Transform spec sheets to sales

Common SciSense Technical Marketing Services

Yolanda Fintschenko, Ph.D.

Tools for growth for small technically-oriented businesses: marketing services, materials, templates and training.

Small businesses require marketing strategy and execution that is ruthless and cost-effective.

Transform spec sheets to sales

SaaS for appointment-based professionals

“We have a complex calendar as part of our business and the Apptoto reminder service has become an important tool. It is ultra reliable, and if there are any issues they are dealt with promptly and professionally.” Julian Butcher Back Straight Massage

SHOW YOUR CLIENTS HOW MUCH YOU CAREYou and your clients are juggling schedules and calendars.

Once the appointment is made, everything can still feel up in the air.Lend your helping hand even before a client arrives at your door with

Apptoto’s automated appointment messaging service.

w w w . a p p t o t o . c o m

[ P E R S O N A L ]• Your clients hear your voice when they are re-

minded of their appointments

• Clients see your phone number on their caller id when they are reminded

• Provides tailorable message templates that can include additional information such as the appointment address

[ C O N V E N I E N T ]• Seamlessly integrates with Google Calendar™

calendaring application and Microsoft Outlook® messaging software calendar†

• Works with multiple calendars at multiple locations to serve all your clients

• Schedules multiple reminders by SMS text, voice mail, or email

• Automatically confirms bookings, reminds clients, and sends follow-up messages

• Reminders available in Spanish and English

• Immediately notifies you if the client confirms, cancels, or reschedules through SMS text, email or voice

Messages that matter

What went into this brochure? Research

Customer interviews Customer survey data

Image design Stock photos Art/design

Copywriting/Content Acknowledge customer problem Appeal to customer’s emotion/self-image Reveal product solution

www.apptoto.com

Websites that workDiscoverable content Appealing image stories Resonating messages Accurate information

Prototyping service for biotech companies

Coaching for capacity-buildingBehind the brochure

Coaching Mechanics of starting a business Market-based approach

Image design Product photos Art/design/layout

Copywriting/Content Acknowledge customer problem Appeal to customer’s emotion/self-image Reveal product solution

Microfluidics lab equipment for R&D

Electric field controlPrecise fluid flowFast, simple high pressure fluid connectionsVisualize your experiment

LabSmith's LabPackage gives micro- and nano-fluidic researchers total control over their experiments, from controlling fluid flow and electric fields to reliably capturing and imaging transient phenomena. LabSmith’s LabPackage can help you to quickly get started with micro/nanofluidics experimentation.

Control Electric FieldsThe HVS448 High Voltage Sequencer provides eight high-voltage channels with programma-ble sequencing for an entirely new level of voltage manipulation. With innovative voltage and current supply and sensing, and a ground-breaking sequencing environment, the HVS448 integrates your entire experiment, simply and safely.

Route Fluid Flow

Visualize Experiments

uProcess™ software provides a user-friendly interface for monitoring, configuring and controlling uProcessTM uDevices via a laptop. or PC. Automated sequences are easily programmed into uProcess for multistep, coordinated control of devices. The SPSO1 syringe pumps can be used in combination with AV series valves and uPS pressure sensors to create constant pressure or constant flow-rate applications.

LabSmith’s compact CapTite™ microfluidics components and automated uDevices are designed for leak-free connectivity, even at high pressures. All valves, sensors, interconnects, cartridges and fittings are designed for low dead volumes, easy cleaning and long life. These breadboard based components make it a snap to build simple or complex fluid circuits and world-to-chip interfaces.

The small footprint SVM340 Synchronized Video Microscope provides real-time visual monitoring as well as video capturing and publication-quality images. The inverted fluores-cence microscope includes stroboscopic illumination, powerful video analysis software and a range of objectives and options for microfluidics and microbiology research, even epi-fluores-cence measurements.

LabSmith LabPackageComplete system for micro- and nano-fluidics

Strategy that sellsBehind the product

Problem - Clients unaware of full product line Research

Current customer purchasing practices Customer funnel analysis Website behavior Customer interviews

Solution Changed from product to capability purchase Revealed all product lines simultaneously

Results Doubled revenue

Transform spec sheets to sales

Yolanda Fintschenko, Ph.D. www.commonscisense.com yolanda@commonscisense.com 2324 Second Street Livermore, CA 94550

Yolanda Fintschenko, Principal

Sarah Mattern, Design

Wen-Yee Choi, Technical writer

Common SciSense Technical Marketing Services