Commercial Trade Area Report · markets (less than 1 percent of households), composed of upscale...

Saul Larner,Ph.D.,LL.M.,MBA

REALTOR® S|R|E|S

COMMERCIAL TRADE AREA REPORT

Lahaina, HI 96761

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California Real Estate License: 00826591Hawaii Real Estate License: (RP) RB-22562Hawaii Appraisal License: 000-00-0000

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Copyright 2019 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity.

1/29/2019

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http://www.splarner.realtor

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Criteria Used for AnalysisIncome:Median Household Income

Age:Median Age

Population Stats:Total Population

Segmentation:1st Dominant Segment

$76,724 40.2 24,764 Pacific HeightsTotal dollars:$76,724 out of $8,667

Total years:40.2 out of 24,764.0

Consumer SegmentationLife Mode UrbanizationWhat are thepeople like thatlive in this area?

Upscale AvenuesProsperous, married couples in higher-densityneighborhoods

Where do peoplelike this usuallylive?

Urban PeripheryCity life for starting families with single-familyhomes

Top TapestrySegments Pacific Heights

EnterprisingProfessionals Urban Chic City Lights Golden Years

% of Households 1,602 (18.5%) 1,601 (18.5%) 1,279 (14.8%) 863 (10.0%) 772 (8.9%)

% of Maui County 8,819 (15.7%) 3,536 (6.3%) 11,411 (20.3%) 9,663 (17.2%) 1,110 (2.0%)

Lifestyle Group Upscale Avenues Upscale Avenues Upscale Avenues Middle Ground Senior Styles

Urbanization Group Urban Periphery Suburban Periphery Suburban Periphery Urban Periphery Suburban Periphery

Residence Type Single Family Multi-Units; SingleFamily

Single Family Multi-Units; SingleFamily

Multi-Units; SingleFamily

Household Type Married Couples Married Couples Married Couples Married Couples Singles

Average Household Size 3.13 2.46 2.37 2.56 2.05

Median Age 41.8 34.8 38.4 38.8 51

Diversity Index 75.3 71.2 45.2 73.6 40.6

Median Household Income $84,000 $77,000 $98,000 $60,000 $61,000

Median Net Worth $214,000 $78,000 $226,000 $64,000 $140,000

Median Home Value $469,000 $295,000 $465,000 $323,000 $283,000

Homeownership 72.1 % 52.3 % 66.7 % 52.5 % 63.7 %

Employment Professional, Servicesor Management

Professional orManagement

Professional orManagement

Professional orServices

Professional orServices

Education College Degree College Degree College Degree College Degree College Degree

Preferred Activities Own iPods, iPads,newer Macs. Gambleat casinos; visit themeparks.

Gamble; visitmuseums. Buy trendyclothes online.

Visit museums, artgalleries. Ski; practiceyoga; hike; play tennis.

Play the lottery. Shopfor trusted brands.

Travel overseasfrequently. Shop, paybills, track investmentsonline.

Financial Invest conservatively Own 401(k) throughwork

Own healthy portfolios Bank in person; paybills online

Manage portfolios ofCDs, stocks

Media Watch Showtime,HBO, Travel Channel,CNN

Watch movies, TV ondemand; use tablets

Shop, bank online Listen to classic rock,alternative, hip-hopradio

Watch cable TV; readnewspapers

Vehicle Choose imported, late-model vehicles

Own or lease animported sedan

Choose luxury imports Take publictransportation

Prefer late-modelvehicle

Lahaina, HI 96761

Copyright 2019 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 1/29/2019

Who We ArePacific Heights is one of the smallermarkets (less than 1 percent ofhouseholds), composed of upscaleneighborhoods in the urban periphery ofmetropolitan areas, along the PacificCoast in California, in Hawaii, and in theNortheast. This market includes thehighest percentage of Asian andmultiracial populations; many of themborn outside the U.S. This is a familymarket, distinguished by married-couplefamilies, with and without children, somein multigenerational households. Theyown their homes, mainly high-pricedsingle-family homes, with a higherproportion of town houses. Workers aregenerally employed in white-collaroccupations such as business, computer,architecture and engineering roles.Median household income and net worthare much higher than the U.S. Thesetrendy residents buy nice food andclothing, as well as the latest gadgets.They keep up with family overseas withfrequent phone calls and foreign travel.

