CITY OF WAUPACA

COUNCIL AGENDA

REGULAR MEETING

TUESDAY AUGUST 5, 2014

COUNCIL CHAMBERS, CITY HALL

6:00 P.M.

CITY OF WAUPACA MISSION STATEMENT: “The city of Waupaca’s mission is to lead creatively, plan wisely andspend prudently to provide the services that ensure a safe and vibrant community.”

1. CALL TO ORDER

2. PLEDGE OF ALLEGIANCE

3. REPORT FROM CLERK ON OPEN MEETING LAW COMPLIANCE

4. ROLL CALL

5. CONSENT AGENDAAll items listed below are considered routine by the City Council and will be enacted by one motion. There willbe no separate discussion on these items unless a Council member or City staff so requests it, in which event theitem will be removed from the Consent Agenda and considered in its normal sequence on the Regular Agenda.The items selected for the Consent Agenda are as follows: Regular and Special Meeting Minutes, MonthlyIncome Report for the Parks and Recreation Department, Airport Hangar Reports, Monthly Department HeadReports, Payrolls and Bills, Quarterly Weights and Measures Reports, Quarterly Room Tax Reports, SpecialEvent Approvals, Second Reading of Ordinances, if received a unanimous recommendation at the previousmeeting, project invoices for projects previously approved by City Council, any low bid budgeted operating orcapital expenditure under $25,000 approved by the appropriate Board or Committee and any expenditure ofnon-city funds that received a unanimous recommendation.

A) PAY REQUESTS AND CHANGE ORDERS AND ANY OTHER INVOICESTHAT MAY COME BEFORE THE COUNCIL:

1. All Net Consulting:Invoice No. 7130, WOL.Net July billing – $2,163.50

B) MONTHLY/QUARTERLY/ANNUAL REPORTS:1. Waupaca Area Chamber of Commerce 2nd Quarter Room Tax Report

6. REGULAR AGENDA

7. NON-AGENDA ITEMS AND ANNOUNCEMENTSA) ANNOUNCEMENTS AND CORRESPONDENCE:

1. Spinal Cord Injury Awareness Month Proclamation

COMMON COUNCIL MEETING AGENDA

2

B) PUBLIC INPUT

8. UNFINISHED BUSINESS:a. FY2015 Capital Plan – Approval of Project Funding Option to Include in FY2015 Draft Budget

9. NEW BUSINESS:a. Waupaca Taxi Service Update – Karl Schulke and Dave Lowe, Brown Cab

Discussion of Revisions to Hours of Operations and Change in Fares for 2015 WDOT Capital Grant – Approval of WDOT Capital Grant and Authorization to Proceed

with Purchase of Handicap Accessible Mini Vanb. 3-Year Agreement for Snow Removal at Waupaca Municipal Airport, Brunner Field between

Paul’s Concrete Construction & Excavating, Inc. and the City of Waupaca – Ald, Paul Hagenc. License Report No. 1240, Taxicab Drivers License – Chief Tim Goked. License Report No. 1241, Special Class “B” Temporary License to Sell Fermented Malt

Beverages and Winee. License Report No. 1242, Operator’s Licensef. Economic Development Strategic Plan – Brennan Kaneg. Change Order No. 1 – Advance Construction Co, Inc – South Park Phase One Project – John

Edlebeck, Director of Public Works

10. ISSUES/PROJECT DISCUSSION (30 MINUTE MAXIMUM) – NO ACTIONREQUIRED: none

11. COMMUNICATIONS AND RECOMMENDATIONS OF THE MAYOR

12. ADJOURNMENT

/s/ Henry Veleker,City Administrator/Clerk

PLEASE NOTIFY THE CLERK’S OFFICE IF YOU ARE UNABLE TO ATTEND.

PLEASE ADVISE THE CITY CLERK’S OFFICE IF YOU REQUIRE SPECIAL ACCOMMODATIONS. THE CITY OF WAUPACA PROVIDES EQUAL OPPORTUNITIES FOR PUBLIC MEETINGS.

Phone... (715)498-2159 E-Mail ...rschmal72@gmail.com

Date of Invoice 7/31/2014

Invoice Number 7130

Networking Consulting 37 Hour(s) $1,776.007/31/2014

System Monitoring 15.5 Hour(s) $387.507/31/2014

$2,163.50Total Due

Bill To: WaupacaOnline.Net

111 S. MainWaupaca , WI 54981

Attn: Accounts PayableRemit To: All-Net Consulting

2032 Southland LaneNew London, WI 54961-2424

Terms

A Great Place to Be

221 S. Main Street

Waupaca, WI 54981-1522

Ph. 715-258-7343

Fax 715-258-7868

Toll Free 888-417-4040

E-Mail DiscoverWaupaca@WaupacaAreaChamber.com

July 16, 2014 City of Waupaca Finance Committee 111 South Main Street Waupaca, WI 54981 Dear Finance Committee Members, Thank you for supporting the Waupaca Area Chamber of Commerce’s efforts in promoting tourism in our area. We continue to strive to be the lead in attracting visitors and helping them once they arrive to the Waupaca area. The Waupaca Area is a prime tourist destination and we continue to use different avenues to increase the amount of visitors and room nights at our hotels. Please see the attached report detailing our efforts. Sincerely,

Terri Schulz President Waupaca Area Chamber of Commerce

2014 – 2nd Quarter Room Tax Waupaca Area Chamber of Commerce

Hotel/Motel Tax 4th Quarter Report

The Chamber’s websites www.WaupacaMemories.com and www.WaupacaAreaChamber.com continues to be updated on a weekly basis with information about the area by Lynn and Jeff. This includes an events calendar which includes area things to see and do. Each has a detailed listing of the event.

The Chamber continues to utilize social media for promoting the area businesses and events. Information is posted to the sites on a daily basis. See Jeff’s Tourism Director’s report for statistics. On Facebook: “I Love Waupaca” We also post to the Chamber Facebook page.

The Chamber is responsible for the Department of Tourism’s Extranet entries for the Waupaca area. The 140 entries included tourist related events, all of our lodging facilities, restaurants, and local attractions. These are updated on a daily basis, as needed.

The Chamber continues to maintain an attractive Visitor’s Center open year round with over 350 brochures and business cards on display. The brochures which are displayed include information on area businesses, things to see and do, maps, and general information on the area. We provide visitors easy access to parking and restrooms. Many stop in for information on what to see and do in the area along with requesting directions to different destinations.

The Chamber office now has a refreshed look. Last fall a new door from our parking lot was installed for easier access, the entire outside of the building was painted, and new awnings were installed. This spring the entire inside of our office was painted. The front visitor area was also reorganized offering more visitor space. The whole project gives the Chamber office a much needed facelift so that we can continue to offer an inviting welcome center for visitors and residents.

