Commercial program brief sep2012 mjg ver3
-
Upload
sfconsulate -
Category
Business
-
view
149 -
download
5
description
Transcript of Commercial program brief sep2012 mjg ver3
Mary-Jane Ginsberg
Senior Agri-Food SpecialistConsulate General of Canada San Francisco | Silicon Valley
And they said “Go West…”
• 3rd Largest State
• Most populous state – 38 million people
• Key cities: San Francisco, Los Angeles, San Diego
What comes to mind?
• SF - Cable cars
• Napa - Wine Country
• Hollywood
• Beaches
The Golden StateThe Golden State
YAHOO GOOGLE
APPLE
YAHOO GOOGLE
APPLE
APPLE FACEBOOK
APPLE FACEBOOK
APPLEGOOGLEYAHOO
APPLEGOOGLEYAHOO
APPLEGOOGLEYAHOO
GOOGLEYAHOO
YAHOO APPLE
APPLEFACEBOOK
YAHOO
The Silicon Valley?
The Silicon Valley.
STANFORDSTANFORD
UCBERKELEY
UCBERKELEY
NAPA VALLEY
California’s economy is the 8th largest in the world:
• Agriculture• Resources• Electronics• Entertainment• Tourism
Knowledge and Attitude
• trend-setter
• springboard
Millions of Canadians are affected daily… tools we use for everyday life…
Fortune 500 2011 : 30 Nor-CalSTATE RANK COMPANY FORTUNE 500
RANK CITY REVENUES ($M)
1 CHEVRON 3 San Ramon 196,337
2 HEWLETT-PACKARD 11 Palo Alto 126,033
3 MCKESSON 15 San Francisco 108,702
4 WELLS FARGO 23 San Francisco 93,249
5 APPLE 35 Cupertino 65,225
6 INTEL 56 Santa Clara 43,623
7 SAFEWAY 60 Pleasanton 41,050
8 CISCO SYSTEMS 62 San Jose 40,040
12 GOOGLE 92 Mountain View 29,321
13 ORACLE 96 Redwood City 26,820
17 GAP 167 San Francisco 14,663
Venture Capital: Show me the money!
Source: PWC Money Tree
Source: US Patent Office
Total Patents Granted of U.S. origin: 108,626
THE INNOVATION FACTORY
TOP PATENTING U.S. STATESCalendar Year 2011NUMBER OF UTILITY
PATENTS GRANTEDLOCATION
28,148 CALIFORNIA7,584 TEXAS
6,956 NEW YORK
5,754 CANADA
5,191 MASSACHUSETTS
• US $60B of R&D performed annually
• World leading academic institutions: Stanford, Berkeley, UCSF, CalTech, UC Davis, UC Santa Cruz
• California is Canada’s top scientific partner on a par with the UK and France
A Scientific Powerhouse and a Strong Partner
Northern California focus on:
• Digital Media / Gaming
• Wireless / Mobile
• Life Sciences
• Cleantech / Energy
• Agri-Food
• World’s largest cluster
• Digital Media/ Gaming
• Hardware
• Wireless/Mobile
• Partnerships
• Capital
• Market intel
• customers
For Canada’s IT sector, the Valley is a key source of:
Canada supplies 80% of the animation & special
effects used in Hollywood
Canada in Southern California;
Canadian Technology Accelerator @
Connecting Canadian companies with San Francisco
• Focus on Digital Media and Gaming
• B2B
• C100 mentoring (C100 new HQs)
• Located in the Heart of SF
• Opportunity for select few
• 30+ graduate companies to date
Connecting Canadian companies to Silicon Valley
• Focus on Wireless and Mobile• Access to TCS/Consulate, PnP Resources,
and C100 connection services
• 60+ graduate companies • Measured Results:
increased sales, new jobs in Canada, funding events, strategic partnerships
Canadian Technology Accelerator @
After 3 years:
SF/ Bay Area ranks highest for:
• Venture Capital
• Patents filed
• High-growth companies
• IPOs
• World-class research institutions
Launched March 2012 at Mission Bay Life-Sciences focused Access to lab facilities Access to industry leaders and advisors Participation in matchmaking, entrepreneur development
programs + investor events 1st four CND participants actively involved in business
development
Canadian Technology Accelerator @
• Dynamic sector
• Forward-looking legislative environment
• Policy favours early adopters
• Access to Capital and Talent
California’s Energy & Environmental Market
• Strong Regulations
• Substantial resources
• Rewards for early adopters
Drivers:
• State & local Governments
• Utilities
• Technology giants
• Corporate scouts
• Mid-market disruptors
Partners & Customers:
California’s Energy & Environmental Market
• Focus on Cleantech
• Launched September 2011, San Jose
• Cleantech companies only
• Access to lab facilities and EBC networkincluding mentors, venture capital
Canadian Technology Accelerator @
• 88,000 farms & ranches in California
• $37B industry
• $100B in related economic activity
We already know each other!