Our NeighborhoodThese are diverse, densely populatedneighborhoods in the urban periphery ofmetropolitan areas.Homes are primarily owner occupied andolder, most built 1950-1979 (58%).Two-thirds of homes are single family; 14% aretownhouses.About 45% of owned homes are valued at over$500,000.Percentage of vacant housing units at 4.6% isone of the lowest.About 61% of households are composed ofmarried couple families, with or withoutchildren under 18 years, with a higher ratio ofadult children living at home.Two-thirds of households own 1 or 2 vehicles,but 28% own 3 or more.

Socioeconomic TraitsEducation completed: Almost 65% of residentshave some college education; 38% have abachelor's degree or higher.Labor force participation rate is average at62%; unemployment rate is lower thanaverage at 7.2%.Salaries account for most of the householdincome among these professionals, butinvestment income adds to their affluence.Financially conservative, these consumers tendto opt for low-risk investments.They keep up-to-date with the latest styles andtrends, as well as the latest technology.

Market ProfilePrefer imported vehicles, owning later models.Favor trendier stores for apparel, Costco andspecialty markets for groceriesOwn iPods, iPads, and newer Mac computers.Use the Internet to visit online blogs and chatrooms, watch TV programs and movies, tradeand track investments, and make purchases.Enjoy gambling at casinos, visiting themeparks, eating out at family restaurants, stoppingby Starbucks for coffee, listening to jazz andNew Age music, and reading fashionmagazines.Partial to Showtime, HBO, Travel Channel andCNN.Make phone calls overseas; some foreign travelover the last 3 years.

An overview of who makes up this segment across the United States

The demographic segmentation shown here can help you understand the lifestyles and life stages of consumers in a market. Data provider Esri classifiesU.S. residential neighborhoods into 67 unique market segments based on socioeconomic and demographic characteristics. Data Source: Esri 2017. UpdateFrequency: Annually.

This is the

#1dominant segmentfor this area

In this area

18.5%of households fallinto this segment

In the United States


About this segment

Pacific Heights

Lahaina, HI 96761


Who We AreEnterprising Professionals residents arewell educated and climbing the ladder inSTEM (science, technology, engineeringand mathematics) occupations. Theychange jobs often and therefore choose tolive in condos, townhomes or apartments;many still rent their homes. The market isfast-growing, located in lower-densityneighborhoods of large metro areas.Enterprising Professionals residents arediverse, with Asians making up over one-fifth of the population. This young marketmakes over one and a half times moreincome than the U.S. median,supplementing their income with high-riskinvestments. At home, they enjoy theInternet and TV on high-speedconnections with premier channels andservices.

Our NeighborhoodAlmost half of households are married couples,and 30% are single-person households.Housing is a mixture of suburban single-familyhomes, row homes, and larger mult-iunitstructures.Close to three quarters of the homes were builtafter 1980; 22% are newer, built after 2000.Renters make up nearly half of all households.

Socioeconomic TraitsMedian household income one and a halftimes that of the U.S.Over half hold a bachelor's degree or higher.Early adopters of new technology in hopes ofimpressing peers with new gadgets.Enjoy talking about and giving advice ontechnology.Half have smartphones and use them for news,accessing search engines and maps.Work long hours in front of a computer.Strive to stay youthful and healthy, eat organicand natural foods, run and do yoga.Buy name brands and trendy clothes online.