We continue to offer ‘Waupaca Wisconsin’ items for sale, t-shirts, sweatshirts, hats and post cards.

We continue to work on the VisitWaupacaCounty website. We update as we feel is needed.

We prepared visitor information packets for Farmers State Bank Health Fair -300; Star Gazers - 60; Group of Campers - 16; Wedding at Waupaca Ale House – 30.

2014 Room Tax Financial Reports

2014 Proposed Budgets 5% Room TaxEvent/Item

Expenses 2nd QTR Total Income 2nd QTR TotalAdvertising 15,925.00$ 3,564.90$ 7,012.75$ 1,500.00$ 235.12$ 281.12$ Decorations 600.00$ 90.17$ 233.10$ Education/Training 1,800.00$ 110.00$ 110.00$ Hometown Day 17,075.00$ 136.82$ 211.82$ 16,550.00$ 10,285.00$ 13,693.14$ Insurance 1,238.00$ -$ Office Telephone and Internet 2,812.00$ 650.68$ 1,229.54$ Office Expense 4,750.00$ 2,220.26$ 4,162.83$ Office Equipment 10,200.00$ 1,173.44$ 4,473.01$ Office Maintenance 950.00$ 125.00$ 1,291.95$ Mortgage/Taxes 7,150.00$ 1,200.00$ 3,649.76$ Postage 3,000.00$ 375.00$ 1,684.70$ Professional Organization Dues 1,385.00$ 456.00$ 456.00$ Room Tax Receipts 44,308.00$ 11,098.92$ 22,197.84$ Strawberry Fest 19,450.00$ 6,695.89$ 7,439.21$ 28,700.00$ 15,597.00$ 28,147.00$ Utilities 3,850.00$ 829.21$ 1,624.77$ Chamber Funds to balance -$

Total 90,185.00$ 17,627.37$ 33,579.44$ 91,058.00$ 37,216.04$ 64,319.10$

Prepared by Terri Schulz 7/16/2014 Page 1

2014 Room Tax Financial Reports

Advertising Budget

Event/Item Expenses 2nd QTR Total Income 2nd QTR Total

Advertising to be determined 13,000.00$ -$ Wedding-Premier Bride 997.00$ Billboard 600.00$ 1,800.00$ Close Publications 990.00$ Website 325.00$ 53.90$ 314.75$ Yellowstone Trail 300.00$ 300.00$ Journal Centinel 500.00$ 500.00$ Madison.com 1,525.00$ 1,525.00$ Silent Sports 586.00$ 586.00$

Promotional Items 500.00$ -$ T-Shirts/Sweatshirts -$ 400.00$ 235.12$ 281.12$ Scarecrow Contest 1,700.00$ -$ 1,100.00$ Shop Local 400.00$ -$

Total 15,925.00$ 3,564.90$ 7,012.75$ 1,500.00$ 235.12$ 281.12$

Prepared by Terri Schulz 7/16/2014 Page 2

2014 Room Tax Financial Reports

Hometown Day Budget

Event/Item Expenses 2nd QTR Total Income 2nd QTR Total

Advertising 800.00$ -$ Chicken Dinners 150.00$ -$ 150.00$ Event Coordination 850.00$ Fireworks 14,000.00$ -$ Harley Riders 150.00$ -$ Miscellaneous ASCAP fees 150.00$ 75.00$ Parade Entry Fees 1,400.00$ 860.00$ 860.00$ Parade Prizes 500.00$ -$ Portalets 175.00$ -$ Postage 150.00$ 136.82$ 136.82$ Parade Permit 5.00$ -$ Security 145.00$ -$ Sponsorship 15,000.00$ 9,425.00$ 12,833.14$

Total 17,075.00$ 136.82$ 211.82$ 16,550.00$ 10,285.00$ 13,693.14$

Prepared by Terri Schulz 7/16/2014 Page 3

2014 Room Tax Financial Reports

Strawberry Fest Budget

Event/Item Expenses 2nd QTR Total Income 2nd QTR Total

Advertising 2,500.00$ 36.82$ 36.82$ All Berry Booth 1,000.00$ -$ 1,500.00$ 1,077.00$ 1,077.00$ Arts and Crafts 400.00$ 100.00$ 100.00$ 14,000.00$ 6,710.00$ 14,085.00$ Change 1,200.00$ 1,000.00$ 1,000.00$ 1,200.00$ 1,000.00$ 1,000.00$ Dumpsters 400.00$ -$ Eating Contest Prizes 575.00$ 500.00$ 500.00$ 400.00$ 180.00$ 180.00$ Electricity 175.00$ 27.64$ 71.90$ Emcee 150.00$ -$ Entertainment 1,000.00$ 900.00$ 900.00$ Entertainment Kids area 750.00$ 525.00$ 525.00$ Event Coordination 4,250.00$ -$ Food Vendors 800.00$ 425.00$ 725.00$ Miscellaneous ASCAP Fees 200.00$ 3.09$ 78.09$ Reseller Vendors 125.00$ 2,800.00$ 1,300.00$ 3,175.00$ Portalets 800.00$ 807.08$ 807.08$ Shortcake 1,400.00$ 999.26$ 999.26$ 4,000.00$ 4,205.00$ 4,205.00$ Sponsorship 3,500.00$ 700.00$ 3,700.00$ Tables & Chairs 550.00$ 545.44 545.44$ Tent 1,350.00$ 951.56$ 1,450.62$ Security 150.00$ -$ Trolley Car-replaced with Horse Drawn Wagon Rides 1,100.00$ -$ 500.00$ -$ Volunteers 1,200.00$ -$ Work Group 300.00$ 300.00$ 300.00$

Total 19,450.00$ 6,695.89$ 7,439.21$ 28,700.00$ 15,597.00$ 28,147.00$

Prepared by Terri Schulz 7/16/2014 Page 4

VP of Tourism Report April - June 2014

Advertisements ran as part of the annual advertising campaign on SilentSports.com and Madison.com as well as in the WISCO Bikers Resource Guide, the Milwaukee Journal Sentinel – Fun Times feature, Bike Wisconsin Trails Magazine and Silent Sports magazine.

2014 Waupaca Area Visitor Guide distribution continues to be strong. Of the 30,000 printed, 25,000 have been or are in distribution. The remaining inventory will likely be distributed by the end of August.

Website, WaupacaMemories.com, saw 24,009 visits.

Facebook ‘I Love Waupaca’ o 157 new likes o 41,860 people reached o 2,723 total lifetime likes

3,184 inquiries were received by Chamber staff by way of telephone, e-mail or mail.

2,600 pieces of literature were distributed through the brochure rack program and the

visitor kiosks. A brochure rack is being added at Comfort Suites as a sixth distribution location.

