” to receive coupon emails from CommonKindness

Reach consumers

who requested coupons

Direct to Inbox

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Clients to Date

To getstarted visit

LoadYourCoupons.com

1.Become a member

2.Register your business

3.Create coupons in minutes!