Coming Up With Blog Topics
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Transcript of Coming Up With Blog Topics
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Coming Up With Blog Topics
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Who we are
Hall Internet MarketingPortland, MaineIn business over 12 years@hall_web
Amanda O’BrienVP of Marketing@amanda_pants
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Got Questions?
• Use GoToWebinar “Ask a Question”
• Twitter with @hall_web
• Email [email protected]
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• Great for search engines and SEO
• Establish yourself as an expert
• More viral and sharable in nature
• Easy to update
• Social Media Hub
Blogs are good!
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Content people already want
Photo credit: http://www.flickr.com/photos/jonathanbeard/3196536843/sizes/l/in/photostream/
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Check your inbox, ask coworkers
Photo credit: http://www.flickr.com/photos/10ch/3204310433/sizes/l/in/photostream/
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Popular, not so popular and searches• What is most popular (visits, time on site)
• Keywords
LESS
MORE
NEW
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What are people searching for?
Build content around things people are searching for
Google Insights: http://www.google.com/insights/search/
Wordtracker: http://labs.wordtracker.com/
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https://freekeywords.wordtracker.com/keyword-questions/
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What are people looking for already? LinkedIn Answers
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What are people looking for already? Quora
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Things that people can't find
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• What do you want to hear more about?
• What are some of your favorite blogs?
• How often do you read blogs?
• Do you like video blogs?
• What is one question you want answered?
• Incentives Help
•Survey monkey
Survey your readers
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Organize and work with you have have
Photo credit: http://www.flickr.com/photos/9stitches11stars/2211020136/sizes/l/in/photostream/
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• Topic, type, how many and when
• Organized
• Posts begin to build
• Save things you see to refer back to
• Checks and balances
• Read more
Editorial Calendar
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• Never waste content
• Update an old post
• Respond to a comment
• Give an old post new insight
– Review last year's predictions
– How is a new product holding up?
Recycle Old Posts
Photo credit: http://www.flickr.com/photos/epsos/5575089139/sizes/l/in/photostream/
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• Ideas come all the time
• Write them down
• Old Fashioned
• New Fashioned
• Evernote
Keep a Notebook for Ideas
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Events, Holidays and Just for Fun
• Industry, local or online events
• Upcoming holidays (early is on time, on time is late)
• Holidays for every day
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Lists
• Top 10 Lists - 5s, 3s and 7s!
• Add value
• Collect posts from around the web
• Link back!
• Add your own commentary or synopsis
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Photo credit: http://www.flickr.com/photos/73119057@N00/3026580124/sizes/l/in/photostream/
Content INContent OUT!
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• Your heroes
• Your competitors
• Industry leaders
• Blogging experts
• Completely out of your industry
• RSS
• Books! Call me old fashioned.
Photo credit: http://www.flickr.com/photos/iancapstick/3913398059/sizes/m/in/photostream/
Read
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• Google Alerts
• Social Mention
• Twitter search
• Alltop
Photo credit: http://www.flickr.com/photos/iancapstick/3913398059/sizes/m/in/photostream/
Find news
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React• Take someone's content and add your opinion
• Give credit, link back
• Add value, not just a summary
• Build relationships and credibility
• Vanilla doesn't get you very far – Have an opinion
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Interview Someone
• Industry experts, customers, etc.
• Email interview
• Web interview, Skype, Camtasia, Flip, Google+
• Voice interview with transcript
• Add value – insight and takeways
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Go Basic, Lighten Up, Provide Value
• Start with a point, prove it
• Add value to the space
• Have something to say, don't just say something
Overheard #Blogchat – 9PM EST Sundays
“Blog length? Like a mini-skirt. Long enough to cover, short enough to keep attention.”@hanelly
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Finding good blog photos• iStockphoto.com
• Flickr
• Google Advanced Image Search
• Point and click
• Friends photos
http://www.hallme.com/blog/finding-good-blog-photos/
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• Blogging is important
• Make more content that people want
• Be Organized
• Work with what you have
• Find inspiration everywhere
• You have to give to get
• You have to read to write
• Lighten up
• Add value
• Keep posts short
Recap
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Learn MoreTwitter: @Hall_Web
@amanda_pants
• Blog – http://www.hallme.com/blog/blogging/• Webinars – http://www.hallme.com/webinars
• 1/31 - Your 2012 We Strategy• Archived webinars - http://www.hallme.com/archived-webinars
1-877-425-5932 (HALL-WEB)[email protected]
Download our new eBook: http://bit.ly/hall-ebook