Organized a group of community stakeholders to begin development of a silent sports guide to the area. Stakeholders participating include City of Waupaca Parks & Recreation Department, Waupaca County Parks & Recreation Department, Hartman Creek State Park, local bike club Cronies Bike Crew and a local outfitter.

Represented Waupaca County at meetings of North Central Wisconsin ITBEC (International, Trade, Business and Economic Development Council) on March 27th in Marshfield, May 29th in Florence and June 17th in Antigo. The group had booths at three sports shows including the Green Bay Camping Show, Oshkosh Boat & RV Show and the

Milwaukee Journal Sentinel Sport Show. Green Bay and Milwaukee had good attendance but Oshkosh was slow. Chamber staff worked a shift at both the Milwaukee and Oshkosh shows. In 2015, the group is planning to attend the Green Bay Camping Show, Milwaukee Sports Show and the Chicago Fishing Show.

Badger Heritage Motorcycle Club will be re-creating a ride from 1934 from State Fair Park in Milwaukee to Downtown Waupaca on Friday, August 15th. The Chamber is assisting the group with finding parking on Main Street for 80 antique bikes with a historic façade to re-create the photo taken during the original ride.

Attended Chain Business Association meetings to provide updates on Chamber activities and look for opportunities to coordinate promotional efforts. Presented the 2013 economic impact numbers and a Chamber update at the June meeting.

Attended monthly Waupaca, King & In-between meetings to provide updates on Chamber activities and look for opportunities to coordinate promotional efforts.

Continued planning and completed Strawberry Fest. Attendance was estimated to be up over 2013 likely due to the overcast weather conditions.

Finalized the lineup for the 2014 Chain O’ Lakes Blues Festival and accepted grant check from WI Department of Tourism representative at the May County Board meeting.

Planning for Hometown Day Celebration continued with the purchase of the fireworks and the mailing of parade entry forms. Approximately 60 groups are entered in the parade which is consistent with recent years.

Completed an interview on 92.3 The Frog at First State Bank talking about upcoming area events.

Spring Tourism Forum was held on May 9th with special guest Dr. Lalia Rach. A summary of the presentation has been placed in the Chamber bizblast with a link to the video as well as in a e-newsletter to Chamber tourism related businesses. An article was also placed in the monthly Chamber newsletter.

Provided information for a story for On the Water Magazine about the Chain O’ Lakes as well as for one focusing on the Indian Crossing Casino.

Prepared a travel itinerary for WisconsinParents.com, writer Julie Henning, who will be visiting with her three children to write a story on our area on July 16-18.

The Minneapolis Star Tribune picked up the story from Tom Wuckovich who was sent to Waupaca in the spring of 2013 to do a story on fishing in Wisconsin.

2014 Room Tax Financial Reports

Tourism Director Budget 3% Room Tax

Expenses 2nd QTR Total Income 2nd QTR Total

Salary, Payroll Taxes and Benefits 32,747.00$ 8,190.07$ 16,483.24$ Education/Training 1,000.00$ 269.10$ 494.10$ Association Dues 1,000.00$ -$ Advertising To be determined 13,500.00$ -$

Ad Agency- Idea People 2,442.50$ 6,876.74$ Fays4 Media 150.00$ Sport Shows 379.00$ 1,601.56$ Brochure Rack Program 575.00$ Visitors Guide 30,000.00$ 1,166.66$ 23,883.76$ 32,000.00$ 1,725.00$

Event Blues Festival - See attached 22,325.00$ 2,100.00$ 2,450.00$ 22,360.00$ -$ 2,006.00$ Event Wintervergnugen - See attached 5,800.00$ 50.00$ 2,930.53$ 3,850.00$ -$ 3,649.00$ Postage 200.00$ 182.30$ Telephone Expenses 200.00$ Miscellaneous Tourism Fourm 374.00$ 730.10$ 730.10$ 390.00$ 390.00$ Mileage 1,500.00$ 520.24$ 1,040.79$ 3% Room Tax Receipts 56,939.00$ 9,507.26$ 16,745.93$

Total 108,646.00$ 15,847.67$ 56,823.12$ 115,149.00$ 10,472.26$ 24,515.93$

Prepared by Terri Schulz 7/16/2014 Page 5

2014 Room Tax Financial Reports

Wintervergnugen Budget

Event/Item Expenses 2nd QTR Total Income 2nd QTR Total

Advertising 500.00$ 50.00$ 174.49$ Event Coordination 2,000.00$ Tent Rental 1,500.00$ 1,218.52$ Volunteers 250.00$ Signage 200.00$ Miscellaneous 300.00$ 414.99$ Portalets 150.00$ 120.00$ Pond Hockey Registration 50.00$ 2,250.00$ 3,549.00$ Awards 750.00$ 808.03$ Reserve Deputy 150.00$ 144.50$ Sponsorship 1,500.00$ 100.00$ Beer Sales 100.00$ -$ Change

Total 5,800.00$ 50.00$ 2,930.53$ 3,850.00$ -$ 3,649.00$

Prepared by Terri Schulz 7/16/2014 Page 6

2014 Room Tax Financial Reports

Blues Festival Budget

Event/Item Expenses 2nd QTR Total Income 2nd QTR Total

Advertising 6,275.00$ 750.00$ 1,000.00$ Entertainment 8,300.00$ 1,350.00$ 1,350.00$ Entertainment Hospitality 150.00$ Emcee 200.00$ Event Coordination 2,500.00$ Miscellaneous ASCAP Fee 150.00$ 100.00$ Reserve Deputy 150.00$ Sponsorship 4,000.00$ 2,000.00$ JEM Grant 1,560.00$ Cover Charge 15,000.00$ -$ Merchandise Sales 700.00$ 800.00$ 6.00$ Change 1,000.00$ 1,000.00$ -$ Shuttle Service 500.00$ Signage 200.00$ Survey Gift 50.00$ Tent & Stool Rental 1,000.00$ Tickets/Wristbands 250.00$ Volunteers 100.00$ Taxes 800.00$

