Commercial-Outcomes-Brochure

• We enhance the effectiveness of sales& marketing strategy.

• We increase the efficiency of sales &marketing execution.

• We provide practical, hands-on supportto manage change and get thingsdone.

• Part consultancy, part agency, and part ITworkshop.

• We offer a cross-functional, yetcommercially-focused approach.

• Addressing sales, marketing, people,process, and technology as symbiotic partsof the same solution.

Thank you for taking the time to learn more about Commercial Outcomes Limited.

This document provides an introduction to who we are and how we can deliver unbiased & integrated commercial support to help you achieve your business goals.

About Us

1 Fore Street, London, EC2Y 9DT+44 (0)20 8133 8900

commercialoutcomes.com

Commercial. Creative. Practical.COL offers the best of management consultancy, marketing agency, and IT workshop. Our diverse team allows us to bring our clients cross-functional consultancy, rooted in commercial reality, and backed-up with all the creativity, skills and resources needed for practical implementation.

We deliver this via an integrated service model which provides our clients with control and flexibility over projects from beginning to end. We can consult, develop, and implement.

Vitally, we infuse sales expertise throughout COL as a company; it is a very deliberate part of our culture which ensures we remain in touch with what ultimately matters most to our clients.

We’re a close-knit team who are passionate about empowering senior leaders to deliver their commercial vision and make a real difference to their organisations.

Process Technology

How We Work

People

Sales Marketing

Approach

Who We Are



We bring together cross-functional expertise within an integrated supply-chain for execution.

CONSULT: Our management consultants are aligned to five key disciplines, vital to successful commercial initiatives; sales, marketing, people, process, and technology.

DEVELOP: On-demand skills and resource to create everything needed for practical implementation; from sales collateral to website development, through to entire SaaS systems. What this all means is more control and less ‘blockers’.

IMPLEMENT: Project Managers and Interim Sales & Marketing Managers can take projects to their conclusion and achieve their full potential; ensuring your initiative’s implementation is smooth and you achieve your targets.

Comprehensive, relevant and integrated support, which tackles the entire ecosystem of a commercial requirement in order to ensure all aspects of its final implementation are considered and addressed.

We offer support to our clients drafting well-defined marketing strategies which properly identify target markets, quantify the needs of target customers in those markets, and determine the value proposition required to meet those needs. We undertake this while giving due consideration to your organisation’s capabilities and the business environment you operate in.

You can rest assured of the analytical capability COL brings to this task, along with the creativity which comes from being a diverse but commercially focused team. Our experience linking strategy to action further adds value by virtue of the pragmatic consideration we give to implementation.

Enablement seeks to address how your sales & marketing operational infrastructure can best support execution of your strategy.

COL focuses on outcomes, not PowerPoint presentations and, one of the best ways we can help you succeed is to ensure that your sales and marketing infrastructure is optimised to support the realisation your strategies, plans and ideas.

COL's enablement approach is about doing more with less. Enablement allows our clients to deliver ambitious results, that they know are possible, whilst increasing levels of transparency and accountability across their teams.

Better, faster and cheaper marketing means greater competitive advantage.

This is where many consultancies leave their clients to it – providing a report full of recommendations, but ultimately no support to realising the benefits thereof.

Our team are experienced across change management and project management, as well as being senior sales and marketing professionals in their own right. They are here to support you every step of the way as you execute your plans and realise your vision.

Strategy & Planning

Enablement

Execution

How We Help



Clients





Case Studies

Conair is a global beauty brand that wanted to extend an existing product line (that had 25% market share) in a mature market. The new product was very innovative for such a traditional category and COL's team were tasked with:

• How to educate the consumer on product differentiation within theproduct line.

• Determining what the most effective communications strategy was andwhat communication channels to use.

• Not harming what was working well. The existing products in the line weredoing exceptionally well already.

We built the solution in phases. We started by building a solid foundation - researching and developing the marketing brief. We then developed the marketing communications plan. Finally, we executed on the plan:

1. Created assets and copy for a variety of channels - social, digital, print - rangingfrom video to imagery.

2. Updated packaging for the entire product line to improve customer educationand ensure packaging was in-line with a larger Conair re-brand.

3. A full 360 marketing campaign that targeted a particular demographic - 19 to 34-year-old men. Highlights include:

a. Hosted a launch party where media, the fashion industry, and influencerscould learn about the product while having a great time.

b. Timed digital campaign to align with a key buying period - father's day.

• A successful product launch,increasing market share of the entireproduct line from 25% to 30%.

• Had over 75 guests appear at theevent.



The Challenge

Our Solution

Output

CASE STUDY: Conair Product Launch

• Every major retailer listed the unit.

• Due to the success of the campaign, theunit is going global - other countries arelaunching it too.

Launching a New & Innovative Product

in a Mature Market

NOUS is a fast growing, global, financial gaming app that wanted to create an effective customer service solution, which they could outsource whilst retaining a high degree of day-to-day input and control over. COL had to ensure that:

• All regulatory obligations were adhered to.• Quality was not adversely affected by outsourcing - it should be

improved.

• The solution could adapt to changes at the company as it grew.• The solution could deal with a variety of languages.

Additionally, it was imperative that COL build process(es) that worked within NOUS' company structure, priorities and resources available.

We interviewed key stakeholders to understand their ways of working and desired outcomes. We developed process maps, RACIs and SLAs. Finally, we put in place a team to manage the enquiries and trained and managed them.1. We defined all the processes that were necessary to process customer data,

conduct legally required checks, and approve/deny user applications to use thegame.

2. We ensured customers got a response within 24 hours and built a process thatensured the right people got the correct information, fast, where escalation wasnecessary.

3. Certifying the quality of information was equally important to the speed ofresponse. Therefore, to ensure that language was not an issue for a global userbase, nor for a multi-lingual customer service team based in Calcutta, weinstituted a check in the process to translate all enquiries and documents.

4. Throughout the project, COL also monitored reviews and social media fornegative comments and policy infringements.

• Improved customer satisfaction.

• Freed up resources within NOUS tofocus on growth activities.



CASE STUDY: NOUS Customer Serv ice and BPO

The Challenge

Our Solution

Output• COL hit every benchmark set by NOUS

• Sped up the customer service process,while improving quality and reducingcost.

Financial Gaming - Customer Service

Across 4 Continents

Contact Us:

1 Fore Street, London, EC2Y 9DT

+44 (0)20 8133 8900


[email protected]

@CommsLimited

Commercial-Outcomes-Brochure

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