Market ProfileBuy digital books for tablet reading, along withmagazines and newspapers.Frequent the dry cleaner.Go on business trips, a major part of work.Watch movies and TV with video-on-demandand HDTV over a high-speed connection.Convenience is key--shop at Amazon.com andpick up drugs at the Target pharmacy.Eat out at The Cheesecake Factory and Chick-fil-A; drop by Starbucks for coffee.Leisure activities include gambling, trips tomuseums and the beach.Have health insurance and a 401(k) throughwork.



This is the


In this area




About this segment

Enterprising Professionals

Lahaina, HI 96761


Who We AreUrban Chic residents are professionalswho live a sophisticated, exclusivelifestyle. Half of all households areoccupied by married-couple families, andabout 30 percent are singles. These arebusy, well-connected and well-educatedconsumers--avid readers andmoviegoers, environmentally active andfinancially stable. This market is a bitolder, with a median age of almost 43years, and growing slowly, but steadily.

Our NeighborhoodMore than half of Urban Chic householdsinclude married couples; 30% are singles.Average household size is slightly lower thanaverage at 2.37.Homes range from prewar to recentconstruction, high-rise to single family.Over 60% of householders live in single-familyhomes; more than one in four live in multi-unitstructures.Two-thirds of homes are owner occupied.Major concentrations of these neighborhoodsare found in the suburban periphery of largemetropolitan areas on the California coast andalong the East Coast.Most households have two vehicles available.Commuting time is slightly longer, butcommuting by bicycle is common.

Socioeconomic TraitsWell educated, more than 60% of residentshold a bachelor's degree or higher.Unemployment rate is well below average at5%; labor force participation is higher at 69%.Residents are employed in white-collaroccupations--in managerial, technical andlegal positions.Over 40% of households receive income frominvestments.Environmentally aware, residents activelyrecycle and maintain a "green" lifestyle.These busy, tech-savvy residents use PCsextensively for an array of activities such asshopping, banking and staying current--a topmarket for Apple computers.

Market ProfileShop at Trader Joe's, Costco or Whole Foods.Eat organic foods, drink imported wine, andtruly appreciate a good cup of coffee.Travel extensively (domestically andinternationally).Prefer to drive luxury imports and shop atupscale establishments.Embrace city life by visiting museums, artgalleries and movie theaters for a night out.Avid book readers of both digital and audioformats.Financially shrewd residents that maintain ahealthy portfolio of stocks, bonds and realestate.In their downtime, enjoy activities such asskiing, yoga, hiking and tennis.



This is the


In this area




About this segment

Urban Chic

Lahaina, HI 96761


Who We AreCity Lights, a densely populated urbanmarket, is the epitome of equality. Thewide-ranging demographic characteristicsof residents mirror their passion for socialwelfare and equal opportunity. Householdtypes range from single person tomarried-couple families, with and withoutchildren. A blend of owners and renters,single-family homes and townhomes,midrise and high-rise apartments, theseneighborhoods are racially and ethnicallydiverse. Many residents have completedsome college or a degree, and they earn agood income in professional and serviceoccupations. Willing to commute to theirjobs, they work hard and budget well tosupport their urban lifestyles, laying thefoundation for stable financial futures.

Our NeighborhoodHalf of the homes are single-family residencesor townhomes.Tenure is 50-50: half of households are ownedand half are rented. Median home value andaverage gross rent exceed U.S. values.Households include families, both marriedcouples and single parents, as well as singles.The distribution is similar to the U.S., withslightly more single-person households.Housing is older in this market: 2 out of 3homes were built before 1970.Most households own one vehicle, but publictransportation is still a necessity for dailycommutes.

Socioeconomic TraitsCity Lights residents earn above averageincomes, but lag the nation in net worth.Labor force participation exceeds the U.S.average. Residents work hard in professionaland service occupations but also seek to enjoylife.These consumers save for the future, often toachieve their dream of home ownership. Theyoften engage in discussion about financialproducts and services among their peers. Theyearn dividend incomes from their portfolios butsteer away from risky investments.These consumers are price savvy but will payfor quality brands they trust.Reflecting the diversity of their neighborhoods,residents stand by their belief in equalopportunity.Attuned to nature and the environment, andwhen they can, purchase natural products.