Total 22,325.00$ 2,100.00$ 2,450.00$ 22,360.00$ -$ 2,006.00$

Prepared by Terri Schulz 7/16/2014 Page 7

SPINAL CORD INJURY AWARENESS MONTH PROCLAMATION

Whereas: The annual incidence of spinal cord injury (SCI) is approximately 12,000 new cases each year in the United States each year with more than 250 being here in Wisconsin; and Whereas: Anyone can suffer from a spinal cord injury, and more than 23,000 individuals in Wisconsin have SCI, and the therapy required and care for these individuals can vary greatly; and Whereas: An estimated 100,000 of those individuals are veterans who were impacted by spinal cord injury while serving as members of the United States Armed Forces; and Whereas: Madison SCI, a chapter of the National SCI Association, offers education, resources, and support and is committed to enriching the lives of people including our veterans who have been impacted by spinal cord injury or paralysis. Madison SCI members include not only people who have incurred paralysis or disability due to a spinal cord injury and related conditions, but also their families and friends, healthcare and rehabilitation professionals, policy makers, and corporations. Whereas: Spinal cord injury research benefits not only the paralyzed, it also has the potential to discover cures for other diseases such as strokes, Alzheimer’s, Huntington’s, multiple sclerosis, Parkinson’s, post-polio syndrome, transverse myelitis, traumatic brain injury, and many other traumas and diseases of the central nervous system. There is a need for increased awareness, education, resources and the investment in research here in Wisconsin to continue to improve the quality of life for individuals with spinal cord injuries; and Whereas: The dedication of local, regional and national organizations, researchers, doctors, volunteers, and individuals that are working to improve the quality of life for individuals, family and friends impacted by SCI is to be commended; and Whereas: Madison SCI is recognizing September 2014 as Spinal Cord Injury Awareness Month. NOW, THEREFORE: I, Mayor Brian Smith, on behalf of the City of Waupaca, do hereby proclaim the month of September 2014 to be the Spinal Cord Injury Awareness Month in the City of Waupaca, Wisconsin, and I encourage individuals and businesses in our state to join in this observance and get involved in this effort.. Dated this 5th day of August 2014 _________________________ _________________________ Brian Smith, Mayor Henry Veleker, City Administrator/Clerk

2014-2017

3- YEAR AGREEMENT FOR SNOW REMOVAL AT WAUPACA MUNICIPAL AIRPORT BRUNNER FIELD

BETWEEN PAUL’S CONCRETE CONSTRUCTION & EXCAVATING, INC.

AND THE CITY OF WAUPACA IT IS HEREBY AGREED between Paul’s Concrete Construction & Excavating, Inc. (“Paul’s Concrete”) and the city of Waupaca as follows: 1. Paul’s Concrete agrees to provide snow removal services at Waupaca Municipal Airport – Brunner Field at

the following rates:

Snow Plowing Rates Per Hour/Yard 4 yard Payloader to load/move snow $95.00 per hour 5.5 yard Payloader to load/move snow $120.00 per hour

88/77 Plow truck 4’x 4’ with wing $95.00 per hour Small plow truck - with wing $80.00 per hour

Fuel surcharge see attached chart 2. The city of Waupaca agrees to pay Paul’s Concrete at the above agreed upon rate within thirty (30) days of

receipt of a statement for services rendered itemizing the time, days of services, and equipment used. 3. Paul’s Concrete agrees that it will be liable for any damage caused by it, its employees or agents to airport

property buildings, runway lighting, or any other property whether owned by the city of Waupaca or by third parties.

4. Paul’s Concrete agrees to obtain and maintain broad form comprehensive insurance, including liability; the

coverage provisions and liability limits shall be subject to approval by the city of Waupaca. Paul’s Concrete prior to performing any services under this Agreement shall file a certificate of insurance with the City Clerk.

5. This Agreement shall be for the following term October 15, 2014 to October 15, 2017. This Agreement

may be canceled upon 30-days notice to the other party. 6. Paul’s Concrete agrees to perform the snow plowing and snow removal upon request of the Airport

Manager or other authorized city official. Paul’s Concrete agrees to perform the snow plowing and snow removal promptly consistent with the needs and requirements of the city of Waupaca Municipal Airport – Brunner Field.

AIRPORT AGREEMENT FOR SNOW REMOVAL/PAUL’S CONCRETE 2014 - 2017

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DATED: ______________________ DATED: _________________________ PAUL’S CONCRETE CITY OF WAUPACA CONSTRUCTION & EXCAVATING, INC. BY: ______________________ BY: _________________________ President Brian Smith, Mayor ATTEST: ______________________ ATTEST: _________________________

Secretary Henry Veleker, City Administrator/Clerk

LICENSE REPORT NO. 1242

WE, the Common Council of the City of Waupaca have considered the following licenseapplications and approve the issuance of the license upon meeting the requirements as topremise and upon payment of the fees and stipulations provided by ordinances:

OPERATOR'S LICENSES: 2014– 2015

ALL LICENSES PENDING BACKGROUND CHECK, CHIEF’S APPROVALAND PAYMENT OF ANY FINES OWED TO THE CITY

Bartender Info

First Name Last Name Address1 City

Ryan Grant 113 W High Street Weyauwega

Ryan Minton 600 Oak Street Lot 211 Waupaca

Jennifer Schneider 600 Oak Street Lot 119 Waupaca

Kelley Shaw 415 S Division St Waupaca

Chris Wagner 5272 Forest Circle S Stevens Point

DATED: August 5th, 2014

COMMON COUNCIL DRAFT | AUGUST 01, 2014 PREPARED BY

Brennan P. Kane Director of Community and Economic Development City of Waupaca

Jordan V. Nordby Community and Economic Development Intern City of Waupaca

STRATEGIC PLAN TEAM MEMBERS

Eric Fowle Executive Director East Central Wisconsin Regional Planning Commission

David Thiel Executive Director Waupaca County Economic Development Corporation

Naletta Burr Community Account Manager Wisconsin Economic Development Corporation

Mike Koles Community Development Educator UW-Extension

INTRODUCTION The City of Waupaca is a vibrant, small city located in east central Wisconsin boasting the beauty and seclusion of a rural setting and all the amenities and conveniences to rival big city living. The City of Waupaca takes great pride in offering a clean, safe, friendly, and progressive community for its residents, commuter workforce, and seasonal visitors. The Waupaca area is among the Midwest’s most popular tourist destinations; including the famous Waupaca Chain O’ Lakes and events and festivals throughout the year. The City of Waupaca is home to 16 public parks, Hartman Creek State Park, a skate park, sports complex, two golf courses, South Park Beach, nature trails, and numerous bike paths. As abundant outdoor and water-based recreational opportunities continue to beckon thousands to the community, the local economy is also supported by vigorous manufacturing and service industries, providing local employment opportunities as well as goods and services in a global economy. Residents receive an enviable range of city services at relatively low costs, while our workforce benefits from the vast recreational facilities and trails. Residents and visitors alike enjoy the City’s public parks as well as popular special events. We are proud of our top-notch schools, public and private, and growing health care facilities. Whether you think of “quality of life” as leisure activities like sailboarding, water-skiing, or fishing, cultural enrichment, top ranked dining options, having access to top rated schools and medical services, or simply knowing your family is safe in a city that displays a real sense of community, Waupaca exemplifies it. WHY WAUPACA? Anyone unfamiliar with the area, let alone the State of Wisconsin, may ask, “Why Waupaca?” In addition to the rural setting, city services, and overall high standard of living, the City of Waupaca offers distinct, strategic advantages over similar communities found not only in the Midwest, but across the country. These advantages: location, transportation, tourism, manufacturing, and Main Street, act as the necessary ingredients to successfully relocate, expand, or open a multitude of businesses.

