Angela Zaeh - Facebook in Europe - Stanford Engineering - Feb 4 2013
COMMONALITIES - Stanford Facebook Class
5
Commonalities Simple Ideas != Simple Implementation CS377W Fall 2007 Richard Barton: Developer Garret Eastham: Marketing Dana Sittler: Metrics
Transcript of COMMONALITIES - Stanford Facebook Class
Commonalities
Simple Ideas != Simple Implementation
CS377WFall 2007
Richard Barton: DeveloperGarret Eastham: Marketing
Dana Sittler: Metrics
A Simple Concept
• The Premise…Tell people something new about their friends
• The Hook… Everyone has something in common with their friends
• Our Ambition…Focus on something core to the human experience --> Broad reach
How Hard Can This Be?
• Friends’ data is a lot of info and takes time to get from Facebook
• Calculations take time
• We felt we needed to focus on the user experience more (load times and user interface)
• So we put off going viral…
Accidental Engagement
8.38 visits per person