CREF Marketing Lender / Advertiser Program

WHY BURN MARKETING DOLLARS ON TRADITIONAL ADVERTISING…

STOP BURNING DOLLARS ON TRADITIONAL

ADVERTISING…

AND START BUILDING TARGETED DEAL FLOW FOR PENNIES ?

Make Every Marketing Dollar Count !

CREF Marketing Helps You Build Deal Flow Targeted to Your Specific Underwriting Preferences Saving You Money and Valuable Time. It’s Simple… Traditional Ads Displayed in Magazines, Online, Email or Direct Mail Just Don’t Cut It Anymore. 1) Your Ad Creative Must Be Designed and Submitted Weeks in Advance In The Hope The Ad Pulls

or It’s Back to The Drawing Board With The Money Spent.

2) You have No Idea Who Sees it, When or What They Were Looking For.

3) You Can’t Change Strategy or Message Quickly In Order to Adapt to Feedback From Those Who Do Call or If You Receive No Response.

4) Most of The Contact You Receive Are Deal Requests That Do Not Fit Your Guidelines.

THERE’S A BETTER WAY !

NOW IMAGINE !

IMAGINE YOUR ADVERTISING COMES ALIVE ! * IMAGINE YOUR AD/Listing Is Placed In The Largest CRE Referral Network in The U.S. With Over 480,000 Members Including More Than 70,000 Brokers / LOs. * IMAGINE YOU COULD CONTROL IT In Real Time Allowing You to Adjust Quickly to Increase Response / Effectiveness. * IMAGINE YOU KNEW WHOW VIEWED YOUR AD/LISTING Including Their Name / Full Contact Info w/Email While They Were Still Looking At It. * IMAGINE YOU KNEW THE FULL LOAN SCENARIO They Were Seeking Assistance For In Advance. * IMAGINE ALL YOUR ENERGY FOCUSED On Deals You KNOW Fit Your Guidelines While Building Relationships With Quality Referring Partners ! JUST IMAGINE THE TIME, MONEY AND AGGRAVATION YOU WOULD SAVE !

Compare And Decide

Ads placed with Scotsman Guide or Source Media Magazines / websites cost thousands per month for the mere chance your ad will cause the reader to visit your site or call. If the reader doesn’t initiate contact you’ll never know who viewed your ad or what loan scenario they needed help with. You are often faced with vetting deals you ultimately can’t fund as a direct result of not being able to filter them in advance. Print Advertisers boast about “pass along rate” as if there were a reliable way to gauge that metric. Pass along rate is a term used to inflate distribution numbers in order to justify ad pricing. What Do You Really Get for your money with Print / Online Ads? Branding and some level of contact if the ad inspires the reader to call. This type of advertising has it’s benefits but requires significant cost, weeks of lead time and no second chances if the ad doesn’t pull.

Today’s Market Changes in Seconds Not Weeks!

CREF Marketing’s Unique Platform Turns Your Ad Dollars Into Workable Deal Flow. With Our Lender Advertising Bundles You Will Know who read your ad and what exact loan scenario they were looking to fund in Real Time, Every Time. The CREF Marketing Difference: • Exposure to 480,000 industry professionals, More Than

100,000 logins, 500,000 page views monthly spending an average of over 12 minutes per visit. (Source = Google Analytics)

• Real Time Loan Requests Sent Instantly to your Staff along with the broker contact info helps your AEs decide in advance which deals to pursue.

• Custom Email Marketing to get new loan products and updates to market in seconds vs. weeks.

• Filtered Deal Flow To Help You Avoid Wasted Time and Money on Deals You Can’t Fund.

There’s A Better Way

Scotsman Guide Loan Post vs. CREF Marketing DAP Program

1. Loan Requests are Posted Forum Style by Date and Age accordingly.

2. AE Must Pro-Actively View Posts to Find Requests Matching Your Guidelines and then make contact.

3. Sends Email Alerts (to qualifying lenders) That New Requests Have Been Posted but NOT Filtered.

4. Broker Info Only Sent to Display Advertisers in “some” cases.

5. Dozens of Lenders May Have Responded to The Same Post Before Your AE Sees it.

6. Does NOT Correspond with Who Viewed Your Ad

1. Loan Requests Posted via Real Time Search not Aging.

2. Filtered Requests Sent to Your AEs As They Happen.

3. Email Alert Sent Notifying You of New Matching Loan Requests With Deal Data Automatically Archived in Your Account Downloadable in 3 Formats (Excel, CSV or HTML)

4. Broker and Loan Info Sent Instantly to AE while your listing is still being reviewed in live search results.

5. Exclusivity Available for Preferred Placement Advertisers.

6. 100% of Loan Requests Match Your Filter Preferences.

DAP (Deal Acquisition Program Flow)

Funding Search Done by Broker

Search Results Displayed

While Reviewing – Broker Info Sent to Lender & Lender

Info Sent to Partner

Lender Reviews Loan Request &

Partner Co. Info In Real Time

Lender AE Makes Contact

How It Works:

The CREF Marketing Lender Advertising Program is The Most Efficient Way to Generate Deal Flow and Build New Relationships. 1. When a Commercial Mortgage Broker / Partner needs to find a funding source, They log in to our system and do

a targeted search based on the loan specifics (amt, ltv, loan type, prop type, state, credit etc...)