Location: four major highways intersect in the City, making travel to nearby metro areas such as the Fox Cities, Green Bay, Stevens Point, and Wausau an easy and quick commute. Travel to major metropolitan areas of the Midwest is also within a few hours’ drive, being approximately two hours from Madison and Milwaukee, and four hours from Chicago and Minneapolis-St. Paul.

Transportation: the City of Waupaca’s transportation network plays a major role in the efficiency, safety, and overall desirability of the area as a place to live and work. The excellent highway system, freight rail service, and aviation assets available in Waupaca are superior to that in other rural, small cities. This means faster customer service, lower costs, and greater profit margins - all while enjoying the amenities of small-town living and scenic beauty.

Four major highways intersect in Waupaca including US Highway 10 (a major east-west route from Lake Michigan to the Twin Cities), and State Highways 22, 54 and 49. Interstate 39 is only twenty minutes to the west, while US Highway 41 is just 30 minutes to the east. A Highway 22/54 bypass, constructed in late 2008, provides a more efficient connection between State Highway 22/54 and US Highway 10.

Waupaca is served by two LTL and truck terminals, two interstate carriers, and 11 intrastate carriers. The City of Waupaca is also served by the Canadian National Railroad, with daily switching service being provided, and a municipal general aviation airport: Brunner Field.

Additionally, the City of Waupaca includes miles of pedestrian trails and bicycling opportunities. The River Ridge Trail is 26 miles that have been designated non-motorized. It winds through the Waupaca area, connecting 17 points of interest. These points of interest include City Hall, Waupaca Middle and High Schools, the Chamber of Commerce, and the Oz Natural Area. The connectivity of such points allows residents and visitors of all ages to experience the urban and natural areas, including unique biological

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diversity of the area, and provides alternative, environmentally friendly transportation and greater opportunity to experience and navigate the area. The City of Waupaca has remained committed to expanding cycling and pedestrian opportunities. The River Ridge Trail also connects to South Park. A recipient of the WDNR Stewardship Grant, the City of Waupaca has just completed the final stages of a renovation to the park. Overseen by the Community and Economic Development Department, this renovation will provide greater amenities and accessibility.

Tourism: with a residential population estimated at 6,047, the summer seasonal population is estimated to be five times that at approximately 30,000. With 45% of City land open spaces, including 16 public parks, Waupaca offers a variety of activities drawing visitors from across the Midwest. Allowing for a variety of water activities, Waupaca is also the base for the well-known spring fed Chain ‘O Lakes which is comprised of 22 lakes and a total of 728 acres.

Manufacturing: manufacturing plays a crucial role in the economic vitality of the City of Waupaca and Waupaca County. In the County manufacturing is the second highest employer by Standard Industrial Classification (SIC) at 22.89%, second only to services at 34.26%.

The Waupaca Foundry, which focuses on iron castings, employs more than 3,700 employers, with approximately 250 having been with the company for more than 25 years. It is this blend of world class manufacturing, with strong generational, community ties that epitomizes the community of Waupaca and will be a strong component of the new Strategic Plan.

Main Street: The healthiest communities in the country all have one thing in common: a strong “Main Street.” While the City of Waupaca boasts several distinct retail areas, the heart of the City is Main Street. Along Main Street visitors will find dozens of locally owned shops and restaurants, each providing its own unique contribution to the character of Waupaca. Main Street is filled with historic buildings, convenient access to the river, pedestrian walkways, and public amenities, including the Waupaca Area Public Library. Having a distinct and well defined Main Street area has allowed the City to separate itself, making it the cultural hub of the greater area. The principles that will guide the Strategic Plan and its goals have been based in large part on the leaders of Main Street and their contributions to the area.

CITY OF WAUPACA—YEAR 2030 COMPREHENSIVE PLAN In October 2007 Waupaca completed its 2030 Comprehensive Plan. Intended as a guide for community decision making for the next 20 to 25 years; the planning effort commenced in 2003 after Waupaca County was awarded a Comprehensive Planning Grant by the Wisconsin Department of Administration. Meeting the requirements of the State’s Comprehensive Planning Law, the comprehensive plan is based on four fundamental questions: where is the community now, how did the community get here, where does the community want to be in the future, and how does the community get where it wants to be. A key component of answering these questions is economic development. The 2030 Comprehensive Plan provides an economic characteristics summary for the City of Waupaca, analyses of its strengths and weaknesses, goals and objectives, and policy recommendations. Broadly defined, recommendations include supporting new business development efforts, encouraging industries that provide educational and training programs and provide higher paying jobs, working with and participating in local and regional groups, and promoting the retention and expansion of existing businesses through public and private means. The Economic Development Strategic Plan acts as an extension to the 2030 Comprehensive Plan. It shares the community vision presented in the Comprehensive Plan, but provides updated answers to questions presented, using new information and the experiences of the past 10 years since the planning effort first commenced for the Comprehensive Plan. Furthermore, the Economic Development Strategic Plan provides more definitive goals and expectations for the Community and Economic Development Department and the City of Waupaca, while still aligning itself to the Comprehensive plan. The intent of the strategic plan is to identify specific actions, priorities,

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programs, and metrics to enable the City of Waupaca to achieve and measure its economic development goals by building upon the City’s economic assets and identifying new opportunities. These activities will increase employment, facilitate the robust growth and expansion of businesses, improve the quality of life of all residents, diversify the tax base, further promote and develop the downtown, and position the City’s high quality of life for its residents and the surrounding area. Such desired outcomes were first established in the 2030 Comprehensive Plan. PLACEMAKING PRINCIPLES As the City of Waupaca moved forward with the Strategic Plan and summarized the competitiveness of the community, it became increasingly evident of the importance of reflecting on what main principles the City has held and should continue to hold moving forward. Although economic development principles are found in every community, allowing for possible comparable principles, the City of Waupaca strives to have its principles reflect the present community, with its unique values and characteristics.

Financially Stable: oftentimes sound economic development fails to happen in a community because of a lack of funding. It is critical that the City of Waupaca, with its partners, be solvent and not dependent on government subsidies, particularly for everyday maintenance. For long term financial commitments the City must also have a proper tax base and resources to help guarantee projects come to fruition.

Partnerships: a successful community is connected across departments, with vested public and private partners, including those across the region to ultimately create community interdependence. This interdependence allows groups to voice ideas and concerns, ultimately unifying interests and pooling resources. Such groups can include residents, private businesses, and regional governmental agencies.

