January Vol.9 Issue 1

TREND SETTERS

20 IDEAS AND OBJECTS SET TO SHAPE A YEAR OF INTERIOR DESIGN IN 2013

Tall taleINSIDE THE

WORLD’S TALLEST HOTEL

ISGCONTRACTOR HAS

BIG PLANS FOR FIT-OUT IN THE REGION

SPA DESIGNGET SPECIALISTS INVOLVED FROM THE VERY BEGINNING

HOME SHOWLOCAL TALENT TO PROMOTE EMIRATI DESIGN

DONE FISHINGFROM NETS TO TILES — A

SUSTAINABLE JOURNEY OF RECYCLING

OUTDOOR FURNITURENINE SUPPLIERS

YOU SHOULD KNOW

An ITP Business Publication

CONTENTS

www.designmena.com Commercial Interior Design | JANUARY 2013 1

05 DESIGN UPDATEStudio Bruno Guelaff creates a contemporary showroom for Arteco Ceramics

DESIGN UPDATEThe basic concept of pens and ink was used to refurbish a historical Hanover hotel

DESIGN UPDATEInterface launches its latest sustainable carpet tile collection — Urban Retreat

COVER STORYA look at the top 20 design trends that will sweep the interiors industry in 2013

CASE STUDYEmirates Group works on the striking interiors of the tallest hotel in the world, the JW Marriott Marquis in Dubai

INTERVIEWCID speaks to Alan McCready and David Lawther from ISG about plans to grow the firm’s regional sales by 200%

SUPPLIERS YOU SHOULD KNOWAn in-depth look at the suppliers you should know in the outdoor furniture industry

PRODUCTSThe hippest and sleekest items on the market, ranging from lighting and flooring, to the latest in bathroom design

OPINIONPeter Rietveld from Barr + Wray discusses the importance of involving spa designers from the outset of a project

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www.designmena.com Commercial Interior Design | JANUARY 2013 5

DESIGN UPDATE

an individual identity. On the other hand, they did expect a more typical individual bathroom mock up design which we strayed away from,” he added.

The studio’s creation involved a showroom design based on the idea of an art gallery, where each piece is displayed as an art work.“What better way to display prod-ucts than on a white background complete with a frame? The prod-uct is now put in valuable focus,” said Guelaff.

“Tiles and sanitaryware are now either on a singular wall panel system or a singular pedestal as an art piece would be in a gallery. Experiencing each product in a clutter-free, white environment is bound to highlight its true quali-ties,” he added.

The showroom, which is 465m2

created a challenge, according to Guelaff. He said: “The main challenge of the design was to incorporate 300 sliding panels in a way that did not deter from the overall design idea. We used an in-tegrated panel system from Polcart

UAE: Arteco Ceramics has commis-sioned boutique design company, Studio Bruno Guelaff, to create a contemporary ceramic and sani-taryware showroom, located on Sheikh Zayed Road, Dubai, UAE.

Describing the design brief, executive director of the studio, Bruno Guelaff, said: “A strict re-quirement list was provided which included 300 sliding panel sys-tems that displayed tiles as well as a multitude of display spaces.”

He added that typically, when working on creating display areas meant for sanitaryware and tiles, there is always an involvement of mock-up bathrooms.

“Another requirement was to have design stations and a design work island area where clients and Arteco employees could interact in a productive manner,” said Guelaff, adding that the brief also included separate managerial of-

area and working bathrooms.“In regards to the overall design

direction requirements, they were not set in stone and the client trusted our ability to give them

The Art in ArtecoSTUDIO BRUNO GUELAFF DESIGNS GALLERY-INSPIRED SHOWROOM FOR ARTECO CERAMICS

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www.designmena.com6 JANUARY 2013 | Commercial Interior Design

DESIGN UPDATE

Staying in the same mould,

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