Flower City

bramptonxa

Report Committee of Council■Fl-l

Standing Committee of the Council

of the Corporation of the City of Brampton

COMMITTEE OF COUNCIL Date: March 4, 2009

DATE:

File: 26SI (2919C)

Subject: RECOMMENDATION REPORT

Proposed Site Specific Amendment to the Sign By-law Calloway REIT (Bramport) Inc.

9920-9990 Airport Road & 2959-2999 Bovaird Drive East

Ward # 7

Contact: Lillyan McGinn, Manager of Plans & Permits, 874-2441

Cindy Hammond, Sign Co-ordinator, 874-2443

Overview:

• The owner, Calloway REIT (Bramport) Inc., is constructing several single and multi-

tenant buildings as part of a commercial development located on the southwest

corner of Airport Road and Bovaird Drive East.

• An application for a site-specific amendment to the Sign By-law has been submitted

to allow for the developer name and logo (Smart Centres) to be prominently

displayed on the feature wall at the corner of Bovaird Drive and Airport Road, one of

the City's major arterial intersections. The Sign By-law does not permit advertising

on a corner or entryway feature wall.

• Signage permitted on the property includes two ground signs, wall signs on each of

the buildings as well as directional signs at the driveway entrances which are

permitted to include the developer's corporate logo.

• The corner feature wall was required as part of a civic design feature through the site

plan approval process. The masonry feature wall was designed to include a rose

logo plaque and the words City of Brampton. It was not intended to facilitate the

promotion of the name and logo of the developer/owner.

• The approval of a site-specific amendment to the Sign By-law to permit

advertisement of the developer/owner on a landscape feature wall, therefore, is not recommended.

• It is also noted that the feature wall, as illustrated on the approved site plan

drawings, supports the Brampton Gateway Beautification Program. The inclusion of the developer or owner name and logo on this feature is not consistent with the City's Gateway Beautification Program.

• Public notice has been provided pursuant to the Procedure By-law.

Recommendations:

1. THAT the staff report dated March 4, 2009 and entitled "Recommendation Report

- Proposed Site Specific Amendment to the Sign By-law by - Calloway REIT

(Bramport) Inc."be received;

2. THAT the applicants request for a site specific amendment to the Sign By-law be

refused; and

3. THAT the applicant be responsible for the cost of the public notification.

Background:

The owner, Calloway REIT (Bramport) Inc., is constructing 17 single and multi-

tenant buildings in two phases of a new commercial development on the southwest

comer of Airport Road and Bovaird Drive East.

In keeping with the City of Brampton Gateway Beautification Program, a comer

feature wall was required through the site plan process. The comer feature consists

of a masonry wall located immediately abutting the back of the daylight triangle on

the southwest corner of Airport Road and Bovaird Drive.

Through the site plan review process correspondence was provided to the owner

indicating that the feature wall design should be complementary to the materials and

design features of the plaza. The feature wall was designed to showcase the rose

logo plaque and the words City of Brampton. It was specified through site plan

review discussions with the owner that the feature wall was not for the purpose of

advertising the developer/owner.

Provisions within the Sign By-law allow for wall signs on all buildings along with two

ground signs on the property. In addition, the by-law permits directional signs at

each driveway entrance that may include a corporate logo.

Current Situation:

An application for a site-specific amendment to the Sign By-law has been submitted

with a request for permission to display the developer name, Smart Centres, and

their company logo, symbolized by a family of penguins, on the comer feature wall

prominently located on the southwest corner of Airport Road and Bovaird Drive.

The Sign By-law does not permit advertising on a comer or entryway feature wall.

Fi-3 The intent of the corner wall is to provide a unified civic feature at major arterial road

intersections throughout the City and at entrances to major subdivision

developments, not to advertise a specific developer.

It is recommended that the applicant's request to place corporate signage on the

feature wall be refused.

Interdepartmental Comments:

1. Open Space Design & Construction Division of the Planning, Design and

Development Department:

This feature wall is a civic design feature that was required in accordance with

the approved plans in the site plan agreement for Bramport Shopping Centre,

Phase 1, file: SP04-032. Such a feature supports the Council

adopted Brampton Gateway Beautification Program with the intent

of improving the City's image with unified gateway features.

The owner is required to install the wall, as detailed on the approved

landscape plans, behind the daylight triangle and the only name shown on the

wall should be "City of Brampton". The wall is also to be supplemented by a

floral bed in front of the wall consistent with the Flower City Strategy.

