Commercial Presentation FutCup 2013

5 cities and 200 schools

900 squads

200,000 students

10 months of competition

Direct parental relation

1 million people impacted

Personalized activation for sponsors

of young soccer in Brazil

The BiggesT plaTform

ediTion10Th

futcup platform

major events

media

enrollment in stores

futcup day

gamesTechnical congress

online

» 10th Edition - Total success with schools;

» More than 1.700 games all over the year;

» 10 months of competition and sponsors.

The season

audience» Communication with more than 1 million people;

» 200,000 students and 12,000 athletes;

» Boys and Girls between 11 and 17 years old.

FutsalSocietySoccer

modalities

coverage

SOUTHEAST

NORTHEAST

MIDWEST

SOUTH

» 200 schools in the 5 main capitals: Porto Alegre, Sao Paulo, Rio de Janeiro, Brasília and Salvador.

» 900 squads in 7 different categories

» 50 sports headquarters all over the country during the hole season

major events» 9 editions of the Festivals along the year;

» 6 uninterrupted hours of games and public participation;

» Customized stands and more space for sponsors activation;

» Promotional and playful activation in schools breaks;

» Communication and direct interaction with more than 200,000 students;

futcup day

futcup onlinewww.futcup.com.br

» Daily update;

» Exclusive area for sponsors and its activations;

» Sports news, interviews, games scores, videos and photos from the games;

» YouTube and Facebook.

media» ESPN and Transamérica Radio transmits the hole

championship

To make the consumer experience with the brand even better, the sponsors activate their products with complementary actions with a huge impact!

sponsors activations

aDiDaS» Trips to the World Cup;» FutCup Champions League;» Presence os sponsored professional

athletes; » Product trial.

OurOcarD ViSa» Best Player of the Match» Financialy educative games» Product trial» Created a FutCup current money: “Cups”

SONY» Took the Flags Berries FutCup to the

World Cup;» Activation fo the hotsite Golaço Sony;» Product trial.

cENTaurO» Enrollments in stores bringing public to the store» Discount coupon for players» Institucional activation» Souvenirs

Temporada futcup 2013

MARCH

Opening Ceremonyand One day tournament

MAY

I FutCup Festival

SEPTEMBER

III FutCup Festival

NOVEMBER

IV FutCupFestival

AUGUST

Technical Congress

2sd sem.

JUNE

II FutCup Festival

FEBRUARY

Technical Congress

1th sem.

SAO PAULO

RIO DE JANEIRO

SALVADOR

PORTO ALEGRE

BRASÍLIA

Society (U-16)

Soccer (U-12)

Society Woman (U-16)

Society Woman (U-18)

Soccer (U-12)

Futsal (U-12)

Futsal (U-14)

Futsal (U-12)

Futsal (U-16)

MARCH


JUNE

II FutCupFestival and Finals

FEBRUARY

Technical Congress

1th sem.

Futsal (U-12)

Futsal (U-14)

NOVEMBER

II FutCup Festivaland Finals

AUGUST

Technical Congress

2sd sem.

Futsal (U-12)

Futsal (U-14)

MARCH


JUNE


FEBRUARY

Technical Congress

1th sem.

Futsal (U-12)

Futsal (U-14)

NOVEMBER


AUGUST

Technical Congress

2sd sem.

Futsal (U-12)

Futsal (U-14)

Futcup National Partner R$ 2.950.000,00

TOTaL: 9 FutCup Festivals

200 Schools

160 FutCup Days

12,000 athletes and 200,000 students

1 million people involved

5 capitals and 10 months of project

iNVESTiMENTINDEXED VALUES

sao paulo independent merchantability

complete Semester R$ 550.000,00

Bimester R$ 350.00,00

Other Investiments consult us

complete Bimester R$ 350.000,00

Other Investiments consult us

Local Futcup Partner


r$ 950.000,00

r$ 650.000,00

salvador, Brasília e porto alegre

complete Other Investiments consult us


r$ 450.000,00



rio de JaneiroiNVESTiMENTINDEXED VALUES

rua Ferreira de araújo, 202 11º andar - Pinheiros05428-000 - São Paulo - SPtel: 55 11 3721.9945

[email protected]

Commercial Presentation FutCup 2013

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Transcript of Commercial Presentation FutCup 2013