Market ProfilePrice-conscious consumers, they seek out dealson brands they like at warehouse clubs,Walmart or Target.Residents are traditional in many ways. Theyprefer to bank in person but are increasinglypaying their bills online. They rarely carry acredit card balance but occasionally buy oncredit.Most residents have high-speed Internet accessat home and use their computers for basicbrowsing and some shopping. They findtechnology cumbersome, preferring to make aphone call rather than text. They aren't thatkeen on social media either.These are health-conscious consumers, whopurchase low-calorie and low-fat food.Dreaming of a brighter future, they often trytheir luck on the lottery.Their taste in music is varied, typically classicrock, alternative or hip hop, and even classicalmusic, listening during their daily commutes.



This is the


In this area




About this segment

City Lights

Lahaina, HI 96761


Who We AreGolden Years residents are independent,active seniors nearing the end of theircareers or already in retirement. Thismarket is primarily singles living alone orempty nesters. Those still active in thelabor force are employed in professionaloccupations; however, these consumersare actively pursuing a variety of leisureinterests--travel, sports, dining out,museums and concerts. They areinvolved, focused on physical fitness andenjoying their lives. This market issmaller, but growing, and financiallysecure.

Our NeighborhoodThis older market has a median age of 51years and a disproportionate share (nearly30%) of residents aged 65 years or older.Single-person households (over 40%) andmarried-couple families with no children (one-third) dominate these neighborhoods; averagehousehold size is low at 2.05.Most of the housing was built after 1970;approximately 43% of householders live insingle-family homes and 42% in multi-unitdwellings.These neighborhoods are found in largemetropolitan areas, outside central cities,scattered across the U.S.

Socioeconomic TraitsGolden Years residents are well educated--20% have graduate or professional degrees,26% have bachelor's degrees, and 26% havesome college credits.Unemployment is low at 7%, but so is laborforce participation at 55%, due to residentsreaching retirement.Median household income is higher in thismarket, more than $61,000. Although wagesstill provide income to 2 out of 3 households,earned income is available from investments,Social Security benefits and retirementincome.These consumers are well connected: Internetaccess is used for everything from shopping orpaying bills to monitoring investments andentertainment.They are generous supporters of the arts andcharitable organizations.They keep their landlines and view cell phonesmore as a convenience.

Market ProfileAvid readers, they regularly read dailynewspapers, particularly the Sunday edition.They subscribe to cable TV; news and sportsprograms are popular as well as on-demandmovies.They use professional services to maintaintheir homes inside and out and minimize theirchores.Leisure time is spent on sports (tennis, golf,boating and fishing) or simple exercise likewalking.Good health is a priority; they believe inhealthy eating, coupled with vitamins anddietary supplements.Active social lives include travel, especiallyabroad, plus going to concerts and museums.Residents maintain actively managed financialportfolios that include a range of instrumentssuch as common stock and certificates ofdeposit (more than six months).



This is the


In this area




About this segment

Golden Years

Lahaina, HI 96761


20172022 (Projected)

Total PopulationThis chart shows the total population inan area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually


Population DensityThis chart shows the number of peopleper square mile in an area, comparedwith other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually


Population Change Since 2010This chart shows the percentage changein area's population from 2010 to 2017,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually

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Total Daytime PopulationThis chart shows the number of peoplewho are present in an area during normalbusiness hours, including workers, andcompares that population to othergeographies. Daytime population is incontrast to the "resident" populationpresent during evening and nighttimehours.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually

Lahaina, HI 96761: Population Comparison96761

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Daytime Population DensityThis chart shows the number people whoare present in an area during normalbusiness hours, including workers, persquare mile in an area, compared withother geographies. Daytime population isin contrast to the "resident" populationpresent during evening and nighttimehours.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually


Average Household SizeThis chart shows the average householdsize in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually


Population Living in FamilyHouseholdsThis chart shows the percentage of anarea’s population that lives in ahousehold with one or more individualsrelated by birth, marriage or adoption,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually

Women 2017Men 2017Women 2022 (Projected)Men 2022 (Projected)

Female / Male RatioThis chart shows the ratio of females tomales in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually

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Median AgeThis chart shows the median age in anarea, compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually


Population by AgeThis chart breaks down the population ofan area by age group.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually

Lahaina, HI 96761: Age Comparison96761

Lahaina, HI 96761


MarriedUnmarried

Married / Unmarried AdultsRatioThis chart shows the ratio of married tounmarried adults in an area, comparedwith other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually

MarriedThis chart shows the number of people inan area who are married, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually

Never MarriedThis chart shows the number of people inan area who have never been married,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually

WidowedThis chart shows the number of people inan area who are widowed, comparedwith other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually

DivorcedThis chart shows the number of people inan area who are divorced, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually

Lahaina, HI 96761: Marital Status Comparison96761

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Average Household IncomeThis chart shows the average householdincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually


Median Household IncomeThis chart shows the median householdincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually


Per Capita IncomeThis chart shows per capita income in anarea, compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually

Average Disposable IncomeThis chart shows the average disposableincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually

Lahaina, HI 96761: Economic Comparison96761

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Maui CountyHawaiiUSA

Unemployment RateThis chart shows the unemploymenttrend in an area, compared with othergeographies.Data Source: Bureau of Labor Statisticsvia 3DLUpdate Frequency: Monthly

Employment Count byIndustryThis chart shows industries in an areaand the number of people employed ineach category.Data Source: Bureau of Labor Statisticsvia Esri, 2017Update Frequency: Annually

Lahaina, HI 96761


Less than 9th GradeThis chart shows the percentage ofpeople in an area who have less than aninth grade education, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually

Some High SchoolThis chart shows the percentage ofpeople in an area whose highesteducational achievement is some highschool, without graduating or passing ahigh school GED test, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually

High School GEDThis chart shows the percentage ofpeople in an area whose highesteducational achievement is passing ahigh school GED test, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually

High School GraduateThis chart shows the percentage ofpeople in an area whose highesteducational achievement is high school,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually

Some CollegeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is somecollege, without receiving a degree,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually

Lahaina, HI 96761: Education Comparison96761

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Associate DegreeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is an associatedegree, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually

Bachelor's DegreeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is a bachelor'sdegree, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually

Grad/Professional DegreeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is a graduateor professional degree, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually

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Average Commute TimeThis chart shows average commute timesto work, in minutes, by percentage of anarea's population.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually

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How People Get to WorkThis chart shows the types oftransportation that residents of the areayou searched use for their commute, bypercentage of an area's population.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2017Update Frequency: Annually

Lahaina, HI 96761: Commute Comparison

Lahaina, HI 96761


Median Estimated Home ValueThis chart displays property estimates foran area and a subject property, whereone has been selected. Estimated homevalues are generated by a valuationmodel and are not formal appraisals.Data Source: Valuation calculationsbased on public records and MLS sourceswhere licensedUpdate Frequency: Monthly

12-Month Change in MedianEstimated Home ValueThis chart shows the 12-month change inthe estimated value of all homes in thisarea, the county and the state. Estimatedhome values are generated by avaluation model and are not formalappraisals.Data Source: Valuation calculationsbased on public records and MLS sourceswhere licensedUpdate Frequency: Monthly

Median Listing PriceThis chart displays the median listingprice for homes in this area, the countyand the state.Data Source: On- and off-market listingssourcesUpdate Frequency: Monthly

12-Month Change in MedianListing PriceThis chart displays the 12-month changein the median listing price of homes inthis area, and compares it to the countyand state.Data Source: On- and off-market listingssourcesUpdate Frequency: Monthly