In accordance with comments provided to the applicant throughout the site

plan approval process, the wall must include the name City of Brampton and

a space for the corporate rose logo plaque, but it may not contain the

developer / owner name. Excerpts from the approved landscape plans and

associated details and copies of the landscape comments and the site plan

report that address this issue will be provided to you by inter-office mail.

The owner chose to illustrate only the City of Brampton name on the wall on

the final landscape plans they submitted to the City for site plan approval.

Accordingly the only name that should appear on this wall is City of

Brampton, as agreed to by the owner upon signing the site plan agreement.

This wall is a civic design feature consistent with others provided throughout

the City at arterial road intersections and at entrances to major subdivision

developments with the specific intent to enhance and identify the

development areas. The developer name has not been permitted to be placed

on any of these walls, whether located on City land or on private commercial

properties.

Design guidelines for Phase 1 of Bramport Commercial Plaza were not yet

finalized and approved by the City, as prescribed in rezoning agreement

C6E9.4, until the Phase 2 site plan application was in progress. The draft

November 2004 urban design brief for Phase 1 however makes only a

general reference to a wall in feature materials to be provided at the corner of

Airport Road and Bovaird Drive and that signage will be integrated into the

wall design and will be illuminated.

As stated above, the only signage proposed by the developer and as shown

on the approved plans indicates the City of Brampton name.

2. Urban Design Division of the Planning, Design and Development

Department:

The masonry wall located at the south-west corner of the intersection of Bovaird

Drive and Airport Road, is a civic design feature required in accordance with the

approved plans in the site plan agreement for Bramport Shopping Centre,

Phase 1, file: SP04-032.

The wall is already constructed and I believe we are satisfied that the general

design and use of materials and are compatible with the built form and materials

of the architecture of the development.

In addition, the wall must:

. Support the Flower City Strategy,

• Include the name City of Brampton and a space for the corporate logo

Agreed, Agreed,

Brepda Campjaell -Director of Building and CBO Corpm ssioner Planning, Design &

Development

Appendices:

Schedule A - Location Map

Schedule B-Site Plan

Schedule C - Proposed Signage

Schedule D - Applicant's Correspondence

Schedule E - Site Photographs

Schedule F - Approved Landscape Plans

Fi-5

SCHEDULE A CITY OF BRAMPTON

Location Map Planning, Design &

9920-9990 Airport Road & Development Department,

2959-2999 Bovaird Drive Building Division

rner

"Feature Well

t I, „ B it . I !.

i JfHUHH

iuliifa fciBi iSbi all

SCHEDULE B CITY OF BRAMPTON

Site Plan Planning, Design &

9920-9990 Airport Road & Development Department,

2959-2999 Bovaird Drive Building Division

I'-V

Centresn

OriinUI*£#£)

W-JNTkQ

m/CK

COLO-J^!

WJ

OfftOlt

Wrl

&V-Pf£

k

VTSPtCBi

i

CALGN

^o

I^J-jeSfiNE

CP«lUE

MPM.

SM=

711

aQSSWMTE

CPfCt'Jt

VfK

a*,A

FtTFCTCMY

SCHEDULE

C

-Proposed

Signage

CITY

OF

BRAMPTON

Calloway

REIT

(Bramport)

Inc.

Planning,

Design

&

Development

9920-9990

Airport

Road

&

2959-2999

Bovaird

Drive

East

Department,

Building

Division

MEMORANDUM

CONFIDENTIAL

To Whom it May Concern:

We are requesting permission to install a wall sign on the landscape wall feature located on the comer of Bovaird dr. and Airport road. This feature was a requirement of our Site Plan approval in 2007 and was built according to all approved plans. We feel that the addition of the signage will add more prominence to the corner and will better articulate the Shopping Centre and the comer feature.

We are happy to answer any questions you may have or

provide any additional material that may be required.

Thank you

Branko Kordic

Sign Coordinator

Smart Centres

416 985 6330

SCHEDULE D CITY OF BRAMPTON

Correspondence from the Applicant Planning, Design & 9920-9990 Airport Road & Development Department, 2959-2999 Bovaird Drive Building Division

irport

Road

Frontage

Bovaird

Drive

Frontage

Schedule

E

CITY

OF

BRAMPTON

Site

Photographs

Planning,

Design

& Development

9920-9990

Airport

Rd

& 2959-2999

Bovaird

Drive

East

Department,

Building

Division

Feature

Wall

as

illustrated

in the

approved

landscape

Plans

Schedule

F

CITY

OF

BRAMPTON

Approved

Landscape

Plan

9920-9990

Airport

Rd

& 2959-2999

Bovaird

Drive

East

Planning,

Design

& Development

Department,

Building

Division