Commercial usage of Census data in aviation

I’ll see your VFR and raise you an VLA

Cally Ward

Manager Research, Queensland Airports Ltd

Our programme today...

• Who is QAL, what does it do and why?

• What does an internal Research & Strategy team do for an airport?

• Census data in a commercial landscape:

– Business development

– Demographic profiling

– Forecasting future capacity for strategic, financial and infrastructure planning

• Any questions?

About Queensland Airports Ltd

QAL is the owner and operator of three regional airports

Airports are major pieces of infrastructure

Privatised airports make money through:

– Aeronautical fees

– Non-aeronautical fees

Research Team at QAL

LCCs stimulated growth at Gold Coast Airport

Gold Coast Airport, then & now

20002011

Currently in 2011:Sydney – 25 flights a day, Melbourne – 17 flights a day, Daily flights to NZ,

Japan, Malaysia

Currently in 2011:Sydney – 25 flights a day, Melbourne – 17 flights a day, Daily flights to NZ,

Japan, Malaysia

Use of census data

Forecasting in infrastructure

20 year horizon

Aviation growth has exceeded GDP & population growth

Market stimulation created by new carriers, new business models

Plan for a long horizon

Financing crucial

Forecasting & the census

Growth: new routes

Growth: Darwin-Manila, coming soon!

“Our intention to operate a future Darwin-Manila* service will greatly appeal in the Philippines and importantly locally in Darwin where a new direct link to Asia can support ongoing business investment and where the Filipino-Australian community is amongst the largest in the city.David Koczkar, Jetstar Chief Commerical Officer

“Manila is a great addition to the Darwin network, given that more than seven per cent of Darwin’s population is of Filipino heritage and the Philippines is a great holiday destination in its own right.“Ian Kew, CEO, Northern Territory Airports

VFR + Tourism = winning combo

Maintenance: demographic profiling

95,000 people6.5% work in defence (0.7%)2.6% work in tertiary education (1.8%)$529 median individual income ($466)35.9% live in rented accom (27.2%)

Townsville’s outbound market

Locals

Maintenance: new markets

SO HOW DO YOU SELL STATISTICS?

Making data personal, bitesize and sexy!

Why are we here?

Questions?

Cally Ward, Manager Research

cward@qldairports.com.au

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