COMMUNICATION: 2026By: Chris Miele

TELEVISIONTheory of Relative Constancy

• This theory states that as a consumer, you can only spend a certain amount of time on technology.

• TV is something that will always be around and something people will spend their time and resources on.

• But More and more people are going to video stream so one day TV could be overthrown.

SOCIAL MEDIAMoore’s Innovation Adaptation Rate

• This theory states that an innovation goes through a gradual change over time. This is often shown by a diffusion curve.

• This has affected social media dramatically. It started with MySpace(early adapters), then to Facebook (early majority), and has now grown to Twitter, Instagram and SnapChat (late majority) and the last group, laggards, are those with no social media.

• So in the year of 2026 I think social media and its apps will be even bigger than they are now.

VIDEO STREAMINGUses and Gratifications Theory

• Provides intel on how people use technology. Also, it evaluates the usefulness and satisfaction of the technology being used.

• This describes video streaming perfectly. With Netflix and Hulu becoming bigger and bigger, more and more people are becoming comfortable with video streaming and their services. Consumers are telling their friends how good these services are, and there for more people are using them.

POKÉMON GOCritical Mass Theory

• Individuals are influenced by others. The experiences of others will persuade the actions of new users one way or another, either for or against the technology.

• This explains the boom of Pokémon Go. This app has taken off in the last month and I believe it is here to stay. The game has become so popular because of people’s references about how fun it is.

• As long as this app stays up to date and the servers can handle the amount of users, I think this game will be here for years to come.

WORKS CITED• Grant, August E., Meadows, Jennifer H. "Communication Technology

Update and Fundamentals 13th Edition". Focal Press  of Taylor & Francis Group. 2012.

• Moore's Innovation Adoption Rate. (n.d.). Retrieved July 28, 2016, from http://technologyin2022.yolasite.com/moores-innovation-adoption-rate.php

• Slyke, C. V. (2007, March 30). Perceived critical mass and the adoption of a communication technology. Retrieved July 28, 2016, from http://fkaouane.free.fr/EJIS/3000680a.pdf