COMM 2F00M 6.2

The Lumineers

Subborn Love

The Lumineers History

Folk rock band based out of Denver, Colorado

Band members consist of Wesley Schultz (lead), Jeremiah Fraites (drums), Neyla Pekarek (cello), Stelth Ulvang (piano) and Ben Wahamaki (bass).

Released the album “The Lumineers” on April 3, 2012

Album went Platinum in United States and Gold in Canada

Lumineer Facts- Nominated for 2 Grammy’s (did not win)Best New Artist & Best American album- “Hey Ho” is a double platinum single (sold

over 2 million copies)- Every live show in 2012 was sold out- Performed on Letterman and Conan- Played in a parking lot for fans who could

not get tickets to their sold out show

Official Website

Can easily connect to their many social media sites

Don’t worry about finding out what they are doing; join their mailing list and they will let you know

Videos and a few of their hits are available for listening and viewing

The Lumineers store with all types of merchandise available for sale.

http://thelumineers.com/

Twitter ·www.twitter.com/thelumineers

Tweets1,621Following248Followers348K

The Lumineers Verified account @thelumineers [Keep your head up/Keep your love]Denver, Co · thelumineers.com

The Lumineers on Social Media

https://www.facebook.com/TheLumineers 1.7 million Likes on Facebook 63,889 people are talking about the

Lumineers on Facebook

https://myspace.com/thelumineers They are connected to 422 people 12183 people are connected to their site

Lumineers on Instagram- Current Tour

www.instagram.com/thelumineers

On Tour (Nagoya Castle) On the way to

Dubai

Japan

Band Member – Jeremiah

Online Community

Youtube: Flowers in Your Hair www.youtube.com/watch?v=9UwabJB42ts

2.04min. 964,489 views, Added 2011, 04, 11 Youtube: Hey Ho (Official Video)

http://www.youtube.com/watch?v=zvCBSSwgtg4

3 min. 100, 359,133 views. Added 2012-03-11

Online Music blog discussing Lumineers show

http://livemusicblog.com/tag/the-lumineers/

Find your Audience•The Lumineers struggled early on in their career to find their collective sound. (2005)

•After struggling on the New York music scene, The Lumineers moved to Denver, Colorado where they found the rest of their band, along with their unique and desirable sound

•Audiences are awed by their hard work and passion

• Fans are drawn to the live, Lumineers experience

Post Meaningful sharable content

To connect with fans, the Lumineers: Post all their upcoming shows and festivals Tweet about their daily activities Discuss their engagement in charitable

endeavours Post links to other music and social sites

(e.g. Youtube, festivals, newspaper articles)

Engaging Their Fans

Link to subscribe to the mailing list Twitter & Facebook (regularly updated) Post pictures taken of tour locations, fans and venues with

comments made by band members Release new music videos on their website Allow fans to leave comments on their webpage and Facebook

page – fans can connect with other fans During concerts, members of the band will often stroll through

the crowds – engaging with their fans (even those in the cheap seats!)

What are they not doing? This band truly appears to appreciate their fans. They work hard

to connect with all their fans, and go out of their way to ensure that they have the most entertaining time while at a concert. There is not much that they are not doing to connect with fans

Push IRL

All of the social media sites for this band are interconnected. If you are visiting their Facebook site, it is as easy as simply pushing a button to be transported to their Twitter site.

Merchandise, clothing and music can be purchased via their website

Links which connect fans to iTunes, Amazon.com, and Target websites in an effort to ensure easy purchasing by the consumer

Online Music access

Download songs and videos at iTunes, Amazon.com, www.mp3mixx.com

The Lumineers by The Lumineers (2012) $9.00 Audio CD

Order in the next 33 hours and get it by Tuesday, Feb 25.

$9.49 MP3 Music Download or play now in Cloud Player.

Band Followers

The Lumineers Fan club https://www.facebook.com/TheLumineersFanClub Be a superfan! Download the The Lumineers

FANfinity app for Windows 8 for updates, more videos, upcoming concert information, artist bio and more!

http://www.fanfinityapp.com/artist/bfcb6630-9b31-4e63-b11f-7b0363be72b5/The%20Lumineers

The Lumineers Music, Lyrics, Songs, and Videos

www.reverbnation.com/thelumineers

Post Consistently

The Lumineers post on all their social media sites regularly

It is extremely easy to like this band since they make a concerted effort to connect with their fans

The Lumineers at the 2013 Grammy Awards

Thanks for looking!!