Commercial and Marketing21 November 2017

€300Billion economic

impact

2MJobs related to

Equestrian sports

750MFrom 15 core markets,

more than golf and

sailing

75%Up to 75% share of

women fans

37Mriders

LONGINES

• Long term partnership

• Title partnership of the FEI Nations Cup™ Jumping

Series

• Most significant deal in the history of the FEI

• Brokered by FEI President Ingmar de Vos and

Longines Vice President and Head of International

Marketing Juan-Carlos Capelli

SAP

• Official Analytics Sponsor of the FEI World Cup™ Dressage series

• Spectator Judging App

• Development of new fan experiences

BOEHRINGER INGELHEIM

• FEI Equine Health Partner

and FEI Campus Partner

• Content development

• Expert courses

CNSI

• Official Business Partner of the FEI in China

• FEI.org in Chinese

• Social Media

• eCommerce

• eSports

OTTO

• Official FEI Campus Sponsor

• Content provision

• Scientific surveys

Alexa Global traffic ranking

since November 2016

+50%

FEI.org

-30%

International

Federation

average