2. The Search Result they see looks very much like a Google search result with a shaded blue area at the top we call “preferred placement”. (samples on later screens)

3. While the broker / partner is viewing the result his or her info along with the loan scenario is sent to the lender.

4. At the same time the lender’s Custom Email Ad is sent to the broker / partner.

5. The Lender’s AE Can Make Contact While That Partner is Still Viewing Your Ad. Simple Yet So Powerful Instead of getting luke warm phone calls from brokers who happened upon your display ad in a magazine or clicked a banner online, You Get Real TimeTargeted Deal Flow Matching Your Underwriting Guidelines With All The Contact / Company Info of the Broker / Partner who did the search.

Program Tools & Benefits

• Directory Listing – 750 characters for text with Your Logo, Image, Loan / Search Result Filters, Contact Info with clickable link to your site.

• Custom Email Marketing – Your Custom Message Sent to Broker / Partner The Instant Your Listing Appears in Search Results. Email is Customizable. Change Any Time.

• Statistical Reporting – Ad Impressions, Clicks and Deal Flow Generated. • Preferred Placement – Your Listing in Number 1 or 2 Position for All Matching Searches. (level 3 and 4) • Branding Tools – Banner Ad Placement, Auto Emails to Searching Partner / Brokers. (level 4)

Marketing Tools:

Program Benefits:

• Filtered Targeted Deal Flow delivered in Real Time. • Exposure to Hundreds of Thousands Searches Done Monthly • Control Your Marketing Message - Change anytime and publish instantly.

Your Directory Listing

Your Directory Listing (Exposed to More Than 500,000 Searches Monthly) tells the broker / partner all He or she needs to know about what you Can or cannot fund. Up to 750 characters for your Bio / Offers section and makes your URL Clickable allowing the viewer to open your Site in a separate window. You Can Change Anything about your listing Anytime and those Changes Will Be Published Instantly. No 6 – 10 week lead time here.

Google-esk Search Results With “Preferred Placement”

Your listing shows in the search Results produced by the broker / partner’s Unique funding request. Top Tier Advertisers Enjoy “preferred-placement” which places your ad at The top of the search results page In a blue shaded area. Regardless of whether or not the viewer clicks your listing his or her Full info along with the particulars Of the loan request are sent to you. At the same time you receive their information, your custom email ad is sent to the partner. Don’t Pay for Advertising You Hope Works, Invest in Advertising You Know Will Work!

The Company We Keep

Lender Ad Pricing

No need for complex pricing models with additional costs for color, page placement, day of week etc.. With our lender directory listing you can load your logo, image, fonts with color and links to your site and make changes any time all under a simple price model.

Lender Ad / Marketing Services: 1. Directory Listing 2. Directory Listing with Logo and or Portrait 3. Preferred Placement 4. Custom Email Marketing Component (triggered on search result) 5. DAP (Deal Acquisition Program) 6. Banner Advertising 7. Monthly Email Marketing Piece to Brokers 8. Lead Alert Branding by Text or Banner Ad 9. Filters to control deal flow 10.User Groups 11.Statistical Reporting for Impressions / Clicks Frequency Discounts: 1. Quarterly – 10% 2. Bi-Annual – 15% 3. Annually – 20%

Lender – Ad Pricing

Lender Advertising Bundles: Level 1 – * Directory Listing with 750 character bio * Link (clickable) to Your Web Site * Full Address, Phone (2), Email * Filters – States, Min/Max Ln Amt, LTV, Credit, Prop / Ln Types, Owner / Tenant Occ and more * Statistical Reports for Impressions / Clicks * Deal Acquisition Program (DAP) = 30 Level 2 – * Directory Listing with 750 character bio * Link (clickable) to Your Web Site * Full Address, Phone (2), Email * Filters – States, Min/Max Ln Amt, LTV, Credit, Prop / Ln Types, Owner / Tenant Occ and more * Statistical Reports for Impressions / Clicks * Deal Acquisition Program (DAP) = 50 * Template Email Marketing (standard email with lender contact info sent to broker upon search result) Level 3 – * Directory Listing with 750 character bio * Link (clickable) to Your Web Site * Filters – States, Min/Max Ln Amt, LTV, Credit, Prop / Ln Types, Owner / Tenant Occ and more * Statistical Reports for Impressions / Clicks * Deal Acquisition Program (DAP) turned on max = 100 * Custom Email Marketing Tool (sends custom message to broker instantly)

Lender – Ad Pricing

Level 4 – * Directory Listing with 750 character bio * Link (clickable) to Your Web Site * Filters – States, Min/Max Ln Amt, LTV, Credit, Prop / Ln Types, Owner / Tenant Occ and more * Statistical Reports for Impressions / Clicks * Deal Acquisition Program (DAP) turned on max = Unlimited * Custom Email Marketing Tool – Sends Your custom message to broker instantly upon your appearance in search results. * Banner Ad Placed in Broker, Realtor are a of the site * Preferred Placement (your listing appears at the top of search results increasing deal flow)

Ready To Get Started ?

Who To Contact:

CREF Marketing Business Development Team: Tel: 1-855-287-8700 Email: Marketing@CREFMarketing.com WEB: CREFMarketing.com