commercial booklet 09

INTRODUCTION

Our intention could be synthesized as how to turn all that garbage of the present system to your advantage. $ NLQG RI GHPRFUDWLF .LQJ 0LGDV WU\ WR QG WKH FRQ-cept through which the worthless turns into something, where even the sublime is not unthinkable. /Koolhaas/Commercialism has become an accepted phenomenon in our built environment. Our ideas about places have been formed through exposure to images designed to sell a town or city and icons which supposedly encap-sulate a culture and spirit. These different images play on our both positive and negative associations; humour, irony, romanticism, disengagement and indifference.Our workshop aims to use various commercial meth-ods in a ironic way to create smart and sophisticat-ed spatial and graphic interventions. Though look-ing similar to what advertising idustry produces, the necessary material motivation in our works will be replaced by our critical insight, hereby opening the door to explore and investigate hidden potentials.We will begin by trying to understand how commer-cialism has shaped our participants understanding of their own environment and use this knowledge to inform their ideas about Darfo Boario Terme and its surroundings. We will develop these ideas through RXW WKH UVW ZHHN ZLWK D VHULHV RI TXLFN JHVWXUDO H[-ercises, which will highlight a series of problems and/or occurrences. The second week we will break into smaller more focused groups, creating ingenious, hu-PRURXV UHVSRQVHV WR RXU LGHDV DERXW RXU QGLQJV

You can tell the ideals of a nation by its advertisments.-George Norman Douglas, Finnish Composer

$Q\RQHZKRFDUHV IRU WKHXQLTXHFKDUDFWHURI LQGLYLG-ual cities must see that the proliferation of advertising signs is an essential part of the character of Los Ange-les; to deprive the city of them would be like depriving San Gimignano of its towers or the City of London of its Wren steeples. [They should not just be tolerated, EXWFHOHEUDWHGIRUWKHLU@DPER\DQFHDQGWKHFRQVWDQWnovelty induced by their obsolence and replacement.-Reyner Banham, Brithish Theorist

Gropius wrote a book on grain silos,Le Corbusier one on aeroplanes,And Charlotte Periand brought a newREMHFWWRWKHRIFHHYHU\PRUQLQJBut today we collect ads.-Peter and Alison Smithson, British Architects

Leonard Gurtner, [email protected]+41 797693776

Matilde Igual Capdevila, [email protected]+34 669123500

Kata Fodor, [email protected]+36 303528505

Carla Smyth, [email protected]+44 7843283082

Luis Hilti, [email protected]+41 789195795

commercial009.blogspot.com/

DAY ONE - Connecting PeopleIntroduction to the theme and overview.

DAY TWO - Think differentBranding Darfo. Understanding the town and creating an image (logos, posters, advertisements, slogans, postcards, souvenirs).Lecture: Selling Cities

DAY THREE - Just Do ItOne day T-shirt design workshopLecture: Selling a Product

DAY FOUR - Because youre worth itSharing ideas, developing the theme and starting own projects (graphic, installation, performance)Lecture: Architecture and commercialism

DAY FIVE - Once you pop, you cant stop:RUNLQJRQWKHFKRVHQQDOSURGXFW

DAY SIX- Im loving itCommercial Excursion.

DAYS SEVEN - NINE Work It OutCommercial Production

DAY TEN - Making Tomorrow BetterShowing off. Workshop presentions

quotestutorstimetableintroductioncommercialeasa 09 italy

Introduction

EASA009Darfo Boario Therme, Italy26.07.09 - 09.08.09

Our intention could be synthesized as how to turn all that gar-bage of the present system to your advantage. A kind of demo-cratic King Midas: try to find the concept through which the worthless turns into something, where even the sublime is not unthinkable. /Koolhaas/ Commercialism has become an accept-ed phenomenon in our built environment. Our ideas about places have been formed through exposure to images designed to sell a town or city and icons which supposedly encapsulate a culture and spirit. These different images play on our both positive and negative associations; humour, irony, romanticism, disengage-ment and indifference. Our workshop aims to use various com-mercial methods in a ironic way to create smart and sophisticated spatial and graphic interventions. Though looking similar to what advertising idustry produces, the necessary material motivation in our works will be replaced by our critical insight, hereby open-ing the door to explore and investigate hidden potentials. We will begin by trying to understand how commercialism has shaped our participants understanding of their own environment and use this knowledge to inform their ideas about Darfo Boario Terme and its surroundings. We will develop these ideas through out the first week with a series of quick, gestural exercises, which will highlight a series of problems and/or occurrences. The second week we will break into smaller more focused groups, creating ingenious, humorous responses to our ideas about our findings.