Vibrant and Diverse: the City must have a local economy that is built on a variety of businesses. This occurs by supporting sound business creation and expansion across a variety of types; whether manufacturing, service, professional, or retail. Additionally promoting diversity is crucial, with particular attention to different age groups, so that the City can be sustainable.

Customer Orientation: in order to be successful economic development initiatives must define who the customers are, what needs and expectations they have, and how to use input from them to implement specific programs. Customers may include businesses, nonprofits, and residents.

Comprehensive Strategy: it is crucial that the City have a comprehensive strategy that defines specific goals with regards to creating equity, a capable and motivated workforce, and overall quality of life for residents. The City of Waupaca—Year 2030 Comprehensive Plan can be found below and the Strategic Plan will further define goals and have community efforts line up.

Measurement and Evolution: the final principle is how do the City and its partners measure the action strategies and policies that have been implemented and how and when should they be assessed. The community is the expert, particularly on economic development, and the policies and plans must change based on what is being learned from it.

DEVELOPING THE ECONOMIC DEVELOPMENT STRATEGIC PLAN Beginning in February 2014 City staff, with local and regional partners, began conducting four educational sessions focusing on key areas of economic development. At the completion of these educational sessions, staff compiled information gained from each session and prepared a five year strategic plan. This plan targets specific areas of need and a framework and set of tasks and assignments required to be completed by different stakeholders.

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The final report will guide the City into the future maintaining Waupaca’s small town feel, but more importantly developing and implementing programs and infrastructure for economic success.

Vision Statement

“The City of Waupaca is committed to a high quality of life by developing a strong business community, strong workforce, and strong place-based economy for today and tomorrow.”

Mission Statement

“The City of Waupaca seeks to establish a new direction by being transformational in thinking, identifying opportunities to differentiate Waupaca locally and regionally as a community, and ensure continued growth of a diverse and sustainable economy for residents, seasonal visitors, and businesses.”

GOALS Throughout the four planning sessions information was shared from independent partners, staff members, and ultimately the common council. Following the final session the Common Council identified six goals, which have been identified and defined below. GOAL 01 | Maintain Existing Businesses and Diversify Local Economy:

• Foster relationships with regional, large, and small businesses o Continue to update company profiles o Prioritize businesses

Meet 20% annually Rotate to reach 100% over five year span

• Develop business round table meetings o Host quarterly with local (small) business leaders to discuss concerns and identify solutions o Host quarterly with manufacturing leaders to discuss concerns and identify solutions

Promote global export opportunities • Create small business council

o Attend King & In Between Meetings • Publish year-end report and hold summit

GOAL 02 | Develop a Competitive and Business Friendly Environment:

• Establish Community Development Authority (CDA) o Create TIF and loan program policies and applications o Create alternate loan programs for business expansions and entrepreneurial start-ups o Localized Revolving Loan Fund (RLF) and Façade Improvement Grants o Work with WEDC to assist/promote County finance programs

• Improve relationship with local and regional assistance agencies o SBDC, Small Business Venture Center, SCORE, Job Center of Waupaca

• Revise zoning code to be more streamlined and user friendly • Improve and fast-track commercial and industrial application permit processes • Continue revision of City Community and Economic Development Website

o Maintain up-to-date information, accessibility of forms and applications, and opportunities related to site selection and zoning and permitting

o Create and disperse “Before You Start” literature • Research incubator, co-sharing, and co-work spaces for aspiring entrepreneurs

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GOAL 03 | Market Developable Land:

• Conduct market study: Trade Area Analysis/LQ Analysis to identify target industry clusters • Establish local and regional online directory of commercial and industrial properties

o LocateinWisconsin and City of Waupaca website • Create home ownership and neighborhood reinvestment programs

o Community Land Trust o Neighborhood Investment Program (NIP)

• Increase City presence at trade shows and business networking events • Connect with site selectors and developers to highlight land and business opportunities • Develop marketing materials

o Produce new Welcome to Waupaca Video o Improve marketing packet: mix of information related to demographics, living here, regional

economic data, and available land

GOAL 04 | Improve Communication on Economic Development Initiatives

• Publish monthly economic development newsletter and year-end report o Include specifics on code updates, events, programs, services, and initiatives

• Promote bi-monthly blog and social media o Continue expanding online presence by promoting economic development, such as business

related news and announcements • Develop and maintain relations with land owners and commercial brokers

o Obtain information regarding interest in development ready sites o Offer City support to expedite meetings and for code concerns

• Invite legislators to local council meetings

GOAL 05 | Strengthen Partnership with outside local, regional, and State agencies:

• Partner with agencies to promote existing, and develop future, programs, including: o Wisconsin Economic Development Corporation (WEDC)

Communicate regularly with regional representatives for economic and community development

o Wisconsin Economic Development Association (WEDA) Maintain membership Regularly attend events

o New North, Inc. Attend Annual Summit

o Northeast Wisconsin Regional Economic Partnership (NEWREP) Attend semi-monthly meetings Volunteer as alternative member (representing Waupaca County) Make use of Executive Pulse Database as business retention software

• Free via Waupaca County’s membership o East Central Wisconsin Regional Planning Commission

Actively participate in the annual Comprehensive Economic Development Strategy (CEDS) process

Work with staff to evaluate EDA funding potential for local/regional economic development projects

Request, as needed, EMSI economic scenario analyses for specific projects/initiatives Actively participate in Oshkosh Area Defense Industry Diversification Initiative,

specifically regarding airport development opportunities

05

Request small-scale project assistance annually through East Central’s Technical Assistance Program

o Fox Valley Workforce Development Communicate regularly with regional representative

o Waupaca County Economic Development Corporation (WCEDC) Assist in the development and implementation of a targeted skilled workforce

development program o Waupaca Area Chamber of Commerce

Foster relationships with middle and high schools Continue regular attendance at Business Enhancement Workforce Development

Committee Support Manufacturing Month initiative

• Hold yearly summit of policy makers o I.e. School District of Waupaca

• Establish localized online job board o Cross promote with Waupaca Area Job Center

• Expand marketing and promotional tools

GOAL 06 | Increase Retail and Service sector, including a Vibrant and Livable Downtown

• Complete ongoing Downtown/Main Street Visioning Committee work and support implementation of recommendations

o Revitalize downtown to be more pedestrian friendly • Re-instate Waupaca Main Street Program

o Work with Waupaca Area Chamber of Commerce to create monthly after hours events Sidewalk sales, specific Christmas shopping hours/days Promote “Chamber Bucks” to attract area workers and their families to Waupaca

o Support Chamber to increase cross promotion Encourage local businesses to partner up for such things as “Dinner and a Show,” golf

days, or hotel and restaurant packages • Foster local brand identity

o Create new City Seal to better reflect Waupaca o Unify signage, landscaping, street fixtures, and equipment to create an overall theme

