Developing Agricultural Value Chains & Commercialization of Agriculture Marketing in India
COMMERCIALIZATION OF AQUACULTURE FOR ......practice among small and medium enterprises (SMEs) in...
Transcript of COMMERCIALIZATION OF AQUACULTURE FOR ......practice among small and medium enterprises (SMEs) in...
COMMERCIALIZATION OF AQUACULTUREFOR SUSTAINABLE TRADE (CAST)PROJECT FACTSHEET
TARGET BENEFICIARIES
-Commercialfreshwaterfishproducers- Feedmills,feeddistributors-Post-harvestactors(wholesalers, retailers,collectors,processors)-Consumers(Hotels,Restaurants, Catering,Consumer-facing companies,Households)
DEVELOPMENT CONTEXTPROJECT BRIEF
• Timeline:2019-2023(5years)• FundingSource:UnitedStatesDepartmentof
Agriculture(USDA)• Partners:AmericanSoybeanAssociation(ASA),
AuburnUniversity,KansasStateUniversity,andWorldVisionUnitedStates
• Stakeholders:MinistryofAgriculture,ForestryandFisheriesandRoyalUniversityofAgricultureinCambodia
ThehighdemandforfishinCambodialeadstowild-caughtandhighratesoffishimports.
Fishisaprimaryproteinsourceforhealth.Comparedtobeefandporkmeat,fishcontainsmuchnutrition,includingOmega3,vitaminA,iron,andcalcium.
Creatingnewmarketopportunitiesforfarmerswillleadtoincreasedhouseholdincome,inturnenablingopportunitiesforimproveddietarydiversityandsupportforchildren’seducation.
PROJECT IMPLEMENTATION AREAS
Battambang,Kandal,KampongCham,KampongThom,PhnomPenh,PursatandSiemReap
PROJECT GOAL
Battambang
Siem Reap
Kampong Thom
Kampong Cham
Pursat
Phnom Penh
Kandal
Toacceleratethegrowthanddevelopment offreshwateraquacultureinCambodia
Toachievethegoaloftheproject,WorldVisionInternational,asubgrantee,supportsCASTprojectinfivemainactivities,including:
1. Creatingsanitaryandphytosanitarystandards(SPS):theprojectworkswithpublicandprivatepartners toestablishanddevelop(SPS)qualitystandardsthroughoutthevaluechain.
2. Providingbusinessdevelopmentservices(BDS)tomarketactors:tostrengthenbusinessmanagement practiceamongsmallandmediumenterprises(SMEs)ininnovation,financialmanagement,accounting, marketingandsales. 3. ImprovingmarketingandbrandingofCambodian-raisedfish:campaigns,networkingevents,and promotionalmaterialswillbeorganisedtopromotespecificspeciesoffishinCambodia. 4. Facilitatingatraceabilitysystemfordomesticaquaculturetocommercialisehigh-valuefishproductin localandinternationalmarkets:theprojectwillpartnerwiththeprivatesectorstopilotatraceability systemtotracktheflowoffishfromtheinputprovideruptotheendconsumer.
5. Providingtechnicalassistanceloansandgrantstohelplocalfinanceactorstoovercome existing barriers:facilitatingfarmersaccesstocapitalforsmallandmediumenterprisestoexpand smallbusinesses.
PROJECT APPROACH
CONTACT US#20 Street 71, Tonle Bassac,
Phnom Penh, Cambodia
Phone +855-23-216 052
www.wvi.org/cambodia
facebook.com/WorldVisionCambodia
@WorldVisionKH
youtube.com/wvcambodia