Lahaina, HI 96761: Home Value Comparison

Lahaina, HI 96761


Best Retail Businesses: Lahaina, HI 96761

This chart shows the types of businesses that consumers are leaving an area to find. The business types represented by blue bars are relatively scarce in the area,so consumers go elsewhere to have their needs met. The beige business types are relatively plentiful in the area, meaning there are existing competitors for thedollars that consumers spend in these categories.Data Source: Retail Marketplace via Esri, 2017Update Frequency: Annually

Lahaina, HI 96761


Daily Traffic Counts: Over 100,000 / day50,001 – 100,00030,001 – 50,00015,001 – 30,0006,001 – 15,000Up 6,000 / day

45,6351997 Est. dailytraffic counts

S |t |r |e |e |t |: Honoapiilani Hwy

C|r |o |s |s |: Fleming RdC|r |o |s |s | |D|i |r |: SD|i |s |t |: 0.06 miles

H|i |s |t |o |r |i |c |a |l | |c |o |u |n |t |sYear Count Type



C|r |o |s |s |: Leialii PkwyC|r |o |s |s | |D|i |r |: NWD|i |s |t |: 0.03 miles


2003 37,626 ADT

2001 40,182 ADT

1999 38,377 ADT

1997 35,105 ADT

1995 37,658 ADT



C|r |o |s |s |: Kaanapali PkwyC|r |o |s |s | |D|i |r |: ND|i |s |t |: 0.12 miles




C|r |o |s |s |: Fleming RdC|r |o |s |s | |D|i |r |: ND|i |s |t |: 0.1 miles




C|r |o |s |s |: Kapunakea StC|r |o |s |s | |D|i |r |: SD|i |s |t |: 0.2 miles


2003 31,661 ADT

2001 32,881 ADT

1999 31,392 ADT

1997 30,984 ADT

1995 29,629 ADT

Traffic Counts

N|O|T|E|: | |D|a|i |l |y | |T|ra|f f i |c | |C|o|u|n|t |s |a|re| |a| |m|i |x |t |u|re| |o|f |a|c |t |u|a|l | |a|n|d| |E|st |i |m|a|t |e|s |( |* |)

Lahaina, HI 96761


About RPR (Realtors Property Resource)

Realtors Property Resource® is a wholly owned subsidiary of the NationalAssociation REALTORS®.RPR offers comprehensive data – including a nationwide database of 164 millionproperties – as well as powerful analytics and dynamic reports exclusively formembers of the NAR.RPR's focus is giving residential and commercial real estate practitioners,brokers, and MLS and Association staff the tools they need to serve their clients.This report has been provided to you by a member of the NAR.

About RPR's DataRPR generates and compiles real estate and other data from a vast array of sources.The data contained in your report includes some or all of the following:

Listing data from our partner MLSs and CIEs, and related calculations, likeestimated value for a property or median sales price for a local market.Public records data including tax, assessment, and deed information.Foreclosure and distressed data from public records and RealtyTrac.Market conditions and forecasts based on listing and public records data.Census and employment data from the U.S. Census and the U.S. Bureau ofLabor Statistics.Demographics and trends data from Esri. The data in commercial and economicreports includes Tapestry Segmentation, which classifies U.S. residentialneighborhoods into unique market segments based on socioeconomic anddemographic characteristics.Business data including consumer expenditures, commercial market potential,retail marketplace, SIC and NAICS business information, and banking potentialdata from Esri.School data and reviews from Niche.Specialty data sets such as walkability scores, traffic counts and flood zones.

Update FrequencyListings and public records data are updated on a continuous basis.Charts and statistics calculated from listing and public records data are refreshedmonthly.Other data sets range from daily to annual updates.

Learn moreFor more information about RPR, please visit RPR'spublic website: http://blog.narrpr.com

Lahaina, HI 96761


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