• Enhance way finding signage o Develop a comprehensive plan, including highway, off highway, and in the downtown area

• Implement vacant storefront regulations o Prompt owners of vacant buildings to maintain window displays

Possible displays could include community information or local art • Create downtown Business Improvement District (BID)

o Use money raised to maintain roads, keep area clean and safe, and for promotion

Implementation

The 2014-2018 Economic Development Strategic Plan is designed to begin its implementation immediately following its adoption by the Common Council. The Implementation Matrix contains the six goals and action steps designed to meet each goal. Furthermore, the Implementation Matrix assigns specific implementation timeframes, with regards to budget and department considerations. Each year the City of Waupaca will review the entire plan and submit detailed progress reports to the Common Council and City departments. Continued annual review will allow staff to evaluate the plan’s effectiveness and make adjustments as feedback becomes available from departments, regional partners, and the community. This allows for adjustments to be made based on evolving priorities and budget considerations.

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ECONOMIC DEVELOPMENT STRATEGIC PLAN IMPLEMENTATION MATRIX: 2014-2018

CED = Community & Economic Development; CDA = Community Development Authority;

WC = Waupaca Chamber; WCEDC = Waupaca County Economic Development Corporation;

WEDC = Wisconsin Economic Development Corporation;

ECWRPC = East Central Wisconsin Regional Planning Commission

$ = Under $1K; $$ = $2K-$5K; $$$ = $5K-$10K; $$$$ = Over $10K

Foster relationships with regional, large, and small businesses X N/A ·  Continue to update company profiles CED/WCEDC/CDA X X X X X N/A

·   Prioritize businesses CED/CDA X X X X X N/A

Meet 20% annually (including new) CED

Rotate to reach 100% over five year span CED

Develop business roundtable meetings X N/A ·   Host quarterly with local (small) businesses to discuss concerns and identify solutions CED/CDA X X X X $ ·   Host quarterly with manufacturing to discuss concerns and identify solutions CED/CDA X X X X $ Promote global export opportunitiesCreate small business council X N/A ·  Attend King & In Between Meetings CED X X X X X N/APublish year-end report and hold summit X X X X X $

2018

1

BUDGET

NEEDED

MAINTAIN EXISTING BUSINESS AND DIVERSIFY LOCAL ECONOMY

TIMEFRAME

SUPPORTING

AGENCYONGOING 2014 2015 2016 2017

ECONOMIC DEVELOPMENT STRATEGIC PLAN IMPLEMENTATION MATRIX: 2014-2018

CED = Community & Economic Development; CDA = Community Development Authority;

WC = Waupaca Chamber; WCEDC = Waupaca County Economic Development Corporation;

WEDC = Wisconsin Economic Development Corporation;

ECWRPC = East Central Wisconsin Regional Planning Commission

$ = Under $1K; $$ = $2K-$5K; $$$ = $5K-$10K; $$$$ = Over $10K

Establish Community Development Authority (CDA) X N/A ·   Create TIF and loan program policies and applications CDA X N/A ·   Create alternate loan programs for business expansions and entrepreneurial start-ups CDA X $$$$ ·   Localized Revolving Loan Fund (RLF) and Façade Improvement Grants CDA X $$$$ ·   Work with WEDC to assist/promote County finance programs CED/CDA/WCEDC X N/AImprove relationship with local and regional assistance agencies X N/A ·   SBDC, Small Business Venture Center, SCORE, Job Center of Waupaca CED/WC XRevise Zoning Code to be more streamlined and user friendly CED X X $$Improve and fast-track commercial and industrical application permit processes CED X X N/A

Continue revision of City Community and Economic Development website CED X N/A ·   Maintain up-to-date information, accesibility of forms and applications,

and opportunities related to site selection and zoning and permitting CED X N/A ·  Create and disperse "Before You Start" literature CED X $Research incubator, co-sharing, and co-work spaces for aspiring entrepreneurs CED X X X $$

DEVELOP A COMPETITIVE AND BUSINESS FRIENDLY ENVIRONMENT

2

SUPPORTING

AGENCY

TIMEFRAME

BUDGET

NEEDEDONGOING 2014 2015 2016 2017 2018

ECONOMIC DEVELOPMENT STRATEGIC PLAN IMPLEMENTATION MATRIX: 2014-2018

CED = Community & Economic Development; CDA = Community Development Authority;

WC = Waupaca Chamber; WCEDC = Waupaca County Economic Development Corporation;

WEDC = Wisconsin Economic Development Corporation;

ECWRPC = East Central Wisconsin Regional Planning Commission

$ = Under $1K; $$ = $2K-$5K; $$$ = $5K-$10K; $$$$ = Over $10K

Conduct market study: Trade Analysis/LQ analysis to identify target industry clusters CED/WCEDC X $$$$

Establish local and regional online directory of commercial and industrial properties CED/WC X $$

·   LocateinWisconsin and City of Waupaca website CED/WC X $$Create home ownership and neighborhood reinvestment programs CED X N/A

·   Community Land Trust CED X $$$$

·   Neighborhood Investment Program (NIP) CED X $$$$Increase City presence at trade shows and business networking events CED/WCEDC X X X X X $

Connect with site selectors and developers to highlight land and business opportunities CED/WCEDC X N/A

Develop marketing materials CED/CDA X X $

·  Produce new Welcome to Waupaca Video CED X $$$

·  Improve marketing packet: information related to demographics, living here, regional

economic data, and available landCED X $

MARKET DEVELOPABLE LAND

3

SUPPORTING

AGENCY

TIMEFRAME

BUDGET

NEEDEDONGOING 2014 2015 2016 2017 2018

ECONOMIC DEVELOPMENT STRATEGIC PLAN IMPLEMENTATION MATRIX: 2014-2018

CED = Community & Economic Development; CDA = Community Development Authority;

WC = Waupaca Chamber; WCEDC = Waupaca County Economic Development Corporation;

WEDC = Wisconsin Economic Development Corporation;

ECWRPC = East Central Wisconsin Regional Planning Commission

$ = Under $1K; $$ = $2K-$5K; $$$ = $5K-$10K; $$$$ = Over $10K

Publish monthly economic development newsletter and year-end report X N/A ·   Include specifics on code updates, events, programs, services, and initiatives CED X X X X X N/APromote bi-monthly blog and social media X X X X X N/A

·   Continue expanding online presence by promoting economic development, CED X N/A

Develop and maintain relations with land owners and commercial brokers X N/A

·   Obtain information regarding interest in development ready sites CED/WC/WCEDC X N/A ·   Offer City support to expedite meetings and for code concerns CED X N/AInvite legislators to local council meetings X X X X X N/A