INTRODUCTION




















INTRODUCTION




















INTRODUCTION



















quotestutorstimetableintroductioncommercialeasa 09 italy INTRODUCTION







































Participants

INTRODUCTION







































Timeline


DAY TWO - Think differentBranding Darfo. Understanding the town and creatingan image (logos, posters, advertisements, slogans,postcards, souvenirs).

DAY ThREE - Just Do ItOne day T-shirt design workshop

DAY FOUR - Because youre worth itSharing ideas, developing the theme and starting ownprojects (graphic, installation, performance)

DAY FIVE - Once you pop, you cant stopWorking on the chosen final product.

DAYS SIX- TEN Work It OutCommercial Production

DAY ELEVEN - Making Tomorrow BetterShowing off. Workshop presentions

1st sketches

1st discussions

1st small projects

Real - Maps

Municipality.

Italy; means a lot of squares and almost all of them are in front of forceful buildings. Why not for Darfo Boario Terme? Main idea of the intervation is to improve the force of the municipality. By Re-moving the grass and trees, evacuating the area. The next level is to making people to go there. Somethimes to chill out, some-times to discuss, but always to improve the standarts.

Possible -Architectural propositions

Factory/inside

an old factory, which is abandoned. but with a lot of potential in it. A huge place with a lot of massive movement. Shadows, light effects, different perspectives and a lot of frames in it.This inter-vation includes a childs liveliness. The potansial leads this inter-vation in to very different ideas, makes it harder to decide. A food court, a party place, an exhibition place, a playing area.

Factory/outside

an explosive meeting, like a childs potential, EASA. 400 people from different countries. 400 people with a lot of energy. 400 people like a set-upped bomb. We all deserve a georgous place for our workshop fair, to express ourselves. This area is a won-derful place to it. The idea behind this intervation is to propose a place for a EASA exhibition after we left. Also for another fairs. Darfo people MUST use the place.

The river

What if suddenly, suspended in umbrellas, from the sky rained a new generation? The proposed intervention to this point of the city offers a simple approach of interaction with the river. In a lower elevation is suggested to build a platform that allows the darfos population to touch the water, feeling its own river, losing herself in her own charms. In an intermediate elevation, away from the noise of the city, a green path, punctuated with large trees taking advantage of existing platforms, unfortunately aban-doned. The river is there already.

Empty space.

When I was a child i liked riding a swing. I loved biscuits with hot milk and I loved sleeping in the grass. as an empty space, that many are missing in the cities, the idea is to make it a place of being; slim in form, short in time, enabling to forget that the city is right next to you. How good is to simply be somewhere.

The house.

Childrens curio z is the most natural thing in the world: why?, they usually ask. the origin of the intervention is the reversal of that question, why not?. Being a ruin on a key point of the city, it was intended a symbolic operation, stronger than a mere propos-al for rehabilitation or operation of cosmetics. treating the house as a spot, creating a new dynamic, raising a sculpture. Leading children to ask why?

Myth -The monster

Moroenormero

Selkie

Triton

Bukavac

RusalkaWodiano

Ondine KlabautermannNixe

Charybde

NaadeMarmaid

Nuckelavee

Boobrie

Nessie

Each Uisge

Hrosshveli

KrakenJrmungand

Lady of the Lake

Kelpie

AlastynAddanc

Marie Morgane

Masgugue

Froda

Sell -

ContactsTutors:






Participants:

Judit Nyerges (HU) [email protected] Miszczyk (FR) [email protected] Tusinean (ROM) [email protected] Torres (P) [email protected] Magriso (TK) [email protected] Shatarova (BG) [email protected] Podrouzkova (CZ) [email protected] Magalhaes (P) [email protected] Zhelyazkov (BG) [email protected] Bolkvadze (GEO) [email protected] Thung (NL) [email protected] Rahov (BG) [email protected] Gonalves (P) [email protected] Akan (TK) ekoakanhotmail.comStef Bogaerds (NL) [email protected] Vogiatzaki (GR) [email protected] Smilo (HU) [email protected] Buda (HU) [email protected]

INTRODUCTION



















quotestutorstimetableintroductioncommercialeasa 09 italy commercial009.blogspot.com/

commercial booklet 09

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