Canada-California$4.1B two-way trade in AgricultureAll figures are in U.S. dollars (based on 2010 data). U.S. export figures to Canada do not include re-export values. Data source: Statistics Canada, June 2011
CALIFORNIA: Agriculture’s Golden State
• CREATIVITY
• PROGRESSIVENESS
• TOLERANCE
• SETTING STANDARDS
• Bull’s eye for food trends
• Cutting edge technologies
• Advanced agricultural practices
• Highly adaptable environment
• Diversity
Taste the Market California – here we come!
• Slow Food Movement + Locavores
• Food safety
• Non-GMO
• Organics, Natural
• Sustainability
• Agri-Technologies
• Agri-Investment
Ag HOT Spots anchored by Innovation
•Setting new legislative regulations
•Animal husbandry
•Farming practices
•Creation of Leafy Green Marketing Association
•Red list for seafood consumption
As California goes, so goes the nation!
Active NGO & ENGO community is influential with:
5 Food Trends we owe to California
1. Mediterranean
2. Periphery of the Plate
3. Locavore / Artisinal
4. Health- outdoors, active lifestyle
5. Looking South and West
In Market Business Development Opportunities
• Increase number of Canadian Clients doing business in the territory
• FDI Promotion
• Commercial Collaboration + technology
• Branding Initiatives
• Advocacy
Annual Agri-Innovation Boot Camps and After Care Program/Conference – Year 3
• Goal: expand the capacity of innovative agri-business development for Canadian companies in the California market.
• Focus: channels of technology exchange, access to corporate of VC financing and/or commercial alliances with industry stakeholders in value –added products or ingredients.
• Strategic process: supports companies in their preparation to forge new business development and partnerships, improved linkages, investment and expansion through a mentoring program and exposure to Executive Industry Stakeholders with B2B meetings and company pitches.
Things are stacking up…
Time to Innovate
102 Chartered Members
Corporate:
We leverage Canadians:
Others from start-ups, private equity & venture capital
Two year results
30 Events
95 Start-ups participated in C100 mentoring
100+ Charter Members (Silicon Valley based)
2500 C100 Network (North American wide)
3000+ Entrepreneurs attended C100 events
$417,000,000 In investment as a result of C100 programs
Canada’s most comprehensive network of international trade professionals
Located in:
more than 150 cities worldwide,and
17 offices across Canada
The TCS promotes Canada’s economic interests in the global marketplace
We help clients:
•Export
•Invest abroad
• Seek technology and capital
•Develop R&D partnerships
Our Clients:• small, medium and large
companies;• established in Canada; • Seeking to do business
abroad• have researched their
market(s)
Delivering value to businesses
We can help your company succeed globally and lower your costs of doing business through four key services:
Preparation for International MarketsPreparation for International Markets
Market Potential AssessmentMarket Potential Assessment
Qualified ContactsQualified Contacts
Problem SolvingProblem Solving
Commercial Team in SF-SV• Commercial Team – 8 officers, 3 support staff, Temporary
Duties/ interns
• Priority sectors - ICT, Digital Media, Cleantech, Life-Sciences, Ag-food
• Investment/ VC and S&T partnering program span across all sectors
INVESTMENT
ICT DIGITAL MEDIA CLEANTECH LIFE
SCIENCESAG-
FOOD
INNOVATION
www.tradecomissioner.gc.ca | [email protected]
CONTACT:
Consulate General of Canada Palo Alto
245 Lytton Avenue, Third FloorPalo Alto, CA 94301
Consulate General of Canada San Francisco
580 California Street Suite 1400
San Francisco, CA 94104