COMMERCIAL INSULATION 2019The building materials and construction industry’s most trusted source for market information and insights

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Commercial Insulation 2019

Change the way your company views the building materials industry with Principia’s data products. Our innovative, online data product delivers an unequaled, 360° industry view of supply and demand for the commercial insulation market. Principia’s proprietary online platform enables users to log on from any desktop or mobile device to access the data and summaries and instantly customize data views to support decision making, marketing or sales needs.

About the Product

Format

Commercial Insulation 2019 provides a vital benchmark analysis for forecasting and business planning. Using 2017 and 2018 as a baseline, this data analyzes demand by material, construction type, distribution channel, supplier and region, and provides a year-over-year forecast through 2021.

This online data product delivers interactive data and key insights summarized in four sections: Demand, Supply, Growth and Customer Insights.

Interactive Data Dashboards

Market demand and supply data will be presented through our proprietary online delivery platform. Subscribers can interact with the data real time to view preset dashboards or download and manipulate the data for strategic and tactical planning needs, internal management reporting and customer conversations. Customer insights data will be interactive, allowing responses to be further segmented by respondent type, building type, construction type, region, application and product.

Summary Briefs

An executive summary will provide an overview on current market size, trends and developments, and keys for future success and outlook. Additionally, summary briefs will provide our analyst’s views on demand, supply, growth and customer insights. Details include perspective of the overall commercial building market, material share and share shift, application by building type, channel share and shift, pricing analysis, key suppliers, impact of code changes and impact of consolidation in both the supplier and channel base. The summary and each brief will be approximately 10 pages in a PDF format.

Product Integration

For an integrated view of the overall insulation industry, you can combine Commecial Insulation 2019 with Principia’s residential BuilderSeries® Insulation data products.

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IN FOCUSMaterial

• Foams• Expanded polystyrene (EPS)• Extruded polystyrene (XPS)• Polyisocyanurate (PIR)• Spray polyurethane foam

(SPF)• Open cell• Closed cell• Roofing

• Fiberglass• Batts & rolls• Loose fill

• Stone wool• Cellulose

Application

• Wall - above and below grade• Continuous insulation• Cavity insulation

• Roof• Above deck• Ceiling• Attic

• Slab/foundation• Floor assembly

• Mass• Joist/framing

Construction Type

• New construction

• Repair, remodel & replacement

Market

• Government• Housing & lodging• Industrial• Medical• Office• Retail• Warehouse• Other

Geography

• US Census Bureau divisions

• Canada (East and West)

1. DemandInteractive Dashboard

Demand can be depicted in volume, factory gate value, and further segmented by key dimensions (material, region, construction type, building type, and application) through crosstab analysis. Data is also available for visual analysis depicted as maps, bar charts and tables to create your own customized views.

Summary Brief

An insights-driven analysis of North American commercial insulation demand will include a range of views including:

• Share shifts for products and applications

• Regional analysis to detect trends and changes

• Insights related to code compliance

• Trends by type of building and construction market

• Update on structural shifts and industry consolidation

• Implications of price changes and inventory levels

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2. SupplyInteractive Dashboard

Visualizations provide a user-friendly, flexible analysis of commercial insulation manufacturers, revenues and market share for products offered, and their distribution strategies employed.

• Supply overview showing a snapshot of the market including top manufacturers

• Market share by manufacturer by product

Summary Brief

Market developments in supply and distribution are highlighted including detailed analysis and insights regarding product trends, supplier activities and evolving channel dynamics.

Supplier developments

• Size and concentration of the industry

• Consolidation and new entrants

• New products and innovations

• Manufacturer share shifts

• Pricing developments

Distribution developments

• Evolving channel dynamics

• Consolidation and new entrants

• Major distribution and dealer shifts by product and supplier

• Channel strategies and changes

• Product flow by channel

• Manufacturers rank by product

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3. Growth

Interactive Dashboard

Dashboards provide a planning tool to understand how commercial insulation demand evolves over the five-year period. With the same filtering capabilities as demand and supply dashboards, virtually any combination of dimensions (product, region, construction type, etc.) provides the data you need to support your strategic growth planning.

• Year-over-year forecast of insulation demand to 2021

• Projected changes in demand by product and region

• Forecast details with trend lines for 2017-2021

• Historical demand levels to 2016

• Custom detail tables for easy selection of data to download

Summary Brief

The summary will include analysis from insights shared by market participants around expectations and outlook for commercial insulation to provide an understanding of why expected growth will occur.

• Overview of demand forecast variables and influence on growth projections

• Changes and trendlines for growth by product to understand product substitution

• Supplier perspectives on expected growth

• Contractor, dealer and specifier expectations regarding relative growth among products

• Implication of trends in the commercial building stock

• Technical and regulatory trends affecting potential demand

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4. Customer Insights Primary research with over 500 industry participants will be conducted. In-depth phone interviews with manufacturers and distributors/dealers will inform and refine our estimates of supply and demand. Surveys with architects/consultants and builders/contractors provide fresh industry perspectives driving shifts in material and supplier share. Crosstab analysis provides insights on material preference and usage, the changing role and use of insulation systems, channel dynamics by respondent type and region, and changes over time. Subscribers will learn what key players know and say about the current and future direction of commercial insulation products.

Interactive Dashboard

Dashboards allow for a cross-reference and client view of survey findings across the value chain and include:

• Material/product /brando Decision makers/influencerso Decision driverso Selection by application and regiono Installation practices/material pairings

• Purchase sources• Information sources• Code adoption and impact on building practices

Summary Brief

The summary will detail insights from distributors and dealers, contractors and specifiers— beyond the data. Crosstab analysis identifies important differences among respondent groups and along the multiple market dimensions covered in the study.

• Market developments and trends• Decision-making process with key stakeholders • Reasons for product and channel preferences• Views on prices and margins in the market• Regional demand impact based on code compliance

Preset dashboards are designed for easy and informative analysis of

the data, along with the ability to customize

views to suit specific needs.

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Methodology Principia maintains a building materials and construction industry database that serves as the starting point for Commercial Insulation 2019. This includes previous research on the commercial insulation industry dating back to 2010. In addition, primary research and surveys are used by Principia to develop the data and information for its data products.

Subscription Information Scope

Commercial Insulation 2019 focuses on the commercial insulation market in North America. Demand data will be available down to the US Census Bureau division level for the United States and segmented by east and west for Canada.

Timing

Commercial Insulation 2019 is scheduled for completion in the first quarter of 2019. Subscription

All subscribers are offered a virtual onboarding session after the product is released to equip your team with the skills and insights to get the most out of the product throughout the one-year subscription period. To subscribe, call us at 610.363.7815 or email at info@principiaconsulting.com.

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101 Lindenwood Drive, Suite 225, Malvern, PA 19355P: 610.363.7815 | info@principiaconsulting.com

principiaconsulting.com

Principia is a leading research and consulting firm focused exclusively on the building materials and construction industry.For over 20 years, we have helped clients grow faster and more profitably by

providing high quality data, analytics and insights.