IMPROVE COMMUNICATION ON ECONOMIC DEVELOPMENT INITATIVES

such as business related news and announcements

4

SUPPORTING

AGENCY

TIMEFRAME

BUDGET

NEEDEDONGOING 2014 2015 2016 2017 2018

ECONOMIC DEVELOPMENT STRATEGIC PLAN IMPLEMENTATION MATRIX: 2014-2018

CED = Community & Economic Development; CDA = Community Development Authority;

WC = Waupaca Chamber; WCEDC = Waupaca County Economic Development Corporation;

WEDC = Wisconsin Economic Development Corporation;

ECWRPC = East Central Wisconsin Regional Planning Commission

$ = Under $1K; $$ = $2K-$5K; $$$ = $5K-$10K; $$$$ = Over $10K

Partner with agencies to promote existing, and develop future, programs, including: X N/A · Wisconsin Economic Development Corporation (WEDC) CED

Communicate regularly with regional representatives for economic and community development X N/A

·   Wisconsin Economic Development Association (WEDA) CED/WCEDC

Maintain membership X X X X $

Regularly attend events X N/A

·   New North, Inc. CED/WCEDC/WC

Attend Annual Summit X X X X X $

·   NEWREP (Northeast WI Regional Economic Partnership) CED

Attend semi-monthly meetings X X X X N/A

Volunteer as alternate member (representing Waupaca County) X X X X N/A

Make use of Executive Pulse Database as business retention software

(Free via Waupaca County membership)

·   East Central Wisconsin Regional Planning Commission CED/ECWRPC Actively participate in annual Comprehensive Economic Development Strategy (CEDS) Process X X X X N/A

Work with staff to evaluate EDA funding potential for local/regional economic development projects X N/A Request (as needed) EMSI economic scenario analyses for specific projects/initiatives X N/A

Actively participate in Oshkosh Area Defense Industry Diversification Initiative, specifically

regarding airport development opportunitiesX X X X N/A

Request small-scale project assistance annually through East Central's Technical Assistance Program X N/A

·   Fox Valley Workforce Development CED/WCEDC

Communicate regularly with regional representative X N/A

·   Waupaca County Economic Development Corporation CED/WCEDC

Assist in the development and implementation of a targeted skilled workforce development program X X $$

·   Waupaca Area Chamber of Commerce CED/WC

Foster relationships with middle and high schools X N/A

Continue regular attendance of Business Enhancement Workforce Development Committee X N/A

Support Manufacturing Month initiative X N/A

Hold yearly summit of policy makers CED/WCEDC X X X X X $

·   I.e. School District of WaupacaEstablish localized online job board CED/WC X N/A

·   Cross promote with Waupaca Area Job CenterExpand marketing and promotional tools CED/WCEDC/WC X X X $$$$

STRENGTHEN PARTNERSHIP WITH OUTSIDE LOCAL, REGIONAL, AND STATE AGENCIES

5

SUPPORTING

AGENCY

TIMEFRAME

BUDGET

NEEDEDONGOING 2014 2015 2016 2017 2018

ECONOMIC DEVELOPMENT STRATEGIC PLAN IMPLEMENTATION MATRIX: 2014-2018

CED = Community & Economic Development; CDA = Community Development Authority;

WC = Waupaca Chamber; WCEDC = Waupaca County Economic Development Corporation;

WEDC = Wisconsin Economic Development Corporation;

ECWRPC = East Central Wisconsin Regional Planning Commission

$ = Under $1K; $$ = $2K-$5K; $$$ = $5K-$10K; $$$$ = Over $10K

Complete ongoing Downtown/Main Street Visioning Committee work and support implementation of recommendations X X $ ·   Revitalize downtown to be more pedestrian friendly CED/ECWRPC/WEDC X X X X $$$$Re-instate Waupaca Main Street Program X $$$$

·   Work with Waupaca Area Chamber of Commerce to create monthly after hours events CED/WC/WEDC X X X X $ Sidewalk sales, specific Christmas shopping hours/days X X X X $ Promote "Chamber Bucks" to attract area workers and their families to Waupaca X X X X $

·   Support Chamber to increase cross promotion CED/WC X N/A

Encourage local businesses to partner up for such things as "Dinner and a Show," golf days, or hotel

and restaurant packages X X X X X N/AFoster local brand identity X N/A

·   Create new City Seal to better reflect Waupaca CED X $$$$ ·   Unify signage, landscaping, street fixtures, and equipment to create an overall theme CED X X X $$$$Enhance way finding signage ·   Develop a comprehensive plan, including highway, off highway, and in the downtown area CED/WC/WEDC X X $$$$Implement vacant storefront regulations X N/A ·   Prompt owners of vacant buildings to maintain window displays CED X X X X N/A Possible displays could include community information or local artCreate downtown Business Improvement District (BID) X $$$$

·   Use money raised to maintain roads, keep area clean and safe, and for promotion CED/WC X X X $$$$

6INCREASE RETAIL AND SERVICE SECTOR, INCLUDING A VIBRANT AND LIVABLE DOWNTOWN

SUPPORTING

AGENCY

TIMEFRAME

BUDGET

NEEDEDONGOING 2014 2015 2016 2017 2018

MEMORANDUM

TO: MAYOR SMITH, CITY COUNCIL MEMBERS

FROM: BRENNAN P. KANE, DIRECTOR OF COMMUNITY AND ECONOMIC DEVELOPMENT

SUBJECT: CHANGE ORDER NO. 1 | ADVANCE CONSTRUCTION

DATE: AUGUST 01, 2014

At the May 06, 2014 Common Council meeting, council members approved a recommendation to allocate up to $35,000 of additional donor monies towards the construction of a lower level concrete patio for the South Park Pavilion. Attached is the change order for the work that was completed by Advance Construction outside of the original contract bid award. The original contract amount was $125,034.75 and with the additional work completed the new contract sum to date is $160,780.93. The attached Change Order No. 1 exceeds the $35,000 originally allocated by the Common Council due to additional work directed by staff and completed by Advance Construction outside of the exterior concrete patio. During review of the original bid contract staff identified several items that could be deducted, and there were several items that required alternations in materials. With the additional savings staff felt it was necessary to provide a save pedestrian connection between the Hutchinson House and sidewalk along South Main Street towards the pavilion and beach. Additional sidewalk was constructed between the park pavilion and Hutchinson house to minimize pedestrian and vehicular conflicts within the parking lot. The City has seen additional savings during the construction of the South park pavilion and the additional $746.18 can be absorbed within the original budget approved by the Common Council. Staff anticipates bringing forth a full financial review of the South Park project in September 2014. Thank you. Brennan P. Kane